2012 Annual Report. Professional Rodeo Cowboys Association

Transcription

1 Annual Report Professional Rodeo Cowboys Association

2 Annual Report Professional Rodeo Cowboys Association March O N T H E C O V E R : A s t h e W a l d o C a n y o n w i l d fi r e r o a r e d t o w i t h i n a b o u t t h r e e m i l e s o f P r o R o d e o D r i v e o n J u n e,, s t a f f s t a r t e d e v a c u a t i n g a t a b o u t t h e t i m e t h i s p h o t o w a s t a k e n f r o m t h e p a r k i n g l o t o f t h e P r o R o d e o H a l l o f F a m e a t t h e b a s e o f t h e P R C A H e a d q u a r t e r s b u i l d i n g, l o o k i n g p a s t t h e i c o n i c s t a t u e o f C a s e y T i b b s o n N e c k t i e. A l l v i t a l d e p a r t m e n t s c o n t i n u e d t o f u n c t i o n r e m o t e l y a n d s e r v e P R C A m e m b e r s w h i l e t h e e n t i r e a r e a w a s o n p o l i c e e n f o r c e d e v a c u a t i o n f o r s e v e r a l d a y s. F o r t u n a t e l y, n o P R C A a s s e t s w e r e p e r m a n e n t l y d a m a g e d b y t h e fi r e. P h o t o b y C o l e y D o b b s, s o n o f P r o R o d e o H a l l o f F a m e r Q u a i l D o b b s Dear PRCA Members, It s been a fine year for the PRCA, marked by a solid sense of financial stability and highlighted by growth in many areas. As you ll see in this Annual Report, our services to our membership continue to improve and our marketing efforts to expand our brand and visibility are getting results. We have progress to report in so many areas of the organization, from a climbing rodeo count to a broadening fan base. Money is flowing toward the membership, as it should; we have new sponsors and increased TV coverage, a new committee conference to help improve our rodeos, investment in technology improvements such as using mobile phones to pay entry fees, new outreach to bring in youth for the future of our sport and continued improvements in PROCOM to serve our members going up and down the rodeo road. The PRCA s circuit system continues to support regional competitors and the All American Series offers big-money opportunities to those willing to travel a little more. The Wrangler Million Dollar Tour bonuses and the big purses at the Justin Boots Playoffs and Justin Boots Championships both created a lot of excitement at the end of the season as contestants vied to get into the Wrangler NFR especially for fans watching at home on Great American Country s increased coverage. And speaking of coverage, the PRCA s brand-new, made-for-tv series showcasing our sport s superstars was developed during and makes its debut in. Read more inside about how the Wrangler Champions Challenge is advancing the future of ProRodeo on television. Of course, there are always challenges. We, like all pro sports, continue to feel the effects of a stop-and-start national economic recovery and the concerns of major corporations and small businesses everywhere. But America s turn toward its roots brings our whole country closer to our cowboy spirit and we ll be there to demonstrate the value of hard work, integrity and helping one s neighbor, as no other sport can. And on the subject of challenges, I tip my hat to the PRCA staff whose dedication and resilience allowed us to keep all vital systems operating and serving our members during the Waldo Canyon wildfire that evacuated all of northwest Colorado Springs in June, forcing the closure of our building. Thanks to the WPRA for hosting PROCOM in their downtown offices, and thanks to the PRCA employees who worked at home until we were allowed back into our facility they kept the computers humming so our contestants could compete, remained accessible so that our committees could put on their rodeos as usual, and even put out a ProRodeo Sports News on time with never a negative word. Their dedication to our members and their commitment to our sport made me proud. Here s to building on our successes in! Karl Stressman, PRCA Commissioner

3 , 9,, 9 9,8, 8,, 9 8 8, 9, Annual Report PRCA by the Numbers The PRCA appears to have weathered the recession in good shape, showing growth in key areas such as rodeo count and entries, and stability or recovery in indicators such as total payout and contestant membership. Rodeo count Total payout 4,, 4,, 9 9 8,,,, 4,,,,,,,, 9,,8 The PRCA s rodeo count continues its consistent recovery from a 9 dip, climbing by rodeos in four years to 9 in a. percent increase in four years. Total payout for PRCA rodeos has remained remarkably steady during the stop-and-go U.S. economic recovery, hovering around an average of 9,9,. In fact, it s varied by less than percent over that time period. Contestant members Total entries,,,,, 4,,,,,, 8, 8, 4, 4, 8 9, 8 9 Except for a spike in 9, the PRCA s membership has held fairly constant over five years; the tally has decreased by. percent between 8 and. Rodeo entries reached a five-year high in, up by,4 over that span and up by,9 from the previous year.

