ON AUGUST 17 TO AUGUST 19, 2018 THE LARGEST ACTION SPORTS EVENT IN CANADA!

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1 ON AUGUST 17 TO AUGUST 19, 2018 THE LARGEST ACTION SPORTS EVENT IN CANADA!

L EVENT 2 JACKALOPE IN NUMBERS IN 2017 (6 th EDITION) FESTIVAL-GOERS K22,5 (SOLD OUT ON SATURDAY) 230 3DAY EVENT 7SPORTS ATHLETES SUMMER LAST HAPPENING THINGS TO SEE AND TO DO IN MEDIA 64 M

2 L EVENT 2 JACKALOPE IN NUMBERS IN 2017 (6 th EDITION) FESTIVAL-GOERS K22,5 (SOLD OUT ON SATURDAY) 230 3DAY EVENT 7SPORTS ATHLETES SUMMER LAST HAPPENING THINGS TO SEE AND TO DO IN MEDIA 64 M IMPRESSIONS ADVERTISING The 7 th edition is slated to take place on August 17 to 19, 2018 at the Esplanade Financière Sun Life at Montreal s Olympic Park. It s the event of the year for adrenaline junkies who come to enjoy a variety of events and activities, including demonstrations, international-calibre competitions, initiations, shopping experiences and food trucks. Our objective is to inspire people to be active and to discover or rediscover the seven action sports that are featured at the event.

THINGS TO SEE 3 TONY HAWK & PLG After having been a huge success in 2017, JACKALOPE does not rule out the

Jackalope would like to offer music performances throughout the whole festival (Official lineup TBC).

JACKALOPE is the place for you to see pros at work and to try your hand at this sport.

emotional instability just makes this sport even more intriguing.

3 THINGS TO SEE 3 TONY HAWK & PLG After having been a huge success in 2017, JACKALOPE does not rule out the possibility of welcoming back these two stars NEWS MUSIC A music component will be featured next year. Jackalope would like to offer music performances throughout the whole festival (Official lineup TBC). WORLD CUP SKATEBOARDING JACKALOPE is the only Canadian destination of the World Cup Skateboarding circuit. There are several renowned athletes with whom your brand could be associated. BOULDERING Bouldering is becoming increasingly popular in urban areas. JACKALOPE is the place for you to see pros at work and to try your hand at this sport. This discipline is just waiting to be discovered BASE JUMP Being at the mercy of mother nature and her emotional instability just makes this sport even more intriguing. Wind vs Base Jumping is definitely something nobody want to miss! FIXED GEAR CRIT Montreal is hyped on cycling and JACKALOPE wants to get in on the action. That s why we ve invited cycling enthusiasts and professionals to the Olympic Park to compete for victory!

THINGS TO DO 4 FAN EXPERIENCE JACKALOPE IS MORE THAN A SKATEBOARD COMPETITION.

Between two competitions, festival-goers are invited to try out many sports such as slacklining, bouldering and

Why not combine the pleasant and the useful with a water fight to help you cool off a bit, followed by an open-air

of participation in this competition demonstrates the growth of skateboarding in Quebec.

EXPERIENCE FOOD TRUCKS Montreal is also known for the street food.

4 THINGS TO DO 4 FAN EXPERIENCE JACKALOPE IS MORE THAN A SKATEBOARD COMPETITION. It s also an initiation to alternative sports. Between two competitions, festival-goers are invited to try out many sports such as slacklining, bouldering and many more. Why not combine the pleasant and the useful with a water fight to help you cool off a bit, followed by an open-air yoga session to find your zenitude throughout all that JACKALOPE madness SKATEBOARD CONTEST 13 & UNDER The increase of participation in this competition demonstrates the growth of skateboarding in Quebec. More than thirty young skateboarders come to compete each year. EXPERIENCE FOOD TRUCKS Montreal is also known for the street food. Take a moment to enjoy the foodie experience within the JACKALOPE s walls. EXPERIENCE POP UP SHOP THE new destination to shop for the back to school season! Discover multiple dimensions of streetwear : clothes, a barber shop, sports gear, etc. EXPERIENCE MUSIC & BAR The atmosphere at JACKALOPE is well supported by DJs throughout the day and in addition this year, a musical scene! Want a drink? Bars are available for festival-goers from open to close.

5 THE 2018 JACKALOPE EXPERIENCE 5 JACKALOPE HOSTS FUTURE OLYMPIC STARS The Tokyo Olympics of 2020 will put spotlights on 2 new sports that JACKALOPE is proudly representing: skateboarding and bouldering. The competitions established by the festival allow the representatives of these sports to compete with world-class athletes. A real show for thirsty thrill seekers.

6 THE FESTIVAL- GOERS EXPECTED FESTIVALS-GOERS FOR % ARE 18 TO 34 YEARS OLD 41 % WOMEN 59 %MEN THE FESTIVALS-GOERS SPENT APPROXIMATELY MORE THAN 5h ON-SITE/DAY THE FESTIVAL-GOERS SPENT ON-SITE MORE THAN 50 $ AVERAGE We have 3 kids of 7,5 and 3 years old skateboarding and they are way more into skateboard that they were before. MYRIAM BÉLANGER, FESTIVAL-GOERS. Sick event! To restart and the sponsors are really cool and generous! BRUNO GAGNÉ, FESTIVAL-GOERS. 98 % 94 % 78 4,6/5 % PRACTICE SPORTS SATISFACTION RATE ENSURES LONG TERM FIDELITY! OF THE FESTIVALS-GOERS ARE FAVORABLE TO THE POP UP SHOPS APPRECIATION RATE ON FACEBOOK 48 % OF THE VISITORS CAME BY CAR OR LIKE TO TRY NEW SPORTIVE ACTIVITIES 30 % OF THE VISITORS COME FROM THE OUTSIDE OF METROPOLITAN AREA

