CANADA. Variety is the spice of life!

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1 CANADA Variety is the spice of life!

2 CANADA How It Works? What is the Miche Bag? Miche Bag are a new line of designer hand bags with magnetic interchangable covers, called Shells. With the Miche Bag you can change the look of your handbag by simply changing the outer Shell! Forget all the time and hassle of transferring your things from one bag to another, with the Miche Bag you can have a new look in 3 seconds or less! STEP ONE- DETACH Classic- While holding one hand on the base bag gently pull shell away from base bag. Repeat on other side. Prima- Gently pull magnetized edge away from base bag.! DETACH REMOVE ATTACH STEP TWO- REMOVE Classic- Lift base bag away from shell. Prima- Lift base bag out and away fromshell. STEP THREE- ATTACH Classic- Lay new Shell flat with magnetized side up. Place base bag in centre and lift sides of the Shell up to meet with the magnetized part of the base bag. Prima- Place bas bag in Shell. Match up magnets on both outside and inside of base bag. Changing Shells is simpler then you could imagine. With an easy process you can have a brand new looking purse in just seconds!

3 CANADA Fact Sheet Who We Are Miche Bag Canada is the operator and distributor of a unique concept in designer handbags. The first product of its kind, Miche Bag uses magnetic interchangeable outer covers or Shells which allow women to quickly and easily change the look of their handbag. Developed by women, for women, Miche Bag provides fashion and business opportunities through our Home Party Program nation-wide. How Are We Here? In 2007, Unidem Sales Ins. CEO s Linda and Stephen Westwell were introduced to the Miche Bag. Linda and her husband were the very first to see the Miche s ultimate potential in Canada. Miche became their world and Miche Canada was formed. It is their passion, business, direct sales and marketing experience that built what Miche Canada is today. Linda and Stephen are still the voice and driving force behind Miche Canada, and have continued to help Miche grow by introducing Costco Roadshows, Promotions, Trade Shows and amazingly the Miche Home Party Program, with representatives all over Canada! What We Offer Miche Bag pairs a neutral base bag with stylish outer Shells to create endless handbag Possibilities. Miche Bag has designs for all ages and tastes, with new product being released every few months. When We Started Miche Bag Canada was launched in 2007 accross Canada and has been expanding and breaking records swiftly ever since. Where Do We Do Business Miche Bag Canada s Head Office is based out of Courtice, Ontario and operates accross Canada through our Costco Roadshow and Home Show program. How to Order the Product To order, please visit us at : or call us at

4 CANADA The Miche Canada Story On the way home from work in the fall of 2004 Michelle Romero did something most woman have done- she spilled on her favourite handbag. Frustrated by the thought of hunting for a replacement then transferring all the contents, she wished there was a way to just change the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to Entrepreneur Corbin Church, and a unique new company named Miche Bag was born. The name Miche (mee-chee) comes from a nickname given to Michelle by her Motherin-law. Today, Miche is a rapidly-growing international business whose success is largely due to strong, enterprising women who-as miche Representatives- market our unique handbag concept and other accessories to stylish purse lovers all accross Canada and around the world. In 2007, Unidem Sales Ins. CEO s Linda and Stephen Westwell were introduced to the Miche Bag. Linda and her husband were the very first to see the Miche s ultimate potential in Canada. Miche became their world and Miche Canada was formed. It is their passion, business, direct sales and marketing experience that built what Miche Canada is today. Linda and Stephen are still the voice and driving force behind Miche Canada, and have continued to help Miche grow by introducing Costco Roadshows, Promotions, Trade Shows and amazingly the Miche Home Party Program, with representatives all over Canada! As a way of giving back, for every Hope Shell sold, Miche Canada will give a portion of the proceeds to the Childhood Cancer Canada Foundation. Employees, Representatives, friends and families throughout Canada work together in building our program...to think, it all started with a spill!

5 CANADA Corporate Profile Miche Bag is distributed exclusively in Canada by UNIDEM Sales Inc. Founded in 1986, UNIDEM has garnered a solid reputation as a leader in product supply and distribution, but what has made UNIDEM successful over twenty or more years is its understanding of consumers- what they want in a product and how best to reach the market. UNIDEM is tapped into a broad range of industry contacts, which allows them to identify exciting new products. Miche Bag is an excellent example of such a product; it joins a host of popular consumer products exclusive to UNIDEM. UNIDEM makes its products available to the public through product web sites as well as home parties, home shows, fairs and retail stores. UNIDEM s outstanding sales team performs live and engaging product demonstrations. For a full lisiting of upcoming Miche Bag live demonstrations go to for future demo dates. For information on UNIDEM s family of consumer products please visit

