D5.1 Concept for Dissemination Including Corporate Design Guidelines / Style Guide

Transcription

1 D5.1 Concept for Dissemination Including Corporate Design Guidelines / Style Guide WP5 Dissemination and Advisory Board Version: 0.4 Planned Date of Delivery: Month 4 Actual date of delivery: October 6, 2014 Author(s): Pascal van den Noort Affiliation: Velo Mondial

2 Document Control Sheet Project Number IEE/13/646/SI Full title VeloCitta Project URL Deliverable Number D5.1 Title Concept for dissemination including Style Guide Work package Number WP5 Title Dissemination & Advisory Board Date of delivery Contractual Acronym M4 Actual Status VeloCittà M5 First draft Nature Document Dissemination Level Public within consortium Authors (Partner) Velo Mondial Responsible Author Pascal van den Noort Partner Velo Mondial Version Log Issue Date Version Author Change 31/07/ Pascal van den Noort Concept design 25/09/ Sander Buningh Pascal van der Straten Input from coordinator 06/10/ Pascal van den Noort Final design The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein.

3 Table of contents Introduction Tasks Task 5.1: VeloCittà Quality Advisory Board (Task leader: DTV) Task 5.2: VeloCittà dissemination plan and Corporate Design (Task leader: Velo Mondial) Task 5.3: VeloCittà website (Task leader: Velo Mondial) Task 5.4: VeloCittà e-communication (Task leader: Velo Mondial) Task 5.5: VeloCittà publications (Task leader: Velo Mondial) Task 5.6: VeloCittà Followers in Europe and beyond (Task leader: DTV) Task 5.7: Final Conference (Task leader: DTV) Task 5.8: European communication, exploitation and transferability (Task leader: Velo Mondial) List of Annexes Tasks Corporate design guidelines / Style Guide Website structure City E-Fact Sheet database composition Website translations

4 Introduction The aim of this document is to further detail, specify and schedule all tasks planned within Work Package 5 over the project lifetime. It will determine responsibilities and procedures and will therewith contribute to an overall quality assurance process. WP5 is responsible for the dissemination of the contents and results of the project. It outlines dissemination planning, dissemination tools and the dissemination strategy for VeloCittà. WP5 has, as its overall scope, to co-ordinate the dissemination of the project and to provide support to all local sites. The main objectives are: To spread the knowledge of the project and of its contents across Europe in the broadest way; To directly communicate to the main target groups and key actors in a tailored way; To disseminate the results to potential multipliers. To guarantee the continuous availability of information on the Bike Sharing Workspace, also after the duration of the project. WP5 will follow a clear structure and will find its basis in the project dissemination plan (task 5.2), which will contain objectives, target groups, dissemination tools and the dissemination strategy as well as guidelines for local dissemination. The dissemination strategy will be subject to a dedicated dissemination workshop in the fall of It serves the preparation and the adaptation of the large-scale dissemination activities of the project and products during it s start phase. This concept for dissemination including Corporate Design guidelines will be also addressing the following deliverables: D5.2 Website for VeloCittà to be connected to the Bike Sharing Workspace (month 4); D5.3 6x Electronic newsletters (month 6, 12, 18, 24, 30, 36); D5.4 Project e-folder (month 9); D5.5 Project e-postcard (month 12); D5.6 Five on-line City E-Fact Sheet Magazines (month 35); D5.7 Final brochure / Final publishable report (month 35); D5.8 Final report on communication and dissemination (month 36). D European followers and 5 non-european followers present in the BSS database/workspace (month 34). At the end of the project a final report on dissemination and communication will be produced (D5.8) summarizing all the activities realised in the WP, which and how many products have been circulated to whom, and tracing some lessons against initial plans. Furthermore, this report will provide an overview on press releases and press review, as well as a summary on presentations at conferences, training seminars and other events. Leader VeloCittà

