BRC TAMS & ESTABLISHMENT SURVEY / SEM UPDATE OCTOBER 2017
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- Alaina Craig
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1 BRC TAMS & ESTABLISHMENT SURVEY / SEM UPDATE OCTOBER
2 ESTABLISHMENT SURVEY UPDATE OCTOBER
3 THE ES REPRESENTATIVE OF THE SA POPULATION DEMOGRAPHIC / GEOGRAPHIC / LIFESTYLE / PRODUCTS & MULTI-MEDIA LANDSCAPE CROSS PLATFORM / CROSS DEVICE MEDIA CONSUMPTION SINGLE SOURCE (IHS POPULATION DATA) SEM S (SEGMENTATION MODEL) PRODUCTS & BRANDS MODULE (IN 2018) 3
4 ES SAMPLE CLOSELY REFLECTS THE SA POPULATION ES (unweighted) IHS Population Black 81% Coloured 10% Indian / Asian 2% White 8% Black 79% Coloured 9% Indian / Asian 3% White 9% Source: ES Jul 2016-Jun 2017 (n=25,082) Source: IHS Individual Population estimates Jun
5 WEIGHTING EFFICIENCY HOUSEHOLD 93.8% INDIVIDUAL 84.7% 5
6 ES VITAL SIGNS NATIONAL SAMPLE 25,082 sample JUL 2016 JUN % Metro 28% Urban 31% Rural Universe: Population aged million 6
7 DEMOGRAPHIC LANDSCAPE 7
8 DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 79% 9% 9% 3% 15.8 million HOUSEHOLDS 39.5 million ADULTS 15 YEARS+ AGE % LANGUAGES SPOKEN IN HOME % % 48% Zulu English Xhosa Afrikaans Sesotho Sepedi Setswana Tsonga Swati Ndebele Venda
9 DEMOGRAPHIC LANDSCAPE MONTHLY HOUSEHOLD INCOME % AVERAGE: R10, R0 - R R R R3 999 R R4 999 R R9 999 R R R R R R R Below Matric Matric Tertiary Working full-time Working part-time CHILDREN UNDER 15 YEARS LIVING AT HOME % Unemployed Not looking for work 49% WORKING 51% NOT WORKING Student Retired Home executive % CHILDREN 55% NONE 9
10 GEOGRAPHIC LANDSCAPE 10
11 GEOGRAPHIC LANDSCAPE PROVINCE % and population figures 41% (16.1m) 25% (10.0m) 7% (2.6m) LP 10% (3.8m) 28% (11.2m) 5% (2.0m) 2% (0.9m) NC NW GP FS MP KZN 7% (2.9m) 19% (7.6m) 31% (12.1m) 12% (4.8m) WC EC 12% (4.8m) 11
12 PRODUCTS AND LIFESTYLES 12
13 LIFESTYLES Past week destinations % Black 74 Coloured Indian/Asian 4 8 White 15 48% Shopping mall 13
14 LIFESTYLES Past week destinations % Black 61 Coloured Indian/Asian 6 4 White 29 11% Restaurant 14
15 LIFESTYLES Past week destinations % Black 87 Coloured Indian/Asian White % Stadium 15
16 PRODUCT % Black 76 Coloured Indian/Asian White % Home theatre system in home 16
17 PRODUCT % Black 73 Coloured 11 Indian/Asian 4 White 13 69% Microwave oven in home 17
18 PRODUCT % Black 46 Coloured 14 Indian/Asian 7 White 33 25% Motor car in home 18
19 MEDIA LANDSCAPE 19
20 P4WEEK MEDIA LANDSCAPE DEVICE % TV set Cellphone Paper/ printed copy Radio set/ hi-fi Car/Taxi/ Bus radio Desktop/ laptop Tablet Games console
21 MEDIA LANDSCAPE REACH % Yesterday In the last week In the last month 6 In the last 3 months 9 In the last 6 months 13 In the last 12 months TV Radio Internet Newspapers Magazines Cinema 21
22 SNAPSHOTS BY MEDIA TYPE 22
23 VIEWING Past 7 days 23
24 VIEWING REACH 90% of the population in a day 94% of the population in a week 95% of the population in a month 24
25 P7D TV VIEWERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 37.1 million ADULTS 15 YEARS+ 79% 9% 9% 3% AGE % HOME LANGUAGE % % 48% Zulu Xhosa Afrikaans English Sepedi Sesotho Setswana Tsonga Swati Venda Ndebele
26 P7D TV VIEWERS DEMOGRAPHIC LANDSCAPE MONTHLY HOUSEHOLD INCOME % AVERAGE: R10, R0 - R1 999 R R R 10 R R4 999 R R9 999 R R R R R R R Below Matric Matric Tertiary Working full-time Working part-time CHILDREN UNDER 15 YEARS LIVING AT HOME % 49% WORKING 51% NOT WORKING Unemployed Not looking for work Student Retired Home executive % CHILDREN 54% NONE 26
27 P7D TV VIEWERS GEOGRAPHIC LANDSCAPE PROVINCE % and population figures 42% METRO 26% (9.6m) 6% (2.4m) LP 10% (3.6m) 28% URBAN 5% (1.9m) 2% (0.8m) NC NW GP FS MP KZN 7% (2.8m) 19% (7.1m) 30% RURAL 13% (4.7m) WC EC 11% (4.2m) 27
28 VIEWING DEVICE TV set 97% Smartphone 8% Laptop/ desktop 2% Tablet 1% Games console 1% 28
