Olympic Athletes. November 2016

Transcription

1 37 Olympic Athletes November 2016 Media Cycle: Oct 1-31, 2016 This free report provides media prominence metrics for the top 15 entities in the sector. For full analytics on all sector entities, subscribe to mediaquant dashboards via a free trial at mediaquant.net mediaquant The numbers behind the news Copyright 2016 mediaquant, Inc.

2 About mediaquant mediaquant, Inc. provides businesses with analytic insight into how their brands, competitors, and market influencers are trending in earned media. We represent earned media coverage as a simple, comparative metric and publish it across a growing catalog of thousands of business and consumer topics, trends, brands, and influencers discussed in traditional and social media. Using our online dashboards, companies can benchmark the media performance of their brands alongside competitors, track the key issues and influencers driving mindshare and market share, monitor and compare media momentum over time, within peer groups, and across multiple traditional and social media segments, and assign advertising value to earned media for their brand. For more information or a free 30-day trial subscription, visit Contact mediaquant Mary Senatori msenatori@mediaquant.net Portland, OR License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

3 MOST ACTIVE, TOP GAINERS AND TOP LOSERS Olympic Athletes Sector Sector Media Rating Most Dynamic Sectors* Close Chg. NBA Teams Philanthropic Foundations NBA Players Children & Youth Advocacy Groups NHL Teams Quick Service Brands Financial Services Brands Teens and Children Trends Online Payment Brands Car Sharing Brands Ground Transportation Health & Wellness Advocacy Online Retailers Science Trends Groups Prior Change *Ranked by Prior % Change Prior Change Sector Total Listing 41 Advances 14 Declines 22 Michael Phelps % 2,201 Unchanged 5 Muhammad Ali % 1,879 % Chg 12 mo Chg YTD Chg New High (Media Rating) 20 MOST ACTIVE Shaun White % 1,540 Ryan Lochte % 1,258 Kim Yu Na % 1, % -7 - Usain Bolt % % % Lindsey Vonn % % -2-4% Paula Radcliffe % % Nathan Adrian % % -4-8% Simone Biles % % +2 +5% Simone Manuel % % +3 +2% Kerri Walsh % % +7 +6% Michelle Kwan % % +2 +6% Mark Cavendish % % +3-3% Dara Torres % % +4 +3% Gabrielle Reece % % % Gabby Douglas % % -1 - Yelena Isinbayeva % % +5 +4% Cathy Freeman % 127 Close Rating Chg. % Chg. Mention Volume (100) % % Bode Miller % 97 New High (Media Rating) Mentions Rating Rating Close % Chg. Close % Chg. Chg. (100) Chg. 20 TOP GAINERS 20 TOP LOSERS Mentions (100) Anthony Ogogo % 33 Simone Biles % 362 Lindsey Vonn % 424 Ryan Lochte % 1,258 Sebastian Coe % 87 Katie Ledecky % 64 Gabrielle Reece % 168 Usain Bolt % 666 Mikaela Shiffrin Gabby Douglas % 155 Evan Lysacek % 24 Allyson Felix % 76 Dara Torres % 181 Simone Manuel % 262 Janica Kostelic % 9 Cathy Freeman % 127 Shaun White % 1,540 Ashton Eaton % 70 Kim Yu Na % 1,001 Tirunesh Dibaba % 37 Michelle Kwan % 187 Muhammad Ali % 1,879 Dai Greene % 29 Nathan Adrian % 373 Carolina Kluft % 4 Paula Radcliffe % 381 J.R. Celski % 2 Justin Gatlin % 89 Michael Phelps % 2,201 Misty May-Treanor % 47 Yelena Isinbayeva % 152 Mark Cavendish % 186 Patrick Deneen % 9 Abby Wambach % 39 Sarah Reinertsen % 8 Kerri Walsh % 219 Noelle Pikus-Pace % 4 Bode Miller % 97 Mark Cavendish % 186 Apolo Anton Ohno % mediaquant, Inc., All rights reserved. info@mediaquant.net