4 Annual Report PRCA by the Numbers PRCA membership has increased in two categories since last year (permit holders and contract personnel), but the proportions of contestants, contract personnel, stock contractors and other categories has stayed fairly even. 9 ; 8 % 4 ; % M e m b e r s h i p b y c a t e g o r y,, 4 ; 4. 9 % C o n t r a c t p e r s o n n e l S t o c k c o n t r a c t o r s ; %, 8 4 % R o d e o s / c o m m i t t e e s J u d g e s, ; %, 9 9 ;. % C a r d h o l d i n g c o n t e s t a n t s P e r m i t h o l d e r s e m b e r s w h o a r e b o t h c o n t e s t a n t s a n d c o n t r a c t p e r s o n n e l a r e c o u n t e d i n b o t h c a t e g o r i e s i n t h i s g r a p h. The graph above shows only insured PRCA members. The PRCA is proud to count as a crucial part of its total membership an additional 94 life members, who continue to support the PRCA in its efforts to ensure the future of professional rodeo. PRCA Fans: a Growing, Desirable Demographic Rodeo attendance PRCA rodeo attendance went up percent between and from 4. to. million. Millions of rodeo fans Counting the TV audience, million Americans were rodeo fans last year a 9 percent increase from. ProRodeo fans: demographics 49 percent male, percent female percent are ages 8-4; percent are ages - 4; percent are over percent are married percent own their own homes percent earn more than, a year; percent earn more than, 94 percent own a cell phone 8 percent own a computer 8 percent had accessed the Internet within one month of being surveyed; percent had made a purchase via the Internet in that period percent contribute to charitable organizations

5 ,,,, 9,,,,8,,8 8,, 8,,, 4,9 9 4,9 4 4,9 4,8 4,8 Annual Report Wrangler National Finals Rodeo Our contract with Las Vegas Events continues through 4. Negotiations on the next contract began in and will continue through early. Las Vegas Events has been an effective partner for the PRCA for 8 years, and has steadily increased the Wrangler NFR s payout to PRCA members, as shown below. Go-round payouts,, Average payouts, 4,,,,,, The Wrangler NFR go-round payout has gone from, for first, five years ago, to 8, in. The Wrangler NFR average payout has gone from 4,999 for first in 8 to 4,8 in. Total payout,, 4,,,, 8 9 The total Wrangler NFR payout to contestants has set a new record each year. From 8 to, it climbed from,, to,,. Also worth noting nine world records were set at the Wrangler NFR, six of them by Trevor Brazile all performances were telecast live from the Thomas & Mack Center for the second time PRCA mobile app for iphones and Android smartphones opened an NFR section with daysheets, real-time results, injury reports, average standings and Ram Truck Top Gun Award standings the PRCA and Exceptional Rodeo celebrated a - year partnership

6 Annual Report Wrangler Million Dollar Tour The elite Wrangler Million Dollar Tour entered a new phase in. The top six cowboys in Tour standings for each event (headers and heelers separately) earned bonuses from, to,. There was no separate Tour championship event; participants for the Justin Boots Playoffs and Championships were selected based on world standings rather than Tour standings. This policy change is designed to ensure that contestants won t bypass other good rodeos to compete only at Tour rodeos. Tour payouts 4,, 4,,,,,,,,,,,,,,, G o l d T o u r P a y o u t s, 4, 8 4, 4, 4, 8 48, 4,, 8 S i l v e r T o u r P a y o u t s, 9 9, 4, 8, Tour stops G o l d T o u r s t o p s S i l v e r T o u r s t o p s Gold Tour payouts totaled,99,4 in, an increase of 44,8 over three years. Silver Tour payouts increased by 8,4 over those three years to,8, in. Bonus checks, was returned to members through Tour bonuses the top six contestants in Wrangler Million Dollar Tour standings at the end of the regular rodeo season were awarded bonus checks that counted toward their world standings:., 4.,.,.,. 4,., only three cowboys got Wrangler Million Dollar Tour bonus checks but did not get to the Wrangler NFR contestants who turn out of more than one Tour rodeo are not eligible for bonuses The total number of Wrangler Million Dollar Tour stops remains steady, varying by one each year in each category (Gold and Silver). Also worth noting the total Tour payout increased by 9,9 from to all nine Wrangler Million Dollar Gold Tour stops were telecast on either Pursuit or Great American Country; million fans could watch the action on either Dish Network or DirecTV Tour rodeo committees and event reps met face to face in Las Vegas to discuss the needs of each group, communicate about their mutual goals and discuss how to reach them Tour rodeos have maintained their marketing value for fans and sponsors and continue to attract top contestants competing for the bonuses