5 1. Tasks Most of the project dissemination work will be based on the fruitful communication, cooperation and coordination amongst all partners of the consortium. Results from the WP s 2, 3 and 4 will form the basis of the products in WP5. Co-operation and co-ordination with the other WP s is a key to success for a fruitful dissemination and communication work. This cooperation can be summarized as follows: In this document the following tasks will be addressed: Task Task Task Task Task Task Task Task 5.1: 5.2: 5.3: 5.4: 5.5: 5.6: 5.7: 5.8: VeloCittà Quality Advisory Board (Task leader: DTV) VeloCittà Dissemination plan and Corporate Design (Task leader: Velo Mondial) VeloCittà Website (Task leader: Velo Mondial) VeloCittà E-Communication (Task leader: Velo Mondial) VeloCittà Publications (Task leader: Velo Mondial) VeloCittà Followers in Europe and beyond (Task leader: DTV) Final Conference (Task leader: DTV) European communication, exploitation and transferability (Task leader: Velo Mondial)

6 Task 5.1: VeloCittà Quality Advisory Board Task leader: DTV The Advisory Board stakeholders will be identified at the very beginning of the project by DTV in cooperation with all partners starting from: The list of stakeholders that expressed interest to the project activities through the signature of the Letters of Support (Section 4 Target Groups and Key Actors / Letters of Support ) and; Suggestions by the partners and the EC about participants to contact that should be invited to the Advisory Board as representative stakeholders of the countries in Europe. The composition of the Advisory Board will be announced at PMG2 and the board will be introduced in PMG3 The group will meet in total two times during the course of the project, in conjunction with the PMG meetings. Each event will be focused on a specific topic with a clear focus and clear goal to stimulate knowledge flow, discussions and problem solving among stakeholders. The last Advisory Board meeting will be arranged together with the Final Conference to present the project results. " Advisory Board meeting in conjunction with PMG 3. Specific topic: to be determined " Advisory Board meeting in conjunction with PMG 7. Specific topic: to be determined Three virtual or phone meetings in between will supplement the meetings. " Advisory Board virtual or phone meeting 1. Specific topic: to be determined " Advisory Board virtual or phone meeting 2. Specific topic: to be determined " Advisory Board virtual or phone meeting 3. Specific topic: to be determined The Quality Advisory Board will spread the information of VeloCittà throughout Europe. In order to do their task properly they will be kept informed of all documents and products that become available in WP5. Task 5.2: VeloCittà dissemination plan and Corporate Design (Task leader: Velo Mondial) This VeloCittà concept for dissemination will form the basis for all further dissemination activities. It will contain a clear description of the objectives, target groups, dissemination tools and the dissemination strategy how to satisfy best the certain needs of the target groups. Guidelines for local dissemination and local target group communication are elementary established locally. In order to connect to the realities of all partner cities WP5 will contact them individually to analyse which will be the best support to all sites and outline with them a clear strategy and structure o for local dissemination and communication o and the role of each partner o using all opportunities in the project Together we will develop a timetable that ensures following the approach in a coherent way, with performance indicators, as well as a monitoring system. In this way it can be clearly described with which dissemination tools the respective target group and market actors will be reached. Based on the project dissemination plan, the guidelines for local dissemination and local target group communication, all partners that are carrying out an application will develop their own local dissemination plan. It will follow the guidelines developed with them in the project dissemination plan and will contain the same elements as mentioned above. This dissemination concept and all related plans for local dissemination and local target group communication will be discussed during PMG2.

7 The WP5 leader will act as helpdesk for the application sites in terms of local dissemination and communication; all other leaders will have a role to play when it comes to questions from the partners. Therefore all WP leaders and maybe available other expert partners will register at the Work Space Expert Desk where partners can plan a meeting by using the Expert Contact List. This can happen as soon as the list in the Work Space will be available. The Corporate Design involves all dissemination items mentioned below and will also set standards for the local dissemination like: The design framework of local brochures, folders, other print products or presentations; The incorporation of local websites into the design of the project website; The incorporation right from the beginning of the project website into the Workspace; The use of project logos itself as well as project designs at any occasion; Provide templates for newsletter and print media for national language versions. Annexe 1 sums this up in: Corporate design guidelines / Style Guide Task 5.3: VeloCittà website (Sub-task leader: Velo Mondial) Based on the Corporate design guidelines / Style Guide project website will be developed by a sub-contractor of Velo Mondial. The website will contain o a description about the project in general o a download area o a link and contact section o news and event-announcements o a link to the Work Space Introductory texts and a description of VeloCittà and its key conclusions will be available in the national VeloCittà languages as well (DE, IT, PL, SP, NL, EN, HU). The respective partners will do the translation into the national languages. The website will be launched at the occasion of PMG2. Relevant translations will be made within 3 months after PMG2. To facilitate the communication between partners an internal management board will be installed. DTV will execute this task by month 6.