MEDIA PLAN 7 175 000 $ MEDIA PLAN 26 % 30 % 10 % 14 % 20 % NEWSPAPERS RADIO (SOCIAL

7 MEDIA PLAN $ MEDIA PLAN 26 % 30 % 10 % 14 % 20 % NEWSPAPERS RADIO (SOCIAL MEDIA, BLOG, SPECIALISED WEBSITE) WEB TELEVISION DIGITAL & STREET MARKETING MEDIA PARTNERS

8 A PARTNERSHIP THAT BENEFITS 8 A RELATIONSHIP TAKES TIME TO BUILD : BRAND ACTIVATION IS THE KEY! ACTIVATION TURN KEY Tribu Expérientiel offers creative, conceptual and production activation on-site to help our partner s operations and meet their communication objectives. Take a look at our complete portfolio on tribuexperientiel.com NO ACTIVATION ACTIVATION BRAND VISIBILITY ONLY BRAND VISIBILITY + ACTIVATION PARTNERSHIP YEAR S 1YEAR 2YEARS 3YEARS YEARS IS 2X MORE EFFECTIVE *IMI Case Study - Canada 2014 Sponsorship impact potentiel

9 THE ECOSYSTEM JACKALOPE 9 SKATEPARK TOUR SUMMER CAMPS WEB SERIE THE FESTIVAL

10 JACKALOPE, THIS IS MORE THAN 3 DAYS 10 L ENVIRONNEMENT BEFORE JACKALOPE MEDIA PLAN & PARTNERS ACTIVATIONS Quebec skatepark tour Summer camps Media plan (radio, tv, paper and web) Original content production (possibility of exclusivity) Online contest Post on JACKALOPE s blog

programmation and meet-&-greet with guest athletes

customised activation VISIBILITY ON SITE Publicity on the

on exclusive content (recap videos) Creation of exclusive

through media impacts Athletes sponsorship ATHLETES

11 MAKE LIVE YOUR BRAND IN TIME 11 WHILE THE EVENT OFFICIAL PROGRAMMATION & RP Presentation of the official programmation and meet-&-greet with guest athletes ACTIVATION & LODGES Make your brand shine with a customised activation VISIBILITY ON SITE Publicity on the giant screen Banner/beach flag Live Facebook AFTER Access on exclusive content (recap videos) Creation of exclusive content Content diffusion on our platforms Visibility through media impacts Athletes sponsorship ATHLETES MEETING - PR SAMPLING ACTIVATION - LAIT AU CHOCOLAT TECHNOLOGICAL ACTIVATION - VIDEOTRON

VIDEOTRON X JACKALOPE, AN INTEGRATED PARTNERSHIP 12 CASE STUDY

was to increase their notoriety with people aged between 18 and 35

The company also had a strong desire to show how thankful they

DIGITAL AND WEB PUBLICITY PROMOTION IN THE CALLING CENTERS OF

tickets, helmet and skateboard deck 3 ACTIVATIONS DURING THE

12 VIDEOTRON X JACKALOPE, AN INTEGRATED PARTNERSHIP 12 CASE STUDY Behind the agreement with Jackalope, Videotron s main objective was to increase their notoriety with people aged between 18 and 35 years of age. The company also had a strong desire to show how thankful they were for their faithful customers by giving them the attention that they deserve. THE 360 STRATEGY WAS USED IN THREE STEPS : 1 2 TRADITIONAL, DIGITAL AND WEB PUBLICITY PROMOTION IN THE CALLING CENTERS OF VIDEOTRON AROUND MONTREAL FOR THE STAFF Chance to win JACKALOPE s tickets, helmet and skateboard deck 3 ACTIVATIONS DURING THE FESTIVAL Tony Hawk Pro Skater video game contest VR Samsung Experience Free cell phone recharge desks Marketing wi-fi hotspot + ORIGINAL CONTENT CREATION AFTER THE EVENT WITH LE COLLECTIF VIDEOTRON

13 MEDIA COVERAGE MILLIONSIMPRESSIONS

14 CUSTOMIZED PARTNERSHIP 14 TOGETHER, LET S BUILD A RELATION THAT FITS YOUR NEEDS AND LONG TERM OBJECTIFS. Connect with 13 to 34 years old who wants to live the complete JACKALOPE experience and vibe National reach Be associated to a healthy lifestyle Rights to oversee in the programmation and the new partners Association to a zone inside the festival and/or to a programmation element Association with athletes AND MORE POSSIBILITIES : Access to the festival-goers data Integration of your brand to the festival name (enormous visibility in the press relation) Present the festival and the World Cup Skateboarding Category exclusivity PARTNERSHIP WITH US IS ALSO A WAY TO HAVE ACCESS TO EXCLUSIVE AND ORIGINAL CONTENT BUT ALSO TO BE ASSOCIATED TO THE BEST ATHLETES OF THE INDUSTRY.

PLAN 2017 15 17 au 19 août 2018 Family Zone THE Food Court

15 PLAN au 19 août 2018 Family Zone THE Food Court LAST EVENT BEFORE Lodges V.I.P Area THE BACK Chill Zone TO SCHOOL!

16 BECOME PARTNER 16 THANK YOU! CONTACT US! Micah Desforges President Valérie Account Manager Nicolas Synnott Account Manager

HOST CITY OPPORTUNITY WORLD SERIES

HOST CITY OPPORTUNITY WORLD SERIES WORLD SERIES BACKGROUND The inaugural Nocturne took place in 2007 on the London streets around the historic Smithfield Market. The event attracted over 5000 spectators