Motorsport to Marine Simon Holloway

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Adrian Foster
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1 Motorsport to Marine Simon Holloway

2 Cosworth Group A global technology business that delivers high performance solutions for the aerospace, defence, automotive, marine and energy generation industries.

3 Strategy Diversify our activities to promote growth and security whilst improving returns on investment. Bring leading edge technology from highest level of motorsport. Use same principles Product, Reliability, Support & Response. Promote a top down approach Presence You have to be there Knowledge Experts in the field

4 From Track to Water A d v a n c e d T e c h n o l o g i e s E v o l v i n g P e r f o r m a n c e

Markets Performance Sailing vs Motorsport High Performance, Complex Engineering, Peoples performance and the need to cross the line first Resurgence in Sailing 32 nd Americas Cup and advances in

5 Markets Performance Sailing vs Motorsport High Performance, Complex Engineering, Peoples performance and the need to cross the line first Resurgence in Sailing 32 nd Americas Cup and advances in Media and a year round sailing programme Sponsors and Teams Medal winning in Athens and Beijing Characters Ben Ainslie, 3 Blondes in a boat. Online Gaming Volvo, Vendee, Fastnet, etc Sailing Sponsorship and the Recession Many Teams are owner/drivers (self funding) RAN, Alinghi, BOR, Bella Mente, etc Green Credentials Human Factors Very Close Community Good and Bad Publicity spreads quickly

6 33 rd Americas Cup rd America s Cup:- Defender (Alinghi) Verses Challenger (BMW Oracle Racing) racing under Deed of Gift Best of 3 Races (could all be over in 2 days!!) 2 Teams made up of the best Sailors, Engineers and Designers 8 th February 2010 in Valencia 2 very special boats Alinghi 5 (Catamaran, Traditional Sail) Budget 120 Million BOR90 (Trimaran, Solid Wing Sail) Budget 150 Million

7 Tips Don t assume that being a Motorsport company is enough Learn the market, use the right language, bring in knowledge Build a presence Be at your customers side, attend their events, if your always there they know you are serious Build on partnerships, select customers Press The Marine Press embrace new technology and new ideas Build a contact base of press and be ready to provide stories Listen to the market Your potential customers will lead you to the opportunities We are not always right!!

8 Motorsport to Marine Programme Back in 2006 I was asked to present at an MIA/BMF meeting during Cowes week, explaining what we had done with the RYA After the presentation I spoke to a lady who was representing the National Boat Shows, I asked her if she knew anyone at a Marine Electronics Company called Tacktick Turned out the company was owned by her husband and she called him to come off the race course and meet me. We worked closely with Tacktick to create a wireless interface between our products (Pi Garda and Tacktick T108) Last week at the London Boat Show, Cosworth and Tacktick announced a co-distribution partnership agreement to sell and distribute each other products Thank you to the MIA and BMF...

9 What we do! Black Boxes - Data Logging & Processing Recording of Sensors and Systems into a single data file with everything synchronized at up to 1000 readings a second Real Time processing and applications Sensors Standard and Intelligent sensors for accurate measurements Video Synchronized video, Frame by Frame, data point by data point Multiple cameras viewing crew, sail shape, foils, etc Analysis Powerful analysis tools for analyzing the data and Tack, Gybe, Tuning, Start line and 2 boat testing

10 Who s it for? Performance Team (Driver and Team Strategist) How good was the Gybe, did we get a shift, did we drop too early Was it the best line, what was my corning speed, did I brake too.. Designers (Engineers) Is the design as we expected, are the loads correct, does the sail shape agree with CFD, what do the Polar s look like? Are we achieving the expected grip, are the damper settings correct, are we getting the right horsepower, what s the drag figure? Media.. Why is one boat quicker, heart rate in the pre start, communications at the mark. Why is Hamilton faster than Button in Sector 2? Car to Pit Comms,

11 Education & Progression Early in the career of a Racing Driver we teach the ability to analyze performance, Racing line, speed in the corner, braking, accelerating, turn in. We now try to bring our youth squads of dinghy sailors along the same path, to be self critical and to analyze and train in an organized manner. Min Speed in a tack, line round a mark, sheeting, tiller control, weight transfer. From Karts to Formula 1 Lewis Hamilton from Karting to Formula 1 From Dinghies to Americas Cup Ben Ainslie from Finn Sailor to Americas Cup Helm

12 Car and Boat Samples

13 Measuring Performance

14 Performance Sailing/Motorsport Products Pi Garda Dinghies & RNLI Pi Garda with Tacktick Keelboat Pi Delta Logger BTCC, Le Mans, A1GP, etc Both these units use the same internal logger product and the same Analysis Software, Pi Toolbox.

Intelligent Strain Gauging & Torque Sensors Intelligent Strain Gauging Internally Gauged components with Embedded Amplifier Circuit Applications Push Rod Ends Gear

etc) Keel pins (impact and force indexes) Embedded in Carbon for structural analysis Wireless Torque Sensor Strain Gauged Component with Wireless Transmitter and

15 Intelligent Strain Gauging & Torque Sensors Intelligent Strain Gauging Internally Gauged components with Embedded Amplifier Circuit Applications Push Rod Ends Gear Lever Brake Pedal Rudder Load (for Autopilot and boat trimming to reduce drag) Yacht Rig loads (Forestay, Shroud, Clew, etc) Dinghies (Forestay, Shroud, kicker, etc) Keel pins (impact and force indexes) Embedded in Carbon for structural analysis Wireless Torque Sensor Strain Gauged Component with Wireless Transmitter and Battery Applications Drive Shaft Torque Measurement Steering Column Torque and applied force Wireless Torque Sensors for Pedestal/Grinder Torque Batten and Batten Car Loads

Bio-Metric Data for Training & Media Study the Human Factor Measurement of Human parameters, recording and comparing with boat data Possible Parameters:- Heart Rate Breath Rate Size of Breath Skin

16 Bio-Metric Data for Training & Media Study the Human Factor Measurement of Human parameters, recording and comparing with boat data Possible Parameters:- Heart Rate Breath Rate Size of Breath Skin Temperature Body Attitude Fatigue Reactions and Power Power verses Duration Grinder Design Highest efficiency, lowest work rate Power Profiling Matching the training to the real work load Which is the best crew combination

17 Questions?

Welcome to the. National Twelve Owners Association. Dear National 12 sailor

Welcome to the. National Twelve Owners Association. Dear National 12 sailor Welcome to the National Twelve Owners Association Dear National 12 sailor Welcome to the National 12 Owners Association. The Association organises many events and activities during the year and I would