TAFISA Active Cities Active Communities Active Citizens Program Triple AC & WHO Healthy Cities Program

Transcription

1 TAFISA Active Cities Active Communities Active Citizens Program Triple AC & WHO Healthy Cities Program Healthy Cities NN Coordinators Training Herzliya, Israel 18 th March 2010

2 The number one Sport for All association Jacques Rogge President, International Olympic Committee (IOC)

3 Sport for All Sport for All is: Inclusive and open for all ages, genders, races, religions, abilities, An umbrella term which includes: physical activity leisure activity recreational activity exercise active commuting sport

4 TAFISA Founded 1991 Professional office in Frankfurt, Germany Lead by international, volunteer, Board of Directors 200 members in 130 countries on all continents Programs for millions of participants Worldwide network of experts Relationships with science, eduction and the Olympic movement Officially recognised by WHO, IOC and UNESCO

5 TAFISA Mission TAFISA: Believes Sport for All & physical activity is a basic human right Supports promotion/development of traditional sports and games Sees Sport for All as a major contributor to individual, social, community and national life quality Supports international exchange and education of leaders Cooperates with health, culture, education and recreation Assumes political leadership Supports diversity and inclusiveness Provides practical events and programs Supports member development

6 TAFISA Objectives 1. Lobbying internationally for Sport for All, 2. Providing and coordinating programs and events, 3. Providing networking and experience transfer platforms.

7 The TAFISA Family TAFISA European Sport for All Network (ESFAN) Pan American Sport for All Federation (PASFAF) Asiania Sport for All Association (ASFAA) African Regional Body (under development) Members 200 organisations, 130 countries, All continents Governmental, non-governmental, Olympic committees

8 The TAFISA World

9 TAFISA Members Unique structure: brings together governmental and non-governmental Sport for All organizations. Members are: National Sport Federations National Sport for All Councils National Olympic Committees Sport Ministries Universities and Institutes of Sport International Sport Federations

10 TAFISA Programs TAFISA has a comprehensive range of programs and events throughout each year that: Serve current corporate objectives deliver target audiences are highly cost efficient to operate demonstrate value-added support/resources have measurable results and impact increase corporate visibility

11 TAFISA Program Campaign 1.Mass Participation Events 2.Targeted (Educational) Programs 3.Mass Media Advertising

12 Mass Participation Events: TAFISA World Challenge Day Description: A friendly competition in Sport for All where communities around the world compete to get as many people active as possible Date: Number Participants: Number Countries: History: Last Wednesday in May every year 58 million globally 50 (3,200 communities) Established in 1993 with dramatic increase in participating countries and individuals.

13 Mass Participation Events: TAFISA World Walking Day Description: Walking events of all kinds held all over the world on one weekend. Endorsed by WHO. Date: A weekend in October each year Number Participants: 10.2 million (2009) Number Countries: Up to 50 History: Commenced in 1991 following UN summit on environmental issues, Rio de Janeiro, Brazil Iran Togo

14 Mass Participation Events: TAFISA World Sport for All Games Description: Games festival bringing together traditional games, dances, sports from all over the world with the aim to rediscover and preserve traditional games Date: Every four years (2012 in Siauliai, Lithuania) Number Participants: Up to 100,000 Number Countries: Up to 100 History: Commenced in 1992 and have been held in Bonn (Germany), Bangkok (Thailand), Hanover (Germany), Busan (Korea)

15 Targeted (Educational) Programs: TAFISA Certified Leadership Course Description: Date: Number Participants: Number Countries: History: Qualification of national and regional leaders in Sport for All, incorporating specific skills and competences required for the development and promotion of Sport for All on the national and regional level. Up to 5 per year Up to 30 per course At least 8 per course Commenced 2007 with courses in Nigeria, Tanzania, Iran, Macau, Australia thus far.

16 Targeted (Educational) Programs: TAFISA Sport for All Management Certification Description: Date: Number Participants: Number Countries: History: 6 month, semi-virtual qualification for practitioners in the field of Sport for All and physical activity. In conjunction with international universities with subcontinental onsite workshops. Biannually Up to 30 per regional course Up to 30 per regional course Under development.

17 Targeted (Educational) Programs: TAFISA World Congresses Description: Four to five day Congress on a relevant and interesting topic in the field of Sport for All and physical activity with international speakers, workshops and social program. Date: Number Participants: Over 200 Number Countries: Over 40 Every two years (2011 in Melbourne, Australia, 2013 in Arnhem, Netherlands) History: Commenced 1991 with Congresses in France, Japan, Israel, Malaysia, Cyprus, South Africa, Germany, Poland, Argentina and Taiwan.

18 Targeted (Educational) Programs: TAFISA Awards Scheme Description: Date: For the promotion and encouragement of Sport for All activities. Includes TAFISA Jürgen Palm Award, Innovation Award, Honorary Membership and Pioneer of Sport for All Awards. Presented annually Number Participants: Number Countries: History: Commenced 1991 and formally established 2009.

