INNER RING MAGAZINE SKF & NASCAR. News and Technology from SKF Canada Ltd. ISSUE #1 2016

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1 INNER RING News and Technology from SKF Canada Ltd. MAGAZINE ISSUE # SKF & NASCAR SKF & Team Penske on the track. Pg 2 PAGE SKF TRAINING Learn and train from the leaders in 03 the field PAGE 04 MEET SHAWN GIBSON A brief chat with the new president of SKF Canada PAGE 06 BLUE SKY SOLAR SKF giving the chance to power student s young minds FREE POSTER Look on Page 2 to see how to get your own free SKF/ Nascar poster!

2 Joey Logano #22 [above] and Brad Keselowski #2 [below] driving Ford Fusion s on the track. 2 SKF in NASCAR: Because a body in motion tends to stay in motion FREE POSTER! Receive a free Team Penske/SKF 2016 schedule poster by ing us at marketing@skf.ca *Limited quantities available For over 18 years, SKF has participated in NASCAR as both a team sponsor and technical partner. And for the last four years, we ve been a sponsor and technical partner with Team Penske. In that time SKF has helped Team Penske achieve multiple wins across the NASCAR Sprint Cup and XFinity Series, as well as the Verizon IndyCar Series. In 2016, SKF is thrilled once again to continue its relationship with Team Penske, riding along with the No. 2 and No. 22 in the NASCAR Sprint Cup Series, as well as the No. 22 in the NASCAR XFinity Series. Beyond NASCAR racing, SKF brings its knowledge and technical expertise to Team Penske s No. 3 Dallara/Chevrolet in the Verizon IndyCar Series. Working in close collaboration, SKF and Team Penske continue to partner on several different application and development projects. SKF draws from all areas of its By: Joseph DiCostanza core competences to help the team win races with cars that are faster and more fuel-efficient. SKF s involvement in motorsports has reaped many rewards for the company, its customers and its many stakeholders over the years. From a growth in knowledge to improve our own products; to a greater ability to interact with our customers; to increased visibility for the SKF brand our involvement in racing brings tremendous benefits and opportunities Drivers with Team Penske Brad Keselowski, Driver, No. 2 Ford Fusion (Sprint Cup Series) Joey Logano, Driver, No. 22 Ford Fusion (Sprint Cup Series) Ryan Blaney, Driver No. 21 Ford Fusion (Sprint Cup Series) Ryan Blaney, Driver, No. 22 Ford Mustang (XFINITY Series) Helio Castroneves, Driver, No. 3 Dallara/Chevrolet (Verizon IndyCar Series)

3 SKF Training solutions: Learn from the leaders of the ield Download the full 2016 Training Solutions catalog. Link and code below. Training is essential to the success of any business. In today s competitive world, keeping up with and deploying best practices is a must. The SKF story began with a problem: the need for machines to work better, run smoother and live longer. SKF has been at the heart of industry and in the brains of machinery for more than a century. Whether it s in the comfort of your kitchen or in the harsh conditions at the steel mill, you ll find our products and solutions at work. Our training courses have been developed with over 100 years of experience and knowledge of rotating equipment reliability that is unmatched in the world. Our close working relationships with equipment owners and designers have given us an intimate understanding of the processes and challenges specific to every major industry within the continuously evolving global community. We have a variety of assessment programs available to help you generate an effective training development plan for your team. Our skilled instructors can come to your facility to provide on-site training that is customized to your team s operation and needs. For 2016, we are continuing to tour the country, offering our most popular courses at several new locations. If your location is not listed, please contact SKF so we can add your location to 2017 or possibly make arrangements for SKF Training Solutions: Lubhani Sharma Tel: Fax: training.canada@skf.com 3

