TV MARKET SNAPSHOT 2013 Q3 NIELSEN AUDIENCE MEASUREMENT
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1 TV MARKET SNAPSHOT 2013 Q3 NIELSEN AUDIENCE MEASUREMENT
2 ATV (min.) AVERAGE DAILY VIEWING TIME PER PERSON 2012 Q3 and 2013 Q TOTAL 4+ AGE 4-17 AGE AGE Q Q3 2
3 SHARE OF CHANNEL NETWORKS 2012 Q3 and 2013 Q3, Total General entertainment channels Lifestyle channels Public channels National commercial channels Movie channels Channels for children News channels 8.2 Documentary channels 9.1 Sport channels 31.7 Music channels Other channels 26.9 DVD/video/video game 3
4 EMISSION AND RECEPTION SHARE OF TYPOLOGY 2013 Q3; Total 4+ (compared to 2012 Q3, percentage points) 100% 90% 80% 70% 60% 50% 0.4% (0.1%) 0.2% (0.0%) 10.9% (0.8%) 16.7% (-1.8%) 12.6% (-0.2%) 4.9% (1.1%) 3.3% (-1.0%) 6.0% (-0.6%) 3.1% (-0.1%) 0.8% (-1.1%) 6.1% (0.8%) 9.7% (-0.1%) 7.2% 2.8% (-3.6%) (0.0%) 2.9% (0.9%) 7.6% (0.5%) Religion Movies Arts, science, culture Information News (political, economic) Sport 40% 30% 20% 10% 0% 32.0% 23.7% EMISSION SHARE (2.0%) (0.3%) 32.0% 17.3% RECEPTION SHARE (2.8%) (0.7%) Music Non musical entertainment Non musical fiction (series, TV-film, etc.) Other (advertising, promo, etc.) 4
5 FMCG TOP ADVERTISERS BY GRP 2012 Q3 and 2013 Q3, Total Q Q2 Advertiser Cost (Ft) GRP Cost (Ft) GRP 1 UNILEVER MAGYARORSZAG PROCTER&GAMBLE HUNGARY HENKEL MAGYARORSZAG RECKITT BENCKISER FERRERO MAGYAR DANONE ALDI TESCO GLOBAL ARUHAZAK ZRT THE COCA-COLA COMPANY SPAR MAGYARORSZAG LIDL MAGYARORSZAG BT L'OREAL BORSODI SORGYAR JOHNSON&JOHNSON BEIERSDORF HUNGARY KRAFT FOODS GLAXOSMITHKLINE HEINEKEN HUNGARIA SORGYARAK NESTLE HUNGARIA KFT COLGATE-PALMOLIVE MAGYARORSZAG
6 FMCG TOP CLASSES BY GRP 2012 Q3 and 2013 Q3, Total 4+ GRP Class 2012 Q Q3 1 FOOD TRADE HYPERMARKET BEER TOOTHPASTE YOGHURT, KEFIR OTHER TRADE CHOCOLATE BAR CARBONATED SOFT DRINK DISHWASHING LIQUID SWEET BISCUIT/WAFER HAIR DYE FEMALE PERFUME FACE CREAM WASHING POWDER/LIQUID DETERGENT SHOWER GEL BODY LOTION STOCK CUBE HAIR CARE PRODUCTS PUDDING, SWEET DAIRY PRODUCT ICE CREAM
7 NOTES: AVERAGE DAILY VIEWING TIME PER PERSON Period: 2012 Q3 and 2013 Q3 Daypart: whole day (02-26h) Target: 2012: Total Individuals (Universe: Cases: 2 384), 4-17 (Universe: Cases: 3563, (Universe: Cases: 1 115), 50+ (Universe: Cases: 906) 2013: Total Individuals (Universe: Cases: 2 550), 4-17 (Universe: Cases: 382), (Universe: Cases: 1 204), 50+ (Universe: Cases: 964) Channel: Total TV SHARE OF CHANNEL NETWORKS Period: 2012 Q3 and 2013 Q3 Daypart: whole day (02-26h) Target:: 2012: Total Individuals (Universe: Cases: 2 384), 2013: Total Individuals (Universe: Cases: 2 550) Channel networks: (September 2013) Public: m1, m2, Duna TV, Duna World; Lifestyle: CBS Reality, Fishing&Hunting, LifeNetwork, PV TV, Spektrum Home, TLC, Travel Channel, TV Paprika, Viasat Explorer; Gen. entertainment : BBC Entertainment, Comedy Central, Cool, Fem3, Hatos Csatorna, PAX TV, Prizma TV, PRO4, RTL