9 th FIS Youth and Children s Seminar. World Snow Day

Transcription

1 9 th FIS Youth and Children s Seminar World Snow Day Hotel Hilton Zurich Airport, Zurich, Switzerland 5 th October 2011

2 9 th FIS Youth and Children s Seminar Programme Tuesday, 4 th October 2011 Individual Arrival Networking Evening Panorama A/B Opening by Sarah Lewis, FIS Secretary General Welcome by Ken Read, Chair FIS Coordination Group Youth & Children Wednesday, 5 th October 2011 Room Panorama C Introduction Josef Zenhäusern, Consultant Aid&Promotion IOC Olympic Day Key factors to be successful! Jessy Numan, Project Manager NOC Relations, International Olympic Committee Part I: World Snow Day Coffee Break World Snow Day Status report by FIS Andrew Cholinski, World Snow Day Assistant World Snow Day Concept Example I Sammy Salm, CEO Best of the Alps

3 World Snow Day Concept Examples impulse presentations from National Ski Associations Discussion Poland Renata Nadarkiewicz Spain Eduardo Valenzuela Ukraine Julia Syparenko YOG 2012 Innsbruck CEP programme Sarah Lewis, FIS Secretary General Lunch Part II: Summer Activities Coffee Break Nordic Disciplines, Berni Schödler Working group I (Alpine), led by Arno Staudacher Working group II (Nordic), led by Satu Kalajainen and Harald Haim Working group III (Snowboard/Freestyle), led by Denis Giger Working group reports, podium discussion, questions Conclusions, Ken Read Organisation: Ken Read, Chairman of the Coordination Group Youth&Children Josef Zenhäusern, Aid & Promotion Consultant Sarah Fussek, Assistant to the Secretary General Trude Edvardsen, Coordinator Bring Children to the Snow Please note that the seminar will be conducted in English only.

4 Olympic Day Jessy Numan, Project Manager, IOC FIS Annual Meeting, 5 October 2011

5 Topics Olympic Day Background From Olympic Day Run to Olympic Day Opportunities Key Success Factors Challenges Good Practices 2

6 Olympic Day Background The first idea of an Olympic Day First Olympic Day ever organised Re-birth into Olympic Day Run A Sport for All Event From Olympic Day Run to Olympic Day A Worldwide and Global Olympic Day 3

7 From Olympic Day Run to Olympic Day 2006: Study led with some NOCs on Olympic Day Run Objectives: Identify the event (what) Identify participants (for whom) Define context of organisation (with whom) Identify NOCs motivations (why) Understand events at a local point of view (how) 4

8 From Olympic Day Run to Olympic Day 5

9 From Olympic Day Run to Olympic Day 6

10 From Olympic Day Run to Olympic Day 7

11 From Olympic Day Run to Olympic Day 8

12 From Olympic Day Run to Olympic Day Move Learn Discover Olympic Day 9

13 Olympic Day Today: Some figures An average of 140/150 NOCs every year More than 4 million of participants From the 5 continents From all walks of life Young people (0-24) represent 76% of total participants 10

14 Olympic Day Today Olympic Day Start Up Kit including: Meaning of the event The concept Move, Learn and Discover Some tips 11

15 Opportunities for an NOC Encourage participants to practice sport (grassroot level, sport for all, etc.) = Direct link with public Promote NOC activities and Olympic values Be recognised in the field of sport Benefit from media exposure (local, regional, national) Attract long-term partners (public or commercial) 12

16 Key Success Factors: Tailor-Made Event Plan your event carefully Organise a scalable event Use the generic frame Move, Lear, Discover Make your own event, taking into consideration: Participants profiles Local constraints (geographical, climactic, etc.) Local traditions and national flair 13

17 Key Success Factors: Partners National Federations Clubs OCOGs YOGOCs Athletes Olympians YOG athletes National Olympic Committees Schools Universities TOP Partners Local TOP Partners Other Commercial Partners Media Olympic Museum NOAs GOs/NGOs Volunteers Owner Leader Potential Partners 14

18 Traditional Media Promotional Media Social Media Key Succes Factors: Promotion Press Release Press Conferences TV Radio Press Flyers Posters Publications NOC Website Advertisements Partners Advertisements Facebook Twitter YouTube Flickr National Social Media 15

19 Case Study: Olympic Day Contest Ouvrir la vidéo 16

20 Challenges Attracting commercial partners Lack of resources (human, financial) Date(s) of your event Competition with other sport events 17

