Bathurst Winter Festival. Partnership Opportunities 2018

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Benedict Hawkins
5 years ago
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1 Bathurst Winter Festival Partnership Opportunities 2018

Event Background The Bathurst Winter Festival was launched in July 2015 coinciding with the celebrations for the Bathurst Bicentenary (1815-2015).

2 Event Background The Bathurst Winter Festival was launched in July 2015 coinciding with the celebrations for the Bathurst Bicentenary ( ). Being located 650m above sea level, Bathurst experiences a cold winter which has, in the past, been avoided for the purposes of outdoor events. By embracing the winter chill and the combined enthusiasm of the local population the Bathurst Winter Festival has established itself as one of the marquee events on the city s events calendar. The third annual Bathurst Winter Festival ran from 1 16 July 2017 with 45,000 people attending the festival. Key components included; McDonald s Bathurst Ice Rink, Illuminations on key buildings throughout the Central Business District (CBD), a ferris wheel, carousel and two feature nights showcasing local artists, regional food and produce. The 16 day festival saw an increase in crowd attendance, community engagement and tourism from outside the 2795 postcode. Event Details The Bathurst Winter Festival will return in 2018 for two weeks from 7 22 July, featuring an open air ice rink, ferris wheel and illumination on CBD buildings. As part of the festival, two key feature events will take place featuring gourmet food, local wine and craft ales. Ignite the Night will launch the festival on Saturday 7 July, followed by Brew & Bite on Saturday 14 July.

Invest in Bathurst Winter Festival As an event partner, your investment offers you: Promotion of your organisation

media reach of more than 400,000 people across May - July campagin Opportunity to be part of the community

3 Invest in Bathurst Winter Festival As an event partner, your investment offers you: Promotion of your organisation directly to 45,000 people attending the two week event Promotion of your organisation to 30,000 homes across Bathurst, Orange, Lithgow, Milthorpe, Blayney and Oberon Positive brand recognition through the Festival's integrated marketing campgain, including recognition as an event partner across digital and traditional media platforms Social media reach of more than 400,000 people across May - July campagin Opportunity to be part of the community Opportunity to be part of Bathurst's flagship event Enhanced corporate image through association to the event brand, experience and purpose

Marketing Plan An integrated marketing plan is undertaken in the lead up to the Bathurst Winter Festival, providing your organisation great exposure across the Bathurst region.

The marketing plan will include: Social Media: Specific festival content will drive awareness and engagement across social media channels.

4 Marketing Plan An integrated marketing plan is undertaken in the lead up to the Bathurst Winter Festival, providing your organisation great exposure across the Bathurst region. The campagin will begin in May and run until the conclusion of the event in July. The marketing plan will include: Social Media: Specific festival content will drive awareness and engagement across social media channels. Promotion will be via existing Bathurst Regional Council Events Facebook and Bathurst Regional Council Instagram page. Website: Bathurst Winter Festival has a dedicated website detailing information about the event with links to sponsors websites. The website includes ticket purchases, see and do, festival attractions and FAQ's. Radio advertising: Scheduled advertising campaign for one month leading up to the event. Street banner + flags: Event banner and flags displayed in CBD locations around Bathurst during the lead up and until the conclusion of the event. Newspaper advertising: Local and metropolitan newspapers will feature coverage in the lead up to the event. Other marketing: Flyers and posters will be displayed and distributed to 30,000 homes across Bathurst, Orange, Lithgow, Milthorpe, Blayney and Oberon.

Success of 2017 Key media/publicity outcomes of the event Digital: Bathurst Winter Festival event listing was placed on visitnsw.com.au 41,663 Bathurst Winter Festival website views (bathurstwinterfestival.