8 Work Space The project will also develop a Work Space as part of task 2.4, that is accessible through the project website menu. All deliverables will be on the project website, but more general messages stemming from the project will find their way to the Work Space and will be developed by Velo Mondial with an eye on accessibility. VeloCittà website will be linked through its Work Space to all important projects and networks concerning bike sharing systems and sustainable mobility and if possible vice versa. The link to the Work Space will go live after we debated the Work Space in PMG2. Entry level 1. All there is to know about Bike Sharing 2. Bike Sharing on the map 3. Learn about Bike Sharing 4. Find Bike Sharing Experts 5. Find integrated knowledge from various sources Documentation from VeloCittà sources

9 Documentation level, integrating knowledge from various sources Task 5.4: VeloCittà e-communication (Task leader: Velo Mondial) VeloCittà Electronic Newsletter The newsletters will contain all information about VeloCittà throughout the entire project and will in principle be issued every six months, provided there is enough news available. It will be a compilation of the VeloCittà Blog that will be developed continuously in the Work Space. o The newsletter will be provided in English in the VeloCittà design; a locally flavoured VeloCittà template will be developed with each partner allowing them to translate the contents, compose the News Letter in cooperation with Velo Mondial and sending a newsletter in the respective national language to their constituents. o This Newsletter is part of the local Dissemination Plan o The VeloCittà Newsletter will be disseminated by the partners own channels and at conferences, workshops and other events. o To monitor the distribution of the newsletter by all partners, we will use mail chimp and we ask all the partners to send us the contacts to fill the mailing list. o Parts of the newsletters will also be used to in the City E-fact sheet Magazine. VeloCittà on-line City E-Fact Sheet Magazine VeloCittà will create five independent on-line City E-Fact Sheet Magazines, one for each City BSS project. Each city projects will fill the City Fact Sheet database developed by DTV in the Work Space. o with text, video s, pictures o according to a pre-designed structure by Velo Mondial o and as part of the Work Space prepared by DTV. The database will automatically fill the online the E-fact Sheet Magazines " in the template that Velo Mondial designed. Annexe 3 sums up the structure of the database. The E-fact Sheet Magazine can be read on-line and can o also be saved to pdf-format o and sent if so desired to relations of the city. Every City E-Fact Sheet Magazine will provide in-depth information about the city followed by chapters of which one focuses on the local Bicycle Share System and VeloCittà (to be provided by the city partners). This will be followed by a variety of paragraphs (e.g. on BSS Financing & organisation and BSS political involvement) including results of the project on the market segmentation: Commuters: with campaigns at public transport stations, incentives for holders of seasonal tickets, posters at mobility offices, personalized travel information etc; Employees: with activities for employees as users of BSS. The published methods will focus on companies, e.g. mailings, internal journals, company newsletter, training, as well as company events and information packages for employees;

