ISCA EUROPE leadership request a European event celebrating participation

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2 May 2011 ISCA EUROPE position paper on Developing the European Dimension in Sport Inlcuding the vision 100 million more Europeans to be active in sport and physical activity in 2020 ISCA EUROPE leadership request a European event celebrating participation March 2012 EU Presidency event focuses on sport for all SportVision2012, Copenhagen ISCA announces MOVE Week (start up grant from the Coca Cola Foundation and media partnership with Eurosport) 2

3 2012 test version, supported by grant from the Coca Cola Foundation 3

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5 EUROPE Two thirds of the adult population in Europe does not reach recommended levels of activity * deaths per year in Europe attributed to physical inactivity. *100 billion euros per year are the direct (health care) and indirect costs of physical inactivity in Europe. *WHO Europe (2006). Physical activity and health in Europe: EVIDENCE FOR ACTION. Retrieved from data/assets/pdf_file/0011/87545/e89490.pdf 5

6 + 100 MILLION MORE EUROPEANS MOVING BY

7 ENTERTAINMENT EDUCATION HEALTHCARE ACTIVE TRANSPORT 100 MILLION MORE EUROPEANS to be active in sport and physical activity CORPORATIONS GOVERNMENTS SPORTS INDUSTRY COMMUNITY TECHNOLOGY Graphic development from Designed to Move 7

8 The push in the right direction The uninvolved The inactive The active The dedicated If we want to get people to move we need to shift the inactive to become more active through integrating physical activity into habits of everyday life. 8

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12 SUPPORTED BY THE EUROPEAN COMMISSION 2013 SPECIAL ANNUAL EVENT: 1M The European week of sport and physical activity and flagship initiative of the NowWeMove campaign MOVE Agents are coordinators or organisers of MOVE Week activities in their communities 12

13 MOVE Agents MOVE Week activities Countries involved Individual participants Estimated MINIMUM PARTICIPATION EXPECTED MINIMUM 13

14 1.259 Events 600 MOVE Agents 30 Countries involved Participants Volunteers Estimated minimum participation 14

15 SUPPORTED BY THE EUROPEAN COMMISSION 2013 SPECIAL ANNUAL EVENT: 1M The European week of sport and physical activity and flagship initiative of the NowWeMove campaign MOVE Agents are coordinators or organisers of MOVE Week activities in their communities 15

16 16 PARTNER OF THE EUROPEAN WEEK OF SPORT

17 LOCAL COMMUNITY FLAGSHIP Tournaments Public Open door space School & University Office & Workplace 17

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20 20 FROM JULY TO OCTOBER TV Promotional TV spots ONLINE Promotional rectangle ads and video pre-rolls MOBILE Promotional splash-screens and mobile banners SOCIAL NETWORKING Promotion through social media networks OUTDOOR ADVERTISEMENT Banners and posters at all MOVE Week events PR ACTIVATION Press releases & advertorials for national and local dissemination

21 TELEVISION ONLINE MOBILE 21

22 Twitter Facebook Flickr Active in 20 languages 22

23 Active news feed Customized PR for: Local National European media Magazines Newsletters 23

24 Active news feed Customized PR Reaching an estimated 37 million Europeans According to INFOMEDIA Magazines Newsletters 24

25 Businesses Institutions Bottom - Up Activation NGOs Clubs Cities AGENTS 25

26 Businesses Institutions Bottom - Up Activation NGOs Clubs Cities AGENTS 26

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28 GIVE THEM A ROLE 28

29 GIVE THEM A NAME 29

30 GIVE THEM A FLEXIBLE FRAMEWORK 30

31 GIVE THEM THE TOOLS 31

32 GIVE THEM THE TOOLS PR Toolkit Gadgets Marketing material Fundraising Toolkit Social Media Toolkit Events Toolkit 32

33 T- shirts Posters Banners Bracelets Stickers 33

34 MAKE IT COOL 34

35 MAKE IT EASY 35

36 GIVE THEM SUPPORT 36

37 GIVE THEM SUPPORT NATIONAL COORDINATORS 37

38 GIVE THEM SUPPORT NATIONAL COORDINATORS In 28 countries to date 38

39 GIVE THEM SUPPORT NATIONAL COORDINATORS In 28 countries to date 39

40 GIVE THEM SUPPORT NATIONAL COORDINATORS In 28 countries to date 40

41 GIVE THEM SUPPORT NATIONAL COORDINATORS In 28 countries to date 41

42 GIVE THEM SUPPORT NATIONAL COORDINATORS In 28 countries to date 42

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44 44 6,1 4,3 4,6 3,9 4,7 5,5 4,9 4,9 5,5 5,8 5,9 5,5 5,5 5,6 4,8 4,1 4,2 5,9 5,2 4,1 5,3 6,4 4,0 6,5 5,1 4,5 5,1 5,1 5,8 5,6 4,2 4,6 4,6 3,6 3,9 2,7 2,1 3,0 3,2 0,0 1,0 2,0 3,0 4,0 5,0 6,0 7,0 Exciting Honest Broad-minded Nature- Free Creative Emphatic Innovative Pleasant Successful Ambitious Strong Wealthy Healthy Safe Polite Obedient Traditional Loyal Individual Trendy Fun Cheap International Efficient Changeable Tempting Fashionable Colourful Youthful Conservative Serious Expensive Inefficient Adult Weak Boring Routine Formal Brand perception

45 600 MOVE AGENTS 45

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66 66 PARTNER OF THE EUROPEAN WEEK OF SPORT

67 67 FIND THE MOVE