Aquatic Facility Feasibility Study Falmouth, MA. Presented By: James Preisig: Falmouth Aquatics Kevin Post: Counsilman-Hunsaker

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1 Aquatic Facility Feasibility Study Falmouth, MA Presented By: James Preisig: Falmouth Aquatics Kevin Post: Counsilman-Hunsaker

2 Agenda 1. Introduction to Falmouth Aquatics 2. Counsilman-Hunsaker Process 3. Aquatic Trends 4. Needs Assessment Summary 5. Next Steps

3 Volunteers engaged Summer 2011 First open community meeting January 2012 Steering Committee formed January March 2012 Established partnership with Cape Cod Foundation, April

4 Our community-focused mission Define aquatics and wellness needs Determine what is financially sustainable Investigate and evaluate all organizational and partnership models Our approach Research-driven analysis of options Community engagement and fundraising Professional needs assessment and feasibility study

5 Feasibility Study Process Needs Assessment Stakeholder Interviews Definition of aquatics Evaluate Existing Area Providers Research Area Demographics Identify Potential User Groups Identify Potential Partnerships Program Requirements Develop Options for Programming Develop Project Cost Estimates Develop Conceptual Building Layouts Operations Plan Opinion of Revenue Opinion of Operating Expenses Determine Cashflow

6 Aquatic Trends Source: Scott Hunsaker, Counsilman Hunsaker, Pricing Pools, Read how to determine how much your new pool will cost, As seen in Athletic Business magazine, 1998 Within the last decade demand for higher quality and a unique pool experience has risen There are four types of aquatic facility users: competitive, recreational, instructional, and wellness and therapy. Each of these groups require specific areas, features and services to fulfill their needs and desires

7 Identifying Aquatic Users (Progression of Aquatics) Competitive Recreational Instructional Wellness and Therapy

8 Simplest facility to define 25 yards 25 Meters 50 Meters Governing bodies NFSHS NCAA USA Swimming FINA Cooler water Competitive User

9 Various Lap Pool Options 25 - Yard 6 25-Yard Lanes 3,375 Sq. Ft. 25-Yard By 25-Meter Yard Lanes Meter Lanes 6,150 Sq. Ft. 50-Meter by 25-Yard 8 or 10 (50-Meter Lanes) (Cross Course 25-Yard Lanes) 12,600 Sq. Ft.

10 Most Popular and Diverse aquatic user group Family Oriented Tots Teens Adults Desired Aquatic Amenities Fitness Lanes Zero depth entry Waterslides Moving water Interactive features Recreational User

11 Recreational User Swimming is the 3 rd most popular sport or exercise activity Recreational Leagues Fitness Classes Lap Swimming There are approximately 314 million visits to recreational water sites each year Source: Violations Identified From Routine Swimming Pool Inspections Selected States and Counties, United States, 2008, JAMA. June 23/ ;303(24):

12 Instruction and Lesson Program User Learn to swim Water safety instruction, Lifeguard instruction Life safety skills Survival swimming Scuba Other aquatic skills Swimming is part of physical education and water safety It s often part of a school s curriculum. Individuals that desire to participate in water sports such as snorkeling or white water rafting must be able to swim

13 Wellness and Therapy User Fastest Growing Aquatic User Group Therapy Programs Water exercise classes Water Aerobics classes Fitness Classes

14 Wellness and Therapy Benefits Swimming supports our health & boosts our immune system Water temperatures that are lower than ones body temperature cause the body to adapt, creating resistance to illness, like the flu and colds. It also helps breathing, especially for those with asthma Swimming aids in rehabilitation of injuries and post operations - Water allows people to move with less body weight due to its unique gravity condition Stress Management Swimming supports relaxation and recovery, which leads to a more balanced lifestyle Source: Health Assistant, (2008, Aug.) 12 reasons why swimming is good for our health. Health Assistant;

15 Aquatic Exercise Growth Water-based exercise is the fastest growing fitness choice in the U.S. In 1983 there were nearly 200,000 participants million million million A 3500% increase from 1983 to 2007 Source: Aquatic exercise statistics - how popular is non-swimming aquatic exercise?, the aquatic therapist, April 30, 2009; WATER AEROBICS AS AN ALTERNATIVE TO LAND BASED EXERCISE, College Sports Scholarships, accessed July 13, 2010