10 Residents: with communication activities for old and new residents, in central and adjacent areas. For example, media campaign on the local radio, guided tours by bike or the distribution of information leaflets at new residential areas; Students: with tools and guidance focussing on information and awareness raising among students, e.g. photo competitions at the university or raffles and lotteries for students; Tourists: with tools that are targeting tourists, e.g. campaigns at tourist information centres or on the internet; The public results of the project website will also find a place in the City E-Fact Sheet Magazine, like the newsletter, fact sheets etc. Velo Mondial will provide the design of the City E-Fact Sheet Magazine. The design of the E-Fact Sheet Magazines allows for some couleur locale like pictures as well as the local BSS logo etc. and will thus become very recognisable and will fortify the local branding. The respective partners will fill the database when information becomes available. All EFact Sheet Magazines will grow throughout the project. The end result will establish an historical chapter on Bicycle Share Systems in the Final Report at the end of the project. Doing so, the City E-Fact Sheet Magazine is part of the local Dissemination Plan. The design of database (DTV) and magazine (Velo Mondial) will be done in such a way to also allow other cities than VeloCittà partners to be invited to start a City E-Fact Sheet Magazine. City E-Fact Magazines can be used for future continued publicity. Task 5.5: VeloCittà publications (Task leader: Velo Mondial) VeloCittà Project folder To present VeloCittà in the initial phase an e-folder will be prepared. Facts about the project Six pages, In English together with Lambeth and Southwark Translated in DE, IT, PL, SP, NL, HU by the respective partners The translated versions like the English version- will be available electronically for download The translated versions can be printed locally as hand-outs for events Doing so, the City E-Fact Sheet Magazine is part of the local Dissemination Plan. The folder will become part of the City E-Fact Sheet Magazine and of the VeloCittà Website. VeloCittà E-project postcard For the production of the E-postcard the project will use services like Ecardster or equivalent; Velo Mondial will select with the city partners relevant pictures and provide them with standard text. The text will a slogan that will become available in DE, EN, IT, HU, SP, NL and PL; additional text is up to the sender. The E-Card will be used part of the local dissemination plan to promote the VeloCittà project (weblink) and the local VeloCittà project, and is directed to the whole range of target groups and key actors of the project. VeloCittà final brochure / final publishable report At the end of the project a really publishable report will be produced The content and layout will ensure an easy access and understanding for the main target groups PDF electronic format with home print options. Providing a summary of the main achievements and recommendations of VeloCittà It will inform about effective communication and operation activities

11 It will include 6 final versions of City E-Fact Sheet Magazine with a link to the E-Fact Sheet Magazines from the non-partner BSS s. The brochure will be produced in English, but will be translated also into DE, IT, PL, HU, NL, SP by the respective partners Press work A media dissemination group will be established via the project website with online subscription options (DTV). An id (moderated by Velo Mondial) will be used to disseminate announcements to the media. All the achieved presswork and press clippings will be supplied by partners and made available on the VeloCittà website. Task 5.6: VeloCittà Followers in Europe and beyond (Task leader: DTV) Task: get at least 15 European followers and 5 non-european followers all in different M34 Followers and partners of VeloCittà will be registered in the database for the City E-Fact Sheet and will be asked to share information, joining webinars and the Workspace, be contact to other cities To reach followers and disseminate project results, DTV will participate in at least 3 European conferences during the project. We will also invite the cities in the EASME sister projects to register Followers will participate in activities and share information. In order to make this happen DTV Consultants together with Velo Mondial will create a BSS-Base per follower city project It will gather detailed data in the beginning and towards the end of the project; It will Describe objectives in every participating City / BSS project; This base can get it s expression in the City E-Fact Sheet Doing so, the City E-Fact Sheet Magazine is part of the local Dissemination Plan, also in follower cities. Task 5.7: Final Conference (Task leader: DTV) In the last year of the project we will organize -in combination with other final conferences of EASME sister projects- a final conference in Brussels in order to disseminate all the results and achievements of VeloCittà. All partners of VeloCittà will contribute to the organisation and the development of the final conference. Task 5.8: European communication, exploitation and transferability (Task leader: Velo Mondial) Velo Mondial will disseminate VeloCitta s results during the course of the project on at least 3 European conferences as well as on a number of national conferences for reaching a broad national and international public. The 5 E-Fact Magazines will remain on-line with solid information on their Bicycle Share Systems. They will be able to amend the information as they please in the period after the project period, so that new insights can continue to be disseminated.

