- THE MUD DAY - Hayarkon Park march 24th 2017 PRESS kit THEMUDDAYISRAEL THEMUDDAY.CO.IL

Transcription

1 - THE MUD DAY - Hayarkon Park march 24th 2017 PRESS kit THEMUDDAYISRAEL

2 THE MUD DAY: A MUDDY TALE! The Mud Day is coming to Israel in March 2017! The famous international obstacle race The Mud Day will be held in Israel for the first time on the 24th of March The Mud Day is an extreme sport event created in It is now organized in 4 countries and has gathered more than 200,000 participants (the Mud Guys ) since its creation. This event will be organized by B.S.O., the new joint venture company created by Amaury Sport Organisation (organizer of more than 70 sport events worldwide, among which the Tour de France, Paris Marathon and the Dakar Rally) and the well-known French-Israeli businessman Dominique Romano. "B.S.O. objective is to bring new innovative international sport events to Israel THE MUD DAY: THE CONCEPT The format of The Mud Day is simple: complete a 13km run, either alone or in a team, overcoming 22 obstacles, all in the mud! The activity emerged at the end of the 1980s in the UK, combining mental and physical strength. Untimed and unranked, The Mud Day is an extreme event where mutual assistance features strongly. Anyone can take part: from runners looking for a new challenge, to marathon experts who are tired of the tarmac and groups of friends who will do anything for a laugh! SO WHAT IS THE MUD DAY? # An extreme event combining physical and mental skills, pushing participants to their limits... and beyond. # A 13km challenge with 22 obstacles inspired by the best obstacle courses in the world. What should you expect? Water, electricity, ice and, above all, mud! A challenge which you can do alone or in a team of four: sharing and solidarity are the core values of The Mud Day. 1

3 THE MUD DAY COURSE at Hayarkon Park Hayarkon Park, located in Tel Aviv area, is common for bike riding, jogging, walking pets and nice sunny picnics alongside the Yarkon River. Imagine this pastoral green area in the middle of the Tel-Avivian urban life turning to a mega-muddy obstacles run course on a Friday morning. The course consists of 22 obstacles staggered over 13 km. It has been designed specifically so that Mud Guys have to use a variety of skills and can experience new sensations. All the Mud Guys abilities will be put to the test. As well as stamina, the obstacles are designed to test: #PHYSICAL STRENGTH # # SPIRIT # SENSE OF At all editions of The Mud Day, the Mud Guys will rediscover some of the characteristic obstacles of the event, such as #CrawlingTime, #MudPool, #TarzanStyle and the notorious #IceCrime. But every event also incorporates some surprises and unique obstacles which reflect the identity of the venue. Half Race If 13km and 22 obstacles sounds like mission impossible to some people, registration to a 'half race'- running a 6.5km and overcoming 11 obstacles, is also available. The Mud Kids Children can join this unique experience too. Kids also have their own obstacle race in the heart of The Mud Day Village between 10am to 2pm. On a 500 meters loop the Mud Kids legion will have to face 7 obstacles directly inspired from the adult course. There are no winner and no looser, all participating kids need is bravery and solidarity to overcome all obstacles. The Mud Kids must be 7-12 to participate. SOME OF THE OBSTACLES # CRAWLING TIME : a 25m crawl under barbed wire! # GOT BICEPS? : a physically demanding challenge to test upper body strength to the extreme. # ICE CRIME : all Mud Guys will need to take their courage in both hands to slide into this iced water bath. # SWEET SHOCKS : the atmosphere is guaranteed to be electric right to the finish line. # GRAVITY LADDER : sloping ladders over a 3m drop. 2

4 THE OBSTACLES THE MUD POOL CRAWLING TIME UP & DOWN ALL4 THE TOP DOWN THE RIVER GOT BICEPS? FOR MY MATES HORROR TUNNELS ICE CRIME INSANE PYRAMID MUD MOUNTAINS LIKE A FISH SIX TREES UNDER OVER MY SHOULDER GRAVITY LADDER SWEET SHOCKS TARZAN STYLE PIPE IT UP THE WALL TOUCH THE SKY 3

