Improving cycling culture in cities
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- Erik Randall
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1 Promoting Cycling for Everyone as a Daily Transport Mode 3 Cycling: a daily transport mode for everyone Improving cycling culture in cities Training Reader - 1 st PRESTO on-site training session Transnational Training in Tczew, PRESTO Training Reader: On-site training in Tczew, February 2010
2 Table of Contents 1. Introduction Training programme Presentations Topic 1: Interchange bicycle stations Presentation slides: Interchange bicycles stations Topic 2: Promotion campaigns Presentation slides: Promotion Campaigns Topic 3: Cyclists and Pedestrians: friends, enemies or symbiosis? Presentation slides: Cyclists and Pedestrians Topic 4: Safe cycling campaigns Presentation slides: Safe Cycling Campaigns Topic 5: Pedelecs Presentation slides: Pedelecs Impressions from the Training Participants from outside the Consortium PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 2 of 156
3 1. Introduction In most Eastern European countries such as Czech Republic, Slovakia, Hungary or Poland cycling is still not considered as part of the transport culture but rather as a leisure activity. Investments in cycling infrastructures are mainly focused on long-distance, regional paths connecting cities and villages along beautiful landscapes providing better conditions for recreational cycling. However, efforts to promote cycling in urban areas and cities run only slowly and are far away from becoming mainstream. In Poland, cities such as Krakow (introduced the first bike rental scheme in Poland (BikeOne) in November 2008), Wroclaw or Gdansk (have appointed a bicycle officer) are considered as national forerunners in terms of promoting the use of the bicycle. First cycling campaigns have been launched e.g. in Szczecinek or Warsaw. Despite these initial efforts, Polish cities such as Tczew are still starter cities in terms of cycling. Cycling is being considered dangerous, slowly and tiring. With that said, the PRESTO consortium promotes cycling as a daily transport mode both, in champion, climber and starter cycling cities. Against this background, the transnational on-site training event entitled "Improving cycling culture in cities" was held in Polish city of Tczew on February The aim was to raise awareness for the benefits of cycling in general, but in particular to provide training on infrastructure, cycling promotion and Pedel Electric Cycles (Pedlecs) to relevant municipal stakeholders such as technicians, journalists, bicycle dealers, bicycle associations and others. The participants had the opportunity to find out best practices and exchange their opinions with top European experts (acting as trainers) in the following five training sessions: Interchange bicycle stations, by Andrea Henkel, Germany Promotion campaigns, by Troels Andersen, Denmark Cycling in pedestrian areas (shared spaces), by Theo Zeegers, the Netherlands Safe cycling campaigns, by Jo Cleary, United Kingdom Electric bicycles by Eddie Eccleston, Belgium The opening plenary session focused on "Cycling as a System" and was given by Bart Zwager from 1-2 Bike City Mobility in the Netherlands. Before, a press conference took place and a presentation of the PRESTO project was given. The training sessions have been attended by 55 stakeholders (including trainers and partners) of which 36 were trainees outside the PRESTO project consortium: 24 decision makers and technicians 10 stakeholders representing NGOs, bicycle dealers 2 journalists representing media 5 trainers (+ 1 opening plenary speaker) 13 partners PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 3 of 156
4 The trainees were coming from different institutions, mainly within Poland: local and regional authorities, associations and NGOs dealing with mobility, tourism, environment, and people representing bicycle dealer category. The cities of Bremen and Venice, partner in PRESTO, sent one technical representative each. The present training reader constitutes a post-meeting compilation of the sessions contents, discussions and main results. It is to provide a brief but comprehensive summary of this first transnational PRESTO on-site training in Tczew including the presentations given and pictures taken. In this way, stakeholders which were not able to attend the sessions can follow up the training. The reader is a part of a complete on-site training package consisting of all trainers presentations, an executive summary as an overview of the training and working sessions (available in English, French, German, Italian, Croatian and Polish) as well as further external material related to the presented topics and a footage of most relevant parts of all sessions. PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 4 of 156
5 2. Training programme Day 1: Friday, 26 th February 2010 From To Length Subject Leader :30 Press conference City of Tczew :30 Introduction (information about PRESTO and the IEE Programme) :15 Cycling as a system ICT technology in bicycle sharing systems and bicycle parking facilities. Rafael Urbanczyk Rupprecht Consult Bart Zwager, 1-2 Bike (NL) :45 Site visit bike tour PSWE :00 Break/Lunch :30 Working sessions: Group 1: Topic 1 Interchange bicycle stations Group 2: Topic 2 Promotion campaigns Andrea Henkel, Technische Universität Kaiserslautern (DE) Troels Andersen City of Fredericia (DK) :15 Coffee break :30 Working sessions: Group 1: Topic 2 Promotion campaigns Group 2: Topic 1 Interchange bicycle stations :15 Summary session Troels Andersen City of Fredericia (DK) Andrea Henkel, Technische Universität Kaiserslautern (DE) Dinner/Evening Programme City of Tczew PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 5 of 156