12 Annex 1: Tasks Task Task 5.1: VeloCittà Quality Advisory Board Advisory Board meeting in conjunction with PMG 3 Advisory Board meeting in conjunction with PMG 3 Advisory Board virtual or phone meeting 1 Advisory Board virtual or phone meeting 2 Advisory Board virtual or phone meeting 3 Task 5.2: VeloCittà dissemination Plan and Corporate Design Develop Local Dissemination Plan who when DTV: determine specific topic At PMG3 DTV: determine specific topic At PMG7 DTV: determine specific topic DTV: determine specific topic DTV: determine specific topic Velo Mondial In between PMG s 2&3; M? In between PMG s 3&4; M? In between PMG s 4&5; M? Krakow City Partners M8 workshop at PMG2 M14 Developing + M8 workshop at PMG2 M14 Developing + M8 workshop at PMG2 M14 Developing + M8 workshop at PMG2 M14 Developing + M8 workshop at PMG2 M14 Developing + M8 workshop at PMG2 M14 Developing + M9, 12, 5, 18, 21, 24, 27, 30, 33 M6 and continuous City partners Continuous Velo Mondial / DTV Velo Mondial Velo Mondial City Partners M5 M5 M5 M11 Develop Local Dissemination Plan Szeged Develop Local Dissemination Plan Padua Develop Local Dissemination Plan Burgos Develop Local Dissemination Plan Lambeth Develop Local Dissemination Plan Southwark Press releases conferences Dissemination agreement with national associations and networks 10 articles in specialised local regional national magazines / foster relationship Task 5.3 Project website Corporate design Style guide Translations website City partners

13 parts Work Space Database Work Space / City E-/ experts etc Fact Sheet Filling database with text, videos, pictures. Linking 50 external links to project website Work Space Blog Task 5.4 ECommunication E-Newsletter publication Design Local template ENews Letter Translation E-News Letter Distribution tool ENewsletters Task 5.5 Publications Project folder in English design fill Project folder in DE, IT, PL, SP, NL, HU E-postcard Final Brochure Final report on communications / dissemination Media dissemination group Gather press work Task5.6 Followers in Europe & Beyond Task 5.7 Final Conference Task 5.8: European communication, exploitation and transferability See Annex 5 Velo Mondial / DTV Velo Mondial design / DTV application M9 M9 Velo Mondial, City Partners, DTV application Velo Mondial Continuous Velo Mondial M9-34 Velo Mondial M9, 14, 20, 26, 32 City partners with Velo Mondial City partners M9 DTV M9 Velo Mondial / Southwark / Lambeth M9 Continuous M9,15,21,27,33 Velo Mondial and all partners except UK partners Velo Mondial / City Partners Velo Mondial / all partners Velo Mondial / all city partners M12 M35 M36 DTV application / Velo Mondial content All partners Create BSS base of follower cities + fill DTV / Velo Mondial DTV / all partners M9 VM Continuous Continuous Continuous M36

14 Annex 2: Corporate design guidelines / Style Guide

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23 Annex 3: website structure Home-page 1: VeloCittà logo; Better use of Bicycle Share Systems 2: Home About Cities News Events Work Space Contact 3: Visual met tekst: Better use of Bicycle Share Systems & 4. VeloCittà is a project using segmentation techniques and adoption of the most effective operational solutions to improve usage of Bicycle Share Systems The ultimate benefit of VeloCittà is that it provides inspiration and builds capacity in local authorities and BSS stakeholders engaged with the design and implementation of effective and resource-efficient solutions able to boost the uptake of BSS s, setting in motion a beneficial snowball effect on urban cycling as a whole. The project will see its results continued in the Cycling Workspace long after the project has finished UK UK Picture Borough of Lambeth Picture Borough of Southwark Picture Krakow Picture Padua Picture Szeged Picture Burgos link Borough of Lambeth link Borough of Southwark link Krakow link Padua linkszeged link Burgos Italy Slovenia Poland Spain News logo date News logo date Space for picture Title First lines article Read More > Space for picture Title First lines article Read More > Mail logo Sign up to our newsletter to receive regular updates about the VeloCittà project Enter your name Enter address Sign up

