the journey of an eco festival project report
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- Elfrieda Palmer
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1 2017 the journey of an eco festival e l e c t r i c c a s t l e 5 t h e d i t i o n project report
2 Background 4 Years of Sustainability Program at EC 2017 is the rst year when Electric Castle embraces the #ZeroWaste mission as a long-term goal to reduce, reuse and recycle all the waste generated at the festival ZERO WASTE 02
3 #zerowaste
4 ZeroWaste Infrastructure We have put in place the following infrastructure dedicated to recycling: 30 recycling stations 5 intermediary waste collection points 4 compactors and presscontainers 300 waste bins of 120l 50 waste bins of 1mc 04
5 ZeroWaste Team 20 promoters engaging festival goers on recycling 30 volunteers promoting the Eco-Game 120 local staff exclusively from Bontida village ensured waste collection & cleaning service 2 eld coordinators 4 team leaders 1 photographer 2 program managers 05
6 ZeroWaste Results We have managed to recycle 2/3 of the entire waste generated at the festival. Recycled 40t Total Waste 63t Land ll 23t Recycled waste per categories: PET Aluminium Plastic Cardboard Tetrapack Glass 4,50t 1,70t 1,40t 3,50t 0,35t 8,50t Co - incineration - 18,95t 06
7 eco-ambassadors
8 Eco-Ambassadors Cyclists 27 cyclists from all over the country - 5 teams & 5 individual eco-ambassadors km pedaled to the Banffy Castle 10 sustainability-related causes promoted: Cycling as alternative means of transportation Deforestation Natural conservation and natural parks Awareness on people with disabilities Library of materials 90% appreciate as Very important or Important our mission to promote alternative transportation and cycling tourism Increase safety of cycling tourism. Romanian roads are very dangerous. Promote cycling within less than 250 km too, keep this a long term activity during the year. 08 * Data collected through our online feedback form (oct 2017, 66 respondents)
9 eco-spot camping
10 Eco-Spot Camping Eco-Game Incentivized infotainment to achieve: Alternative energy produced on the bicycles installation through pedaling Educated festival campers about greenhouse gases effects Reduced water consumption Minimized transportation footprint Selectively collected waste for recycling 10 Prizes offered: EC Bicycle 2018 EC Pass EC Merchandise Solar backpack Eco Badges Recycled-paper agendas Reusable Coffee Mugs Canvas bags Recycled pens Portable ashtrays Fridge magnets Fans Bicycle inner tubes Bicycle water cans Bike lights
11 IN THE CAMPING e ne r gy social waste water compete in the pedals battle and charge your phone shower in 2 or take under 5-minute showers nspo rt tra travel to electric castle by bike/carpool train/bus collect 30 recyclables eco twister the eco point greenhouse gases and bring them to complete get your eco badges actions actions actions have fun at the and learn about
12 Eco-Spot Camping Figures 5000 waste bags distributed in the camping 90h in 5 days with activities at the Eco Spot 4 nights of open-air screenings of the Planeta Petrilă documentary and short movies from Filmul de piatră lm festival 66kW produced at the Eco Charging Point - equivalent to a refrigerator running for one month 900+ eco-friendly actions done by 500+ participants: 360 competed in the Pedals Battle 185 showered in two / took under 5 min showers 154 traveled to EC by train, bus, carpool or bicycle 67 collected 30+ recyclables 135 played the Eco Twister game Among the 88% of the people who knew about the EC s sustainability program, more than half heard about the Eco Game Engage more people from the festival, outside the camping. Try and change the games every day, in order to make it more fun & exciting! 12 * Data collected through our online feedback form (oct 2017, 66 respondents)
13 communication
14 Communication On-Site Communication Branded on-site communication productions: 4 outdoor banners 150x200cm 30 recycling stations 500 ZeroWaste stickers 30x30cm Eco Charging Point 4 Eco Game and Eco Twister banners 20 branded costumes of Eco Promoters 100 infographic posters in backstages and artists cabins Mass-media 2 TV interviews (TVR, DIGI24) 3 live radio interventions 50 media appearances online about the eco program, within which speci c mentions: 25 eco-ambassadors 20 ZeroWaste 5 eco spot and eco game 7 screening of Planeta Petrila awarded documentary 7 dedicated articles on MaiNoi and EC websites 14
15 Communication Online & Social Media 3 ing campaigns to food vendors, organisers and artists ECO Badge facebook campaign Festival Eco Citizens Event 39,700+ reach 600+ event responses (260 went 343 interested) 75 Eco-Ambassadors posts in FB event 150+ private posts on eco-ambassadors personal pages Eco Spot screening event: Planeta Petrila 91,458 event reach 1,278 event responses (365 went 913 interested) Instagram Campaign #ECZeroWaste #ElectricKingdom 56 public posts on #eczerowaste 48 boomerang clips created in Booomerang Contest 7647 clips views average views / clip: approx. 160 most viewed clip: 885 views ECO Citizen animated video views Total reach: people Total engagement: people 15
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19 Communication Endorsers Trentemoller, EC Headliner - interview Music Drives Change Dub Pistols, Main Stage band - interview Music Drives Change Alt-J, EC headliner - interview Music Drives Change Coma, Hangar Stage - endorsement Zero Waste Geanina Corondan, TV star - winner of Eco Game Laura Cosoi, actress - participant in Eco Game Ada Gales, actress - endorsement for Zero Waste 19
20 feedback
21 Feedback What EC festival goers think? We asked festival participants for feedback on the sustainability program of Electric Castle 2017 to achieve greater results at the next editions. The data was collected through an online feedback form, conducted in October 2017 with 66 respondents. 21 Key ndings: On the program: 87.7% respondents knew that EC has a sustainability program 47.7% associate it with the Lidl brand 93.8% noticed that the waste was selectively collected at EC 92.3% appreciate the overall cleanliness at EC 2017 as clean or very clean On Zero Waste: 84.6% appreciate the #ZeroWaste long term goal to reduce, reuse & recycle all the waste generated at the festival as Very important, respectively 10.4% as important 84.6% have used the recycling stations provided on the site You did an excellent job on keeping the festival as clean as possible, I could not believe it. Keep up the good work and keep it eco! Get more people to help with this campaign! Set up more recycling spots on site! Raise more awareness! You can try Bring your own plates and cutlery or use bio biodegradable plates/glasses (for the food court), maybe penalize somehow the people who don t recycle.
22 Partners ECO Legend ECO Angels ECO Guardians Thank you for your support! 21 22
23 st o t a i s at t n i y o ca n e, lly you a else on thi through 6 links r e co s n n p l a e n c e t t e d
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