6 Day 2: Saturday, 27 th February 2010 From To Length Subject Leader :30 Working sessions: :15 Coffee break Group 1: Topic 3 Cycling in pedestrian areas (shared spaces) Group 2: Topic 4 Safe cycling campaigns Theo Zeegers Fietsersbond (NL) Jo Cleary Cleary Stevens Consulting (UK) :30 Working sessions: Group 1: Topic 4 Safe cycling campaigns Group 2: Topic 3 Cycling in pedestrian areas (shared spaces) Jo Cleary Cleary Stevens Consulting (UK) Theo Zeegers Fietsersbond (NL) :15 Final session (all participants) Rupprecht Consult/PSWE/ Tczew :00 Lunch :15 Topic 5 Pedelecs promotion ( optional) Eddie Eccleston :15 Coffee break :15 Topic 5 Pedelecs promotion - cont ed (optional) Eddie Eccleston PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 6 of 156
7 3. Presentations 3.1. Topic 1: Interchange bicycle stations Andrea Henkel, Technische Universität Kaiserslautern (Germany) This session has focused on intermodality as key to sustainable transport and offered an extensive overview of Bike and Ride advantages and objectives. How has the bike and ride promotion changed European Cities? Best practices (eg. Paris, Barcelona, Berlin but also smaller towns in France) and examples of bad practices were presented. The training session had a working in group part on the following questions: What elements can be helpful to promote bike and ride? What are the requirements to interchange stations? What is important to the user in terms of bicycle parking? Which additional services might be helpful to users? The trainees have discussed findings; among them bicycle parking infrastructure and design of interchange stations. The session ended with recommendations and requests on how to optimize bike and ride use. Raised questions and answers: What are the biggest barriers in using bike and ride? Cities have little influence on how the cycling infrastructure at the station is developed, because usually the railway companies are in charge of this. Often, the organisational structure is complicated and several dependencies exist Safe locking and good parking facilities are often missing It is often not considered safe using a bicycle, although it has been proofed that if the number of cyclists increases, the number of accidents decreases. But still, traffic calming in city centres is essential to make car drivers better aware of cyclists and also to improve the perceptions of the cyclists. Lack of information about available options. People even don t know what the parking rack is for Theft, vandalism, and damage Missing navigation at the stations General infrastructure: no safe roads to get to the station PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 7 of 156
8 What would you wish as a user of bike and ride? More information on how to use the system Clarification of responsibility Higher quality of parking facilities Special VIP treatment for B&R users Better navigation: Hand holding through the system (follow a route etc.) Special incentives on the first instance to try overcome negative perceptions towards cycling (vouchers, gifts etc.). The aim is that people realize it is not as dangerous as they thought and they still will arrive on time What is important to the user in terms of bicycle parking? Bike security Personal security Parking space availability Clear responsibility to keep the cycle path clear. That is a disincentive for people to use the bicycle. The streets are always free! Dimension of racks Protection against the weather (covered parking) To be safe from theft, damage, and vandalism Extra services such as bicycle repairs Entrainment : possibility to take the bicycle on the train Do long-term and short-term studies exist which verify that rental bike systems also stimulate the use of private bikes? After introduction of such system in the Polish city of Krakow, a growing number of new cyclists was observed. Related studies have shown that once bike sharing was introduced, the sales of bicycles went up! Derived requests The bicycle should be considered during the planning process of stations. Part of EU contribution should be always allocated to cycling (directives). PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 8 of 156
9 3.2 Presentation slides: Interchange bicycles stations PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 9 of 156
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27 Additional training material recommended: PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 27 of 156
28 Bundesamt fur Strassen, Velokonferenz Schweiz, Veloparkierung. Empfehlungen zu Planung, Realisierung und Betrieb. Handbuch. ASTRA 2008, Switzerland Download: Germany's National Cycling Plan Download: Planning for cycling: Principles, practice and solutions for urban planners. Edited by H McClintock, 2002, University of Nottingham, UK International projects: PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 28 of 156