Visit NSW and NSW Government Facebook pages More than 1,500 photos taken with the official Bathurst Winter Festival Snapchat filter, seen by

Fourteen major feature stories in local newspapers including a four page event liftout Two major features in metro newspapers: Sydney

in the Sydney Daily Telegraph Two features in regional magazines: Central West Lifestyle and Discover Magazine Event flyer delivered to 30,000

5 Success of 2017 Key media/publicity outcomes of the event Digital: Bathurst Winter Festival event listing was placed on visitnsw.com.au 41,663 Bathurst Winter Festival website views (bathurstwinterfestival.com.au) The Bathurst Regional Council Events Facebook page reached 401,364 people between May - July Bathurst Winter Festival featured on Visit NSW and NSW Government Facebook pages More than 1,500 photos taken with the official Bathurst Winter Festival Snapchat filter, seen by 110,000 people across Australia TV, Print & Radio: Bathurst Winter Festival television commerical aired 864 times across 504,000 households Fourteen major feature stories in local newspapers including a four page event liftout Two major features in metro newspapers: Sydney Telegraph School Holiday Fun Guide and It's ON in NSW! in the Sydney Daily Telegraph Two features in regional magazines: Central West Lifestyle and Discover Magazine Event flyer delivered to 30,000 homes across Bathurst, Orange, Lithgow, Milthorpe, Blayney and Oberon. and 5,000 local businesses Broad reach of regional radio between Bathurst and Dubbo through to Mudgee and Cowra

Partnership Opportunities Illuminaton Partner $10,000 (1 only) Proud partner of Bathurst Winter Festival Illumination Recognition on specific marketing and promotional material as a partner of the

6 Partnership Opportunities Illuminaton Partner $10,000 (1 only) Proud partner of Bathurst Winter Festival Illumination Recognition on specific marketing and promotional material as a partner of the Bathurst Winter Festival Your logo on at each Illumination site Your logo on Bathurst Winter Festival website, with direct link to your website Your logo in event flyer delivered to 30,000 homes across Bathurst, Orange, Lithgow, Milthorpe, Blayney and Oberon and 5,000 local businesses A private 45 minute session for 150 people on the ice rink - valued at $1,500 Acknowledgement as a partner in EDM to a database of approximately 1,000 local businesses in the lead up to the event Opportunity to distribute corporate gifts and promotional material at feature events One post on the Bathurst Regional Council Events Facebook page Invitation to media launch Media release annoucing partner Acknowledgement as partner by MC at both feature events Your logo at main entry to event on feature events

Orange, Lithgow, Milthorpe, Blayney and Oberon and 5,000 local businesses A private 45

corporate gifts and promotional material at feature events One post on the Bathurst

7 Media Partner $7,000 (1 only) Your logo on Bathurst Winter Festival website, with direct link to your website Your logo in event flyer delivered to 30,000 homes across Bathurst, Orange, Lithgow, Milthorpe, Blayney and Oberon and 5,000 local businesses A private 45 minute session for 150 people on the ice rink - valued at $1,500 Opportunity to distribute corporate gifts and promotional material at feature events One post on the Bathurst Regional Council Events Facebook page Media release annoucing partner Acknowledgement as partner by MC at both feature events Your logo at main entry to event on feature events Acknowledgement as a partner in EDM to a database of approximately 1,000 local businesses in the lead up to the event

Blayney and Oberon and 5,000 local businesses A private 45 minute session for 150 people on the ice rink

8 Support Partner $5,500 (3 only) Your logo on Bathurst Winter Festival website, with direct link to your website Your logo in event flyer delivered to 30,000 homes across Bathurst, Orange, Lithgow, Milthorpe, Blayney and Oberon and 5,000 local businesses A private 45 minute session for 150 people on the ice rink - valued at $1,500 One post on the Bathurst Regional Council Events Facebook page Media release annoucing partner Acknowledgement as partner by MC at both feature events Your logo at main entry to event on feature events Associate Partner $2,500 Your logo on Bathurst Winter Festival website, with direct link to your website Your logo in event flyer delivered to 30,000 homes across Bathurst, Orange, Lithgow, Milthorpe, Blayney and Oberon and 5,000 local businesses Your logo on at main entry to event on feature events

9 Sponsorship Enquires Bree McManus Bathurst Regional Council PMB 17 Bathurst NSW bree.mcmanus@bathurst.nsw.gov.au

2018 Kiwanis International Signature Project Submission

2018 Kiwanis International Signature Project Submission 1. First and last name of person submitting project description Vernon Yetzer 2. Your email address 3. Your mailing address 4. Name of district Minnesota-Dakotas