19 Mass Media Advertising: TAFISA enewsletter Description: Date: Provides members, friends and supporters with relevant and interesting information, focussing both on internal TAFISA matters, as well as general issues in the field of Sport for All and physical activity. Every two months Number Participants: Over 1000 Number Countries: Over 130 History: Commenced 2008

20 Mass Media Advertising: TAFISA Magazine Description: Date: Issued to members, partners and supporters of TAFISA, with recent editions focussed on Traditional Sport and Games (with partner UNESCO), Sport for All, Physical Activity and Health (with partner WHO), Sport for All and Integration (with partner ICSSPE) Annually Number Participants: Over 1500 Number Countries: Over 130 History: Commenced 2006

21 Mass Media Advertising: TAFISA Website Description: Informative, relevant and up-to-date site with information about programs, events, news, members and TAFISA. Linked from our member organisations websites. Date: Number Participants: Continuous Over Number Countries: History: Commenced

22 Triple AC or 3AC

23 TAFISA Triple AC Program Recognising and rewarding the use of the city and community settings to help citizens become active!

24 TAFISA Triple AC Program Aims Encouraging active living via: Triple AC Rating (recognition) Triple AC Awards (reward) Establish a network of Active Cities/Communities Provide knowledge and experience sharing platform Triple AC is not an Active City planning guide, but rather a program for recognising and rewarding cities/communities for implementing what is recommended by other Active City planning guides (e.g. WHO Europe's A healthy city is an active city).

25 TAFISA Triple AC Program Basics Global program Transferable (applicable to all sizes/development levels/budgets) Inclusive Open to all cities and communities (no qualification required to join) Program membership includes TAFISA Supporter level membership (210 per year) To be promoted through TAFISAs National Members network (national umbrella organisations responsible for Sport for All in their countries) (and WHO Healthy Cities Network?)

26 TAFISA Triple AC Elements Fundemental Components Practical Tools: TAFISA Triple AC Guidebook TAFISA Triple AC Website Recognition: Become TAFISA Triple AC Rated Rewarding: Apply for TAFISA Triple AC Awards

27 TAFISA Triple AC Guidebook How to become TAFISA Triple AC Rated The Triple AC Awards Program The Triple AC Website Potential Triple AC Program expansion options Conferences Regional Offices Training Programs Case studies Interventions Active City programs Active City Theory and Framework

28 TAFISA Triple AC Website General Open to public General information Inclusions: Welcome message Program overview Sponsors Logos Upcoming events/ calendar Newsflash Etc.

29 TAFISA Triple AC Website MembersOnlyArea Guidebook download Online discussion forum Members access to other members Members access to Scientific Panel Rating application form Award application form Conference host application form Database of case studies Links to other relevant websites/publications Details of coming events Etc.

30 TAFISA Triple AC Awards Program Two streams: 1.Active Intervention Awards 2.Active Community/City Awards Cities/communities apply directly Assessed by TAFISA and invited international experts Presented at major TAFISA events, e.g. World Sport for All Games (Lithuania 2012) World Walking Day Opening (Canada 2010) World Congresses (Australia 2011) Triple AC Conferences (if established)

31 1. Active Intervention Awards Two levels: Regional & Global (Regional winners compete for global award) Various categories: Innovation Infrastructure Target groups/settings Marketing campaigns, etc. Open to all cities and communities, not just program members (to be confirmed)

32 2. Active City/Community Awards Two levels: Regional & Global (Regional winners compete for global award) For overall Active City/Community Program & Development Plan, incorporating TAFISA's 5 key success areas: 1.Knowledge & Awareness 2.Cross-sectoral Communication 3.Infrastructure Development 4.Active Interventions: Programs & Events 5.Monitoring, Evaluation & Continuous Improvement Open to member cities and communities only!

33 TAFISA Triple AC Rating Rating is applicable for all types of members: Cities, communities, schools, etc. Application is through submission of questionnaire All members who submit questionnaire become rated Questionnaire can be answered by leading figures in a community, or by peer review (e.g. another, similar community's leading figures)

34 TAFISA Triple AC Rating Rating levels: Gold: Score of Silver: Score of Bronze: Score of Black: Score of etc., etc. Yellow: Score of 0 9

35 TAFISA Triple AC Rating Focus Areas: 5 Key Success Areas: Knowledge & Awareness Cross-sectoral Communication Infrastructure Development Active Interventions: Programs & Events Monitoring, Evaluation & Continuous Improvement Active City/Community Development Plan Number of Active Citizens Youth: 60 minutes moderate activity per day Adult: 30 minutes moderate activity 5 days per week, or 20 minutes vigorous activity 3 days per week (to be confirmed!)

36 TAFISA Triple AC Rating Questionnaire Worked example: Triple AC Rating Questionnaire

37 Triple AC Functions & Framework 1. Principles for the 3AC Program Design 2. Elements of the 3AC Program Evidence Based Approach Setting based strategy of the AC program 3. 3AC Program Framework for Implementation 4. Theoretical background of the 3AC Program

38 Benfits of 3AC HC Cooperation For TAFISA Exposure to network of cities Support of WHO Increased 'good will' through association with health Increased member base

39 Benefits of 3AC HC Cooperation For Healthy Cities: Provision of new focus on physical activity (currently no PA program) Means to monitor if implementation of WHO active city guidelines is working Exposure to national level networks Exposure outside of Europe Increased networking options for cities Increased 'good will' through association with sport and physical and fun activity

40 Thank you! Bae Dixon Director Business Development & Marketing TAFISA