7 Annual Report Justin Boots Playoffs and Championships The total payout for the Justin Boots Playoffs in Puyallup, Wash., and the Justin Boots Championships in Omaha, Neb., exceeded,,. Highlights qualification for the Justin Boots Playoffs and the Justin Boots Championships in Omaha, Neb., was based on world standings for the first time (rather than on Wrangler Million Dollar Tour standings) all but three PRCA contestants who went to the Wrangler NFR competed in Puyallup all Omaha contestants went on to the Wrangler NFR Also worth noting Introducing the Champions Challenge In, plans were laid for a new ProRodeo competition series intended to attract new fans by making the sport s superstars more familiar to the public, offering more opportunities for more exciting TV coverage throughout the year and by building the brand helping our PRCA contestants get more sponsorships. for only the second time in years, three cowboys won both Puyallup and Omaha in the same year: bull rider J.W. Harris, bareback rider Kaycee Feild and steer wrestler Wade Sumpter Puyallup s usual attendance is around 9,-,, but their attendance of,48 shattered their previous record three winners at Omaha went on to win world championships: Feild, Jesse Wright and Tuf Cooper The Challenge s unique fan-friendly, made-for-tv format pits top cowboys in each PRCA event against the best rodeo stock in the world, with 8, in prize money going to winners at each event. Great American Country (GAC) will telecast one-hour highlight shows of all Champions Challenge events. The Champions Challenge debuts in May in Redding, Calif. Subsequent events in the inaugural series will be hosted at Amarillo, Texas; Kissimmee, Fla.; and Winnie, Texas. The goal is to grow the series to -4 events a year. The new series does not displace any existing programs it is a new, sponsor-supported initiative that also benefits contestants, committees, fans, and everyone who loves and invests in professional rodeo. Money won at Champions Challenge events will not count toward world standings, but thereafter it will. This is the future of ProRodeo on television, says PRCA Commissioner Karl Stressman. Over the last years, we ve tried to figure out the optimal method for TV coverage, and now we know: Showcasing our top athletes contestants and livestock is our greatest opportunity to create a new fan base as well as to reward our existing fans, by ensuring they see the best of the best. Contestant qualification (for each event) top seven contestants in previous year s world standings defending champion at host rodeo current leader in world standings current leader in Tour standings

8 Annual Report All American ProRodeo Series The All American ProRodeo Series presented by Pendleton Whisky offers a chance for big money and a PRCA national championship to contestants who don t travel full time, and motivates them to enter rodeos with added money of less than,. Highlights a permit holder won the bull riding title at the All American ProRodeo Finals; the previous year, a permit holder was part of the winning team roping pair a team roping header who entered the field in the last slot, th place, won the All American title; with the earnings that came with that title, he earned enough to qualify for San Antonio in none of the All American ProRodeo Finals champions went to the Wrangler NFR, and only two had ever qualified for rodeo s Super Bowl All American standings are now sorted by qualifying rodeo count, then earnings, for contestant convenience in planning entries PRCA Ram Circuit series Highlights Also worth noting All American ProRodeo titles have really been spread around 4 men have won one All American title or buckle to date, but no one has won more than one all Top- contestants in the All American ProRodeo Series were qualified for the 4, purse at the All American ProRodeo Finals because all in each event had competed in at least of the 4 All American rodeos in tie-down roping had the most potential qualifiers: contestants competed at or more All American ProRodeo Series rodeos The Ram Circuit series experienced a very successful year featuring strong fan support, with many Ram Circuit Finals Rodeos reporting attendance increases and three reporting sold-out Saturday night crowds. the Ram Circuit Finals Rodeos had an estimated combined payout of,, a record including committee purses, entry fees, circuit funds, PRCA sponsor dollars and matching funds the total sponsor contribution to the Ram Circuit system was 4,8 the total payout for the Ram National Circuit Finals Rodeo was 8,4 almost, per event three Ram Circuit Finals Rodeos have added steer roping in the last three years Montana (), Turquoise () and Badlands () making seven circuits that host steer roping finals Also worth noting two Ram Circuit Finals Rodeos relocated this year: Prairie moved to Duncan, Okla., and Wilderness moved to Heber City, Utah sponsors Ram Trucks, Las Vegas Events, Justin Boots, Wrangler and AQHA continued their strong support of the circuit system new sponsors in included Hesston by Massey Ferguson, Pfizer Animal Health (now Zoetis)and Exclusive Genetics; together, the new sponsors contributed 8, to each circuit

