2017 HOSPITALITY OPPORTUNITIES
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1 August 7-13, 2017 Country Hills Golf Club Charlie Bull 2016 Champion 2017 HOSPITALITY OPPORTUNITIES
2 OVERVIEW The Mackenzie Tour PGA TOUR Canada A series of 13 tournaments played across Canada each summer, where tomorrow s stars begin their path to the PGA TOUR. The Mackenzie Tour s mission is to deliver a PGA TOUR experience for members, fans, volunteers, and partners to develop the future stars of professional golf and enrich the communimes we visit. ATB Financial Classic The second tournament on the Alberta swing of The Mackenzie Tour PGA Tour Canada, the ATB Financial Classic, will be hosted at the presmgious Country Hills Golf Club in Calgary, AB will mark the 11 th year of the ATB Financial Classic being hosted in the Calgary area. The ATB Financial Classic is a not for profit event with net proceeds suppormng the Stampeders FoundaMon.
3 OUR CAUSE The PGA TOUR and ATB Financial Classic have a shared vision of giving back to the community. Since incepmon, the PGA TOUR has contributed over $2,200,000,000 to local charimes. Proceeds from the 2017 ATB Financial Classic will support the Stampeders FoundaMon, a community and charitable inimamve dedicated to improving the lives of Calgarians and Albertans in both Central and Southern Alberta.
4 MISSION & OBJECTIVES Host the #1 event on the Mackenzie Tour - PGA Tour Canada Provide support for Alberta s golf sector Raise awareness and profile for Canadian Professional golfers as they prepare for the PGA TOUR Engage and unify communimes in which we live and work Raise significant funds for The Stampeders FoundaMon SMmulate economic impact in Calgary Create meaningful business opportunimes for our corporate partners Country Hills Golf Club
5 PGA TOUR STRONGER THAN EVER Great CompeMMon: Established Stars vs. New Breed 67% of Winners in are 32 or Younger New Television Deals Secured Thru M TOUR TV Viewers in M DomesMc Households in 2013 Digital Leadership Across All Golf Plaaorms #1 in Online, Mobile and Social 7.2M Average Monthly Unique Users on PGATOUR.com 40-55% of Online Traffic is InternaMonal 2.6M+ Total App Downloads
6 2017 SCHEDULE OF EVENTS Monday, August 7 Tour PracMce Rounds Tuesday, August 8 Qualifying ATB Pro-Am Official Sponsor Pro-Am Celebrity Pro-Am Charity OuMng Women s Clinic Wednesday, August 9 Tour PracMce Rounds Corporate Clinics Thursday, August 10 ATBFC Round 1 Champions Club HosMng Friday, August 11 ATBFC Round 2 Champions Club HosMng Saturday, August 12 ATBFC Round 3 Champions Club HosMng Volunteer Party Sunday, August 13 ATBFC Round 4 Champions Club HosMng Closing Ceremonies
7 OFFICIAL PRO-AM Tuesday, August 8 $3,000 + GST One team of four (4) amateurs paired with one (1) Mackenzie Tour Professional for an unforgekable round of golf at Country Hills Golf Club Includes: Pre and post-round meal with your paired Professional Each parmcipant in the foursome receives a VIP tee gil (valued at $300) Opportunity to win great prizes Four (4) daily access passes to the Tournament Champions Club
8 VIP CHAMPIONS CLUB August $1,000 + GST Four (4) daily, fully transferable access passes to the Champions Club from Thursday, August 10 th to Sunday August 13 th. Includes: Access to the grounds All Food & Beverage in the Champions Club (located in the clubhouse) Preferred seamng at the 18 th Green Two (2) VIP Parking Passes
9 SUMMARY The ATB Financial Classic provides companies with a unique opportunity to achieve a number of business goals, while extending its reach throughout North America. Brand associamon with the PGA TOUR, Mackenzie Tour - PGA TOUR Canada Significant exposure in Alberta, across Canada and internamonally Memorable client hospitality experiences Community engagement, goodwill and economic impact Charitable alignment
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