Swing Batter, Batter, Swing!

Transcription

1 Swing Batter, Batter, Swing! Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.

2 Play ball! March means the opening of baseball spring training camps and attention starts to turn to the national past time. Baseball is steeped in statistics so we thought it would be fun to add a few of our own. Here are some interesting facts about baseball in America. Source: Experian Simmons National Consumer Study/National Hispanic Consumer Study Summer 2008 Full Year

3 Do baseball fans follow their teams to Spring Training? Most Spring Training camps are held in Florida and Arizona. Does that translate into fans vacationing in those states? It appears that it does. Fans of Major League Baseball (MLB) are quite a bit more likely to vacation in the traditional Spring Training states Arizona Florida Very or somewhat interested in MLB (Index)

4 Total Baseball Media Emersion Index Fans are big consumers of the sport. To varying degrees, all baseball fans watch on TV, listen on the radio, and attend games. Those are most likely to attend a game, but listening on the radio over indexes for four of the six age groups. Those aged 65+ tend to watch the game on TV. Watch on TV Listen on Radio Attend game

5 Who s a fan? Baseball fans tend to be a bit older than the U.S. population. While the fan base is still male dominated, women make up over a 1/3 of the fans! % 63% Male Female Very or somewhat interested in MLB (Index)

6 Where the fans are The interest in baseball reflects the geographic growth of the sport. It s not surprising that the Northeast and Midwest have the greatest concentration of fans since those areas were the first to have MLB teams. As populations shifted and teams moved into other areas of the country, those areas are catching up. The lowest concentration is in the South, the area that was last to receive MLB Northeast Midwest West South Very or somewhat interested in MLB (Index)

7 Baseball fans have higher than average Household Incomes MLB fans are well above the U.S. population in upper income households > $25K $25K - $49,999 $50K - $74,999 $75K - $99,999 K - $149,999 $150K - $249,999 $250K - $$499,999 $500K+ Very or somewhat interested in MLB (Index)

8 They love their teams and all the stuff that goes with it. MLB fans are 3 times more likely than the typical person to purchase gear with their favorite team logo on it. As you can see below, MLB fans are fully kitted out! Hats/Caps Knits/Shirts Team Uniform (top/bottoms incl jerseys) Type of sports clothing bought in last 12 months by those very or somewhat interested in MLB (Index)

9 Hispanic Baseball Fans According to MLB, 26% of the players on the 2008 Opening Day Rosters were from Spanish-speaking countries or territories. The high was 88 from the Dominican Republic, the low, 1, from Nicaragua. Hispanics index at 153 for having played the game in the past 12 months. The table below details the heritage of these Hispanic Americans. Heritage Puerto Rican Mexican, Mexican American, Chicano Cuban Other Index

10 Thank You! For more information, please visit or call Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners. No part of this copyrighted work may be reproduced, modified, or distributed in any form or manner without the prior written permission of Experian Information Solutions, Inc.