9 Annual Report Rodeo Administration As rodeo entries and membership continues to grow, Rodeo Administration staff continue to improve services to members and committees through increasing efficiency and the development of new services that offer benefits to both contestants and committees. Convention/Conference the PRCA hosted its first Rodeo Committee Conference in March in conjunction with the Ram National Circuit Finals Rodeo in Oklahoma City; committees were represented at the conference by people rodeo committee members attending s inaugural Committee Conference in conjunction with the RNCFR purchased more than 4, in presold tickets to the event Committee Conference workshop topics included effective marketing, successful sponsorship programs and RodeoPay the Committee Conference had an economic impact of, on Oklahoma City the National Convention saw an increase of nearly individual attendees and booths at the trade show over topics at the Convention included utilizing youth, sponsorship development and PRCA Championship Rodeo Camps the Convention has,84 fans on Facebook Approvals in, approved 9 more rodeos than in formatted ground rule listings in the Business Journal more consistently so that contestants can find relevant information faster and more easily continuing to offer online application forms and online application submission (except payment) Also worth noting all services to members continued virtually uninterrupted while the PRCA headquarters was on mandatory evacuation for three days during the Waldo Canyon wildfire in June saw an increase in use of the repayment plan, which enables lapsed PRCA members to pay off their accumulated fees over a period of up to a year while they resume rodeoing the Contract Personnel Lifetime Achievement Award was renamed the PRCA Donita Barnes Lifetime Achievement Award

10 Annual Report Rodeo Administration: PROCOM PROCOM continues to make changes to augment the entry process in order to function more efficiently as well as to better help contestants manage their busy rodeo schedules. Replacements in the second year that the -year replacement policy has been in place enabling contestants who turned out or more hours before their scheduled competition time to be replaced by contestants who had been drawn out due to qualifications actual replacements rose by percent, from 8 in to 9 in also in, PROCOM approved a walk-up replacement policy for ; it allows rodeos to request the opportunity to replace contestants who have notified PROCOM that they are turning out or have a doctor s release up to two hours before the performance provided that the replacement contestant had entered the rodeo during the original entry time and was drawn out due to qualifications, permit maximum or the noconflict preference Trades and re-entries because the PRCA now includes a trade deadline in the ground rules at each rodeo that is much closer to the date of the rodeo than the date defined in the rule book, contestants have greater opportunities to trade positions with other contestants, which decreases the number of conflicts and turn-outs in the second year that the re-entries policy has been in place, almost, contestants entered rodeos during the re-entry period where positions were available a 4 percent increase from. A total of,4 were roughstock contestants 4 bareback riders, 4 saddle bronc riders and 4 bull riders No conflicts contestants continue to take advantage of the no-conflict preferences; if a contestant uses the no-conflict preferences properly when entering numerous rodeos with conflicting dates, he can be guaranteed not be placed in two rodeos during the same time period, and if a nonconflicted position cannot be found, the contestant will be drawn out