29 3.3 Topic 2: Promotion campaigns Troels Andersen, City of Fredericia (Denmark) This training session tried to answer the following questions: How to develop cycle promotion campaigns? How to create a detailed implementation plan? How to make it the most cost effective way? Evaluation always must be integrated in the concept, and many technical devices help creating basic information for that. Campaigns can be divided into groups like small children, school children, workplaces, recreation and urban city life including branding of cycling as a life style. The workshop focused on the results already made in different campaigns throughout Denmark. In general, there are many simple ways to promote cycling in a city; and to promote a city as a cycle city. By adding a simple logo or text to all signatures reading a statement such as Example City The Cycle City, the city demonstrates a cycle friendly profile with no additional financial means. Further advice given to the trainees: If focusing on small children, have something surprising and unexpected to be remembered! Children tend to remember unusual events! Did you know that.the loss of not promoting cycling is five times higher than investing in promotion? Did you know that.the loss of not promoting cycling is five times higher than investing in promotion? But, also adults like to get something for free; but never forget the ones who already cycle; give them attention once in a while and reward them! If implementing a campaign, use a logo that people and politicians remember! Promotional messages should rather focus on freedom of mobility, a modern life style than on environmental impacts. If doing a campaign, use a logo that people and politicians remember! Local policemen/postmen, politicians and others are good role models Think of a dedicated local cycle website providing all information on one website (launched by the municipality)! Use always local pictures, local people on the website and for campaigns; this creates identity! Start on small scale! Quick wins are needed. If you do mistakes on small scale, you can do it better on big scale! Even though cycling is a money-saving transport mode, cycling promotion needs to be highquality! PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 29 of 156
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52 3.5 Topic 3: Cyclists and Pedestrians: friends, enemies or symbiosis? Theo Zeegers, Fietsersbond (Netherlands) This session illustrated chances, problems and solutions of combining cyclists and pedestrians in the same area. The chances for built-up areas in general and town centres specific were illustrated by some Dutch examples. Cyclists are in need of both good access routes to and through centres and possibility to get close the shopping areas with their bikes. It is often believed that giving bicyclists access to pedestrians areas lead to discomfort and danger for pedestrians. Recent studies show this fear is unjustified. Bicyclists adapt their behavior to those of pedestrians. The capacity of combining cyclists and pedestrians can be increased by providing some form of segmentation in the street profile. Combining pedestrians and cyclists in one street is often considered as a special case of shared space. Historically, this is not correct. Did you know that. if a city prohibits cycling through pedestrian areas, cycling ways become longer? This makes cycling less attractive as quick mode of transport. The principles of shared space were discussed as the flaws in its theoretical basis; moreover, results of recent studies on the objective and subjective safety of shared space have been discussed. Raised questions and answers: How to translate the Dutch approach to the Polish context? Look for a good, existing national example. This helps to persuade people that promotion of cycling can work, is worthwhile and value its money! Involve your citizens! Ask them, what they like about their city, ask them, how they got to the city and ask them whether they like areas without cars. This makes them sensitive for your topics! If a city like Paris can do the impossible, to promote cycling successfully, you can do it, too! When does shared space make sense? Cyclists and pedestrians are no enemies! However, usually cyclists avoid pedestrians since they are in charge of avoiding collisions with them. The pedestrian itself does not change its behaviour, but the cyclist adapts its speed to the situation. PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 52 of 156
53 The following advice can be given if shared spaces are considered: 100 pedestrians per hour and meter = cycling is possible without problems pedestrians per hour and meter = possible with cycle lanes pedestrians per hours and meter = possible only with segmentation Segmentation allows combining more cyclists and pedestrians. But at higher intensities shared space is objectively not safe and also disliked by cyclists. Of course, there is no general solution for all cases (case by case decision). What can be a good solution in one case can at the same time be a bad solution for another case! PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 53 of 156