4 License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit

5 Table of Contents Olympic Athletes Section and Summary Metrics* Page How to Read a Report i,ii Methodology Olympic Athletes Muhammad Ali Ryan Lochte 5 67 Michael Phelps Usain Bolt Mark Cavendish Lindsey Vonn Shaun White Simone Biles Kim Yu Na Abby Wambach Gabby Douglas Anthony Ogogo Allyson Felix Sebastian Coe Yelena Isinbayeva Nathan Adrian Dara Torres Kerri Walsh Simone Manuel Paula Radcliffe Bode Miller Ashton Eaton Cathy Freeman Michelle Kwan Gabrielle Reece Katie Ledecky Tirunesh Dibaba Justin Gatlin Mikaela Shiffrin Apolo Anton Ohno Misty May-Treanor Dai Greene Louie Vito Leryn Franco Evan Lysacek Patrick Deneen Carolina Kluft Janica Kostelic Sarah Reinertsen J.R. Celski Noelle Pikus-Pace 83

6 How to Read a Report Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer sector (e.g., Luxury Brands), plus 2-page detail reports on each sector member (e.g., Chanel). We use the Luxury Brands sector as an example. All reports include a 2-page sector-level summary plus detailed 2-page sector member reports. Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relativee rank positions for the top-15 sector members. Member Reports Supporting two-page reports detailing topline and segment-level media ratings, rankings, and growth dynamics for each sector member. Sectors may have 60+ members, with new members added each month. Sector Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector averagee for short-term (horizontal axis) and long-term (vertical axis) growth respectively.. Geographic Performance - Shows segment-level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance. Key-Segment Metrics and Rankings - Here we highlight segment-level media ratings for the sector as well as rank positions within four key media segments: All Global Print, Search Volume, Social Media and Online News. Significant rank movements are highlighted in green and red. Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, and - topline media rating average metrics: trailing 12-months and year-to-date. Editorial Highlights - Provides commentary on noteworthy media rating movement over prior periods. Position - Illustrates the range of topline media ratings within the sector along a weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black). Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 years. All-time high and low for the time-period is denoted in green and red, respectively. Peer Group Rankings and Highs/Lows - Our Billboard Magazine-like ranking of sector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position is highlighted in green or red respectively, where significant is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member s current-month media rating within the high-low spread for the trailing 12-month period. A new high or low for the 12-month period is highlighted in green or red, r respectively. (Note we handle ties according to the standard competition "1224"" ranking method.) Member Performance Thumbnails - A condensed topline media rating summary of the top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

7 Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including: Sentiment: Shows what percentage of media rating (green) vs. negative (red). line media rating metrics: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, - topline media rating average metrics: trailing 12-months and year-to- date. was positive Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only). Position - Shows member topline media rating (in gold) relative to sector average (in black) along a weak-to-strong 100-point scale. Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media rating over time. All-time high and low for the time-period is denoted in green and red, respectively. Core Segment Metrics - Shows the fifteen (15) segment-level media ratings that comprise the topline media rating, along with their growth metrics. Expanded Segment Metrics - Shows 20+ segment-level media ratings along with their growth metrics to provide additional context and granularity. Member Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector average for short-term (horizontal axis) and long-term (vertical axis) growth respectively. Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity. Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media rating (member highlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low media ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.) For further information on report terms and methodology, see For further information on report benefits, see our Benefits guide at How To Read a Report. Copyright 2015 mediaquant, Inc. All rights reserved.