29 VIEWING LOCATION Location in past week % Home/someone else s home 98 Shopping centre/shop/bank 7 Bar/shebeen/pub/café 6 Work 5 Restaurant/coffee shop 5 Car/taxi/bus 4 School/university/college 1 29
30 LISTENING Past 7 days 30
31 LISTENING REACH 71% of the population in a day 84% of the population in a week 88% of the population in a month 31
32 P7D RADIO LISTENERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 33.3 million ADULTS 15 YEARS+ 80% 9% 8% 3% AGE % HOME LANGUAGE % % 50% Zulu Xhosa Afrikaans English Sepedi Sesotho Setswana Tsonga Swati Venda Ndebele
33 READING Past 7 days 33
34 P7D NEWSPAPER READERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 69% 14% 13% 4% 13.1 million ADULTS 15 YEARS+ AGE % % 53% LANGUAGES READ AND UNDERSTAND % English Afrikaans Zulu Xhosa Sesotho Setswana Sepedi Swati Tsonga Ndebele Venda
35 P7D MAGAZINE READERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 67% 19% 12% 3% 5.7 million ADULTS 15 YEARS+ AGE % % 42% LANGUAGES READ AND UNDERSTAND % English Afrikaans Zulu Xhosa Sesotho Sepedi Setswana Ndebele Swati Tsonga Venda
36 DIGITAL Past 7 days 36
37 P7D INTERNET USERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 75% 14% 8% 3% 19.6 million ADULTS 15 YEARS+ AGE % % 50% LANGUAGES READ AND UNDERSTAND % English Zulu Afrikaans Xhosa Sesotho Sepedi Setswana Tsonga Swati Ndebele Venda
38 DIGITAL DEVICE % Cellphone Desktop/ laptop Tablet
39 DIGITAL ACTIVITY BY DEVICE % Cellphone Desktop/ laptop Tablet Whatsapp/IM/chat Social media Search for things Use/download apps Download music/podcasts Play games Check the weather Banking Note: Activities by device used to access internet in past 7 days 39
40 CINEMA Past month 40
41 PAST MONTH CINEMA GOERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 55% 33% 7% 5% 1.2 million ADULTS 15 YEARS+ AGE % LANGUAGES SPOKEN IN HOME % % 52% English Afrikaans Zulu Sepedi Sesotho Setswana Xhosa Ndebele Swati Tsonga Venda
42 ON THE GO Past 7 days 42
43 PAST WEEK DESTINATIONS Friend's house 59 The bank/atm 24 Spaza shop 55 School/college 13 Shopping mall 48 A restaurant 11 Store or shop 46 Bar/shebeen/tavern 10 Church/place of worship 45 Hospital/clinic 8 Work 42 Stadium 3 Family member's house 38 Cinema 2 Neighbour's house 37 Other/Did not leave home 2 43
44 MODES OF TRANSPORT Walked % 84 Taxi or bus 59 Car 28 Train 2 Bicycle or motorbike 1 Did not leave home 1 Note: Modes of transport to past week destinations 44
45 BRC TAMS UPDATE OCTOBER 2017
46 TV UNIVERSE UPDATE (from the ES)
47 ES SURVEY April September June October M HOUSEHOLDS INDIVIDUALS HOUSEHOLDS INDIVIDUALS SA POPULATION
48 P7D TV VIEWERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 79% 9% 9% 3% 37.1 million ADULTS 15 YEARS+ AGE % HOME LANGUAGE % % 48% Zulu Xhosa Afrikaans English Sepedi Sesotho Setswana Tsonga Swati Venda Ndebele
49 FREE TO AIR VIEWERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 86% 3% 10% 1% 18.1 million ADULTS 15 YEARS+ 52% 48% AGE % HOME LANGUAGE % MONTHLY HOUSEHOLD INCOME AVERAGE: R5,971 R Zulu Xhosa Afrikaans Setswana Sesotho Sepedi English Tsonga Swati Venda Ndebele
50 PAY TV SUBSCRIBERS DEMOGRAPHIC LANDSCAPE BLACK WHITE COLOURED INDIAN 70% 17% 9% 4% 15.4 million ADULTS 15 YEARS+ 51% 49% AGE % HOME LANGUAGE % MONTHLY HOUSEHOLD INCOME AVERAGE: R16,882 R Zulu English Afrikaans Sepedi Xhosa Sesotho Setswana Tsonga Swati Venda Ndebele
51 TV SETS IN HH Average of 1.1 working TV sets in household 1 92% Have 1 working TV set % Have 2 working TV sets 1% Have 3+ working TV sets 5% Also have a non-working TV set in home
52 EQUIPMENT IN HH FLAT SCREEN/HD VS STANDARD BOX TELEVISION SETS IN HH 60% Standard box 42% Flat screen/hd PLUG-IN EQUIPMENT 54% DVD player 4% Media player 2% VHS recorder 1% Games console
53 TECHNOLOGY IN HH 46% Satellite dish 51% Antenna/Aerial 8% PVR decoder 38% Standard decoder