16 Trends in Sustainable Aquatics Develop partnerships between multiple community organizations Public Sector and Public Sector Schools with Park and Recreation Agencies Public Sector and Private Sector Park and Recreation Agencies and the Private Sector Public Sector and Non-Profits Schools, Park and Recreation Agencies and Non-Profits Forms of Partnership Investment Partnerships Schools, Park Organizations and/or the private sector and/or the non profit engage in equity CONSTRUCTION of a capital asset. Program Partnerships Schools, Park Organizations and/or the private sector and/or the non profit engage in equity OPERATION of a capital asset.

17 Trends in Sustainable Aquatics Positive effects of partnerships Reduces cost to provide government service. Creates budget and creative program opportunities. Spreads the risk among the partners. Merges resources to create a higher level of service delivery. Offers entrepreneurial opportunities not always affordable to public agencies. Creates Win-Win situations

18 Falmouth Stakeholder and Community Leader Interviews July 16 th and 17 th + Follow-up phone calls Met with 40+ community members and leaders Representing over 20 groups Town of Falmouth Chamber of Commerce Falmouth Academy Falmouth Council on Aging Falmouth Ice Skating Rink Falmouth Senior Center PAL YMCA Enterprise 300 Committee APCC Falmouth Schools Falmouth Hospital Falmouth PT Sports Center PT Cape Cod Swimming Club AquaSafe Cape Cod Swim Programs Masters Swimmer Falmouth Sports Center Athletic Field committee U.S. Coast Guard

19 What I Heard - Summary Strong desire for aquatic opportunities amongst all groups Multi-Generational Teach Kids to Swim Family Oriented Senior Programming Accessible for Everyone Need Indoor Water Past efforts failed by small margin Shows need for aquatics in Falmouth On-going cost is main concern for of supporting a pool project Large Senior Population Still Growing Town is in a strong fiscal environment Investing in technology Retiring debt Several interested Partners Mostly operational, limited capital investment Need for pool space to support community programs Limited Quality pool space available Available time Available space

20 Population MARKET AREA POPULATION BY DISTANCE Population Average Annual Change Number Percent Number Percent Number Percent Number Percent Number Percent Radius (000's) of Total (000's) of Total (000's) of Total (000's) Percent (000's) Percent 0 to 3 min % % % % % 3 to 5 min % % % % % 5 to 10 min % % % % % Subtotal % % % % % 10 to 15 min % % % % % 15 to 30 min % % % % % Subtotal % % % % % Total (0-30 min.) % % % % % Falmouth, MA % % Source: Demographics Now Over 30,000 people within 10 minutes Over 50,000 within 15 minutes Population trending down

21 Age MARKET AREA AGE DISTRIBUTION Age 0-3 min. 3-5 min min min min Falmouth, MA Total Groups # % # % # % # % # % # % U.S. Under % % % 1, % 6, % 1, % 6.8% 5 to % % % 1, % 6, % 1, % 6.6% 10 to % % 1, % 1, % 7, % 1, % 6.7% 15 to % % 1, % 1, % 8, % 1, % 7.0% Subtotal % 1, % 3, % 4, % 28, % 5, % 27.1% 20 to % % % 1, % 6, % 1, % 7.0% 25 to % % 1, % 2, % 11, % 2, % 13.5% 35 to % 1, % 1, % 2, % 15, % 3, % 14.0% 45 to % 1, % 3, % 3, % 20, % 4, % 14.5% 55 to % 1, % 3, % 3, % 18, % 5, % 11.2% 65 to % 1, % 2, % 2, % 11, % 4, % 6.7% 75 to % 1, % 1, % 1, % 7, % 2, % 4.3% 85 and over % % % % 3, % 1, % 1.9% TOTAL: 2, % 10, % 19, % 21, % 123, % 30, % 100% Median Age Source: Demographics Now Aging Community Below national average for young families Large 55+ population