24 10. The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein. About 1: VeloCittà logo; Better use of Bicycle Share Systems 2: Home About Cities News Events Work Space Contact 3: Visual met tekst in de visual: Understanding VeloCittà 4. Tekst onder visual VeloCittà replicates select behaviour changing approaches, tested and proven effective by other initiatives, in order to address the identified problems and target groups with approaches based on communication & awareness campaigns and organisational & operational adjustments. In doing so, the project builds on and takes forward experiences and methodologies developed by previous and on-going initiatives. Their deliverables, where relevant to cycling, bike sharing and/or market segmentation will be an important part of the online Bike Sharing database and will provide crucial input to the VeloCittà campaigns. What is VeloCittà approaces and activities VeloCittà objectives Join VeloCittà Dissemination Advisory Board VeloCittà Partners 5. onder elke pagina The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein. Cities

25 1: VeloCittà logo; Better use of Bicycle Share Systems 2: Home About Cities News Events Work Space Contact 3: Visual with text in visual visual: Cities UK Picture Borough of Lambeth Picture Borough of Southwark Picture Krakow Picture Padua Picture Szeged Picture Burgos link Borough of Lambeth link Borough of Southwark link Krakow link Padua linkszeged link Burgos Italy Slovenia UK Poland Spain 7. 8 The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein. News 1: VeloCittà logo; Better use of Bicycle Share Systems 2: Home About Cities News Events Work Space Contact 3: Visual with text in visual visual: VeloCittà News 4. Tekst under visual: Find out all you need to know about what VeloCittà has been up to Check out our most recent posts below and see how we can help make the difference 5. News logo date News logo date Space for picture Title First lines article Space for picture Title First lines article Mail logo Sign up to our newsletter to receive regular updates about the VeloCittà project Enter your name Enter address Sign up

26 Read More > Read More > Under each page 6 The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein. Events 1: VeloCittà logo; Better use of Bicycle Share Systems 2: Home About Cities News Events Work Space Contact 3: Visual with text in the visual: VeloCittà Events 4. Text under visual: In this section, you will find the latest news from the VeloCittà project as well as information on VeloCittà events in the implementation sites and other relevant events in Europe Under each page 6 The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein. Work Space 1: VeloCittà logo; Better use of Bicycle Share Systems 2: Home About Cities News Events Work Space Contact 3: Visual with text under visual: VeloCittà Work Space

27 4. Text under visual: In this section, you will find the VeloCittà Work Space where you will after registration- find a wealth of information and contacts supporting your planning efforts. All partners can be found and contacted there as well as other involved parties. FURTHER TEXT AND WIRE FRAMES WILL BE PRODUCED IN COOPERATION WITH DTV Under each page 6 The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained therein. Contact 1: VeloCittà logo; Better use of Bicycle Share Systems 2: Home About Cities News Events Work Space Contact 3: Visual met tekst in de visual: Contact 4. Text under visual: Contact VeloCittà for any tips or enquiries on our project or how to become part of the VeloCittà City Fact Sheet Series, simply fill in the form below or check out what we're up to on Twitter, Facebook, or Linkedin Click here to receive our news letter / update on blog Pascal van der Straten Project Coordinator DTV Consultants Pascal van den Noort Dissemination Manager Velo Mondial

28 6 The sole responsibility for the content of this website lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made

29 Annex 4: City E-Fact Sheet database composition Frontpage Picture Picture vice-mayor for mobility General description op mobility in city: -Cars - Cycling - Walking - Investment Executive political Commitment - Council - (Vice)-Mayor - Senior Staff Description: - Long term financial plans Description: - Integrated land use planning / Mobility planning Description: - Main elements for cycling plan -Cycle Security -Cycle Safety -Cycle Promotion -Cycle Policy -Cycling Maintenance and Monitoring -Cycle Training -Cycling and Public Transport -Cycling to Work/School -Cycling Personnel -Cycling Provision Description: - Synergies with other authorities Description: - Support and engagement of local stakeholders Description: - Skills, motivation and manpower Description: - Public appreciation of cycling in your city BIKE SHARING FOR [TARGET GROUP] Target Group Characteristics and Best Practice [Target Group] in the VeloCittà cities [250 words/ 1/2 page]