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74 Additional training material recommended: Hans Godefrooij, Erik van Hal & Rob Temme (BRO, Vught), Fietsen in voetgangersgebieden (Cyclists in pedestrian areas), Fietsberaad, 2005 Download: (in Dutch) raad+publicatie+8.+fietsers+in+voetgangersgebieden;+feiten+en+richtlijen On-line library of Fietsberaad Links: (in Dutch) (in English) Links: PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 74 of 156
75 3.10 Topic 4: Safe cycling campaigns Jo Cleary, Cleary Stevens Consulting (UK) Traditional approaches to safe cycling campaigns placed a good deal of emphasis on cyclists responsibility to dress up brightly and wear protective clothing. The action man image still portrayed in some cycling safety promotional campaigns can give the impression that cycling is a challenging activity, not to be taken up by the faint hearted, and does little to attract those who do not wish to look highly conspicuous. In addition to very bright clothing, helmets can also put people off cycling. To move the cyclist safety debate on, and help refocus cycling safety programmes to deal with the real problems, CTC (the UK s national cycling body) has launched the Safety in Numbers campaign. This session summarized the three strands of activity recommended and then illustrated some examples from each mainly good practice, but including a couple of common pitfalls to avoid. Remember that cyclists and car drivers are no competitors! Every additional cyclist is one car driver less on the road! Images were shown as examples of driver training, improving road environment, and cycling promotion schemes (cycle trainings, cycle promotion events). others who not cycle yet! Present benefits of cycling not only to cyclists, but also to Advice given to the trainees during the training session: Always consult with local citizens! Present benefits of cycling not only to cyclists, but also to others who do not cycle yet! PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 75 of 156
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126 3.10 Topic 5: Pedelecs Eddie Eccleston (Belgium) For a few years now, Pedelecs are becoming more and more omnipresent. The demand and with is the market is steadily growing. While the biggest market in Europe is in the Netherlands, the sale figures also in other European countries such as France, Germany or Austria are constantly increasing. These sudden developments and the growing demand impinge on many unprepared retailers and bicycle dealers throughout Europe. In this context, the training session on pedelecs was mainly dedicated to bicycle sellers and therefore primarily focused on: General advantages and challenges of Pedelecs Technical components (e.g. types of batteries, lifetime and disposal of batteries, motor, brakes, sensors, displays etc.) Theft protection and storage Potential target groups Implementation of test tracks and pedelecs demonstrations Possibilities of professional use of electric bicycles Products Regulations The market Opportunities of pedelecs The participants were given the opportunity to ask (technical) questions, to establish relevant contacts to experts and to directly try out pedelecs. A similar session is planned for the 3 rd PRESTO on-site training in Zagreb which takes place in early December PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 126 of 156
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154 4. Impressions from the Training Press conference. From left: Florinda Boschetti (ECF), Michael Launbenheimer (RC), Piotr Kuropatwinski (PSWE), Mirosław Pobłocki Deputy Mayor city of Tczew, Marta Chełkowska Marshal Office Director of Department of Tourism, Bart Zwager (1-2 bike) Press conference Plenary session with external speaker Bart Zwager Training topic 1. Trainer Andrea Henkel Training topic 2. Trainer Troels Andersen PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 154 of 156
155 Training topic 3. Trainer Theo Zeegers Training topic 4. Trainer Jo Cleary Training topic 5. Trainer Eddie Eccleston Bridge on river Vistula, Tczew Participants at the partly frozen Vistula river Bike ride in wintry Tczew PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 155 of 156
156 5. Participants from outside the Consortium Nr. People Institution Role 1 Marshall Office of the Kujawy-Pomerania Region DM 3 Marshall Office of the Pomerania Region DM The sole responsibility for the content of this reader lies with the authors. It does not necessarily reflect the opinion of the European Communities. The European Commission is not responsible for any use that may be made of the information contained therein. 1 District of Świecie DM 1 District of Wałcz DM 1 City of Bremen DM /T 1 City of Elbląg DM / T 4 City of Gdańsk DM / T 2 City of Gdynia DM / T 3 City of Tczew DM / T 1 City of Venice DM / T 1 City of Wrocław DM / T 1 Commune of Podkowa Leśna DM / T 2 Commune of Przywidz DM / T 2 Commune of Smołdzino DM / T 1 Cycling Bydgoszcz S 1 Cycling Poznań S 1 European Institute for Democracy S 1 Green Mazovia / GDDiKA S 1 Local Tourism Organisation Kociewie S 1 Local Partnership Group Zakole Dolnej Wisły S 2 Polish Environmental Partnership Foundation S 1 tcz.pl J 1 Trójmiasto.pl J 2 ZASADA Group BD Legend DM/T: Decision maker/technician (city planner, traffic planner etc.), S: Stakeholder, J: Journalists, BD: Bicycle dealer PRESTO Training Reader: On-site training session in Tczew, February 2010 Page 156 of 156
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