22 Income MARKET AREA INCOME Per Capita Income Median Household Income Radius Dollars Index Dollars Index 0 to 3 min. $32, $66, to 5 min. $32, $51, to 10 min. $38, $60, to 15 min. $36, $60, Above national average for per capita and median household income Diverse Income levels 15 to 30 min. $32, $60, Falmouth, MA $38, $62, Total U.S. $26, $50, Source: Demographics Now Household Income $ 0 - $9,999 $ 10,000 - $19,999 $ 20,000 - $29,999 $ 30,000 - $39,999 $ 40,000 - $49,999 $ 50,000 - $59,999 $ 60,000 - $74,999 $ 75,000 - $99,999 $100,000 - $124,999 $125,000 - $149,999 $150, % 11% 5% 10% 9% 9% 13% 9% 9% 12% 8%

23 Sports Participation Min. 5 Min. 10 Min. 15 Min. 30 Min. Active Community Need year-round fitness opportunities

24 Major Area Aquatics Facilities Gleason Family YMCA (24 mi, 40 min) Mass Maritime Academy (17 mi, 33 min) Sandwich HS (17 mi, 35 min) YMCA Cape Cod (18 mi, 40 min) Indoor pool Seasonal beaches (with swim lessons) 0 Miles 5

25 Aquatic and Wellness Needs in Falmouth Senior aquatic programming / wellness space Shallow / Warm water Easy access Dedicated senior activity space Instructional areas Shallow / Warm water for young swimmers Space to introduce children to water in a nonthreating manner Areas for advanced swimming skills life safety Fitness space aquatic and land based Lap pool for fitness swimming, recreational leagues, and competitive programs Cardio and weight lifting areas Group Exercise class space Community General use space Multi-generational / family oriented opportunities Meeting / Classroom / Birthday party areas Drop-in childcare

26 Facility Spaces to Meet the Needs Warm water multi-purpose pool Shallow areas Fitness lap lanes Moving water Lap pool Recreational leagues in Falmouth Advanced instructional programming Fitness training Competitive teams Fitness and Group Exercise rooms Multi-purpose rooms Classroom Meetings Birthday Parties Dedicated senior space Childcare space

27 The Summit Senior and Aquatic Center Amenities Fitness Area Classrooms Group Exercise Room Indoor walking track Locker Rooms with Saunas Full Kitchen Indoor Swimming Pool with Lap Lanes, Exercise Vortex & Hot Tub 3,500 sq. ft. recreation pool used for lap swimming and therapeutic classes 250 sq. ft. whirlpool spa offers therapeutic relaxation for tired muscles and social interaction Cyclonic vortex which offers an experience like no other

28 NRH Center Community, Recreation, and Senior Center Amenities Fitness Center Walking Track Group Fitness Personal Training and Massage Therapy Indoor Aquatics Waterslide Interactive spray features Resistance channel Fitness lap lanes Climbing wall Hot tub Double Gym Senior Center Drop-In Babysitting

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30 Don Rodenbaugh Natatorium Amenities 25-yard x 25-meter competitive pool 6,694 SF leisure pool 16-foot flume slide 354 SF spa Current channel Vortex Shallow water pool Fitness and Group Exercise rooms Birthday party rooms Climbing wall Joint-Use Facility Partnership with School and City

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32 Upper Valley Aquatic Center Amenities 6,200 sq. ft. 25-yard by 25- meter competition swimming pool 500-seat spectator mezzanine 3,400 sq. ft leisure pool with indoor/outdoor water slide and children s play feature Group Exercise suites Cardio and weight equipment Birthday party room

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34 Next Steps for Falmouth Aquatics Develop facility concept and sustainable business plan Raise funds for next phases Determine programming and facilities needs Develop operational model including revenue sources Evaluate partnership models and engage key partners

35 Next Steps for Falmouth Aquatics Decide, design, and build Estimate capital requirements Formalize organization, 501(c)(3) Develop and initiate fundraising campaign Finalize partnerships Specify design requirements and engage architects Build Then

36 Add Water

37 Aquatic Facility Feasibility Study Falmouth, MA Presented By: James Preisig: Falmouth Aquatics Kevin Post: Counsilman-Hunsaker