21 Good Practices Engage schools, universities, teachers 18

22 Good Practices Invite athletes in schools 19

23 Good Practices Work closely with your partners 20

24 Good Practices Use Social Media 21

25 Good Practices Debrief internally and with your partners 22

26 Questions Thank you 23

27 World Snow Day Portoroz (SLO), June 2011 World Snow Day Youth and Children Seminar Zurich, 5th October

28 Today s Agenda Status Update Tell a Story Website Update NSA Involvement Looking into the future 2

29 THE COUNT DOWN 108 DAYS World Snow Day

30 Where we stand (5th Oct 11) 44 organisers 18 countries, including Austria, Switzerland, Germany, France, Italy, Poland, Great Britain, USA, Canada, Finland, Norway, Sweden, Estonia, Slovenia, Spain, Turkey, Ukraine and. Australia has now joined 4

31 Tell a Story Give a man 3 fish feed him 3 times. Teach a man to fish and feed him for a life time 5

32 Tell a Story Sponsors and Partners Media Exposure Story? 6

33 Tell a Story The Topic: World Snow Day The paper = the Snow The pen = your event 7

34 Website Update Toolkit Live Profiles Event Ideas Guide Updated Event Planning Manual 8

35 Activity : The FIS Story with some magic I hate Sandcastles I Hate Sandcastles 9

36 NSA Involvement Story Media Exposure Sponsors and Partners 10

37 Looking into the future Launch of Youtube Channel Video everywhere TV Blogspot I-Phone application Photo Management System Regular newsupdates Further events signing up Ask me questions 11

38 Feed yourself for a lifetime be a part of the 1st Chapter of the best story 12

39 Questions 13

40 9 th FIS Youth & Children Seminar Sarah Lewis Secretary General

41 YOUTH OLYMPIC GAMES 2012 INNSBRUCK (AUT) 13th to 22nd January athletes 15 disciplines, whereby 6 FIS disciplines New formats such as mixed NOCs and gender 63 medal events, whereby 27 FIS events 2

42 CULTURAL AND EDUCATIONAL PROGRAMME - CEP Concept of learning, contributing, interacting and celebrating: learning more about global challenges, the Olympic Movement, Olympism and sport; contributing to protecting the environment and tackling global problems with the motivation 3

43 CULTURAL AND EDUCATIONAL PROGRAMME - CEP and energy of the CEP; interacting with other athletes and developing respect and friendships; and celebrating the Olympic Values and the diversity of the world s cultures while experiencing the Olympic Spirit s power to unite different countries and peoples 4

44 THE CEP IS BASED ON FIVE EDUCATIONAL THEMES: Olympism Participants learn to embrace and express the three Olympic Values of Excellence, Respect and Friendship by appreciating the philosophy and spirit of the Olympic Movement There will be over 20 CEP activities organised during the ten days of the Games 5

45 SKILLS DEVELOPMENT Participants learn about the various aspects of a professional athlete s career, including personal development and how to manage transitional phases 6

46 WELL-BEING AND HEALTHY LIFESTYLE Participants learn about healthy living, coping with stress and minimising health risks by practising the right habits as athletes 7

47 SOCIAL RESPONSIBILITY Participants learn to understand and express their excellence by acting as role models and representatives of their communities 8

48 EXPRESSION Participants learn how to use digital media, share their own experiences with young people from around the world and express themselves through arts 9

49 THE YOUTH OLYMPIC GAMES MEDIA LAB The Media Lab is a hands-on, content-generating experience for the younger generation. It comprises four workshops: Video - CEP-related films, with field and studio shots, lighting, sound, cutting and on-camera work TV - training in interview and presentation techniques, learning how to express themselves in front of the camera and how to speak using a microphone Photography - photography, including field and studio shots, lighting, geotagging and general image editing Web Lab - the endless possibilities of the internet, but also make participants aware of the risks of surfing the world wide web 10

50 THE YOUTH OLYMPIC GAMES WORLD MILE PROJECT The World Mile will showcase the unique and diverse cultures of the countries expected to participate in the Games, breathing life into the arts and culture experience at the Village Square. Stands hosted by pupils from Tyrol will present each of the countries attending the Games. Participants will also have the opportunity to learn more about global challenges through a series of interactive displays created by various international organisations. 11