5 THE MUD DAY VILLAGE Open from 8am to 7pm, The Mud Day Village is a lively and fun place to be. A great place to get together with others, the Mud Guy community gathers there before and after the event. The fun, friendly atmosphere means that everyone feels welcome and there is a wide range share a Mud Beer or warm up under the expert guidance of our professional coaches. This is also where the Mud Guys start their race... and cross the finish line again several hours later, exhausted but proud to have completed the challenge. WHAT IS THE VILLAGE, IN PRACTICAL TERMS? # The Get Ready tent, a space where Mud Guys can put the finishing touches to their look (hairstyles, tattoos, etc.); # The Warm Up, warm up sessions led by professional coaches; # Food Trucks; # A party atmosphere with a DJ and speakers; # And many more surprises depending on the venue # The Mud Kids race 4

6 THE VOCAB # MUD : mud - pure and simple. # MUD GUY : someone who takes part in The Mud Day. # MUD KIDS : kids between 7-12 years-old take part in The Mud Day Kids. # MUD GUYS WHAT S YOUR PROFESSION? AROOO, AROOO, AROOO! : the Mud Guys war cry. # MUD-SHY : someone who is reluctant to take part in The Mud Day. # MUD : a team of Mud Guys. # MUD STAFF : the organisation team working to support the Mud Guys. # MUD BEER : a drink presented to the Mud Guys when they have completed the obstacles. # MUDAL : # MUNDAY MORNING : that happy feeling on the Monday morning. Satisfaction knowing that you have taken part in a unique event. The idea is to skip into work with a smile on your face, looking forward to your colleagues asking whether you did anything interesting this weekend. # SUPER MUD GUY : these individuals are invincible, indestructible, feared and admired in equal measure by all the Mud Guys. They take part in all the editions of The Mud Day in the same season... quite simply, they are the mud champions. # MUD SPIRIT: esprit social visant à promouvoir le statut à travers le monde. # MUD SELFIE : a proud Mud Guy who takes a photo either alone or with other Mud Guys. Generally, a very muddy photo. 5

7 KEY INFORMATION: THE MUD DAY IN FIGURES # 90,000 Mud Guys in 2015, in France and in Spain # In 2016, The Mud Day is being exported to Europe. Organized in 4 countries and has gathered more than 200,000 participants (the Mud Guys ) # 2017, The Mud Day lands in Israel THE MUD GUY PROFILE # 75 % of participants are between 25 and 35 years-old # 90 % take part in teams of four # 91 % have followed specific training the TERRAIN # 1,200 tonnes of mud 1,200 TONNES OF MUD # More than 1 million ice cubes # 96 m² of wooden structures # 10,000 volts every two seconds # 80 kilometres of barrier tape the MUD GUYS # 70 % men # 30 % women DIGITAL # 238,000 fans* # 4,468 followers* # 1, views on Youtube* *as of 31 st March

8 Partnerships Reebok International Ltd, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok s mission is to change the way people perceive, experience and define fitness and empower them to be physically, socially and mentally fit for life. The Mud Day is the perfect partner to help spread this message. The tie-up between the two brands is built on shared values about the future of fitness. At Reebok, we recognize that the fitness landscape is changing. More and more, people are beginning to see fitness as part of their lifestyle rather than simply an activity. The Mud Day is at the forefront of this movement. It enables people to come together to experience fitness with a community of like-minded people to take part in something that is challenging and daunting, but at the same time, inspiring and fun. This is what makes it so rewarding, and is a large part of what is fueling the incredible growth of the sport.

9 PRESS CONTACTS Inbar Numan - ARAD Communication Agency inbarn@aradcomm.co.il Tel. : Mobile : THEMUDDAYISRAEL