Sochi 2014 Usage guidelines for Olympic mascots. 2012/03/29 Version 4.6 ENG

Transcription

1 Sochi 2014 Usage guidelines for Olympic mascots 2012/03/29 Version 4.6 ENG

2 Contents Olympic Games mascots /Proportions / Size and look /Clear space /Maximum size /Medium and small sizes /Graphical style and palette /Simplified version /Grayscale /Linear version /Examples of wrong usage /3D models /Leopard /Polar Bear /Hare /Additional poses with sport equipment /Color palette /Leopard /Polar Bear /Hare /Backgrounds /Light /Bright 1

3 Olympic Games mascots Official mascots of XXII Olympic Winter Games in Sochi 2014 Leopard, Polar Bear, Hare. 2

4 Olympic Games mascots/leopard The Leopard is a rescuer and mountain-climber who lives in the uppermost branches of a huge tree, on the highest peak of the snowy mountains in the Caucasus. He is always prepared to help those in need, and on a number of occasions has rescued nearby villages from mighty avalanches. The Leopard is an experienced snowboarder and has taught all his friends and neighbors to snowboard too. He is a cheerful character who enjoys the company of others and loves to go dancing. 3

5 Olympic Games mascots/polar Bear Beyond the Arctic Circle on a shelf of ice there lives a polar bear. In his home, everything is made out of ice and snow: his snow shower, his bed, his computer and even his weight-lifting equipment. The polar bear was brought up by Arctic explorers from a very early age. It was they who taught him skiing, speed-skating and curling. 4 But above all the polar bear enjoyed riding sports sleighs. He became a real bobsleigh pro, while his fellow bears, along with the seals and fur seals, love watching his sporting achievements. These days they often set up bobsleigh competitions together and during the long Arctic nights, there s never a dull moment!

6 Olympic Games mascots/hare The Hare is the busiest creature in the winter forest. Her friends are always amazed: just how does she find the time to do so much! For the little doe hare not only studies at the Forest Academy (where she gets excellent grades) and helps her Mum in the family restaurant, The Forest Dam, but also takes part in all manner of sporting events. The little doe hare trusts her friends so much that she doesn t have any secrets. She simply loves sport with all her heart. And she also loves to sing and dance. 5

7 Olympic Games mascots/hare Polar bear 1,4Х Leopard 1,3Х Hare Х The bottom It is allowed to use all three mascots together as well as each one separate. Proportions of the mascots, the space between them and the ratio between their sizes should remain unchanged. The correlation between mascot`s size is based on the Hare mascot size (see the picture). It is allowed to use the poses only presented in these guidelines. It is prohibited to change the poses; to create new poses; to change the place of the mascots; to change the accessories; to create the new accessories; to change the colors. 6

8 Olympic Games mascots/sizes and look/clear space Z Y Х 0,14Х 0,15Y 0,2Z In order to ensure the best possible definition of the mascot`s images the rule of clear space around the image should be strictly obeyed. It is prohibited to put any objects, pictures, and writings into the clear space around the mascots. All the information should be placed beyond the border of the clear space. The size of clear space for all three mascots together as well as for separate Polar Bear mascot is 0,14X, where X Polar Bear`s height. The clear space for Leopard mascot is 0,15Y, where Y Leopard`s height. Clear space for the Hare mascot is 0,2Z, where Z Hare`s height. 7

9 Olympic Games mascots/sizes and look/maximum size 60мм + In order to maintain the visual consistency of the image and maximum clarity of Olympic branding it is possible to use several optimal sizes for mascot`s images. Pay attention: depending on the size, the graphic styling of the images changes, as well as quantity of colours and the amount of branding on the accessories. Version 1: Image with minimal width 60 mm. 8

10 Olympic Games mascots/sizes and look/medium and small sizes Medium size Small size 30 mm 39 mm 30 mm is the minimum possible size for the mascot`s image. 40 mm 59 mm Version 2: Images width from 40 mm to 59 mm When the width is from 40 mm to 59 mm the Olympic branding is absent on the accessories of the mascots, but Sochi 2014 Olympic emblem is added to the composition. The picture is not actual size. 9 Version 3: Images width from 30 mm to 39 mm When the width is from 30 mm to 39 mm the graphical style is changed (see the next page). Sochi 2014 Olympic emblem is also added to the composition. The picture is not actual size.

