Leg 10. From Cardiff to Gothenburg

Transcription

1 Leg 10. From Cardiff to Gothenburg The Strategy 06. Summary and Conclusions Eleonora Escalante MBA-MEng, Strategic Corporate Advisory Services 1

2 OUTLINE. The Strategy 01 Introduction to Strategy (BOS) 02 Strategy Insights 03 Strategy in the Context of Industry Strategy Evolution 05 Strategy Limitations 06 Summary and Conclusions Eleonora Escalante MBA-MEng, Strategic Corporate Advisory Services 2

3 OUTLINE. The Strategy 01 Introduction to Strategy (BOS) 02 Strategy Insights 03 Strategy in the Context of Industry Strategy Evolution 05 Strategy Limitations 06 Summary and Conclusions We are here! Eleonora Escalante MBA-MEng, Strategic Corporate Advisory Services 3

4 13 June June 2018 Yesterday 300 NM To Gothenburg

5 5 100 NM To Gothenburg Yesterday Today

6 6 Sailing is uncertain. We can t prevent what will happen with the ocean. Today we are winning, tomorrow we are last. In consequence the Strategy-Shift is uncertain by its nature and name. The Strategy was originated as the right thing, the right moment and right time and for the right reasons in the year After a dotcom bubble, The Strategy was the best alternative offer in business strategy which could beat the Porter s military legacy of competitive strategy. Nevertheless, as the name indicate it, Strategy is a brand coined in the ocean. The Ocean can be sweet and peaceful, but strong and threatening. The Ocean is the less static thing we can experience. The Strategy-Shift will evolve as sailing on the ocean. We hope and we are glad of it. Vestas 11 th Racing, continued sailing afterwards. Vestas 11 th Racing, Dismasted in Cape Horn.

7 7 Learn how to use the Strategy as much as you learn to use Porter s generic competitive strategies. It is wise to invest in learning about it. Any strategist has to learn about all the existing strategy theories. Porter s was a world-shattering when he published his first book Competitive Strategy in The same happened with Kim and Mauborgne contribution in Their concepts and ideas have been avant-garde too. It is important to learn why, how and when to use the Strategy, because of its premises and committed value innovation. As all the good things in life, don t think it is easy to create blue oceans, it is a hard roadmap to sail too.

8 14June The Strategy is a beautiful way of thinking. It just needs to be refined. We find it as an Unpolished Diamond. The fundamentals of the Strategy need to be refined. We find this way of thinking as an Unpolished diamond. It needs to be tied to a sense of purpose, timing, recycle and legacy. In addition, as much as we see perfected and polished diamonds, the Strategy is still a work in progress. There is much more to come from Kim and Mauborgne first seeds of thought. We celebrate it and expect more from them in the future. Lesedi La Rona, A rough unpolished diamond. Sold in Auction in September 2017 for $53 million to British jeweler Graff Diamonds.

9 9 The Circular Economy Model will fine-tune the Strategy for us and the next generations.

10 10 We are done. We treasure Kim and Mauborgne hard work. The Strategy-Shift is moving forward and we expect more from them with hope in the future. Thank you!