TV MARKET SNAPSHOT 2012 Q2

Transcription

1 TV MARKET SNAPSHOT 2012 Q2 Nielsen Audience Measurement

2 AVERAGE DAILY VIEWING TIME PER PERSON (ATV MINUTES) Period: 2011 Q2 and 2012 Q2 ( ) TOTAL Q AGE Q2 AGE AGE 50+

3 SHARE OF CHANNEL NETWORKS - TOTAL (4+) Period: 2011 Q2 and 2012 Q2 ( ); Daypart: 02:00-25:59 National Commercial General Entertainment CONTENT OF CHANNEL NETWORKS: Public: m1, m2, Duna TV, Duna World; Lifestyle: Fishing&Hunting, LifeNetwork, PV TV, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer, Zone Club, Zone Reality; Gen. entertainment: BBC Entertainment, Comedy Central, Cool, Fem3, Hálózat TV, PAX TV, Prizma TV, Sorozat+, Story4, PRO4, Story5, Reflektor TV, Viasat6, Viasat3; Movies: AXN, AXN Crime, AXN Sci-Fi, Cinemax, F+, Film+2, Filmmúzeum, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Universal Channel, Zone Romantica; Children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: EchoTV, HírTV, ATV, Parlament TV; Documentary: Animal Planet, Da Vinci Learning, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sports: Digisport, Digisport Plus, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage Public Movie for Children 2012 Q2 Documentary News Sport Music Lifestyle Other Dvd/Video/ Video Game 2011 Q2

4 Emission and Reception Share of Typology - Total 4+ Period: 2012 Q2 ( ) (compared to 2011 Q2, percentage points) Other (advertising, promo, etc.) Religion Movies Arts, science, culture Music Information News (political, economic) Sport Non musical entertainment Non musical fiction (series, TV-film, etc.) EST% RST% For data comparability, only those channels are included that are part of the programme data base for both periods: ATV, AXN, Cartoon Network, Comedy Central, Cool, Discovery, Disney Channel, Duna TV, Fem3, Film+, Life Network, M1, M2, National Geographic Channel, OzoneNetwork, RTL Klub, Story4, Story5, TV2, Viasat3, Viasat6, Zone Reality.

5 FMCG TOP 20 ADVERTISERS Period: 2011 Q2 and 2012 Q2 ( ) RANKING: BY RATE CARD INVESTMENT IN 2012 Q2 Period: and Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade : all channels in the spot database in the given period Daypart all day (02:00-25:59) Target: Total Individuals (4+) (Universe: Cases: 2 403) Variables: rate card investment (based on the official, discount-free tariffs published by the channels) and GRP Reported: Q Q2 Advertiser Rate card investment (HUF) GRP Rate card investment (HUF) GRP 1 RECKITT BENCKISER HENKEL MAGYARORSZAG MAGYAR DANONE UNILEVER MAGYARORSZAG PROCTER&GAMBLE HUNGARY L'OREAL KRAFT FOODS THE COCA-COLA COMPANY SPAR MAGYARORSZAG FERRERO NESTLE HUNGARIA KFT HEINEKEN HUNGARIA SORGYARAK MARS COLGATE-PALMOLIVE MAGYARORSZAG BEIERSDORF HUNGARY JOHNSON&JOHNSON LIDL MAGYARORSZAG BT BORSODI SORGYAR ALDI DREHER SORGYARAK

6 FMCG TOP 20 ADVERTISERS Period: 2011 Q2 and 2012 Q2 ( ) RANKING: BY SUM OF GRP IN 2012 Q2 Period: and Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade : all channels in the spot database in the given period Daypart all day (02:00-25:59) Target: Total Individuals (4+) (Universe: Cases: 2 403) Variables: rate card investment (based on the official, discount-free tariffs published by the channels) and GRP Reported: Q Q2 Advertiser Rate card investment (HUF) GRP Rate card investment (HUF) GRP 1 UNILEVER MAGYARORSZAG HENKEL MAGYARORSZAG MAGYAR DANONE KRAFT FOODS L'OREAL PROCTER&GAMBLE HUNGARY RECKITT BENCKISER FERRERO THE COCA-COLA COMPANY SPAR MAGYARORSZAG HEINEKEN HUNGARIA SORGYARAK NESTLE HUNGARIA KFT MARS BEIERSDORF HUNGARY BORSODI SORGYAR COLGATE-PALMOLIVE MAGYARORSZAG LIDL MAGYARORSZAG BT BAYER TESCO GLOBAL ARUHAZAK ZRT ALDI

7 About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information please visit our websites: or Contact: AGB Nielsen Médiakutató Kft. H Budapest, Hera út Phone: , Fax: services.hu@agbnielsen.com website: