ARLINGTON COUNTY, VIRGINIA

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ARLINGTON COUNTY, VIRGINIA County Board Agenda Item Meeting of June 16, 2018 DATE: May 18, 2018 SUBJECT: An Ordinance, on the County Board s Own Motion, to authorize the placement of non-commercial

RECOMMENDATION: Adopt, on the County Board s Own Motion, the attached Ordinance to authorize the placement of non-commercial banners on street light poles in the public right-of-way located along

SUMMARY: The attached ordinance would authorize the Columbia Pike Revitalization Organization (CPRO), on behalf of the County, to place seasonal banners on street light poles in the public

The proposed banners would assist in identifying the Columbia Pike area as a distinctive destination and are consistent with the budget and work plan approved by the County Board for CPRO.

The Ordinance is being considered on the County Board s own motion, pursuant to sign system provisions in the sign ordinance (Arlington County Zoning Ordinance 13.11.1.H.

1 ARLINGTON COUNTY, VIRGINIA County Board Agenda Item Meeting of June 16, 2018 DATE: May 18, 2018 SUBJECT: An Ordinance, on the County Board s Own Motion, to authorize the placement of non-commercial banners on street light poles in the public right-of-way located along Columbia Pike between South Jefferson Street and South Orme Street. C.M. RECOMMENDATION: Adopt, on the County Board s Own Motion, the attached Ordinance to authorize the placement of non-commercial banners on street light poles in the public right-of-way located along Columbia Pike between South Jefferson Street and South Orme Street. ISSUES: No issues have been identified at this time. SUMMARY: The attached ordinance would authorize the Columbia Pike Revitalization Organization (CPRO), on behalf of the County, to place seasonal banners on street light poles in the public right-of-way throughout the Columbia Pike corridor. The proposed banners would assist in identifying the Columbia Pike area as a distinctive destination and are consistent with the budget and work plan approved by the County Board for CPRO. Installation and maintenance of the banners will be funded solely by CPRO and implemented through three phases, depending upon funding availability. The Ordinance is being considered on the County Board s own motion, pursuant to sign system provisions in the sign ordinance (Arlington County Zoning Ordinance H.) BACKGROUND: CPRO is a non-profit, public-private partnership, representing a coalition of businesses, civic associations, property owners, and individuals working with the Arlington County government to improve and revitalize Columbia Pike and its adjacent neighborhoods. Originally established on May 14, 1986, CPRO s mission is to create a safer, cleaner, more vibrant community from the Pentagon to the County line, a corridor which geographically makes up 17 percent of Arlington, and to champion and connect businesses and community along Columbia Pike. County Manager: ##### County Attorney: ***** Staff: Matt Mattauszek, DCPHD, Planning Division 1. PLA-7826

2 In April 2017, the County Board approved an additional $200,000 in basic funding for the Columbia Pike Revitalization Organization (CPRO), bringing the County s total commitment to CPRO to $400,000 annually. As part of the increased budget allocation, the County Board specified its desire for CPRO to use some portion of those funds to develop new place-making activities specifically a cleaning program and a banner program. Following additional funding assessments, CPRO has determined a full banner program accounting for a total of 48 banners for the Columbia Pike corridor would have to be phased in over multiple years. CPRO has also received a $10,000 grant from the Washington Forrest Foundation in support of the banner program which is anticipated to expedite the completion of the overall program. A similar Ordinance was approved by the County Board in September 1999 to permit CPRO to install decorative banners within the public right-of-way. Most of those banners have since been removed and the newly proposed banner program contains additional designs and language beyond the scope of the original 1999 Ordinance. DISCUSSION: Approval of the banner system would allow the Columbia Pike Revitalization Organization (CPRO) to place non-commercial banners in the public right-of-way. The banners shall be secured to the street light poles so as not to move or flutter and will be maintained by CPRO. The following represents additional information provided as part of CPRO s request: Design, Locations, and Physical Characteristics: As shown in Attachment 1, the banner system is proposed to be implemented in three phases, each containing a specific design theme as follows: Phase 1: Approximately 48 banners will be installed at the Pike s five major intersections. The banner design for this phase will denote Columbia Pike: Arlington s Oldest and Newest Main Street on either an orange or blue background. Phase 2: Additional banners denoting the Pike s 10 neighborhood associations will be installed throughout the corridor. The banner design for this phase will include a blue sky background with individual neighborhood names written diagonally in white over a vibrant color ribbon. Phase 3: Banners promoting CPRO s major events will be installed throughout the corridor. The banner design for this phase will maintain Columbia Pike at the top with each program s individual branding below. The initial phase for this program will include banner installations on street light poles at Columbia Pike s five major intersections, with subsequent phases expanding banners to the rest of the corridor, depending upon funding availability. The vertical banners will be 24 wide and 48 tall, and comprised of a laminate vinyl material. They will be attached to the Carlyle style street light poles via black hardware kits containing metal poles for both the top and bottom of each banner, as well as brackets, end caps, zip ties, pin and ring hardware. The pole mounts will be comprised of a 40 stainless steel band with a black finish to ensure appropriate weather protection and consistency with the black finish of the light poles. Subsequent phases will be informed by guidance from the County Board and associated funding decisions impacting CPRO s budget. Each phase will also require approval by the Department of Environmental Services (DES) of a Traffic Control Plan, a component necessary for the issuance of a right-ofway permit for any installations on street light poles. Columbia Pike Banners PLA-7826

3 Traffic Safety: There would be no impact on traffic safety and placing the banners in the selected locations should cause no significant traffic hazard. The banners will be mounted near the top of the street light poles (below the lamp fixture), at minimum providing approximately eight feet of clearance from the bottom of the banner to the sidewalk. This should allow sufficient vision clearance for drivers and not be distracting to motorists. The banners would be installed on the side of the poles opposite the adjacent roadway to avoid any projections over the street and mounted perpendicular to the curb so as to be seen by people traveling east and west along Columbia Pike. Installation of the banners would be prohibited on any street light poles which are attached to a traffic signal or where regulatory vehicular signage is posted (i.e. speed limit signs). Proposed banners will not be illuminated and their material does not appear to be overly reflective. Likewise, there would be little adverse impact on the appearance or character of the Columbia Pike corridor or the County since the banners will serve as a useful tool to support a vibrant community and meet CPRO s overall mission for Columbia Pike. Time Period for Banners: Banners would be in place continuously and may be removed at such times as the County Manager may direct. Maintenance, Removal, and Replacement: Due to the quality of the banner material, pigments and hardware that has been specified, the banners will require on-going maintenance. CPRO has contracted with TSG (formerly the Saenz Group) to secure maintenance for the banner program over a five-year term with responsibility for any maintenance and replacement issues associated with the banners. PUBLIC ENGAGEMENT: The Columbia Pike Revitalization Organization (CPRO) has presented the design for the banners to the CPRO board, which represents the Pike's property owners, businesses and residents, as well as the Pike Presidents Group, which represents the 10 civic associations within the Columbia Pike neighborhood. Both expressed approval of the designs. The Planning Commission will consider this request at its June 4, 2018 meeting. FISCAL IMPACT: Purchase, installation, and maintenance of the proposed banners for Columbia Pike will be funded by CPRO. In total, the anticipated cost for the 48 banner locations is $11,280. Of that, $3,600 will fund the required hardware kits while the remaining $7,680 will cover the production of the banners. The on-going maintenance program will cost $2,000 during the first year and is anticipated to escalate by approximately 5% annually. CONCLUSION: The proposed banner system would assist in identification and branding of the Columbia Pike corridor and would be consistent with the vision and purpose of the Columbia Pike Special Revitalization Districts, including the creation of a Main Street vision. The proposed Ordinance is consistent with the previous County Board Ordinance of September 1999 which provided for the installation of similar banners along the Columbia Pike corridor. Therefore, staff recommends that the County Board adopt the attached ordinance authorizing the placement of non-commercial banners on street light poles in the public right-of-way located along Columbia Pike between South Jefferson Street and South Orme Street. Columbia Pike Banners PLA-7826

4 AN ORDINANCE TO AUTHORIZE THE PLACEMENT OF NON-COMMERCIAL BANNERS ON STREET LIGHT POLES ALONG COLUMBIA PIKE Whereas, the County Board hereby finds that the banner system to be approved hereby, at the locations and under the parameters set forth in this ordinance, will not have a significant adverse effect on traffic safety, and Whereas, the County Board hereby finds that the banner system to be approved hereby will not result in clutter or otherwise cause a significant adverse effect on the appearance or the character of the surrounding neighborhood; and Whereas, the County Board hereby finds that the banner system to be approved hereby is consistent with, and supportive of, the purposes of the Columbia Pike Initiative; and Whereas, the County Board hereby finds that the banner system to be approved hereby will contribute to the economic development of an area designated on the Arlington County General Land Use Plan as a Special Revitalization District. Therefore, in order to protect against danger or congestion in traffic or travel, and because approval of these banners will facilitate the creation of a convenient, attractive and harmonious community, will encourage economic development activities that provide desirable employment and enlarge the tax base, and for other good reasons required by the public necessity, convenience, general welfare and good zoning practice; Be it hereby ordained that: The County Board authorizes the placement of noncommercial banners for the Columbia Pike Revitalization Organization on street light poles within the Columbia Pike corridor with designs substantially similar to the designs reflected in Attachment 1 of this ordinance. Be it further ordained that: The banners will be displayed on a continuous basis but may also change seasonally. The banners will be twenty-four (24) inches wide and forty-eight (48) inches tall and there will be a minimum of approximately eight (8) feet of clearance between the bottom of the banner and the sidewalk. The banners will be made of a laminate vinyl material. The graphics on the banners will appear on both sides and will vary by phase as shown on Attachment 1 hereto. The banners representing phase one (1) will contain the words Columbia Pike. The banners representing phase two (2) will contain the names of Pike s ten (10) neighborhood associations including Alcova Heights, Arlington Mill, Arlington View, Barcroft, Columbia Heights, Columbia Forest, Douglas Park, Foxcroft Heights, and Penrose. The banners representing phase three (3) will promote CPRO s major events including the Blues Festival, Movie Nights, Fall Fest, and Columbia Pike and Arlington Mill Farmers Markets. The banners shall be secured to the street light poles so as not to move or flutter and will be maintained by the Columbia Pike Revitalization Organization. Columbia Pike Banners PLA-7826

