2017 Golf Day. Sponsorship Proposal
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1 2017 Golf Day Sponsorship Proposal
2 Event Overview Date Friday 26 May 2017 Venue Golf Indooroopilly Golf Club 18 Hole Ambrose Time Program 9.30am 10.00am 10.45am 11.00am 5.00pm 7.00pm Brunch Golfer registration Briefing by Indooroopilly Golf Club Escort to allocated holes Shotgun start for 18 holes of golf BBQ and presentations Fairways room Close BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 2
3 About Brisbane Grammar School Non-selective independent day and boarding school for circa 1700 boys in Years 5 to 12. Located on heritage listed site on the edge of the Brisbane CBD. Committed to a liberal education philosophy with a view to developing students personal character, skills and a base of knowledge as a foundation for critical intelligence, effective communications and the capacity and enthusiasm for independent, life long learning. Enviable reputation in Queensland and Australia for the quality of its graduates and the contributions of its alumni to our global community through the sciences, business, education, law, military and sport. BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 3
4 BGS Golf Day Objectives Raise $50,000 for a BGS Golf Bursary through participation and sponsorship, that will enable one student who has the scholastic ability, but is in financial need, to attend Brisbane Grammar School Build awareness of the Brisbane Grammar Bursary program Bring members of the Brisbane Grammar School community together including Old Boys, volunteers, current and past parents, through participation in this annual event Have fun while enjoying a great day of golf! BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 4
5 Sponsorship Benefits and Investments Benefits: Team of four golfers Corporate identity in tournament program and promotional materials including BGS print and digital communications Brunch and post play BBQ Golf Day promotional opportunity Sponsorship Investment: Between $2,000 - $10,000 Supporting: Fundraising efforts for the Brisbane Grammar School Golf Day Bursary which will assist entry to the School for a boy who has the scholastic ability, but does not have the financial means to attend the School. BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 5
6 Sponsorship Opportunities Sponsorship Program Sponsors Golfers Investment Event Sponsor Cart Sponsor Hole Sponsors Putting Green Brunch Host BBQ Host Program Sponsor Corporate identity in tournament program, and digital and print promotions Full page advertisement in premium publication Grammar News Distribution of `20,000 2x Team of four golfers Brunch and post play BBQ Golf Day promotional opportunities Corporate identity on all golf carts Half page advertisement in premium publication Grammar News Distribution of `20,000 Team of four golfers Corporate identity in tournament program, and digital and print promotions Brunch and post play BBQ Golf Day promotional opportunities Corporate or individual banner on hole plus promotional opportunities and general sponsorship benefits including: Team of four golfers Corporate identity in tournament program, and digital and print promotions Brunch and post play BBQ Golf Day promotional opportunities Signage with corporate identity and acknowledgment of sponsorship on the Putting Green plus general sponsorship benefits Signage with corporate identity and acknowledgement of sponsorship at brunch and golf registration plus general sponsorship benefits Signage with corporate identity and acknowledgement of sponsorship at post play BBQ and Awards plus general sponsorship benefits Corporate identity and acknowledgement of sponsorship in program plus general sponsorship benefits 1 8 $10, $ $ $ $ $ $2000 Prize Sponsors Corporate identity in event promotional materials In-kind BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 6
7 Sponsorship Opportunities Sponsorship Item Quantity Investment/In-kind Player Welcome Packs Your company logo printed on all of the items for the player welcome pack. Tote Bag Players kit bag Each kit can include: 1 x large golf towel with nickel eyelet & hook 1 x hands free suncreen 3 x Nike Power distance soft golf balls 12 x laminated wooden tees (unprinted) 2 x ball markers (unprinted) 150 $2000 plus cost of kit Garments 150 $2000 plus cost of garment Sponsor Benefits (welcome packs and garment sponsor) General sponsorship benefits including: Team of four golfers Corporate identity in tournament program, and broad digital and print promotions Brunch and post play BBQ Golf Day promotional opportunities BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 7
8 Golf Day Promotions Target Audience and Reach Audience Channel Description Distribution Frequency BGS Alumni and Community 40,000+ total 22,000+ contactable by post 14,000+ contactable by Grammar News Website enewsletter Alumni and community magazine print and PDF on the website Alumni and community website Alumni and community enewsletter 17,000+ globally 2x per year Ongoing 14,000+ globally 3x per year 5,000+ BGS Parents, Prospective Parents and Students Weekly newsletter Parents, prospective parents, students and general community 5,000+ distribution Weekly Broad Community Internal and External Facebook Parents, students, staff, alumni and general community 4665 likes 1M+ potential reach Daily Social Media Linkedin Alumni, staff, parents and general community 766 followers 300,000+ potential reach Daily Twitter Alumni, staff, parents and general community 972 Daily Instagram Alumni, staff, parents and general community 989 followers Daily External Community General Media Press Releases to community news Golfers Golf Day Program Outline of program schedule, prizes and sponsors 140+ golfers 2017 Golf Tournament BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 8
9 BGS Golf Day Measuring Success Raise $50,000 to cover the cost of one full boarding Bursary or two full day bursaries for a boy in financial need to attend Brisbane Grammar School (includes tuition and sundry costs) 140+ Registered Golfers 25+ Sponsors 20+ Prize Sponsors Great Day Out! BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 9
10 2016 Golf Day Sponsors and Donors Dr Michael Forrest Ophthalmologist Event and Hole Sponsors Major Prize Donors Jade Buddha Negociants Australia Homestyle Bakeries Stocks Appliances VideoPro Forester Estate Dymocks Stephanie s Spa Merlo Dylan Minniecon Vivienne s Spice Cottage Ella Baché Paddington Hilton Hotel BGS Rowing BGS Swimming Club Lee Holdsworth Prize Donors BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 10
11 2016 Golf Day Photos BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 11
12 2016 Golf Day Highlights $32,000 raised to go towards a Needs Based Bursary $6200 raised through auction and novelty items 17 committed sponsors 96 registered golfers BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 12
13 Enquiries Heather Watson Executive Director Advancement and Community Relations E heather.watson@brisbanegrammar.com T Carla Hardy Alumni and Community Relations Officer Advancement and Community Relations E carla.hardy@brisbanegrammar.com T BRISBANE GRAMMAR SCHOOL 2017 Golf Day Sponsorship Proposal Page 13
14 2017 Golf Day Sponsor Registration Form Company Name Sponsorship Level Team Member names: 1 First Name Surname Mobile Phone Association with BGS Contact Name and Position Company Address Telephone Method of Payment (please tick relevant box) Please find attached my cheque made payable to Brisbane Grammar School for the amount of $ Please debit $ from my Visa / Mastercard (please circle) Expiry Date / CCV # (Required) Signature Please forward standard invoice to company name above.
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