Author Acknowledgements

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1 EXPLORING TRANSIT S CONTRIBUTION TO LIVABILITY IN RURAL COMMUNITIES WEBCAST PRESENTATION HOSTED BY CENTER FOR URBAN TRANSPORTATIONRESEARCH UNIVERSITY OF SOUTHFLORIDA OCTOBER 27, :00 PM EST JONATHAN BROOKS TRANSIT MOBILITY PROGRAM mobility/ DR. RANJIT GODAVARTHY JEREMY MATTSON SMALL URBAN AND RURAL TRANSIT CENTER Author Acknowledgements The following student researchers contributed to the study: Smita Sharma, State University of New York Marea Pappas, Texas A&M University Sarang Vasishth, Texas A&M University Jitendra Jain, Texas A&M University The following individuals provided invaluable assistance in outreach: Jim Row, City of Woodburn Andrew Deci, City of Bath Sheree Webb, OATS Transit James Hollis, Connect Transit Pat Hansen, South Central Transit Colleen Rodakowski, Dickinson Public Transit The authors also thank all the transit stakeholders, transit riders, and residents in Bath, Hannibal, Woodburn, West Columbia, Dickinson, and Valley City who participated in interviews or surveys conducted in this study. 2 1

2 Three Phased Collaboration Phase 3 EXPLORING TRANSIT S CONTRIBUTION TO LIVABILITY IN RURAL COMMUNITIES Phase 2 National Survey Random HH survey Refined transit markets Phase 1 Literature Review Pilot Case Study Identify urban/rural Transit markets Community Case Studies In depth, rural snapshot Smell check community typologies SPONSORS USDOT, University Transportation Centers Program National Center for Transit Research, University of South Florida Texas A&M University System North Dakota State University 3 Learning Objectives At the end of this lesson you will be able to Conduct a community case study on livability/transit Create survey materials that reassure respondents of study legitimacy and therefore increase responses List common factors of livability in rural America Discuss how transit may contribute to livability 4 2

3 Presentation Structure 1. Research Goals 2. Research Process 3. Research Findings 4. Research Deliverables 5. National Transit Livability Survey 5 setting feature.jpg Research Goals 6 3

4 Define livability. Explore transit s role. Explain findings. Primary goals 7 8 4

The Rural Transit Reality? http://web1.ctaa.

5 The Rural Transit Reality? 9 The Small City Reality? 10 5

National Information Improving American Public Transportation Association

of America FTA Sponsored Research o National Rural Transit Livability

cc/toolstrade1) Rural Transit Fact Book o Annual report created by NDSU &

6 National Information Improving American Public Transportation Association National Rural Transit Assistance Program Community Transportation Association of America FTA Sponsored Research o National Rural Transit Livability Performance Measures ( Rural Transit Fact Book o Annual report created by NDSU & partners 11 clipart Business Process Numbered.png Research Process Conducting Community Case Studies 12 6

Pronged Outreach Interview key stakeholders Survey

7 Six Case Studies Dickinson, ND Valley City, ND Woodburn, OR Hannibal, MO West Columbia, TX 13 Three Pronged Outreach Interview key stakeholders Survey random sample of residents Survey random sample of transit riders 14 7

o English printed survey o Business reply envelope (postage paid) Transit rider sampling o On-board vehicles o By mail

8 Outreach Process and Instruments Newspaper notice to create awareness Random sample mailing o English, Spanish Letter Website and QR links to online version Spanish only online due to low % pop. o English printed survey o Business reply envelope (postage paid) Transit rider sampling o On-board vehicles o By mail or door hangar Stakeholder interviews o In-person, teleconference, participation o Representative organizational diversity 15 Oversized, Engaging Envelope 16 8

9 Multi Lingual Letter 17 Visually Intuitive Survey 18 9

10 p1 2 Residents, p 3 4 Riders 19 Outreach Success 20 10

11 Always a Few Especially Interesting Responses

12 23 Research Findings Synthesis of Case Study Findings: Stakeholders, General Public, Transit Riders 24 12

