The V4 Tourism Co-operation joint promotion of 4 Central- European countries

Transcription

1 The V4 Tourism Co-operation joint promotion of 4 Central- European countries Zoltán Pap Chief Advisor (zoltan.pap@ngm.gov.hu) Ministry for National Economy Tourism Deaprtment, Hungary Archangelsk, 25 May, 2011

2 Origin and background Major areas of V4 co-operation Tourism since 2004 Euroean quartet One melody Main joint activities Common budget Results Future developments Content

3 Where Total area: km2 Poulation: 64 million Density: 110 people/km2 GMT+1 Crown-Zloty- Forint-Euro Warsaw- Prague- Bratislava- Budapest

4 Common grounds history, culture, religion, economics, traditions, approach to life - sense of humor

5 Origin 1335 and renewal 1991 John of Luxembourg King of Bohemia Jan Lucemburský; Charles I King of Hungary Károly Róbert Casimir III the Great King of Poland Kazimierz Wielki President Václav Havel President Lech Walesa Prime Minister József Antall Slovakia in 1993

6 Main aims of the co-operation Visegrad Declaration 15 February 1991 Initial goals supporting the three Central- Eastern-European countries (Hungary, Czechoslovakia and Poland and from 1993 Czech and Slovak Republics) Euro-Atlantic integration Free trade agreement NATO and EU accessions New Visegrad Declaration 12 May 2004 joint actions focusing on the common interests political, sectoral co-operation and regular high-level summits

7 New Visegrad co-operation intergovernmental cooperation on expert level on practical details and in an operative way daily contact of experts for defining practical tasks of the cooperation intensive consultations and co-operation in different issues joint practice of issuing visas environmental protection energy security cultural and civic dimensions tourism most successful segment of the cooperation is the International Visegrad Fund (IVF)

8 International Visegrad Fund (IVF) Set up in June 2000, secretariat in Bratislava The single institutionalised element of the V4 Enhance the interstate cooperation in culture, scientific exchange, education, exchanges between young people, tourism, cross-border cooperation, Visegrad Scholarship Programme Budget EUR 5 M 2010 EUR 6 M Co-financing by the applicants needed Applications are submitted six times a year

9 International Visegrad Fund (IVF) Small grants Strategic program Scholarship program University Studies Grant on-line application system priorities for the Visegrad Strategic Program: (1) V4 Response to the Decade of Roma Inclusion (2) Building a Green Visegrad (3) Sharing V4 Know-how with Neighbouring Regions (4) V4 Promotion

10 V4 Co-operation in tourism Initial contacts of State Secretaries in charge of tourism and the National Tourism Offices February 2003 First joint programs from 2004 Co-operating partners: - Government Offices (State Secretaries) responsible for tourism - National Tourism Marketing Organisation Czechtourism, Hungarian National Tourist Office, Polish Tourist Office, Slovakian Tourist Board

11 State Secretary meetings Annual official meeting in the Presidency country Regular exchange of views on the tourism development Discussion on specific tourism related topics - Utilization of EU funds - Tourism development strategy - Crisis management practices and joint declaration Co-operation in international Organisations (UNWTO EC, EU TAC, EU presidency)

12 European Quartet One Melody The core issue marketing co-operation Joint tourism promotion of the V4 countries outside Europe, mainly in USA, China, Japan, Brasil and since 2007 in Russia, 2009 India, Singapore, 2012 Gulf region Joint logo: european-quartet-one melody

13 V4 - Joint Activities 1. Promotional materials (4 languages) Films, statistics, joint logo Image brochure with travel tips, V4 map

14 V4 - Joint Activities 2. Communication, promotion Joint stands on travel fairs (IT&ME Chicago, ABAV Rio de Janeiro, CITM Kunming,COTTM Bejing JATA Yokohama, ITM Moscow, ITB Asia Road-shows (China, USA, Russia), presentations Fam-trips for the press and the travel trade (Japan, Brazil, USA, China, Russia) On-line education programe for overseas travel agencies 3. Research Joint research of long-haul markets Sharing of available market information

15 V4 promoted products In the focus of promotion: Historic town and cities, Spa tradition health tourism Unesco World Heritage sites Jewish heritage MICE Website in 4 languages

16 Joint products on the web

17 Russian Chinese, Japanese and Portuguese

18 Itinaries

19 Common budget process Marketing meetings in the presidency country Planning December Marketing plan approval by MD-s and State Secretaries February-March Overview of implementation August- September

20 V4 Joint Tourism Budget (in 1000 EUR)

21 Marketing Plan 2008

22 Marketing Plan 2010

23 Marketing Plan 2010

24 V4 guests and guest nights from USA, China, Japan (thousand) Guests Guest nights

25 V4 guests and guest nights from from China (thousand) Guests Guest nights

26 V4 guests and guest nights from Russia (thousand) Guests Guest nights

27 V4 guests and guest nights from V4 countries (thousand) Guests Guest nights

28 Future Potential new markets, new tools on traditional markets Some local co-operation even in Europe(SE,S) More focus on some specific products health tourism, culture, events Adaptation of successful technics to other markets (on-line educational program combined with special rates offered by service providers) Social media Common representation offices Stronger co-operation with ETC

29 The world is a book and those who are not traveling are reading only one page of this book. (Saint Augustine) I hope you all will discover the V4 chapter of this exciting book. Thank you for your attention!