8 Brands Olympic Athletes 37 Prior Pt. Chg. - 2 Prior Pt. Chg. + 3 Trailing 12-Mo Avg 39 YTD Avg. Rating 40 Sector topline media rating from October, 2012 through October, 2016 Sector Rankings For the Olympic Athletes sector (comprising 41 brands), the topline media rating for November 2016 is 37, a -2 change over the prior month and a +3 change over the prior year. The media rating maximum and minimum within the sector are held by Muhammad Ali (68) and Noelle Pikus- Pace (23) respectively. The trailing 12-month average is 39, while the current YTD average is 40. For regional media rating metrics (and prior month change): North America reports 24 (-4 pts.) compared to Europe's 39 (+1 pts.) and Asia Pacific's 37 (-2 pts.). Weak... (0) Media Rating 23 Min Moderate Sector Average Max Strong... High Low 34 Extreme (100) Trailing 12-month Charts Rank* Muhammad Ali Ryan Lochte Michael Phelps Usain Bolt Mark Cavendish 12- Rating Range / Trending Up/Down Low Close High Muhammad Ali Ryan Lochte Michael Phelps Usain Bolt Mark Cavendish Lindsey Vonn Avg Avg Avg Avg Avg Shaun White YTD Avg. 72 YTD Avg. 57 YTD Avg. 64 YTD Avg. 66 YTD Avg Simone Biles Kim Yu Na Lindsey Vonn Shaun White Simone Biles Kim Yu Na Abby Wambach Abby Wambach Gabby Douglas Anthony Ogogo Allyson Felix Sebastian Coe Yelena Isinbayeva Nathan Adrian Dara Torres Kerri Walsh Avg Avg Avg Avg Avg Simone Manuel YTD Avg. 49 YTD Avg. 50 YTD Avg. 55 YTD Avg. 43 YTD Avg Paula Radcliffe Bode Miller Gabby Douglas Anthony Ogogo Allyson Felix Sebastian Coe Yelena Ashton Eaton Isinbayeva Cathy Freeman Michelle Kwan Gabrielle Reece Katie Ledecky Tirunesh Dibaba Justin Gatlin Mikaela Shiffrin Apolo Anton Ohno Avg Avg Avg Avg Avg Misty May-Treanor YTD Avg. 47 YTD Avg. 30 YTD Avg. 47 YTD Avg. 48 YTD Avg. 39 Change mediaquant, All rights reserved. info@mediaquant.net *A positive or negative rank change of +/- 5 positions or greater is highlighted in green or red

9 Long (12-) Media Rating Growth Short (30 day) vs. Long Term (12-mo.) Comparison Falling Ryan Lochte Category Avg: -2 Michael Shaun Kim Yu Phelps White Na Muhammad Ali Yelena Isinbayeva Dara Torres Mark Cavendish Nathan Adrian Kerri Walsh Paula Radcliffe Media Cycle: Oct 1-31, 2016 Category Avg: -2 Anthony Ogogo Simone Biles Lindsey Category Avg: Vonn-2 Sebastian Coe Simone Manuel Usain Bolt Lagging Gabby Douglas Allyson Felix Category Avg: -2 Abby Wambach Leading Gaining Losing Momentum Short (30-day) Media Rating Growth NOVEMBER 2016 Regional Media Rating Coverage Distribution (%) North America 24 Europe 39 Asia Olympic Athletes 38% 37 50% Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Segment-Level Media Rating Metrics and Rankings Global Print Search Volume Social Media YTD Avg. Rating 45 YTD Avg. Rating 32 YTD Avg. Rating Prior Growth +0.1 Prior Growth +0.2 Prior Growth Rank ( Prior ) Rank ( Prior ) Rank ( Prior ) Online News Prior Pt. Chg. -1 Prior Pt. Chg. -13 Prior Pt. Chg. +0 Prior Pt. Chg. 37 YTD Avg. Rating Prior Growth +0.0 Rank ( Prior ) 1 - Ryan Lochte 1 - Usain Bolt 1 +1 Muhammad Ali 1 +2 Michael Phelps 2 +3 Michael Phelps 2 +6 Muhammad Ali 2 +1 Shaun White 2 +2 Muhammad Ali 3 - Muhammad Ali 2 +1 Ryan Lochte 3 +1 Michael Phelps 3-2 Ryan Lochte 3-1 Usain Bolt 4-2 Michael Phelps 4 +4 Kim Yu Na 4-2 Usain Bolt 5 +1 Mark Cavendish 5 - Simone Biles 5-4 Ryan Lochte 5 +2 Shaun White 6 +6 Lindsey Vonn 6-3 Gabby Douglas Paula Radcliffe 6 - Simone Biles Anthony Ogogo 7 +9 Kim Yu Na 7-2 Usain Bolt 7 +1 Kim Yu Na Sebastian Coe 8-1 Allyson Felix 8 +7 Lindsey Vonn 7 +5 Lindsey Vonn 9 +1 Abby Wambach Shaun White 9-1 Nathan Adrian 9 - Dara Torres 9 +1 Yelena Isinbayeva Gabrielle Reece Kerri Walsh Mark Cavendish 11-8 Simone Biles Lindsey Vonn Michelle Kwan 11 - Simone Manuel Shaun White 12-6 Kerri Walsh 12-2 Simone Manuel 12-3 Nathan Adrian 13-5 Allyson Felix Abby Wambach Gabrielle Reece Yelena Isinbayeva Dara Torres 14-1 Justin Gatlin 14-8 Simone Biles Sebastian Coe 14-7 Gabby Douglas 15-5 Misty May-Treanor 14-3 Gabby Douglas Allyson Felix 16 - Kim Yu Na Louie Vito 16-3 Cathy Freeman 16-2 Gabby Douglas 16-4 Tirunesh Dibaba Bode Miller Yelena Isinbayeva Mikaela Shiffrin Ashton Eaton Anthony Ogogo 17-2 Dara Torres Katie Ledecky 19-3 Cathy Freeman 19-1 Yelena Isinbayeva Justin Gatlin Justin Gatlin 19-7 Bode Miller Leryn Franco 20-7 Mark Cavendish Michelle Kwan A positive or negative rank change of +/- 5 positions or greater is highlighted in green or red mediaquant, All rights reserved. info@mediaquant.net