11 Annual Report Rodeo Operations and IT At the intersection of Accounting, Member Records, IT, and PRCA members that s where you find Rodeo Operations, coordinating functions across the PRCA to make life easier and business more profitable for cowboys, committees and all members of the organization. Members-only website The PRCA introduced its members-only website in, focused on your membership in the PRCA. You can log in at ProRodeo.org to: check on the latest news and announcements, including rodeo payout information learn about upcoming events, such as the Convention and Committee Conference access tools to help committees promote their rodeos Additionally, we integrated the Member Selfservice website into this portal, giving you one place to go for all of your PRCA business needs. Contestants can go to ProRodeo.org to: maintain your account information, including your contact information and mailing address renew your membership view rodeo openings and closings access a digital copy of the Business Journal manage your financial obligations, including the secure payment of entry fees RodeoPay users can use funds from their RodeoPay account to pay entry fees review your points and standings across all PRCA standings, with detail available down to the specific rodeo level provide feedback to rodeos you competed at Recognizing the mobile nature of our membership, PRCA Operations and IT have also made many of these Member Self-service features available in smartphone-friendly format all of those listed above except for the ability to provide feedback to rodeos. Smartphone access The PRCA launched a new mobile application at the National Convention in Las Vegas. This application is available on both the itunes and Android app stores, and thousands of fans and members are already accessing it: more than, downloads occurred during the first month it was available a Wrangler NFR section included results, real-time scoring, injury reports, updated world standings and daily video recaps throughout the year, the app will feature ProRodeo news, PRCA rodeo results and standings providing fans and members with instant access to the latest from the PRCA regular updates will enable us to introduce or feature various tours, events or changes RodeoPay (a n t i c ip a t e d ) About a fourth of PRCA rodeos now use RodeoPay, which streamlines routine money transfers as part of everyday PRCA operations. Those rodeos payoffs are automatically deposited in personal bank accounts for cowboys who have also signed up for RodeoPay, as well as all reserve judges so that members can focus on their work, not chasing checks.

12 Annual Report Judging The new supervisor of officials, Clint Corey, was the 99 world champion bareback rider and won the NFR average in ; he was inducted into the ProRodeo Hall of Fame in 4 and still holds the national record for most circuit year-end titles in the bareback riding (). Judging program status because the integrity of the PRCA starts with the judging program. all judges attend seminars and work toward the goal of constant improvement a new judge evaluation system developed in will help judges assess their strengths, identify their weaknesses for improvement and get placed at the most appropriate level the judges advisory council continues to meet regularly to discuss current issues and clear up any gray areas the judges may be dealing with PRCA judges are officiating college rodeos so that they can mentor lower-ranked judges; they also help prepare up-and-coming contestants for a career in ProRodeo

13 PRCA Properties New sponsors Annual Report PRCA Properties continues to develop all marketable facets of ProRodeo, from acquiring new fans through expanding television coverage to exposing our sport to new markets, while recruiting new national sponsors that support our industry. Properties brought on three new national sponsors in : Pfizer Animal Health, now Zoetis MGM Grand Las Vegas Hotel and Casino Monte Carlo Las Vegas Hotel and Casino Marketing highlights PRCA Properties works constantly to market the PRCA s hard assets as well as raise brand awareness and open sponsorship opportunities. launched a new PRCA-branded competition jean with Wrangler established a new map application on ProRodeo.com that pinpoints where our current rodeos are taking place; during the Wrangler NFR, the map showed each contestant s hometown brought ProRodeo.com stats up percent yearover-year from developed a new committee form to submit to national sponsors which will allow Properties to facilitate the processing of contracts in a timely manner on both sides and ensure that current exclusive and first-right-of-refusal requirements are being met the PRCA s social media outlet on Facebook grew to more than, fans ProRodeo Gear the official outfitter of the PRCA and the WNFR saw a percent increase in website visitors the PRCA s own fan database grew by percent over TV coverage Coverage of PRCA national events extended to more than million households in and expanded in many additional directions: all performances of the Wrangler National Finals Rodeo were telecast live, by Great American Country for the first time, the WNFR preshow Inside the WNFR was also broadcast live on GAC on all nights from the ProRodeo Zone in front of the Thomas & Mack Center in Las Vegas the WNFR was broadcast on Rogers SportsNet in Canada and on Armed Forces Network to our overseas troops PRCA Properties partnered with GAC during the CMA Music Fest to promote the WNFR, resulting in more coverage during the festival broadcast all nine stops on the Wrangler Million Dollar Gold Tour on the Pursuit channel broadcast 4 PRCA events on GAC, including PRCA Xtreme Bulls Tour and four championship events issued more than license agreements to allow PRCA footage in outside programming