6 FOR IMMEDIATE RELEASE PRESS RELEASE Media Contact: Erin Napier Social Media & Communications Officer Miche Bag Canada September 7, 2011 MICHE CANADA LAUNCHES SAUGHT AFTER NEW DEMI BAG LINE OSHAWA, ON- On Thursday, September 29, 2011 Miche Canada, the brand that pioneered the widly fashionable magnetic interchangeable Classic and Prima handbags will introduce an exciting new Demi line of bags. The Demi is the Goldilocks choice of handbags for everday toting... just the right size for a quick shopping trip or an evening on the town. Miche s Demi Bag is for the woman who wants plenty of space to store her essentials, yet can enjoy the luxury of carrying less if she chooses to. Which Demi fashion look will you be sporting today? Miche s Demi is bigger than a Classic and smaller than a Prima Bag. Its the perfect mix of our two top selling Miche lines! The Miche Demi bag features the body design of the Prima bag with its soft Shell and pocket organization as well as the great Classic functionally with its durable zipper! Miche Canada will start with six Shells available for purchase through Home Party Representatives and phone orders. Each month Miche will introduce new Shells to accomodate the demand of the new Demi Bag. With the introduction of the new Demi Bag, women now have four different choices of size and style for their handbag and endless possibilities with a wide variety of Shells and designs. Miche is always moving forward in fashion and there has never been a better time to become a Miche woman! says Linda Westwell, CEO of Miche Canada. The Miche Demi, Classic, Prima and Petite bags may look diferent, yet the concept is the same. In a matter of seconds you can change the entire look and feel of either bag to match any outfit without moving the contents inside. The outside Shell of each bag is removable and attaches seamlessly to the Base Bag using magnets to hold the Shell in place. Simply take the Shell off, switch it witha different colour/style and you are on your way! About Miche Canada Miche Canada was established in 2008 and is experiencing record-setting growth. With over 100 different styles of outer Shells to choose from, Miche Bags are sold throughout Canada and in 34 countries around the world. more information on Miche Bag can be found at

7 Introducing the NEW Demi Shell Collection! Dawn Demi Shell with Croc Handles Demi Bags, in order: Sharon, Dawn, Janet, Lisa 13 NEW NEW NEW 10.5 Demi Base Bag (black) MB3001 Lisa MB3104 Sharon MB3103 NEW NEW NEW NEW Karie MB3106 Dawn MB3101 Felecity MB3102 Janet MB3105

8 FOR IMMEDIATE RELEASE PRESS RELEASE Media Contact: Erin Napier Social Media & Communications Officer Miche Bag Canada September 13, 2011 MICHE CANADA RAISES OVER $40,000 FOR THE CHILDHOOD CANCER CANADA FOUNDATION OSHAWA, ON- On September 29,2011 at 7:00 p.m. during the Miche Canada Grand Opening in Courtice, Ontario, the brand that pioneered the widly fashionable magnetic interchangeable Miche handbag lines will present thired such donation, Melody Khodaverdian of the Childhood Cancer Foundation with a donation of $23,850; reaching a total of $43,260 to help bring hope to child cancer patients and their families across Canada. With every special edition hope Shell sold, five dollars will be donated to the Childhood Cancer Foundation to aid initiatives to increase childhood cancer research, support programs and advocacy. We could not be happier to be given the chance to support such a wonderful foundation and to help children and their families as they work to overcome the challenges that life has presented them, said Linda Westwell, Miche Canada CEO. The Hope (red) Shell is a proud addition to our product line, not only is it fun and fashionable it is also helping someone in need. Since 2010, Miche Canada has offered a variety of ultra-popular Hope Shell designs in various sizes, including Miche s most recent launch of Hope (red). The Hope (red) Shell comes in Petite, Classic and Prima has an edgy vibe while delivering an undeniable message of determination in the face of adversity. Faith, hope and love are beautifully defined in black and white on a smooth, red faux leather background. It s not just a Shell- it s a work of art. More information on the Childhood Cancer Foundation is found at The Miche Bag has a distinctive magnet design allowing the outside cover or Shell of the base bag to be removed and easily replaced with a different Shell. In a matter of seconds you can change the entire look and feel of your handbag to match any outfit without ever having to move the inside contents. The Miche bag is as versatile as every woman. About Miche Canada Miche Canada was established in 2008 and is experiencing record-setting growth. With over 100 different styles of outer Shells to choose from, Miche Bags are sold throughout Canada and in 34 countries around the world. more information on Miche Bag can be found at

9 CANADA A portion of every Shell will go to the Childhood Cancer Foundation to help aid initiatives to increase childhood Cancer research, support programs and advocacy. to learn more please visit: Classic -Premium Prima Petite Prima Demi Classic -Premium Petite

10 CANADA Story Ideas - At-Home Parties Bring Business to Mom Entrepreneurs - Staying Prganized and Fashionable: Working Women and Busy Mom s - From Cover to Cover, A Solid Product - Miche Bag Mixes Socializing and Shopping; A Girls Best Friend - Miche Max; For The Woman Who Needs A Little Extra Room - Miche Max and Classic Bag, The Perfect Combo - From Lap to Laptop- Versatile Lucy & Delilah Max Shells

11 Urban Shell ( Max Bag)

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13 March 31, 2011 Miche Canada visited the Marilyn Denis Show in the spring of 2011 for the Spring Bonanza episode! The Miche Bag concept including both the Classic and Prima Bags were featured alongside the top 5 trends for spring 2011.

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17 Introducing the new SHELLS HOPE (purple) Petite MB5137 HOPE (purple) Classic MB1193 HOPE (purple) Demi MB3118 HOPE (purple) Prima MB7579 Miche Canada is pleased to annouce a new version of the Hope Shells that are perky and fresh! They glow beautifully with various shades of purples, lavender, and grey, a high spirited Bag for a great cause. Miche Canada and Reps have been working to donate a portion of every Hope Shell sold in Canada to the Childhood Cancer Canada Foundation. Please help further the efforts by adding these beautiful Shells to your Miche Bag collection, and adding Hope to the Children and Childhood Cancer Canada Foundation. CANADA

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