II, Sorozat+, Story4, Story5, Super TV2, Viasat6, Viasat3; Movies: AXN, AXN Crime, AXN Sci-Fi, DIGI Film, Cinemax, F+, Film+2, Film Cafe, Film Mania, Filmbox, Filmbox Extra, Filmbox HD, Filmbox Plus, HBO, HBO2, MGM, Universal Channel; Children: Animax, Boomerang, Cartoon Network, Disney Channel, JimJam, Kidsco, Megamax, Minimax, Nickelodeon; News: ATV, EchoTV, Euronews (magyar), HírTV, Parlament TV; Documentary: Animal Planet, BBC Knowledge, Da Vinci Learning, DIGI Life, DIGI World, Discovery Ch., Discovery Science, Discovery World, DoQ, History Channel, Investigation Discovery, National Geographic Ch., Nat Geo Wild, OzoneNetwork, Spektrum, Viasat History, Viasat Nature; Sports: DIGI Sport 1, DIGI Sport 2, Eurosport, Eurosport2, Extreme Sport, Sport1, Sport2, Sport Klub, Sport M; Music: H!t Music Channel, Music Channel, Music Mix, Muzsika TV, MTV Hungary, Nóta TV, Viva; Other: foreign channels, other unidentified Hungarian channels, other TV-screen usage EMISSION AND RECEPTION SHARE OF TYPOLOGY Period : 2013 Q3 with comparison to 2012 Q3 Daypart: whole day (02-26h) Target : 2012: Total Individuals (Universe: Cases: 2 384), 2013: Total Individuals (Universe: Cases: 2 550) Channels: ATV, AXN, Cartoon Network, CBS Reality, Comedy Central, Cool, Discovery Channel, Disney Channel, Duna TV, Duna World, Fem3, Film+, Film+2, Life Network, M1, M2, Muzsika TV, OzoneNetwork, Prizma TV, Pro 4, RTL Klub, Sorozat+, Story4, Story5, TV2, UNIVERSAL Channel, Viasat3, Viasat6, VIVA (For data comparability, only those channels are included that are part of the programme data base for both periods.) FMCG TOP ADVERTISERS AND CLASSES Period: 2012 Q3 and 2013 Q3 Daypart: whole day (02-26h) Target : 2012: Total Individuals (Universe: Cases: 2 384), 2013: Total Individuals (Universe: Cases: 2 550) Channel: all channels in Nielsen Audience Measurement spot database in the given period Product: TV-spots categorized in the following sectors by Nielsen Audience Measurement: baby care, food, drinks and beverages, household products, beauty care, trade Variable: rate card cost (based on the official, discount-free tariffs published by the channels) and GRP 7
8 About Nielsen Audience Measurement Nielsen Audience Measurement is the only company in Hungary that is engaged in television audience measurement. The data provided by Nielsen Audience Measurement ensures a "common currency" for the media agencies, advertisers and television channels, based on an independent and transparent measurement system. The independence, professional reliability and credibility of our audience measurement system have been confirmed by various independent audits. About Nielsen Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit For more information please visit our websites : Contact: Nielsen Közönségmérés Kft. H Budapest, Hermina út Phone: , Fax: services@nielsenkozonsegmeres.hu internet:
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