GET YOUR SKILLS ON WITH FRUIT SHOOT S NICKELODEON SKILLS CREW

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GET YOUR SKILLS ON WITH FRUIT SHOOT S NICKELODEON SKILLS CREW London 25 th June 2013 Grab your skateboard, hop on your BMX or dribble your basketball to your nearest shopping centre, as Fruit Shoot s

The nationwide shopping centre tour invites families with children aged 7 to 9 to show off their impressive skills, whether this be in football, street dance, gymnastics, as a percussionist and

1 GET YOUR SKILLS ON WITH FRUIT SHOOT S NICKELODEON SKILLS CREW London 25 th June 2013 Grab your skateboard, hop on your BMX or dribble your basketball to your nearest shopping centre, as Fruit Shoot s Nickelodeon Skills Crew is coming to a town near you! Robinson s Fruit Shoot and Nickelodeon have once again teamed up to bring you Fruit Shoot s Nickelodeon Skills Crew Tour. The nationwide shopping centre tour invites families with children aged 7 to 9 to show off their impressive skills, whether this be in football, street dance, gymnastics, as a percussionist and anything in between all active skills are counted. To help inspire and motivate kids from across the UK to get involved and get active, Fruit Shoot and Nickelodeon have recruited a formidable Skills Crew, a seven-strong troop of skilled record breakers who will be touring the country giving kids the chance to try out a variety of active skills. At each stop of the tour, kids can meet the crew, watch them perform their amazing skills and even have one-to-one coaching with them as they share some of their awesome skills. Fruit Shoot s Nickelodeon Skills Crew Tour will be visiting the following destinations: Westfield Stratford, London: 15th & 16th June Bullring, Birmingham: 22nd & 23rd June Braehead, Glasgow: 29th & 30th June Westfield London: 6th & 7th July

Nickelodeon s cameras will also be on hand at each stage of the tour to capture kids performances. The videos will then be uploaded to the Fruit Shoot Skills Zone at nick.co.

2 Nickelodeon s cameras will also be on hand at each stage of the tour to capture kids performances. The videos will then be uploaded to the Fruit Shoot Skills Zone at nick.co.uk/fruitshoot, where kids are in with a chance of being shortlisted for the new Breakthrough Award at the second annual Fruit Shoot Skills Awards, which will take place at the IndigO2 and will be shown on Nickelodeon in September. For those kids that can t make it down to one of the regional tour dates, they simply need to head to the Fruit Shoot Skills Zone at nick.co.uk/fruitshoot to watch tutorials with the Skills Crew. Alternatively, kids can upload a video of their best active skill from body popping to amazing scooter tricks - to be in with a chance of being shortlisted for the Breakthrough Award. Nominees for the Fruit Shoot Nickelodeon Skills Awards 2013 will be announced at the end of July and kids can then go online to vote for their favourite in the Breakthrough Award category. The winners of the remaining categories will be voted for by a panel of Nickelodeon UK and Fruit Shoot judges. Meet Fruit Shoot s Nickelodeon Skills Crew: Drew Hoops Skill: Basketball Freestyler From: Maldon AKA: Andrew A2W Wilding Drew Hoops isn t just a Basketball Freestyler, he is THE Basketball Freestyler - and to put it lightly, there s nothing this guy can t do with a ball, or two, or three!

Laura Kicks Skill: Football Freestyler From: Italy AKA: Laura Biondo Laura Kicks is one of the most renowned Football Freestylers in the world, and it s obvious why!

But one thing is pretty much certain, that ball won t touch the ground!

3 Laura Kicks Skill: Football Freestyler From: Italy AKA: Laura Biondo Laura Kicks is one of the most renowned Football Freestylers in the world, and it s obvious why! Her ball skills wow the crowds and it s true what they say about keeping your eye on the ball, because when Laura s around you never know what might happen! But one thing is pretty much certain, that ball won t touch the ground! Roxy Flo Skill: Street Dancer From: Streatham AKA: Roxanne Roxy Milliner Roxy Flo is one of the top Break Dancers on the planet and is known for her incredible freezes, effortless power and gymnastic flexibility in making the music come alive! Oh, and one more thing Roxy is the Guinness World Record holder for the most head spins in one minute, 71 rotations to be exact!

) and Matti is the Master! Connor Boost Skill: Urban Gymnast From: Southend AKA: Connor Stringer Connor is the Power House of the Crew!

4 Matti Axel Skill: BMX Flatlander From: Bristol AKA: Matti Hemmings Matti is a Flatland BMXer who takes riding to a whole new dimension! Flatlanding - the Break Dance of BMX is all about pushing the boundaries of what s possible on two wheels (and often, just one wheel!) and Matti is the Master! Connor Boost Skill: Urban Gymnast From: Southend AKA: Connor Stringer Connor is the Power House of the Crew! As an Urban Gymnast, Boost combines his incredible acrobatics and free running skills to navigate his environment in the most creative, exciting and adrenalin-fuelled way possible!

she has worked hard to prove them wrong!

5 L.A. Trucks Skill: Skateboarder From: Horsham AKA: Lucy Adams L.A. Trucks is the UK Number 1 Female Skateboarder. Trucks has been getting on her board, and getting gnarly, since she was young and ever since guys told her Girls cant skate! she has worked hard to prove them wrong! The best thing about it all - she helps other girls who love skating to believe that anything is possible, even if it is a male dominated sport. N.C. Flex Skill: Street Dancer & Street Percussionist From: Southgate AKA: Nigel Clarke N.C. Flex is the Daddy of the Crew - and he s all about bringing the noise whether he is making it himself or getting down to some heavy beats!

6 Notes to Editors For interview requests, images and/or further info please contact: Nickelodeon UK / or Hill + Knowlton Strategies Mercedes.Harvey@hkstrategies.com / Jennifer.Edwards@hkstrategies.com / ABOUT NICKELODEON Nickelodeon is the number one commercial kids TV network in the UK. Launched in 1993, it comprises seven dedicated entertainment channels for kids aged 4-15: Nickelodeon, Nickelodeon HD, Nick +1, Nicktoons, Nick Jr., Nick Jr. +1 and Nick Jr. 2. The Nickelodeon network now reaches more than 10 million viewers a month and is available in 14 million cable and satellite homes. The company has built a diverse multi-platform business by putting kids first in everything it does and includes critically-acclaimed and hugely-popular television programming from the UK and around the world, plus consumer products, online, events, recreation and feature films. ABOUT ROBINSONS FRUIT SHOOT Robinsons Fruit Shoot was launched by Britvic in 2000 and is now the number one kid s drinks brand as voted for by kids. With a wide range to choose from, there really is something for every kid and every occasion, from the refreshing low sugar range and the flavoured water Hydro, to the juicy My 5 which contains 75% juice and 25% spring water and counts as one of your five a day. Free from artificial colours and flavours, Fruit Shoot features a convenient re-sealable sports cap, for easy-drinking and no spills. The Robinsons Fruit Shoot range reflects current consumer preference, which sees the majority of mums purchasing the low sugar options, accounting for 85% of the total Robinsons Fruit Shoot Juice Drink sales.

THE ROBINSONS FRUIT SHOOT SKILLS TOUR HEADS TO LAKESIDE THIS SUMMER

THE ROBINSONS FRUIT SHOOT SKILLS TOUR HEADS TO LAKESIDE THIS SUMMER Learn amazing skills with the Fruit Shoot Skills Crew at Intu Lakeside from Friday 8 th Sunday 10 th August from 10am London, Monday