11 /Small size/graphical style and palette/simplified version General Colors White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX #ffffff Black C 100 M 100 Y 100 K 100 match to PMS Process Black R 0 G 0 B 0 HEX # Light blue C 40 M 8 Y 0 K 0 PMS 2905 R 145 G 201 B 237 HEX #91c9ed Blue C 100 M 50 Y 0 K 0 PMS 2935 R 0 G 91 B 187 HEX #005bbb Leopard Cherry C 30 M 95 Y 60 K 25 PMS 208 R 145 G 38 B 67 HEX # Light green C 40 M 4 Y 31 K 0 PMS 352 R 157 G 189 B 178 HEX #9dbdb2 Sand C 30 M 40 Y 75 K 5 PMS 465 R 177 G 144 B 87 HEX #b19057 Flax C 9 M 23 Y 53 K 0 PMS 7509 R 231 G 194 B 134 HEX #e7c286 Polar bear Beige C 7 M 2 Y 20 K 0 PMS 5807 R 236 G 238 B 210 HEX #eceed2 Swamp C 25 M 17 Y 41 K 2 PMS 451 R 190 G 189 B 155 HEX #bebd9b Grey Tea C 42 M 30 Y 62 K 4 PMS 452 R 152 G 154 B 114 HEX #989a72 Simplified color version applies when the width of image is from 30mm to 39mm. or the body of Leopard Flax. chnological peculiarities. 10

12 /Sizes and look/small size/graphical style and palette/grayscale General colors White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX #ffffff Black C 100 M 100 Y 100 K 100 match to PMS Process Black R 0 G 0 B 0 HEX # Gray 80 C 0 M 0 Y 0 K 80 PMS Black 7 C R 51 G 51 B 51 HEX # Gray 10 C 0 M 0 Y 0 K 10 PMS 7541 R 230 G 230 B 230 HEX #e6e6e6 Leopard Gray 30 C 0 M 0 Y 0 K 30 PMS Cool Gray 4 C R 179 G 179 B 179 HEX #b3b3b3 Gray 50 C 0 M 0 Y 0 K 50 PMS 877 R 128 G 128 B 128 HEX # Polar Bear Gray 8 C 0 M 0 Y 0 K 8 PMS 7541 R 235 G 235 B 236 HEX #ebebec Gray 40 C 0 M 0 Y 0 K 40 PMS Cool Gray 7 C R 153 G 153 B 153 HEX # Simplified black and white image version when the width of image from 30mm to 39mm. only one possible way of production due to the technological peculiarities. 11

13 /Small size/graphical style and palette/linear version White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX #ffffff Black C 100 M 100 Y 100 K 100 match to PMS Process Black R 0 G 0 B 0 HEX # Simplified black and white image version when the width of image from 30mm to 39mm. only one possible way of production due to the technological peculiarities. 12

14 Olympic Games mascots/color palette/leopard White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX #ffffff Black C 100 M 100 Y 100 K 100 match to PMS Process Black R 0 G 0 B 0 HEX # Light blue C 40 M 8 Y 0 K 0 PMS 2905 R 145 G 201 B 237 HEX #91c9ed Blue C 100 M 50 Y 0 K 0 PMS 2935 R 0 G 91 B 187 HEX #005bbb Dark blue C 100 M 70 Y 0 K 55 PMS 654 R 0 G 43 B 96 HEX #002b60 Cerise C 6 M 62 Y 17 K 0 PMS 190 R 229 G 127 B 156 HEX #e57f9c Crimson C 15 M 75 Y 50 K 0 PMS 7418 R 211 G 99 B 107 HEX #d3636b Cherry C 30 M 95 Y 60 K 25 PMS 208 R 145 G 38 B 67 HEX # Light green C 40 M 4 Y 31 K 0 PMS 352 R 157 G 189 B 178 HEX #9dbdb2 Emerald C 83 M 38 Y 56 K 16 PMS 626 R 43 G 114 B 109 HEX #2b726d Beige C 22 M 18 Y 40 K 0 PMS 4225 R 202 G 195 B 160 HEX #cac3a0 Cream C 5 M 10 Y 38 K 0 PMS 7502 R 242 G 222 B 169 HEX #f2dea9 Sand C 30 M 40 Y 75 K 5 PMS 465 R 177 G 144 B 87 HEX #b19057 Saffron C 20 M 40 Y 85 K 0 PMS 7407 R 208 G 156 B 71 HEX #d09c47 Chamois C 35 M 60 Y 85 K 40 PMS 464 R 116 G 78 B 42 HEX #744e2a Full color version for the Leopard mascot with related denominations in CMYK, RGB and Pantone systems. For polygraphic production the colors in Pantone are the main, but if the technological conditions do not allow Pantone usage it is strongly recommended to follow CMYK system. 13

