2016 Olympics 3D Articles Carita Girman Cardinal Ritter High School

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1 2016 Olympics 3D Articles Carita Girman Cardinal Ritter High School Standards: Indiana Department of Education Academic Standards for Introduction to Engineering Design Core Standard 7 Aesthetics Students demonstrate artistic fundamentals which are utilized throughout the design process to solve visual problems and communicate ideas for a product or system. IED-7.1 Identify the knowledge and skills gained in art experiences that transfer to the design process IED-7.2 Analyze the effective use of symbols, elements, principles, and media using appropriate terminology IED-7.3 Construct insightful, convincing interpretations of products or systems by identifying problematic features, forming theories, and evaluating alternative theories IED-7.4 Engage in critical reading, writing, and discourse to improve understanding of own work and that of others IED-7.5 Demonstrate skill in perception from real life to present convincing representation of objects or subject matter IED-7.6 Select subject matter, symbols, and ideas to communicate statements to the consumer Preparation: Present lecture on the use of 3D design to communicate ideas and emotions. Include video about the Olympic logo. https: // Print and distribute the attached two articles The 3D birth of the Olympic logo and Under Armour supports Michael Phelps with 3D printing. Print and distribute the attached worksheet. Distribute graph paper.

2 Engineering Design Olympic Articles Review Name Date Answer the following questions after reading the articles The 3D birth of the Olympic logo and Under Armour supports Michael Phelps with 3D printing. 1. What is unique about the 2016 Rio Olympics logo? 2. What 2 spirits does the logo have to capture? 3. How was the designer of the logo selected? 4. What was the name of the winning company? 5. What was Gelli doing when he got the inspiration for the design? 6. Describe the embrace. 7. Discuss one aspect of the logo design that you appreciate. 8. What is the name of the Under Armour s 3D printed trainers? 9. How many pairs of these $300 trainers were sold in the initial run? 10. What 3D program was used to design them? 11. What are these shoes scientifically designed to do? 12. What does 3D printing allow Under Armour, Nike and Adidas to experiment with? 13. Describe the end game when it comes to sport shoe design. 14. Name 2 special features of the 3D printed shoes Phelps wore at the Opening Ceremonies.

3 15. On the provided graph paper, sketch a design for a logo reflecting the spirit of your school. Be sure to include a brief written explanation for each facet of your design. The design must be able to be modeled on a CAD program and downloaded as a.stl file. The CAD modeling and 3D printing will be completed as an upcoming project. Use the bottom of this sheet for your preliminary logo ideas.

4 The 3D birth of the Olympic logo The 2016 Rio Olympics has proudly displayed its logo, but have you noticed anything different? It s the first Olympic emblem to be produced in three dimensions. Inevitably 3D printing played a part, but the designers couldn t simply get carried away with three-dimensional ideas. The logo is an essential part of the games that has to capture the spirit of the host country and competition all in one. I thought it would be impossible, said Tatil Design s creative director Frederico Gelli. The logo was as competitive as the games It was a competition, so there really wasn t a brief. As with the Olympic Games themselves, the competitors were invited to give it their best shot and there would be only one winner. The agency that came up with that perfect concept at the perfect time would take the title and become the creative consultancy that made the logo for the Olympics.

5 Tatil Design has released its story as a compelling video and it s fascinating to hear the thought process that went in to this project. The team spent two months brainstorming and came up with a concept for a logo that truly captures the spirit of the games. When Gelli went for a swim on Ipanema beach, he dived into the water and a moment of inspiration struck when he surfaced and saw the hills and mountains hugging the city. Capturing the spirit of Rio Gelli wanted to incorporate the famous Brazilian hospitality and the indomitable spirit of the people that have endured great hardship and always seem to offer a smile. In total there were 12 separate subjects that Gelli wanted to address, which could easily have made a cluttered and confused logo. The team were desperate to do justice to the event and they wanted to have an impact on their own people. The whole company pitched in and everybody wanted to be involved. There is a true sense of unity in Rio de Janaeiro, or collectivity as they call it. Everybody has hard times and the city itself has problems, but the people from different backgrounds are united. A great responsibility People even gave their lives building the stadiums and Gelli felt a great sense of responsibility to do the best job possible. The team also wanted to capture the essence of the Cariocas. They listened to local music, visited the landmarks and looked at them with fresh eyes. They even learned new things along the way.