13 Stakeholder View: 25 Stakeholder View: Hannibal, MO 26 13

14 Stakeholder View: West Columbia, TX 27 Stakeholder View: Valley City, ND 28 14

15 Stakeholder View: Dickinson, ND 29 Stakeholder View: Woodburn, OR 30 15

16 General Public Findings Factors of Livability o General to any community o Specific to residents Satisfaction with Quality-of-life Transit Importance Support for Funding Sources Hypothetical Scenarios Personal Use of Transit 31 National, General Livability 32 16

Local Community Livability 33 Think about the 1,000s of communities in America In your opinion, which six factors contribute the most to livability of a community?

17 Local Community Livability 33 Think about the 1,000s of communities in America In your opinion, which six factors contribute the most to livability of a community? Bath, ME Hannibal, MO West Valley City, Columbia, TX ND 1 = most frequently selected factor Dickinson, ND Woodburn, OR Quality public schools Low crime Overall cost of living Affordable housing Quality healthcare Available jobs Walkability 3 Daily commute Public parks, amenities 4 Public transit Climate 6 4 Cultural institutions 34 17

18 Think about [Community] Which six factors contribute the most to how livable [Community] is right now? Hannibal, MO West Valley City, Columbia, TX ND 1 = most frequently selected factor Dickinson, ND Woodburn, OR Quality public schools Low crime Overall cost of living Affordable housing * 1 Quality healthcare Available jobs 3 6* 1 Walkability Daily commute 6 3 Public parks, amenities Public transit Climate 6 3 Cultural institutions 35 Comparison of Livability Factors: Local Livability General Livability 36 18

19 Comparison of Livability Factors: Hannibal, MO Local Livability General Livability 37 Comparison of Livability Factors: West Columbia, TX Local Livability General Livability 38 19

20 Comparison of Livability Factors: Valley City, ND Local Livability General Livability 39 Comparison of Livability Factors: Dickinson, ND Local Livability General Livability 40 20

21 Comparison of Livability Factors: Woodburn, OR Local Livability General Livability 41 Satisfaction with Quality of life 42 21

Transit Importance 43 Support for Funding Sources

Dickinson, ND Woodburn, OR Strongly Disagree Disagree

Hannibal, MO West Columba, TX [not asked in pilot case

22 Transit Importance 43 Support for Funding Sources Hannibal, MO West Columba, TX Valley City, ND Dickinson, ND Woodburn, OR Strongly Disagree Disagree Nuetral Agree Strongly Agree I support using federal funds for public transit service. [not asked in pilot case study] I support using state funds for public transit service. Hannibal, MO West Columba, TX [not asked in pilot case study] Valley City, ND Dickinson, ND Woodburn, OR 44 22

Support for Funding Sources Hannibal, MO West Columba, TX Valley City, ND Dickinson, ND Woodburn, OR Strongly Disagree Disagree Nuetral

Hannibal, MO West Columba, TX Valley City, ND Dickinson, ND Woodburn, OR 45 Hypothetical Use Scenarios Hannibal, MO West Columba, TX

gasoline/diesel prices increase to over $5.00 per gallon.

23 Support for Funding Sources Hannibal, MO West Columba, TX Valley City, ND Dickinson, ND Woodburn, OR Strongly Disagree Disagree Nuetral Agree Strongly Agree I support using county funds for public transit service. I support using city funds for public transit service. Hannibal, MO West Columba, TX Valley City, ND Dickinson, ND Woodburn, OR 45 Hypothetical Use Scenarios Hannibal, MO West Columba, TX Valley City, ND Dickinson, ND Woodburn, OR Strongly Disagree Disagree Nuetral Agree Strongly Agree I am likely to use transit if gasoline/diesel prices increase to over $5.00 per gallon. [Posed in a different format in pilot] I am likely to use transit if my car breaks down or is needed by someone else. Hannibal, MO West Columba, TX [Posed in a different format in pilot] Valley City, ND Dickinson, ND Woodburn, OR 46 23