15 Olympic Games mascots/color palette/polar Bear White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX #ffffff Black C 100 M 100 Y 100 K 100 match to PMS Process Black R 0 G 0 B 0 HEX # Light blue C 40 M 8 Y 0 K 0 PMS 2905 R 145 G 201 B 237 HEX #91c9ed Blue C 100 M 50 Y 0 K 0 PMS 2935 R 0 G 91 B 187 HEX #005bbb Dark blue C 100 M 70 Y 0 K 55 PMS 654 R 0 G 43 B 96 HEX #002b60 Beige C 7 M 2 Y 20 K 0 PMS 5807 R 236 G 238 B 210 HEX #eceed2 Swamp C 25 M 17 Y 41 K 2 PMS 452 R 190 G 189 B 155 HEX #bebd9b Gray Tea C 42 M 30 Y 62 K 4 PMS 451 R 152 G 154 B 114 HEX #989a72 Gris de perle C 24 M 9 Y 23 K 0 PMS 559 R 194 G 210 B 196 HEX #c2d2c4 Gray C 62 M 54 Y 53 K 25 PMS Cool Gray 10 C R 94 G 94 B 94 HEX #5e5e5e Full color version for the Polar Bear mascot with related denominations in CMYK, RGB and Pantone systems. 14

16 Olympic Games mascots/color palette/hare White C 0 M 0 Y 0 K 0 R 255 G 255 B 255 HEX #ffffff Black C 100 M 100 Y 100 K 100 match to PMS Process Black R 0 G 0 B 0 HEX # Light blue C 40 M 8 Y 0 K 0 PMS 2905 R 145 G 201 B 237 HEX #91c9ed Blue C 100 M 50 Y 0 K 0 PMS 2935 R 0 G 91 B 187 HEX #005bbb Dark blue C 100 M 70 Y 0 K 55 PMS 654 R 0 G 43 B 96 HEX #002b60 Sky C 25 M 5 Y 0 K 0 PMS 657 R 186 G 218 B 243 HEX #badaf3 Pale blue C 30 M 0 Y 10 K 0 PMS 572 R 175 G 223 B 228 HEX #afdfe4 Azure C 100 M 0 Y 20 K 0 PMS 3135 R 0 G 172 B 205 HEX #00accd C 13 M 29 Y 0 K 0 PMS 530 R 215 G 185 B 216 HEX #d7b9d8 Grey C 62 M 54 Y 53 K 25 PMS Cool Gray 10 C R 94 G 94 B 94 HEX #5e5e5e Full color version for the Hare mascot with related denominations in CMYK, RGB and Pantone systems. 15

17 Olympic Games mascots/color palette/grayscale The whole image is converted into Grayscale system (for maximum sizes only). This type of image is only used in those cases when grayscale printing is the only one possible way of production due to the technological peculiarities. 16

18 Olympic Games mascots/color palette/backgrounds/light Light grey C 8 M 0 Y 0 K 8 PMS 649 R 215 G 223 B 230 Light sand C 5 M 11 Y 49 K 0 PMS 1205 R 243 G 219 B 148 Light azur C 30 M 0 Y 8 K 0 PMS 635 R 174 G 224 B 232 Light green C 27 M 0 Y 64 K 0 PMS 366 R 193 G 220 B 129 Light violet C 18 M 32 Y 0 K 0 PMS 7437 R 204 G 176 B 212 Light mint C 43 M 0 Y 44 K 0 PMS 345 R 148 G 208 B 167 Images of the mascots could be placed on two types of backgrounds: light and bright. On this page the group of light backgrounds is presented with related technical information about colors in CMYK, RGB and Pantone. These backgrounds have been developed to ensure maximum visibility of the mascots and are the preferred ones to be used. For the mascots images another contour colors should be applied, which are already in their color palettes (see picture). Any other color cannot be used for the contours. 17

19 Olympic Games mascots/color palette/backgrounds/bright Blue C 100 M 50 Y 0 K 0 PMS 2935 R 0 G 91 B 187 Asphalt C 46 M 38 Y 38 K 2 PMS 423 R 144 G 144 B 144 Bondi blue C 100 M 0 Y 0 K 0 PMS 313 R 0 G 152 B 195 Grass C 60 M 0 Y 100 K 0 PMS 376 R 122 G 184 B 0 Amethyst C 60 M 100 Y 0 K 0 PMS 254 R 166 G 38 B 170 Jade C 100 M 0 Y 100 K 12 PMS 348 R 0 G 133 B 66 On this page the group of bright backgrounds is presented with related technical information about colors in CMYK, RGB and Pantone. These backgrounds have been developed to ensure maximum visibility of the mascots and are the preferred ones to be used. 18