14 PRCA Media Annual Report With a constant focus on professionalism, cross-promotion and two-way communication, Media is charged with getting the PRCA s message out from weekly press releases to editorial content on ProRodeo.com, and from the ProRodeo Sports News magazine to publications that serve members, fans, committees and the external media. Online and social media in a rodeo first, results from nearly every PRCA event were posted on ProRodeo.com the same night both final and in-progress for multi-performance rodeos due to Media staff working nights/weekends in tandem with PRCA rodeo secretaries PRCA Media also provides frequently updated editorial content for ProRodeo.com, which has seen a correspondingly significant increase in traffic social media connections are used to generate content for the ProRodeo Sports News, crosspromoting both platforms while giving readers and net-surfers a sense of ownership in the sport the ProRodeo Sports News Facebook page added, on average, about, new likes per week online efforts are focused on creating a more interactive experience for rodeo fans and staying in constant communcation about how we can better serve our fans and members ProRodeo Sports News The PRCA s official magazine was redesigned in with input from members and fans, to give them more of what they want: more fan-friendly, with inspiring action photos and compelling behind-the-scenes images more in-depth feature stories that offer readers the inside track on what s going on in ProRodeo more focus on individual cowboys so that fans develop a sense of relationship and brand loyalty more fun! Moving forward, the magazine will continue to evolve to best serve members and subscribers. Publications PRCA Publications continues to reduce costs and generate revenue for the organization as well as directly assisting members and committees: PRCA rodeo committees in states coast-tocoast customize the ProRodeo Program to raise the quality of their programs and maximize their profits laid out in a Convention presentation in December Media Guide included two new features requested by external media; summer research produced much more for edition Media produced all editorial content for the record 8-page Wrangler NFR Program Media also produces this Annual Report for PRCA members the - Contract Personnel Directory was the first edition to offer full-color ads to members; it continues to focus on connecting rodeos to the contract acts they need to find the Committee Guide is updated regularly Also worth noting PRCA Media staff members also: answer daily often hourly requests for information from external media, members, committees, fans, students and other inquirers fulfill research requests from media, committees, members, fans and students produced weekly press releases and 9 special ones in in, resumed graphic design responsibility for PRCA Rule Book to reduce costs organize and man the professional-grade press room at the Wrangler NFR each year

15 ,, 9 4,4 Annual Report ProRodeo Hall of Fame The ProRodeo Hall of Fame continues to welcome rodeo fans who want to see memorabilia of their personal rodeo heroes and the sport s historical icons, as well as members of the public who are eager to learn about rodeo. New director Kent Sturman was named director of the ProRodeo Hall of Fame and Museum of the American Cowboy in September. He previously served as executive director for the National High School Rodeo Association for years. His goals for the Hall include expanded visibility, new uses for technology, interactive displays, and increasing local awareness and visits all dedicated to preserving our history, educating the public about our sport and promoting it to all who visit. Sturman will reach out to all aspects of the rodeo community nationwide to support the Hall. The support of the rodeo industry is vital to the continued success of the Hall of Fame, he said. We will be reaching out to them and we hope that the industry responds with a buy-in attitude. Rodeo as a whole needs to take ownership of the Hall of Fame to put their money where their hearts are and support the ProRodeo Hall of Fame. highlights The ProRodeo Hall of Fame was a busy place in, with events ranging from the annual Induction Ceremony and various special bookings: seven new members were inducted into the ProRodeo Hall of Fame in July new exhibit received on loan from David Prevedel of Utah a 4-saddle collection dating back to the 8s, including an original Cowboys Turtle Association saddle with the original Turtle logo, to remain here indefinitely launched new website in May hosted Waldo Canyon Fire Band Aid benefit concert in August the Hall of Fame increased its visibility and presence at the Wrangler NFR and the many associated events and activities the Benny Binion s World Famous Bucking Horse and Bull Sale raised more than, for the Hall of Fame Hall of Fame visitors The Hall welcomed,4 visitors in an increase of percent over. Much of this increase can be attributed to the return of the Interstate signs designating the exits and location of the ProRodeo Hall of Fame.,,, Also worth noting nearly the entire staff of the ProRodeo Hall of Fame is new, including both its director (above left) and a new marketing and events coordinator; the entire staff is enthusiastic and committed to the Hall of Fame and its mission increased venue rentals to events featured in the Colorado Springs Convention & Visitors Bureau Attractions in Days promotion the summertime Commissioner s Classic team roping continues to lend authenticity to the Hall s presence in the community