54 TV & INTERNET PLATFORMS 46% 1% 0.3% 21,462 individuals 0.05% ** very small base
55 VIEWING BEHAVIOUR 96% Live TV 13% DVD box set 10% Recorded TV 7% Automatically stored on decoder 3% Online 9% have internet enabled TV sets 2% claim internet usage on TV set
56 FROM THE ES TO THE DAILY PANEL... The daily panel is compared to the ES TV UNIVERSE on a household and individual level. Theorethically, in a perfectly representative panel, everyone has the same weight.
57 THE NATURE OF LIVE PANELS... Panels churn, CHANGE and EVOLVE all the time Polling on any given day will not collect data from the whole panel. To PROJECT the correct picture, panels require DAILY ADJUSTMENT by WEIGHTING
58 HOUSEHOLD RIM WEIGHTING STRUCTURE HOUSEHOLD RIMS CATEGORIES Province Race Area (M/U/R) Pay TV/Non Pay TV Household Size Total Number of Categories 21 Min AVG Factor Max Efficiency Index 1,124 5,402 16,
59 INDIVIDUAL RIM WEIGHTING STRUCTURE INDIVIDUAL RIMS CATEGORIES Age Group Kids/Adults x Pay TV/Non Pay TV Kids/Adults x Gender Kids/Adults x Province Kids/Adults x Race Kids/Adults x Area (M/U/R) Total Number of Categories 48 Min AVG Factor Max Efficiency Index 1,689 4,043 13,
60 THE PANEL, WEIGHTING EFFICIENCIES & PANEL HEALTH
61 THE PANEL KPI Panel Health August 2014 August 2015 August 2016 August 2017 Installed Panel Polling 95% 94.5% 93% 97.1% Reporting (Intabs) 90.9% 89.8% 89.7% 91.0%
62 WEIGHTING EFFICIENCIES KPI Panel Health August 2014 August 2015 August 2016 August 2017 Ind. weighting efficiency 64.9% 79.5% 75% 93% H/H weighting efficiency 54.5% 65% 65% 74% Ind. maximum weight
63 PANEL BALANCE BY PROVINCE & AREA PROVINCE WC NC FS EC KZN MP LP GP NW Ideal Installed AREA Metro Urban Rural
64 TV & INTERNET PLATFORMS ON TAMS 18 HHs equates to 840,000 homes when weighted up Smart TV s will be tracked on the BRC TAMS Panel, as this is a live panel and will give us a better indication of TV Internet Platforms
65 TV UNIVERSE UPDATE (from the ES)
66 BRC TAMS INSTALLED PANEL ALIGNED TO ES TV UNIVERSE BRC TAMS PANEL (installed H/H) ES TV Universe BLACK COLOURED ASIAN/INDIAN WHITE 79% 8% 2% 11% BLACK COLOURED ASIAN/INDIAN WHITE 79% 8% 3% 10%
67 BRC TAMS VITAL SIGNS Universe: Population age million 14,021 Individual Sample OCT % METRO 29% URBAN 27% RURAL
68 BRC TAMS SNAPSHOTS TOTAL TV HOUSEHOLDS H/H FREE TO AIR (FTA) 8,221,606 DSTV 5,784,537 TOTAL TV HOUSEHOLDS H/H 14 MILLION No, of TV CHANNELS 111 OVHD 700,307 TV DATA is tracked DAILY and by EVERY SECOND viewed
69 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 TOTAL TELEVISION Current New Universe SOURCE: 17 Jul 30 Jul 17
70 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 SABC Current New Universe SOURCE: 17 Jul 30 Jul 17
71 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 SABC Current New Universe SOURCE: 17 Jul 30 Jul 17
72 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 SABC Current New Universe SOURCE: 17 Jul 30 Jul 17
73 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 etv Current New Universe SOURCE: 17 Jul 30 Jul 17
74 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 enca Current New Universe SOURCE: 17 Jul 30 Jul 17
75 02:00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 DStv Current New Universe SOURCE: 17 Jul 30 Jul 17
76 MTV :00 02:30 03:00 03:30 04:00 04:30 05:00 05:30 06:00 06:30 07:00 07:30 08:00 08:30 09:00 09:30 10:00 10:30 11:00 11:30 12:00 12:30 13:00 13:30 14:00 14:30 15:00 15:30 16:00 16:30 17:00 17:30 18:00 18:30 19:00 19:30 20:00 20:30 21:00 21:30 22:00 22:30 23:00 23:30 24:00 24:30 25:00 25:30 Current New Universe
77 ESTABLISHMENT SURVEY SEM A SOCIO-ECONOMIC SEGMENTATION SYSTEM 77
78 THE ESTABLISHMENT SURVEY SEM CONCEPTUAL STARTING POINT A measure that depicts how you live, not necessarily what you have 78
79 THE SEMS ARE Relevant and differentiating Stable Not overly dependent on durables Easy to use With the flexibility to be applied to any media and marketing study in South Africa 79