24 Hypothetical Use Scenarios (contd.) Hannibal, MO West Columba, TX Valley City, ND Dickinson, ND Woodburn, OR Strongly Disagree Disagree Nuetral Agree Strongly Agree I am likely to use transit if my household's income decreases significantly. [Posed in a different format in pilot] I am likely to use transit if I am no longer able to drive well due to my health or other reasons. Hannibal, MO West Columba, TX [Posed in a different format in pilot] Valley City, ND Dickinson, ND Woodburn, OR 47 Why is it important to have public transit in your community? (Check up to three) Option for seniors and persons with disabilities Option for those who choose not to drive Option for people that cannot afford to drive Option for saving on cost of transportation Reduce energy consumption and protect air quality Because walking is difficult in my community I do not think it is important to have transit service Hannibal, MO West Columbia, TX Valley City, ND Dickinson, ND Woodburn, OR 91% 94% 84% 96% 91% 78% 53% 42% 45% 71% 62% 56% 73% 66% 62% 64% 66% 64% 22% 21% 14% 16% 10% 20% 31% 10% 14% 10% 11% 27% 13% 34% 22% 8% 19% 17% 2% 2% 6% 2% 3% 8% 48 24

25 Awareness and Use of Transit Hannibal, MO West Columbia, TX Valley City, ND Dickinson, ND Woodburn, OR Has used transit personally 36% 20% 12% 22% 10% 21% Does not use, but knows someone who has used transit Does not use, does not know someone who uses transit, but aware service exists Does not use, not aware transit service exists 24% 53% Not asked 61% 48% 28% 30% 21% 39% 12% 32% 40% 11% 6% 49% 5% 10% 11% 49 Transit Rider Findings Importance for Rider Quality-of-life Modes Utilized Reasons for Riding Transit Trip Purposes Rider Travel Options Feedback on Service 50 25

Importance for Rider Quality of life 51 Reasons for Riding Transit I could no longer drive or had difficulties driving I don t like to drive in poor weather (rainy, snowy) I no

City, ND Dickinson, ND Woodburn, OR 16% 50% 11% 23% 38% 39% 18% 31% 11% 19% 15% 7% 46% 44% 11% 21% 32% 23% 36% 37% 56% 15% 28% 45% 15% 44% 33% 17% 44% 30% I use transit to save

26 Importance for Rider Quality of life 51 Reasons for Riding Transit I could no longer drive or had difficulties driving I don t like to drive in poor weather (rainy, snowy) I no longer had access to a vehicle I could not get a ride from others or did not want to I have a disability; limited ability to travel other ways Hannibal, MO West Columbia, TX Valley City, ND Dickinson, ND Woodburn, OR 16% 50% 11% 23% 38% 39% 18% 31% 11% 19% 15% 7% 46% 44% 11% 21% 32% 23% 36% 37% 56% 15% 28% 45% 15% 44% 33% 17% 44% 30% I use transit to save money 23% 30% 22% 10% 8% 20% I use transit for convenience 48% 28% 22% 35% 21% 25% I use transit to save energy and protect air quality 28% 9% 22% 4% 3% 14% Other 34% 15% 22% 23% 6% 34% 52 26

35% 4% 8% Volunteering 11% 12% 22% 6% 12% 6% Family, personal business 38% 16% 22% 21% 22% 16% Social, recreational 36%

27 Rider Trip Purposes Medical appointments, health care, dental services Hannibal, MO West Columbia, TX Valley City, ND Dickinson, ND Woodburn, OR 44% 79% 67% 46% 68% 80% Work 15% 16% 0% 6% 29% 24% School, college, job training 3% 5% 11% 35% 4% 8% Volunteering 11% 12% 22% 6% 12% 6% Family, personal business 38% 16% 22% 21% 22% 16% Social, recreational 36% 14% 22% 19% 14% 18% Shopping, errands 72% 53% 56% 23% 44% 54% Other 10% 11% 11% 17% 10% 14% 53 Rider Travel Options 54 27

28 Rider Travel Options: Other Options if Transit was not Available Hannibal, MO West Columbia, TX Valley City, ND Dickinson, ND Woodburn, OR Ask friend or family for a ride 41% 52% 44% 46% 67% 64% Use a taxi 45% 57% 0% 21% 36% 38% Walk or bike 47% 19% 11% 15% 22% 34% Drive personal car 45% 26% 11% 33% 8% 48% Use transportation service provided by church or service organization 7% 7% 0% 4% 4% 9% No options available 5% 15% 44% 19% 19% 4% 55 Feedback on Service Riders who Strongly Agree or Agree about the Following Statements Hannibal, MO West Columbia, TX Valley City, ND Dickinson, ND Woodburn, OR The reservation process is easy. 53% 88% 63% 89% 83% 56% The bus arrives within expected arrival window. 88% 91% 63% 92% 74% 88% Drivers are helpful and friendly. 97% 93% 100% 98% 85% 90% I feel safe riding the transit service. 94% 87% 100% 98% 91% 89% Transit vehicles are clean. 92% 95% 78% 96% 88% 89% Transit vehicles are comfortable. 84% 82% 78% 94% 84% 85% I can get to where I need to go. 85% 91% 78% 96% 90% 78% The fare I pay is an appropriate amount for my trips. 90% 87% 89% 96% 70% 85% 56 28

Observations The method identified Factors residents in small cities believe contribute to livability Potential improvements to improve individual community livability Residents Believed it was

29 Observations The method identified Factors residents in small cities believe contribute to livability Potential improvements to improve individual community livability Residents Believed it was important for transit service to be available (seniors, individuals with disabilities, and people who cannot drive) Supported funding from a variety of sources Would be likely to use transit if they could no longer drive Transit Riders Agreed transit service is important for their quality of life Many have limited or no other travel options Generally satisfied with the services being provided 57 Research Deliverables Reports & Resources 58 29

30 Reports Reports nearing completion NDSU Small Urban Rural Transit Center Exploring Transit s Contribution to Livability in Rural Communities: Case Study of Valley City, ND and Dickinson, ND TTI Transit Mobility Program Exploring Transit s Contribution to Livability in Rural Communities: Case Studies of, Hannibal, MO, and Woodburn, OR 59 Resources Relational Statements Flyer (FTA sponsored National Rural Transit Livability Performance Measures) Live, online example of small city survey Printed format template (PPT file) ny.cc/toolstrade2 Stakeholder interview guide (Word file) Guidebook in development 60 30

31 Example: Active/Latent Markets for Rural Transit Services Gateway communities Concentrated industry communities Agriculture communities University/military communities Edge communities Dense core communities Retirement communities 61 National Transit Livability Survey Random sampling to be conducted Spring 2017 Rural and Urban Populations Findings by Census Regions (4) and Divisions (9) 62 31

32 Your Input What public opinion information about livability or transit is not available but would be useful? What are the few important topics to inquire about? We have our own ideas. We d like to hear yours. 63 Learning Check By now you should be comfortable with Conducting a community case study of livability and/or transit Creating survey materials that reassure respondents of legitimacy and therefore generate responses Listing common factors of livability in rural America Discussing how transit may contribute to livability 64 32

33 Questions? Jonathan Brooks Ranjit Godavarthy, PhD Jeremy Mattson 65 33

THE NEXUS OF LIVABILITY, TRANSIT, AND PERFORMANCE MEASUREMENT

THE NEXUS OF LIVABILITY, TRANSIT, AND PERFORMANCE MEASUREMENT CALACT SPRING CONFERENCE 2013 MAY 17, 2013 FRIDAY MORNING SESSION JONATHAN BROOKS ASSOCIATE TRANSPORTATION RESEARCHER TRANSIT MOBILITY PROGRAM