30 [Short target group definition] [Facts & Figures about the respective target group in the participating cities. The case study templates should provide some interesting & introductive figures, please add own desk research results when needed, e.g. number of companies for employees, tourist destination ranking info for tourists, number of universities and their location for students etc. Please choose yourself whether you d like to use a table or one short paragraph per city. City order is always: Burgos, Krakow, (London Lambeth, London Southwark), Padua, Szeged] [Target Group] need [200 words/ 2/5 page] [List or describe the BSS-related requirements that the respective target group has concerning e.g. price, station location, availability, access media...use tables or graphs if you like] How Bike Sharing Schemes benefits from [Target Group] [200 words/ 2/5 page] [List or describe the BSS-related pros of the respective target groups. Which positive impact do they have on visibility, perception, turnover, redistribution etc. Use tables or graphs if you like] Challenges [Target Group] bring along [200 words/ 2/5 page] [List or describe the BSS-related cons of the respective target groups. Which negative impact do they have on availability, turnover, redistribution etc. Does the target group contribute to a mode shift or any other policy goal that was set when implementing the scheme? Use tables or graphs if you like] First findings about [Target Group] in VeloCittà

31 [750 words/ 1 1/2 pages] [Show survey findings from Twinstone (additional individual analysis might be needed based on the material provided by them). Use Graphs to compare the cities or illustrate interesting interdependencies within a city. Topics: Share of target group, usage patterns by target group, overall mobility patterns, scheme visibility/scheme image, cycling image, willingness to pay vs. current fares...] How to address [Target Group] in VeloCittà [250 words/ 1/2 page] [Derive recommendations from the Twinstone results and your experience. List 5 main recommendations with a short explanation. What are the most suitable media, messages etc. to address the respective target group?...] " Recommendation 1 o TEXT " Recommendation 2 o TEXT " Recommendation 3 o TEXT " Recommendation 4 o TEXT " Recommendation 5 o TEXT Read on [table / 1/2 pages] [List of best practice links: campaigns, marketing surveys etc.] Best Practice Example Link

32 Do you want to share a: Document or Video or Picture Blog Websites Book Database Nota: User gets the option to choose between the three options. Each one of the options goes to correspondent database (Doc DB, Video DB, Picture DB) Title Blurb Country City Document Video Picture Blog Websites Books Databases Captcha Code text Text Look Up Look Up weblink weblink weblink Weblink Weblink Weblink Weblink or or or upload upload upload Add another entry

33 Annex 5: Website translations Website Translations Task 5.2 Website Contact: Pascal van den Noort Velo Mondial Kleine-Gartmanplantsoen RR Amsterdam The Netherlands Amsterdam,

34 Understanding VeloCitta VeloCittà replicates select behaviour changing approaches that have been tested and proven effective by other initiatives. We do this to address the problem s and target groups we have identified in cities with Bicycle Share Systems. We will develop approaches based on com m unication cam paigns and organisational & operational adjustm ents. & awareness In doing so, the project builds on and takes forward experiences and methodologies developed by previous and on-going initiatives. Their deliverables, where relevant to cycling, bike sharing and/or market segmentation will be an important part of the online Bike Sharing database and will provide crucial input to the VeloCittà campaigns. English German Italian Polish Spanish Hungarian Dutch W hat is VeloCitta? With more than 600 cities in 49 countries worldwide bike sharing has experienced an enormous growth and is one of the fastest ways to make energy efficient and sustainable transport available in urban area s. Are BSSs a success? Depends who you ask ; or as Bert van Wee, professor of transportation policy at Delft University of Technology, puts it in the same article any assessment of a bicycle program is highly dependent on your definition of success. In any case, Bicycle Share Systems can be effective in taking a first step towards a transition in transport, energy and the environment a transition that is needed in the next decades. But all the answers on how and with which effects exactly are not there yet. VeloCittà will contribute to finding these answers. VeloCittà seeks to change the travel behaviour of the public through two complementary approaches: Utilisation of user segmentation techniques to overcome perceptual and/or attitudinal barriers