10 Brands Muhammad Ali Prior Rating Chg. -3 Trailing 12- Avg. 71 YTD Avg. Rating 72 Prior Rating Chg. Muhammad Ali's topline media rating for November 2016 is 68, a moderate -3 change over the prior month value of 71 and a large +13 change over the prior-year media rating of 55. This compares favorably to the Olympic Athletes sector media rating average of 37. Muhammad Ali's media rating max and min for the trailing 12-month period are 94 in October 2016 and 55 in August Advertising Value: Muhammad Ali's media rating of 68 translates into a current month AVE of $1,207,799, with a trailing 12-month total of $77,923,502. Ranking: Within the Olympic Athletes sector, Muhammad Ali is currently ranked no.1, showing a moderate +2 rank change over the prior month. Year-over-year, Muhammad Ali experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout 100% 0% Advertising Value Equivalents AVE Trailing 12- AVE $1,207,799 $77,923,502 Growth Quadrant: For the November 2016 reporting period, Muhammad Ali is in the Falling quadrant vis-à-vis its peers, showing a moderate -3 change in short term (prior month) growth and a large +13 change in long term (prior year) growth, versus the sector average. Sector Average Trailing 4-year topline media rating through 2016 High 94 Low 55 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Weak... (0) Moderate... Regional Prominence Editorial Prominence Online / Viral Prominence US 37 Strong Muhammad Ali Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. 19% Bus. Trade Search Vol # Healthcare % # Industrial % # Services Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 35% 18% 15% 13% 97% 33% 34% 33% 68% 13% 83%

11 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Muhammad Ali within the Olympic Athletes Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% +49% Long (12-) Media Rating Growth Muhammad Ali Social Media Online News Mo -4% +26% 78 Mo -1% +18% Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Muhammad Ali Olympic Athletes Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo - +18% r % +0% -22% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 4

12 Brands Ryan Lochte Prior Rating Chg. -18 Trailing 12- Avg. 53 YTD Avg. Rating 57 Prior Rating Chg. Ryan Lochte's topline media rating for November 2016 is 68, a large -18 change over the prior month value of 86 and a significant +35 change over the prior-year media rating of 33. This compares favorably to the Olympic Athletes sector media rating average of 37. Ryan Lochte's media rating max and min for the trailing 12-month period are 94 in October 2016 and 31 in December Advertising Value: Ryan Lochte's media rating of 68 translates into a current month AVE of $657,239, with a trailing 12-month total of $58,807,637. Ranking: Within the Olympic Athletes sector, Ryan Lochte is currently ranked no.1, showing no measurable rank change over the prior month. Year-over-year, Ryan Lochte experienced a large gain of +14 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $657,239 $58,807, % 8% Growth Quadrant: For the November 2016 reporting period, Ryan Lochte is in the Falling quadrant vis-à-vis its peers, showing a large -18 change in short term (prior month) growth and a significant +35 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Strong Ryan Lochte Extreme (100) 24 Prior Prior Year Trailing 4-year topline media rating through 2016 High 94 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 31 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media # Healthcare % # Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 106% 86% 169% 154% 107% 61% 34% 61% 42% 41% 74% 78%