6 PHASE II: NEIGHBORHOOD BANNERS Ten Pike neighborhoods will be denoted by banners. Arlington Mill Arlington Heights Columbia Forest Penrose Barcroft Columbia Heights Douglas Park Foxcroft Heights Alcova Heights Arlington View Design: diagonally in white over a vibrant color ribbon. (See samples below)

7 PHASE III: PROGRAMS Five major CPRO programs will be denoted by banners: Blues Festival Movie Nights Fall Fest Pike Park Farmers Market Arlington Mill Farmers Market Design: he

10 MAP LEGEND was the green LED streetlights designated by CBP. A few street lamps on major streets that feed into Columbia Pike were also chosen. Below is a legend of symbols used to denote unusable poles, poles with no physical number designation, poles that would block parking during installation and poles identified for use on side streets. X Unusable per county guidelines # Usable pole that has a pole number on the County map, but no number on the actual pole itself P Usable pole -- installation would temporarily block parking spaces O Poles along side streets feeding into Columbia Pike that have also been identified for use

11 MAPS Columbia Pike was broken down into the following 10 sections: 1. S. Jefferson St. to S. Frederick St. 2. S. Frederick St. to S. Four Mile Run Dr. 3. S. Four Mile Run Dr. to S. Thomas St. 4. S. Thomas St. to S. Quebec 5. S. Quebec St. to S. Monroe St. 6. S. Monroe St. to S. Glebe Rd. 7. S. Highland St. to S Cleveland St. 8. S. Cleveland St. to S Courthouse Rd. 9. S. Courthouse Rd. to S Quinn St. 10. S. Quincy St. to S. Oak St.

12 COLUMBIA FOREST # ARLINGTON MILL

13 COLUMBIA FOREST ARLINGTON MILL # # # # COLUMBIA FOREST 2: S. Frederick St. to S. Four Mile Run Dr.

14 BARCROFT CBP4704S DOUGLAS PARK 3: S. Four Mile Run Dr. to S. Thomas St. 1

15 BARCROFT DOUGLAS PARK # ALCOVA HEIGHTS P P 4: S. Thomas St. to S. Quebec St. 1

16 P ALCOVA HEIGHTS DOUGLAS PARK 5: S. Quebec St. to S. Monroe St. 1

17 ALCOVA HEIGHTS P P P ARLINGTON HEIGHTS DOUGLAS PARK 6: S. Monroe St. to S. Glebe Rd. 1

18 ARLINGTON HEIGHTS P DOUGLAS PARK PENROSE # COLUMBIA HEIGHTS 7: S. Highland St. to S. Cleveland St. 1

19 PENROSE CBP2301 COLUMBIA HEIGHTS # 8: S. Cleveland St. to S. Courthouse Rd. 1

20 FOXCROFT HEIGHTS PENROSE COLUMBIA HEIGHTS ARLINGTON VIEW 9: S. Courthouse Rd. to S. Quinn St. 1

21 FOXCROFT HEIGHTS ARLINGTON VIEW 10: S. Quinn St. to S. Oak St. 1

ARLINGTON COUNTY, VIRGINIA. County Board Agenda Item Meeting of March 16, 2019

ARLINGTON COUNTY, VIRGINIA. County Board Agenda Item Meeting of March 16, 2019 ARLINGTON COUNTY, VIRGINIA County Board Agenda Item Meeting of March 16, 2019 DATE: February 13, 2019 SUBJECT: Request to authorize Advertisement of a Public Hearing to consider an Amendment to Chapter