51 YOUTH OLYMPIC GAMES SUSTAINABILITY PROJECT The Green YOV - an attractive poster campaign in the YOV addressing issues such as responsible waste and warm water management, saving energy and efficient heating, with the aim of motivating the athletes and team officials to apply this advice to their daily lives. Mountain Awareness - On the one hand, the mountains offer countless opportunities for winter sports; on the other hand, venturing out into the Alpine environment also involves risks which should not be underestimated. These excursions will give the participants a better understanding of how to move safely, assess risks objectively and react appropriately to danger in the mountains. 12

52 THE YOUTH OLYMPIC GAMES ARTS PROJECT Share lifestyles through dance, music and arts. The format comprises three main elements: Dance - The world s universal body language supports intercultural exchange and facilitates communication. Participants will be able to take part in the official YOG Dance, but also attend courses teaching the traditional Austrian Schuhplattln. Music - Courses will be offered in drumming, a communicative experience perfect for building team spirit. Arts - Every participant will be able to contribute to the Arts Project, which will develop into a unique installation over the ten days of the Games. 13

53 YOUTH OLYMPIC GAMES COMPETENCE PROJECT Meet the Role Model - current and former professional athletes will share their knowledge and give young participants advice as they address specific topics and speak more generally about their careers. Additional panel discussions will give the athletes the chance to contribute to debates on a range of issues. Be the Chef! Cook Healthy, Stay Fit - In this workshop, participants will learn about nutrition and the importance of a balanced diet and hydration as well as the right way to cook. Cross-Cultural Encounters - In this workshop, participants will learn about many different cultures, traditions and lifestyles. Athlete s Career Path - This workshop will showcase the different opportunities available to athletes after the end of their careers. 14

54 THE YOUTH OLYMPIC FESTIVAL 2012 In addition to the numerous programmes and workshops of the CEP, the Youth Olympic Festival 2012 will offer both the athletes and young people from the local region the chance to get to know each other and enjoy the Games in Innsbruck. Mountain Snow & Fun - The idea behind Mountain Snow & Fun is to enable participants to experience the Alpine environment in a fun way by working together. A range of teambuilding tasks and interactive games will guarantee a good time and improve communication among the athletes. Sport Initiations - Participants will have the chance to try out rock climbing, ice stock sport and a range of trendy urban sports. 15

55 9th FIS Youth and Children s Seminar Zürich 5. October 2011 WORLD SNOW DAY

56 Me. Berni Schödler Born, grow up and infected by the dream of flying in St.Moritz Junior Swiss Champion 1991 training t aining as a carpenter a pente Active Ski jumper until 1993 Coach Swiss-Ski from Coach Russian ski jump-team j p g Since 2010 Head of Ski jumping Swiss-Ski

57 Background, god to know Ski jumping and Nordic Combined in Switzerland 100 Licensed boys 6 Licensed girls 4 Certificated ski jump hills Switzerland 8 Mio Citizens 4 Languages 12.4 kg Chocolate per person

58 Skijump Hills in Switzerland Stand 2011 Sommerbetrieb Winterbetrieb Region

59 Strandet Hills since 2002 Vaulion, K56 Kandersteg, K90-K60 St.Moritz St Moritz K90 Langenbruck K70 L k K75 Lenk Gstaad K60 Engelberg K60

60 Swiss-Ski jumping Family Camps The Idea: bring the hole swiss ski jumping and Nordic combined family together for a great and unforgettable week

61 Highlights Keep the Kids smiling We use the school holidays All Teams and Region Clubs train and life together Learn from the best Athletes Athletes as Coaches New Cities, new Hills, new Cultures (Oberstdorf, Pragelato, Villach Poland?) Coach points with J+S Games, Fun and Emotions for Athletes, Coaches and Parents Great Side Events Final Competitions New ideas like the cooperation with Norwegian skis

62 Planning Sommer Camp

63 Organization Well organized by the Swissski staff and coaches as a goal for us Keep it familiar and kids friendly Enough space for individual programs and plans Meals as Social Highlights ht Competent and interesting coaches points and networking

64 Output bring the kids to the ski jump hill Lucky and happy kids Great spirit and togheterwork from the base to the high level teams Responsability and engagement for our sport is spread more widely

65 Next steps Yearly optimize of the sommercamp Working together with other nations Autumn camp in Einsiedeln as Förderkurs Support and Animation Courses together with clubs, schools and Parents

66 Thanx and have fun in Zürich