16 Annual Report PRCA Industry Outreach PRCA Industry Outreach continues to work with governmental institutions and other organizations to secure the future of professional rodeo through encouraging youth to consider continuing their involvement, educating both officials and the public about livestock welfare in rodeo, and supporting PRCA members and committees. Government relations successfully intervened in national legislation to defeat a proposed ban on transporting horses in double-deck trailers from the federal Highway Bill successfully opposed a local ordinance banning rodeos and circuses in Aliso Viejo, Calif. hosted a fundraiser at the Wrangler NFR for Rep. Frank Lucas (R-OK), chair of the House Agricultural Committee, and Sen. John Barrasso (R-WY), both avid rodeo supporters testified at Town Council meetings in Breckenridge, Colo., as they considered a fiverodeo series in the face of opposition from animal rights activists; they approved a fiverodeo series in and have since approved a -rodeo series for Livestock health and welfare conducted a webinar for state and federal animal health officials about the use of Mexican horned cattle at rodeos, attended by more than delivered presentations about livestock welfare to members of several national and state horseand veterinary-related organizations and fair/ exposition entities worked with PRCA Properties to add Pfizer Animal Health as the title sponsor of the PRCA Veterinarian of the Year Award, presented by Purina; facilitated selection of the award-winner offered regular updates on horse health and livestock welfare issues to interested parties through social media, s, ProRodeo Sports News and ProRodeo.com Education and youth organized 8 PRCA Championship Rodeo Camps and clinics for more than students, hosted by rodeo committees and other organizations across the U.S. facilitated PRCA sponsorship of the National Collegiate, National High School and National Little Britches Rodeo Assocations and offered educational sessions aimed at developing successful PRCA competitors awarded free PRCA permit certificates to several groups of national high school and college champions; they won 84, in secured sponsorship support including Fort Worth Stock Show and Rodeo (official equipment provider), San Antonio Stock Show and Rodeo (official trailer sponsor) and Benny Binion s Bucking Horse and Bull Sale Justin Cowboy Crisis Fund assisted injured rodeo athletes with nearly, in received, processed and acknowledged donations of more than 8, from individuals, foundations, corporations and rodeo committees facilitated the creation of a new website for the Fund ( worked with Justin Boots and Geronimo Productions to produce five testimonial videos to assist in fundraising and promotion created a new online fundraising tool with Mission Fish, Ebay s charity online auction site promoted JCCF through social networking, quarterly newsletters and ProRodeo Sports News

17 Member Relations Annual Report To develop communications in all parts of the PRCA committees and contestants being the two largest membership categories Member Relations is a go-between to enhance communication so they understand each other s needs and can work toward their common goals, focusing on growing the sport. Tiering ProRodeo The PRCA s job is to build a platform where all members can choose how they have success in ProRodeo and freely adjust their level of competition as their circumstances change. The tiered system is largely responsible for the increase of,9 entries in over, as the PRCA evolves toward a more tiered system where more members can earn a living competing, because there s more opportunity to be successful at any level the contestant chooses: the circuit system with its finals in Oklahoma City for regional contestants the All American ProRodeo Series for those who are willing to travel a little more to try to advance to its finals to Waco the Champions Challenge, using top-ranked competitors to build the sport s exposure and Tour and other large rodeos, with big payoffs that boost contestants in the world standings that determine who advances to the Wrangler NFR Communicating with the PRCA All members are encouraged to bring forward any questions or concerns on any topic to Member Relations whether it s asking about the effect of a new rule on your own rodeo or your own event, getting clarification on ground rules or requesting help to draft a proposal for a rule book change. Internal progress clear and consistent communication about the Champions Challenge as it was being developed, including gathering input from various facets of the membership December meetings between Wrangler Million Dollar Tour rodeo committees and contestant event reps advisory councils continue to convene as needed to address issues brought forward by the membership continue to have good contestant, committee and contestant-committee meetings at the circuit finals rodeos to discuss the business, what s going on in the PRCA, membership and growth patterns, any changes in event limits very constructive Recruitment working with PRCA Industry Outreach to attract future members and educate them in how to become successful in ProRodeo (regional PRCA seminars covering entering, finances, circuit system and how to climb the ladder) stressing the importance of students continuing their educations and college rodeo participation that s why we require them to carry hours, just as they do to participate in college rodeo continuing incentives enable NIRA members to become first-time PRCA permit holders at a reduced cost ( to cover the cost of insurance and PSN); 4 of the,99 permits issued in for the rodeo season were NIRA permits

