Variety is the spice of life! CANADA.

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1 Variety is the spice of life! For all media inquires please contact Linda Westwell

2 How It Works? What is the Miche Bag? Miche Bags are a new line of designer hand bags with magnetic interchangable covers, called Shells. With the Miche Bag you can change the look of your handbag by simply changing the outer Shell! Forget all the time and hassle of transferring your things from one bag to another, with the Miche Bag you can have a new look in 3 seconds or less! STEP ONE- DETACH Classic- While holding one hand on the base bag gently pull Shell away from base bag. Repeat on other side. Prima- Gently pull magnetized edge away from base bag! DETACH REMOVE ATTACH STEP TWO- REMOVE Classic- Lift base bag away from Shell. Prima- Lift base bag out and away from Shell. STEP THREE- ATTACH Classic- Lay new Shell flat with magnetized side up. Place base bag in centre and lift sides of the Shell up to meet with the magnetized part of the base bag. Prima- Place base bag in Shell. Match up magnets on both outside and inside of base bag. Changing Shells is more simple then you could imagine. With an easy process you can have a brand new looking purse in just seconds!

3 Fact Sheet Who We Are Miche Bag Canada is the operator and distributor of a unique concept in designer handbags. The first product of its kind, Miche Bag uses magnetic interchangeable outer covers or Shells which allow women to quickly and easily change the look of their handbag. Developed by women, for women, Miche Bag provides fashion and business opportunities through our Home Party Program nation-wide. How Are We Here? In 2007, Unidem Sales Inc. CEO s Linda and Stephen Westwell were introduced to the Miche Bag. Linda and her husband were the very first to see the Miche s ultimate potential in Canada. Miche became their world and Miche Canada was formed. It is their passion, business, direct sales and marketing experience that built what Miche Canada is today. Linda and Stephen are still the voice and driving force behind Miche Canada, and have continued to help Miche grow by introducing Costco Roadshows, Promotions, Trade Shows and amazingly the Miche Home Party Program, with representatives all over Canada! What We Offer Miche Bag pairs a neutral base bag with stylish outer Shells to create endless handbag possibilities. Miche Bag has designs for all ages, and has new products being released every few months. When We Started Miche Bag Canada was launched in 2007 across Canada and has been expanding and breaking records swiftly ever since. Where Do We Do Business Miche Bag Canada s Head Office is based out of Courtice, Ontario and operates across Canada through our Costco Roadshow and Home Show program. How to Order the Product To order, please visit us at : or call us at

The Miche Canada Story On the way home from work in the fall of 2004, Michelle Romero did something most woman have done, she spilled on her favourite handbag.

The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to Entrepreneur Corbin Church, and a unique new company named Miche Bag was born.

Today, Miche is a rapidly-growing international business whose success is largely due to strong, enterprising women who-as miche Representatives- market our unique handbag concept and other

4 The Miche Canada Story On the way home from work in the fall of 2004, Michelle Romero did something most woman have done, she spilled on her favourite handbag. Frustrated by the thought of hunting for a replacement then transferring all of its contents, she wished there was a way to just change the outside of the bag. The idea immediately popped into her mind to create a bag with changeable covers. The concept was pitched to Entrepreneur Corbin Church, and a unique new company named Miche Bag was born. The name Miche (mee-chee) comes from a nickname given to Michelle by her Motherin-law. Today, Miche is a rapidly-growing international business whose success is largely due to strong, enterprising women who-as miche Representatives- market our unique handbag concept and other accessories to stylish purse lovers all across Canada and around the world. In 2007, Unidem Sales Inc. CEO s Linda and Stephen Westwell were introduced to the Miche Bag. Linda and her husband were the very first to see Miche s ultimate potential in Canada. Miche became their world and Miche Canada was formed. It is their passion, business, direct sales and marketing experience that built what Miche Canada is today. Linda and Stephen are still the voice and driving force behind Miche Canada, and have continued to help Miche grow by introducing Costco Roadshows, Promotions, Trade Shows and amazingly the Miche Home Party Program, with representatives all over Canada! As a way of giving back, for every Hope Shell sold, Miche Canada will give a portion of the proceeds to the Childhood Cancer Canada Foundation. Employees, Representatives, friends and families throughout Canada work together in building our program...to think, it all started with a spill!

5 Corporate Profile Miche Bag is distributed exclusively in Canada by UNIDEM Sales Inc. Founded in 1986, UNIDEM has garnered a solid reputation as a leader in product supply and distribution, but what has made UNIDEM successful over twenty or more years is its understanding of consumers, what they want in a product and how best to reach the market. UNIDEM is tapped into a broad range of industry contacts, which allows them to identify exciting new products. Miche Bag is an excellent example of such a product; it joins a host of popular consumer products exclusive to UNIDEM. UNIDEM makes its products available to the public through product web sites as well as home parties, home shows, fairs and retail stores. UNIDEM s outstanding sales team performs live and engaging product demonstrations. For a full lisiting of upcoming Miche Bag live demonstrations go to for future demo dates. For information on UNIDEM s family of consumer products please visit

6 Introducing the Demi Shell Collection! Dawn Demi Shell with Croc Handles Demi Bags, in order: Sharon, Dawn, Janet, Lisa Demi Base Bag (black) MB3001 Lisa MB3104 Sharon MB3103 Karie MB3106 Dawn MB3101 Felecity MB3102 Janet MB3105

Miche Canada is proud to offer the Hope Shell collection.

We are proud A portion of every Shell will go to the Childhood Cancer Foundation

initiatives to increase Childhood Cancer research, support programs and advocacy.

7 Miche Canada is proud to offer the Hope Shell collection. With each Hope Shell sold, a portion of the proceeds is donated to charity. We are proud A portion of every Shell will go to the Childhood Cancer Foundation to help aid to support the Childhood Cancer Canada Foundation. initiatives to increase Childhood Cancer research, support programs and advocacy. To learn more please visit: Classic -Premium Prima Petite Prima Demi Classic -Premium Petite

8 Urban Shell ( Max Bag)

Story Ideas - At Home Parties Bring Business to Mom Entrepreneurs Home-Parties - Staying Organized Bring and Fashionable: Business Working to Women Mom and Busy Entrepreneurs Mom s Staying - From

9 Story Ideas - At Home Parties Bring Business to Mom Entrepreneurs Home-Parties - Staying Organized Bring and Fashionable: Business Working to Women Mom and Busy Entrepreneurs Mom s Staying - From Cover Organized to Cover, A Solid and Product Fashionable: Working Women and Busy Mom s From - Miche Cover Bag Mixes to Socializing Cover, and a Solid Shopping; Product A Girls Best Friend Miche - Miche Mixes Max; For Socializing The Woman Who Needs and A Shopping, Little Extra Rooma Girl s Best Friend From - Miche Lap Max to and Laptop, Classic Bag, Versatile The Perfect Combo Delilah Go-Anywhere Shells - From Lap to Laptop, Versatile Lucy & Delilah Max Shells It s springy! It s cheerful! It s bold! It s you! The Delilah GO-ANYWHERE Shell for Prima Bags is the ultimate in storage and convenience, and it looks amazing too. Brilliant lime green faux leather plaid material features one full-length, two oversized and two small pockets as well as a roomy zippered storage space: all on the outside for supereasy access. It even comes with a matching diaper pad if you choose to use it as a DIAPER BAG.

CANADA. Variety is the spice of life!

CANADA. Variety is the spice of life! CANADA Variety is the spice of life! CANADA How It Works? What is the Miche Bag? Miche Bag are a new line of designer hand bags with magnetic interchangable covers, called Shells. With the Miche Bag you