6 Many logos were created and destroyed along the way, admits one of the design team. Another admits they tried 150 different fonts before they decided that none of them worked and they had to make their own. Then they distilled the essence of Rio into a simple concept. It had to be a sculptural logo, because Rio is a sculptural city, said Gelli. It has to be a great experience. It had to be visual, it had to be tactile and it needed to inspire people. The birth of the embrace He set to work with pen, paper and then the 3D printer to create the embrace, the central graphic with no beginning and no end. It perfectly encapsulates the unity of Rio and it incorporates Sugarloaf Mountain and it provides motion. The motion comes from the position, which in turn comes from the three-dimensional aspect. If one character is removed, then the others fall and if you look really close you can even see a heart, celebration and so much more. It s art. It s precise enough to be suggestive and vague enough to allow your own interpretation. It allows the visually impaired athletes in the Paralympics to truly feel what they re fighting for and it gives the city a symbol that represents their very core. Hearing the work, passion and dedication that goes into creating an Olympic logo is humbling in itself. And it simply couldn t have happened without 3D printing. So we should all feel like winners when we look at this logo. Nick Hall, 3D Printing Industry, August 11, 2016

Under Armour supports Michael Phelps with 3D printing The world s greatest ever Olympian, Michael Phelps, has enjoyed the support of 3D printing through the 2016 Rio Olympics.

7 Under Armour supports Michael Phelps with 3D printing The world s greatest ever Olympian, Michael Phelps, has enjoyed the support of 3D printing through the 2016 Rio Olympics. As a swimmer, there isn t so much that a 3D printer can do for Phelps in the pool. But he is sponsored by Under Armour, which turned to additive manufacturing for its new UA Architech brand. So when he was on dry land, the American had a state of the art pair of trainers to cushion his massive frame and famous size 14 feet. $300 trainers sold out immediately Under Armour put a limited run of 96 pairs of the trainers on sale to the general public for $300 with a 3D printed lattice sole and upper in March. The first batch sold out immediately and you could have any color, as long as it was black with a red sole insert.

8 The shoes were designed on Autodesk Within at the company s new Innovation Lab. They re every bit as complicated as they look, as the sole and upper surface work together to provide what Under Armour calls charged cushioning. Are these the trainers of the future? The SLS 3D printed shoe is beyond intricate in its design and the lattice structure provides an intriguing look into the future. The trainers are lightweight, functional and scientifically designed to give us all a boost. The Architech was designed to help athletes stay stable during strength training, but this is surely just the start. Under Armour is working hard on a variety of designs that are specifically targeted at different sports. We are at the start of a steep learning curve and the likes of Under Armour, as well as Nike and Adidas, are using 3D printing to experiment with a vast number of different structures that we simply could not control in the past.

9 Remember when air pockets were a big deal? Not so long ago the thought of an air cushion in the soles of our trainers was a major breakthrough. Now we can look at gradients of flexibility running through each layer and combinations of different structures that could give professionals and amateurs another level of performance and protection. The end game is completely customized and 3D printed shoes using scans of the customer s foot that are taken in-store. In the end we should even be able to scan our feet at home and order shoes from a vast library of styles and specific purposes that will fit perfectly without ever leaving our house. Michael Phelps: So good they named him twice Phelps has been so successful he has managed to acquire two nicknames, the Baltimore Bullet and the Flying Fish, alongside 21 gold medals. 12 of those are individual golds and the American has climbed to the top step of the podium more often than any other athlete in history. His huge feet tend to get an inordinate amount of camera time during the games. He is, then, the perfect person to promote the whole concept of custom fitted shoes. So Under Armour, which is based in Phelps home town of Baltimore, fitted him out with a special pair of Architech trainers for the opening ceremony. Inevitably these were custom fitted to the swimmer s huge feet and they added a unique touch, with his son s name printed on the insole and a red, white and blue color scheme. Under Armour was happy to support Michael Phelps at the Rio Olympics opening ceremony and it is looking forward to using this technology to change the way we all look at training shoes in the years to come. Nick Hall, 3D Printing Industry, August 11, 2016

RIO OLYMPICS OVERVIEW

RIO OLYMPICS OVERVIEW Olympics are always an exciting time as we cheer on our favorite athletes and teams in global competitions. This year is no different. In fact, it is even a little extra special as