20 Olympic Games mascots/examples of wrong usage Do not disfigure the proportions of the mascots or their separate elements. Do not overturn the images. текстекстекстекстекстекстекст Do not change the angles of images. Do not place any text above or on the image. To ensure the maximum recognition of the mascots these rules should be strongly obeyed. 19

21 Usage guidelines for Olympic mascots Olympic Games mascots/examples of wrong usage Do not repaint the images or it`s separate parts. Do not scale the size of any separate parts of the image. Do not combine the images of the mascots with busy photos or images. is could be allowed on not busy images only, always ensuring maximum visibility of the mascots. Do not change the placing order of the mascots within the composition. To ensure the maximum recognition of the mascots these rules should be strongly obeyed. 20

22 Usage guidelines for Olympic mascots Olympic Games mascots/3d In this section the 3D models with furry texture of the Olympic Games mascots are presented. 3D versions allow having the best presentation of mascots look. For every mascot there are four main viewing perspectives: front view, side view, back view, below view. 21

23 Usage guidelines for Olympic mascots Olympic Games mascots/3d/leopard Leopard 3D model: 1. Front view 2. Side view 3. Back view 4. Below view Attention: On the right foot bottom you can find Sochi 2014 emblem. 22

24 Usage guidelines for Olympic mascots Olympic Games mascots/3d/polar Bear Polar bear 3D model: 1. Front view 2. Side view 3. Back view 4. Below view Attention: On the right foot bottom you can find Sochi 2014 emblem. 23

25 Usage guidelines for Olympic mascots Olympic Games mascots/3d/hare е Hare 3D model: 1. Front view 2. Side view 3. Back view 4. Below view Attention: On the right foot bottom you can find Sochi 2014 emblem. 24

26 Olympic Games mascots/additional poses with sport equipment Hare`s scarf Ski pole tip Dark scarlet C 40 M 4 Y 31 K 0 PMS 7428 R 113 G 45 B 65 HEX #712d41 Wet asphalt C 0 M 0 Y 0 K 90 PMS 446 R 65 G 65 B 65 HEX # Leopard under the mask Sunny ocean C 60 M 4 Y 31 K 0 PMS 7471 R 96 G 189 B 185 HEX #60bdb9 Cornflower blue C 25 M 0 Y 0 K 0 PMS 290 R 189 G 229 B 251 HEX #bde5fb Slate gray C 93 M 56 Y 52 K 34 PMS 7476 R 6 G 76 B 86 HEX #064c56 Fern green C 63 M 32 Y 80 K 14 PMS 5763 R 100 G 129 B 81 HEX # Alpine skiing There are additional colors for depicting the accessories of the Olympic mascots. These colors are presented here with the designation in CMYK, RGB and Pantone color systems. Color specifications are applicable to p

27 Olympic Games mascots/additional poses with sport equipment Cross Country Skiing 26

28 Olympic Games mascots/additional poses with sport equipment Ski Jumping 27

29 Olympic Games mascots/additional poses with sport equipment Nordic Combined 28

30 Olympic Games mascots/additional poses with sport equipment Freestyle skiing 29

31 Olympic Games mascots/additional poses with sport equipment Snowboard 30

32 Olympic Games mascots/additional poses with sport equipment Biathlon 31

33 Olympic Games mascots/additional poses with sport equipment Figure Skating 32

34 Olympic Games mascots/additional poses with sport equipment Speed Skating 33

35 Olympic Games mascots/additional poses with sport equipment Helmet Raspberry C 13 M 100 Y 79 K 3 PMS 711 R 205 G 31 B 60 Mauve C 35 M 95 Y 35 K 45 PMS 222 R 109 G 21 B 68 Short Track mascots. Pantone color systems. 34

36 Olympic Games mascots/additional poses with sport equipment Sliding Bobsleigh 35

37 Olympic Games mascots/additional poses with sport equipment Sliding Skeleton 36

38 Olympic Games mascots/additional poses with sport equipment Sliding Luge 37

39 Olympic Games mascots/additional poses with sport equipment Ice Hockey 38

40 Olympic Games mascots/additional poses with sport equipment Curling 39