80 THE 14 ESTABLISHMENT SURVEY SEM VARIABLES Final variables: Post Office nearby Police station nearby Built-in kitchen sink Home security service Motor car Deep freezer which is free standing Microwave oven Floor polisher or vacuum cleaner Washing machine Floor material Water source Type of toilet Roof material Focus on structural items Low reliance on durables No reliance on technology items Short and easy to use Number of sleeping rooms 80
81 ES SEMs VS ES LSMs SEM: % SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 LSM: % LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 81
82 SEM INPUT VARIABLES STRUCTURAL Low incidence (%) SEM High incidence (%) Finished/ sealed floor Sleeping rooms Home security service Note: HH weights 82
83 SEM INPUT VARIABLES DURABLES Low incidence (%) SEM High incidence (%) Washing machine Motor car Microwave Note: HH weights 83
84 SEM INPUT VARIABLES INFRASTRUCTURE AND BASIC AMENITIES NO Police Station nearby High incidence (%) Low incidence (%) SEM NO Post Office nearby NO Built-in kitchen sink NO Flush toilet inside the house Note: HH weights 84
85 AREA DISTRIBUTION BY SEM SEM Metro Urban Rural Note: Individual weights 85
86 ESTABLISHMENT SURVEY SEM VISUAL REPRESENTATIONS
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107 EQUIPMENT IN HOME BY SEM % SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 Avg. no. of equipment items in home: Key equipment penetration: TV set Smartphone 56 Desktop/ laptop Tablet Wifi/fibre 107
108 MEDIA CONSUMPTION BY SEM % SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 Past 12 month usage:
109 SEM VIEWING PROFILES BY TV CHANEL
110 AVERAGE DAILY REACH BY SEM 80.0% Average Daily REACH % 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
111 SEM: AVERAGE DAILY RATINGS 18.0% 16.0% 14.0% 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% Average daily AR % 0.0% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
112 SEM VIEWING PROFILE SABC % 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
113 SEM VIEWING PROFILE SABC % 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
114 SEM VIEWING PROFILE SABC % 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
115 SEM VIEWING PROFILE SABC NEWS INTERNATIONAL 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
116 SEM VIEWING PROFILE ETV 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
117 SEM VIEWING PROFILE enca 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
118 SEM VIEWING PROFILE DSTV COMMERCIAL 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
119 SEM VIEWING PROFILE MZANZI MAGIC 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
120 SEM VIEWING PROFILE M-NET 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
121 SEM VIEWING PROFILE CARTOON NETWORK 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
122 SEM VIEWING PROFILE NAT GEO WILD 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 TAMS TECHNICAL COMMITTEE REPORT
123 SEM VIEWING PROFILE AFRICA MAGIC EPIC 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
124 SEM VIEWING PROFILE MTV 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
125 SEM VIEWING PROFILE MTV BASE 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
126 SEM VIEWING PROFILE COMEDY CENTRAL 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
127 SEM VIEWING PROFILE NICKELODEON 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
128 SEM VIEWING PROFILE emovies EXTRA 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
129 SEM VIEWING PROFILE emovies % 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
130 SEM VIEWING PROFILE etoonz 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00% SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10
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