13 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Ryan Lochte within the Olympic Athletes Sector Falling +34 Ryan Lochte Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -37% +93% 52 Long (12-) Media Rating Growth Social Media Online News Mo -17% +84% 70 Mo -21% +126% Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Ryan Lochte Olympic Athletes Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo -25% +86% r % +109% 67-45% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 6

14 Brands Michael Phelps Prior Rating Chg. Trailing 12- Avg. 63 YTD Avg. Rating 64 Prior Rating Chg. Michael Phelps' topline media rating for November 2016 is 67, no measurable change over the prior month value of 67 and a large +17 change over the prior-year media rating of 50. This compares favorably to the Olympic Athletes sector media rating average of 37. Michael Phelps' media rating max and min for the trailing 12-month period are 88 in July 2016 and 46 in December Advertising Value: Michael Phelps' media rating of 67 translates into a current month AVE of $1,167,295, with a trailing 12-month total of $26,690,593. Ranking: Within the Olympic Athletes sector, Michael Phelps is currently ranked no.3, showing a moderate +2 rank change over the prior month. Year-over-year, Michael Phelps experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout 100% 0% Advertising Value Equivalents AVE Trailing 12- AVE $1,167,295 $26,690,593 Growth Quadrant: For the November 2016 reporting period, Michael Phelps are in the Leading quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a large +17 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Trailing 4-year topline media rating through 2016 High 88 Low 44 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 37 Strong Michael Phelps Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers WW Newspapers # Business % # Industry % # Broadcast Cons. 51% Bus. Trade Search Vol # Healthcare # Industrial % # Services Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % - Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. 48% 28% 138% 37% 117% 31% -10% 31% 2% 19% 27%

15 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Michael Phelps within the Olympic Athletes Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% +30% 73 Long (12-) Media Rating Growth +14 Prior Prior Rank Comparisons Rank Chg Michael Phelps Olympic Athletes Sector Michael Phelps Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo -3% +35% 74 Mo +7% +59% r 86 Mo +3% +28% % + -36% -10% 2016 mediaquant, All rights reserved. info@mediaquant.net 8

16 Brands Usain Bolt 60-9 Prior Rating Chg. -12 Trailing 12- Avg. 66 YTD Avg. Rating 66 Prior Rating Chg. Usain Bolt's topline media rating for November 2016 is 60, a large -12 change over the prior month value of 72 and a notable -9 change over the prior-year media rating of 69. This compares favorably to the Olympic Athletes sector media rating average of 37. Usain Bolt's media rating max and min for the trailing 12-month period are 89 in July 2016 and 51 in March Advertising Value: Usain Bolt's media rating of 60 translates into a current month AVE of $663,212, with a trailing 12-month total of $60,617,596. Ranking: Within the Olympic Athletes sector, Usain Bolt is currently ranked no.4, showing a moderate -2 rank change over the prior month. Year-over-year, Usain Bolt experienced a moderate loss of -3 in the Sector ranking. Sentiment Breakout 92% 8% Advertising Value Equivalents AVE Trailing 12- AVE $663,212 $60,617,596 Growth Quadrant: For the November 2016 reporting period, Usain Bolt is in the Lagging quadrant vis-à-vis its peers, showing a large -12 change in short term (prior month) growth and a notable -9 change in long term (prior year) growth, versus the sector average. Sector Average Trailing 4-year topline media rating through 2016 High 89 Low 51 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Weak... (0) Moderate... Regional Prominence Editorial Prominence Online / Viral Prominence US Strong... Usain Bolt Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. -33% Bus. Trade Search Vol # Healthcare % # Industrial % # Services Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. - -9% -40% -9% -25% 5% 8% 5% 27% 14% 13% -2%