4 MEET OUR NEW PRESIDENT Throughout his career, Shawn has consistently driven innovation and change-management to move organizations forward with resulting business growth. SKF Canada has only had 7 presidents in its 99 year history and now we welcome our number 8 Shawn Gibson. Shawn knows SKF well and most recently managed the Magnetic Bearing business located in Calgary, AB. This high-tech operation has been successful in innovating and developing products that help customers achieve oil-free operations in their rotating equipment. In this role, Shawn was responsible for sales and business development, engineering, manufacturing, field service and of course bottom line results. Learn more about Shawn Gibson 1. What was the last book you read? The First 90 Days. I think it took 90 days to read because the first 90 are busy times. I like leadership reads that give insight to how people really perform and connect with each other. 2. What is your favourite sports team? I would rather be playing sports than watching my favorite team. I like major sporting events and especially when an underdog like the Calgary Flames can pull off a winning streak. 3. What is your favourite TV show? I just finished watching Narcos on Netflix. Amazing story, brutal human behavior and lots of bad decisions...what s not to like? 4. If you could travel anywhere in the world, where would go to? I like adventure. Our family is heading to Nicaragua in the spring and I m really looking forward to that. 5. What is your favourite charity? I think it s important to support research for cancer cures and neurological diseases. These charities also have great cycling events that are a bonus for team building 6. What hobbies are you interested in? Projects - of any kind. Home automation, building stuff. 7. What is your favourite food? Is coffee a food? Peanut butter is good too! 8. Name something about you that may surprise other people? I enjoy painting with my 11 year old daughter. I like oils she likes acrylics. 9. Favourite quote? Never doubt that a small group of dedicated people can change the world. Indeed, it is the only thing that ever has. - Margaret Mead 4 The new president of SKF Canada Shawn Gibson (center) discusses new products with Marketing Manager Lars Ruuth (left) and Tom Karch (right) Vice-President - Sales Development. SKF Canada is a great organization with a very strong team says Shawn. I know Canada is facing some diverse challenges in our economy. I am confident we can help our customers get ahead and deliver excellent business growth. There are so many innovative offers and service solutions from SKF right now, enabling us to deliver better value to our customers and distributor partners. This together with our team is a great foundation for growth. I am very excited about our path forward, building an incredibly strong SKF Canada. Shawn will remain based in Calgary and will travel frequently to SKF offices and customer locations throughout Canada. If you want to contact Shawn, you can send him an at: shawn.gibson@skf.com 10. What was the best advice you ever received? A good friend told me, approach difficult conversations with a sense of curiosity and decide how you want to show up. I find it goes a long way to achieving what you want without all the conflict. Shawn Gibson (left) pictured with his daughters Olivia (center-left), Sierra (center-right) and wife Tracey (right).

5 WHAT S NEXT FOR SKF CANADA One of the main reasons why organizations are not successful is that management does not prioritize enough. Some call it lack of focus. SKF has identified five priorities for its immediate future: Capture the customer At SKF we need to identify potential customers and focus on delivering what they truly need. By having a natural inroad to the customer, together with our Distributor partners, we can build and introduce the full SKF offering over time. There is a lot of market potential available for us to capture. Application-driven innovation In a slower-growing market, the customer asks for innovations and solutions that make his/her product more competitive. We must have a thorough understanding of the customer application and its value chain, and based on this develop things that matter. This applies both to OEM and aftermarket (with our Distributor partners). World-class manufacturing Having the right products is not enough. If our manufacturing is not competitive and doesn t produce the right quality at the lowest possible cost, we will not succeed. SKF is known for having some of the most knowledgeable people in the industry and we will introduce a few of them to you. I encourage you to reach out to Doug and draw on his experience! Cost competitiveness Cost competitiveness isn t something achieved by reorganization or downsizing. It requires hard continuous work and a lot of attention to detail. And it cuts across the full organization, at all levels and in all areas. It requires a focus on the important few things necessary for reaching the goal. Maximize cash flow over time To succeed as a company, we need to generate as much cash as possible over time. We need this to reinvest in our business, to innovate and expand, to pay taxes and to deliver value to our stakeholders. SKF Insight, groundbreaking intelligent smart bearing technology SKF SPOTLIGHT Name: Doug Brintnell Position: Food & Beverage Segment Business Manager (also for Maintenance products) Background: I started off in 1978 as a machine operator for SKF and have held a variety of positions over the last 30 years. Doug Britnell, Food and beverage manager, (right) Doug holds up purchase order for first vibration analysis contract, (below) Trends: The food and beverage industry is commonly one of the largest manufacturing sectors in an economy. Increased pressure to reduce cycle times are pushing machinery close to its limits, whether it is hot, cold or wash-down environments. SKF s solutions help to increase reliability and boost productivity. Tips: The key to success is to understand and align with customer goals. Stretch the proverbial box of thinking. Embrace and promote new technology and custom solutions to make a difference with the customer. Have passion in what you do. Contact: doug.brintnell@skf.com 5