35 Adoption of the most effective available operational solutions with regard to financial organisation and political involvement to improve the performance of the Bicycle Share Systems English German Italian Polish Spanish Hungarian Dutch Approach and activities The major outputs of this demonstration project: Communication campaigns aimed at target users designed and implemented in all case study sites, based on market segmentation reports stemming from analysis of specific key segments within target user groups (commuters, employees, tourists, students, residents) 5 fact-sheet (one per market segment) in many EU languages about effective communication activities to encourage the use of shared bikes and 2 fact sheets about optimising the BSS business case and the political involvement; A city based European (and World) Workspace on Bike Sharing Systems that finds its ongoing base after the project, including on-line Knowledge Centers on market segmentation/marketing campaigns and on organisation and operation of BSSs and including an on-line European Map on Bike Sharing Systems filled by the database A signed Political Statement by all five Demonstration site politicians 15 European follower cities / Bike Sharing schemes and 5 non-european followers present in the BSS database/workspace Articulated dissemination material, including 6 e-newsletters, Project Folder, Project E-Postcard, Project E-Brochure, 6 E-Fact Sheet-Magazines, and Final Project E-Brochure. English German Italian Polish Spanish Hungarian Dutch VeloCitta Objectives VeloCitta s objectives are: To draw on existing proven techniques to bring about behavioural change, leading to increased use of BSS through effective communication approaches in each of the six focus areas of the project. To improve the organisational and operational efficiency of the BSS in each of the six focus areas of the project, by addressing issues related to political involvement & commitment and financing & organisation To analyse and collate information on effective actions for increasing BSS use, and transfer knowledge and exchange experience between partners and other organisations engaged in VeloCittà and other organisations with existing BSS. To improve energy efficiency by shifting journeys currently undertaken by car and public transport to cycling, both by increasing the use of BSS and by increase the mode share of cycling across the case study regions, by increasing the visibility and acceptability of cycling. To analyse and assess the impacts of the project to spread information about the cost-effective opportunity represented by this type of investment for public mobility

36 To provide a permanent online Bike Sharing Workspace, a home for information and advice to cities on Bike Sharing Systems English German Italian Polish Spanish Hungarian Dutch Join VeloCitta Your city can join There is a lot of interest in the subject of improving the functioning of Bicycle Share Systems. Whether it is how to deal with implementation problems, making a solid business case or looking for (new) ways to set up effective campaigns. It is because of this interest and the mutual gain if cities become active followers, that we set the task to get at least 15 European followers and 5 non-european followers in all different countries by month 34 of the project. Doing so, we aim to attract attention for achievements in this field, for the benefit of other local BSS projects. The City BSS followers or partners of VeloCittà are registered (fact sheet) and have to commit to being an active follower in sharing information, joining webinars, member of the Workspace, contact to other cities within their country etc. The followers will participate in activities and share information such as: Awareness and communication approaches adapted and applied in each BSS; Organisational, financial, and technological approaches adapted and applied in each BSS; Documentation on communication and other behavior changing approaches available; Evaluation and dissemination of results. Evidence documented; Stakeholders and sponsors attracted targets to be quantified; More institutional support, targets to be quantified; New shared bikes, target to be quantified (optional); If you would like for your city to join VeloCitta and benefit from its results and want to know more, please us. English German Italian Polish Spanish Hungarian Dutch Dissem ination Advisory Board VeloCittà avails itself of a Quality Advisory Board comprising stakeholders and experts interested in receiving exposure to the progress of the project and conversely in exchanging knowledge on issues relating to BSS communication and operation. The experts of the Board provide the project with an opportunity to receive external validation of approach and results, whilst the supporting networks and associations amplify the outreach and replication potential of the project s dissemination campaign.

37 Member of the reference group will on the one hand ensure a high quality level of all actions (quality assurance) by involving them especially at the beginning of the project to give feedback and guidance and by having them review many of our Deliverables for Quality Control purposes. On the other hand, they will spread the information of VeloCittà throughout Europe. By doing so, target group of the project will be better addressed according to their needs. English German Italian Polish Spanish Hungarian