17 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Usain Bolt within the Olympic Athletes Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -27% -15% 60 Long (12-) Media Rating Growth Usain Bolt Social Media Online News Mo -22% -19% 59 Mo -22% -3% Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Usain Bolt Olympic Athletes Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo -13% -9% r % +19% +1% +8% 2016 mediaquant, All rights reserved. info@mediaquant.net 10

18 Brands Mark Cavendish Prior Rating Chg. -1 Trailing 12- Avg. 45 YTD Avg. Rating 47 Prior Rating Chg. Mark Cavendish's topline media rating for November 2016 is 52, a -1 change over the prior month value of 53 and a large +11 change over the prior-year media rating of 41. This compares favorably to the Olympic Athletes sector media rating average of 37. Mark Cavendish's media rating max and min for the trailing 12-month period are 60 in October 2016 and 33 in June Advertising Value: Mark Cavendish's media rating of 52 translates into a current month AVE of $88,972, with a trailing 12-month total of $1,219,296. Ranking: Within the Olympic Athletes sector, Mark Cavendish is currently ranked no.5, showing a negligible +1 rank change over the prior month. Year-over-year, Mark Cavendish experienced a notable gain of +6 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $88,972 $1,219, % 0% Growth Quadrant: For the November 2016 reporting period, Mark Cavendish is in the Leading quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a large +11 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Mark Cavendish Strong... Extreme (100) 26 Prior Prior Year Trailing 4-year topline media rating through 2016 High 60 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 33 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia - Europe # South America % # Global Print % - US Newspapers % - WW Newspapers # Business % # Industry % # Broadcast % Industry-Specific Media Healthcare % - Industrial % # Services % # Technology % % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 34% 22% 16% 54% 71% 11% 34% 11% -9% 16% 14%

19 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Mark Cavendish within the Olympic Athletes Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +15% +18% 39 Long (12-) Media Rating Growth Mark Cavendish Social Media Online News Mo +10% +3% 40 Mo +25% +13% Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Mark Cavendish Olympic Athletes Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo +2% +22% r % -34% +18% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 12

20 Brands Lindsey Vonn 50-2 Prior Rating Chg. +9 Trailing 12- Avg. 51 YTD Avg. Rating 49 Prior Rating Chg. Lindsey Vonn's topline media rating for November 2016 is 50, a notable +9 change over the prior month value of 41 and a moderate -2 change over the prior-year media rating of 52. This compares favorably to the Olympic Athletes sector media rating average of 37. Lindsey Vonn's media rating max and min for the trailing 12-month period are 70 in January 2016 and 40 in August Advertising Value: Lindsey Vonn's media rating of 50 translates into a current month AVE of $157,253, with a trailing 12-month total of $3,167,247. Ranking: Within the Olympic Athletes sector, Lindsey Vonn is currently ranked no.6, showing a large +7 rank change over the prior month. Year-over-year, Lindsey Vonn experienced no change in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $157,253 $3,167, % 10% Growth Quadrant: For the November 2016 reporting period, Lindsey Vonn is in the Gaining quadrant vis-à-vis its peers, showing a notable +9 change in short term (prior month) growth and a moderate -2 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Lindsey Vonn Strong... Extreme (100) 32 Prior Prior Year Trailing 4-year topline media rating through 2016 High 70 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 40 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Industry-Specific Media Healthcare % # Industrial % # Services % # Technology % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 6% 4% -3% -10% -24% 16% 48% 16% 41% 45% 42%

21 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Lindsey Vonn within the Olympic Athletes Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +22% -2% 46 Long (12-) Media Rating Growth Lindsey Vonn Social Media Online News Mo +29% -8% 45 Mo +16% +2% Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Lindsey Vonn Olympic Athletes Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo +15% +4% r % +2% +26% +48% 2016 mediaquant, All rights reserved. info@mediaquant.net 14