18 Annual Report PRCA Financial Status Professional Rodeo Cowboys Association & Affiliates Consolidated Schedule of Revenue and Support for the period ending Dec., P R C A P r o R o d e o X t r e m e P R C A P r o p e r t i e s H a l l o f F a m e B u l l s T o t a l s T o t a l R e v e n u e a n d S u p p o r t, 9 4, 9, 8 4, 8,, 4, 8 9, T o t a l O p e r a t i n g E x p e n s e s (, 4, ) (,, 9 ) (, ) ( 8 4, ) (, 8 8, ) I n c o m e ( L o s s ) b e f o r e D e p r e c i a t i o n & A m o r t i z a t i o n E x p e n s e 4 8, (, 8 ) 9, ( 8 4, ), D e p r e c i a t i o n & A m o r t i z a t i o n E x p e n s e ( 9 4, 8 ) ( 8, 4 ) ( 8, 9 ) (, 4, ) N e t I n c o m e ( L o s s ) ( 9, 8 ) ( 4 8, ) (, ) ( 8 4, ) (, ) R e v e n u e a n d S u p p o r t c o n s i s t o f : m e m b e r s h i p a n d p e r m i t d u e s, a p p r o v a l f e e s, a d m i n i s t r a t i o n c h a r g e s, i n s u r a n c e, W r a n g l e r N a t i o n a l F i n a l s R o d e o p r o c e e d s, t r a d e m a r k r o y a l t i e s, s p o n s o r s h i p s, d o n a t i o n s a n d m u s e u m o p e r a t i o n s. O p e r a t i n g E x p e n s e s c o n s i s t o f : m e m b e r s h i p s u p p o r t p r o g r a m s, m a n a g e m e n t a n d g e n e r a l f u n d r a i s i n g. M e m b e r s h i p s u p p o r t p r o g r a m s a r e f u n d s s p e n t i n d i r e c t s u p p o r t o f o u r r o d e o c o m m i t t e e s a n d t h e D o d g e ( n o w R a m ) c i r c u i t s a n d R a m C i r c u i t F i n a l s R o d e o s, R a m N a t i o n a l C i r c u i t F i n a l s R o d e o, W r a n g l e r N a t i o n a l F i n a l s R o d e o, W r a n g l e r M i l l i o n D o l l a r T o u r, J u s t i n B o o t s P l a y o f f s a n d C h a m p i o n s h i p s, N a t i o n a l H i g h S c h o o l F i n a l s R o d e o, N a t i o n a l J u n i o r H i g h S c h o o l F i n a l s R o d e o, C o l l e g e N a t i o n a l F i n a l s R o d e o, I n d i a n N a t i o n a l F i n a l s R o d e o a n d M i s s R o d e o A m e r i c a. E i g h t y e i g h t p e r c e n t ( 8 8 % ) o f T o t a l O p e r a t i n g E x p e n s e s w a s s p e n t o n m e m b e r s h i p s u p p o r t p r o g r a m s. T h i s m e a n s t h a t. 8 8 c e n t s o f e v e r y. d o l l a r s p e n t r e t u r n s d i r e c t l y t o t h e A s s o c i a t i o n s m e m b e r s. I n c o m e f r o m O p e r a t i o n s b e f o r e d e p r e c i a t i o n a n d a m o r t i z a t i o n e x p e n s e f o r t h e P R C A a n d i t s a f fi l i a t e d c o m p a n i e s w a s,. W e h a v e m a d e s i g n i fi c a n t i n v e s t m e n t, f o r t h e b e n e fi t o f P R C A m e m b e r s, i n o u r o n l i n e m e m b e r s h i p s o f t w a r e, w h i c h h a s d r a m a t i c a l l y i m p a c t e d o u r d e p r e c i a t i o n a n d a m o r t i z a t i o n e x p e n s e a n d i s n e g a t i v e l y a f f e c t i n g o u r N e t I n c o m e ( L o s s ). R e g a r d s, J o e S h a f e r, C P A C F O, P R C A

19 Annual Report A tip of the hat to our great sponsors!