6 SKF Powering young minds SKF is a huge supporter of empowerment and innovation. Each year we assist students from a variety of universities and colleges as they tackle new projects and initiatives. SKF supports engineering projects by providing both products as well as engineering knowledge. This gives students the opportunity to integrate high performance SKF parts as well as give them access to a wealth of SKF technical resources. This past year, we continued supporting the Blue Sky Solar Racing team from the University of Toronto. From October 18th to 25th, the Blue Sky team competed in the biennial World Solar Challenge in Australia, a 3000 km race from Darwin to Adelaide. Teams were challenged to create a vehicle that ran purely on solar power and can withstand the extreme conditions of the Australian Outback. Solar cars were allowed a nominal 5kW hours of stored energy. The rest of the energy to run the vehicle had to come from the sun or be recovered from the kinetic energy of the vehicle. Sandstorms, bushfires and strong headwinds were just some of the obstacle the team had to overcome while constructing their solar car. 29 teams from 17 countries around the world participated in this challenge. Blue Sky s vehicle, Horizon, finished the 3000 km journey in 47hrs 39mins and 39secs which placed them 12th overall! Not only is the World Solar Challenge an opportunity for solar car enthusiasts to gather, but it is also a showcase of the most energy efficient vehicles built. These vehicles shows us a glimpse of the future and allows us to examine the incredible capabilities of renewable energy. Blue Sky is already looking on improving their solar car as they hope to participate in the 2017 World Solar Challenge. We look forward in seeing what they can accomplish! Here are some of other initiatives we have sponsored: SAE AeroDesign team from Concordia University University of Waterloo Baja Team McMaster University Baja Dune Buggy Design Competition Waterloo Hybrid -formula style electric car If you want more information on how SKF can help support your next project, contact us at marketing@skf.ca 6

7 NEW PRODUCTS FROM SKF! SKF has a unique understanding of rotating equipment and how machine components and industrial processes are interrelated. We provide a wide range of products and related technologies to OEM and aftermarket customers around the world, in every major industry, at each phase of the asset lifecycle. Click below to learn more about SKF high temperature bearings and units Click below to learn more about SKF Wireless Machine Condition Sensor Expanded range of high temperature bearings Suitable for operating temperature up to 360 C (660 F), these bearings and units provide extended service life. SKF Wireless Machine Condition Sensor The CMWA 8800 combines a sensor, data collector and radio into one compact, battery-operated device that measures both vibration and temperature data. Machine Health Reporting Program A partnership offering that can help your plant enjoy many of the benefits of a comprehensive predictive maintenance program. TKBA - Belt alignment tools The SKF TKBA series allow pulleys and sprockets to be aligned on the side face. Versatile tools for pulley and sprocket alignment. SKF Canada Ltd. 40 Executive Court Toronto, Ontario M1S 4N4 marketing.canada@skf.com SKF Canada Ltd 2016 The contents of this publication are the copyright of the publisher and may not be reproduced (even extracts) unless prior written permission is granted. Every care has been taken to ensure the accuracy of the information contained in this publication but no liability can be accepted for any loss or damage whether direct, indirect or consequential arising out of the use of the information contained herein. Publication Inner Ring #1/2016