22 Brands Shaun White Prior Rating Chg. +1 Trailing 12- Avg. 49 YTD Avg. Rating 50 Prior Rating Chg. Shaun White's topline media rating for November 2016 is 50, a +1 change over the prior month value of 49 and a large +16 change over the prior-year media rating of 34. This compares favorably to the Olympic Athletes sector media rating average of 37. Shaun White's media rating max and min for the trailing 12-month period are 56 in February 2016 and 34 in August Advertising Value: Shaun White's media rating of 50 translates into a current month AVE of $523,367, with a trailing 12-month total of $32,328,893. Ranking: Within the Olympic Athletes sector, Shaun White is currently ranked no.6, showing a moderate +2 rank change over the prior month. Year-over-year, Shaun White experienced a notable gain of +8 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $523,367 $32,328, % 0% Growth Quadrant: For the November 2016 reporting period, Shaun White is in the Leading quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a large +16 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Shaun White Strong... Extreme (100) 25 Prior Prior Year Trailing 4-year topline media rating through 2016 High 62 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums Blogs Low 32 Twitter Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # - Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America % # Global Print % - US Newspapers % # WW Newspapers Business % # Industry % # Broadcast % Industry-Specific Media Healthcare Industrial % # Services % # Technology % % # Consumer # North America % - Business % mediaquant, All rights reserved. info@mediaquant.net Year Chg. 34% 18% 41% 16% 24% 14% 16% 42%

23 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Shaun White within the Olympic Athletes Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -15% +83% 75 Long (12-) Media Rating Growth Shaun White Social Media Online News Mo -3% +141% 77 Mo -2% +63% Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Shaun White Olympic Athletes Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo +7% +18% r % -10% +2% mediaquant, All rights reserved. info@mediaquant.net 16

24 Brands Simone Biles 46-3 Prior Rating Chg. -23 Trailing 12- Avg. 54 YTD Avg. Rating 55 Prior Rating Chg. Simone Biles' topline media rating for November 2016 is 46, a significant -23 change over the prior month value of 69 and a moderate -3 change over the prior-year media rating of 49. This compares favorably to the Olympic Athletes sector media rating average of 37. Simone Biles' media rating max and min for the trailing 12-month period are 83 in September 2016 and 46 in January Advertising Value: Simone Biles' media rating of 46 translates into a current month AVE of $216,898, with a trailing 12-month total of $20,822,979. Ranking: Within the Olympic Athletes sector, Simone Biles is currently ranked no.8, showing a moderate -4 rank change over the prior month. Year-over-year, Simone Biles experienced no change in the Sector ranking. Sentiment Breakout 90% 10% Advertising Value Equivalents AVE Trailing 12- AVE $216,898 $20,822,979 Growth Quadrant: For the November 2016 reporting period, Simone Biles are in the Lagging quadrant vis-à-vis its peers, showing a significant -23 change in short term (prior month) growth and a moderate -3 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average Trailing 4-year topline media rating through 2016 High 83 Low 41 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US Simone Biles Strong Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources % Media Sources # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW % # Global Print % # US Newspapers % # WW Newspapers # Business % # Industry % # Broadcast Cons. -52% Bus. Trade Search Vol # Healthcare % # Industrial % # Services Extreme (100) % # Technology % Global Web Industry-Specific Media Online News Groups % # Consumer # North America % # Business % mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -8% 2% -21% 48% 24% 13% 13% 14% 16% -11%

25 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Simone Biles within the Olympic Athletes Sector Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -31% -44% 42 Long (12-) Media Rating Growth Simone Biles Social Media Online News Mo -42% -38% 50 Mo -17% -37% Lagging Gaining -36 Losing Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg Simone Biles Olympic Athletes Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print Muhammad Ali % Ryan Lochte % Michael Phelps % Usain Bolt % Mark Cavendish % Search Volume Lindsey Vonn % Shaun White % Simone Biles % Kim Yu Na % Abby Wambach % Gabby Douglas % Anthony Ogogo % Allyson Felix % Broadcast Sebastian Coe % Yelena Isinbayeva % Nathan Adrian % Dara Torres % Kerri Walsh % Simone Manuel % Paula Radcliffe % % 8% Mo -49% +2% r % +675% 56-63% mediaquant, All rights reserved. info@mediaquant.net 18