Corporate Social Responsibility Thursday, 6 June 13:30 14:30
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1 Corporate Social Responsibility Thursday, 6 June 13:30 14:30 Speakers: Chan Mun Wei, Divisional Director, Sentosa Leisure Group Tom Mehrmann, Chief Executive, Ocean Park Corp Asian Attractions Expo June 2013 MARINA BAY SANDS, Singapore
2 Sentosa s Corporate Social Responsibility 6 June 2013 Presented by Chan Mun Wei Divisional Director, Corporate Planning Sentosa Leisure Group
3 Corporate Overview SENTOSA LEISURE GROUP Sentosa Development Corporation (SDC) was set up on 1 September 1972 as a Statutory Board under the Ministry of Trade and Industry (MTI). SDC and its business units form the Sentosa Leisure Group. The group manages, plans, develops and maintains Sentosa Island. We are also the state-appointed managing agent for the Southern Islands. Sentosa Leisure Management Sentosa Cove Resort Management Sentosa Golf Club Mount Faber Leisure Group 50
4 TRANSFORMING SENTOSA Developing a World-Class Tourism Destination Originally called Pulau Blakang Mati, the island was renamed Sentosa in
5 1980s The Sentosa Monorail system and the Ferry Terminal was opened in the 1980s. The famous Musical Fountain was opened to public in
6 1990s In 1992, a 710-metre long causeway-bridge linking Sentosa to the mainland, opens to traffic 53
7 Sentosa Cove The world s most desirable address Resort World Sentosa Mega Integrated Resort 54
8 More than 5,000 residents in Sentosa Cove 15 hotels (with over 3,500 rooms) 1 Mega Integrated Resort 25 Gated Attractions 211F&B and Retail outlets Winner of numerous industry awards 55 As of April
9 Key Events and Programmes HSBC Women s Champions ZoukOut Sentosa s Siloso Beach Party Sentosa Buskers Festival Singapore Yacht Show 56
10 Sentosa Guest Arrivals m m m 1970s 700, m 57
11 Sentosa Green Plan Sentosa CSR Sustainability Plan 2013 CSR is part of Sentosa s Sustainability Strategy 58
12 8-Point Sustainability Plan Create fair and beneficial business practices towards labour and community (including Island Partners) Community-giving and encourage corporate volunteerism Minimise carbon footprint Conserve flora & fauna and enhancing island ecology Protect island history and enhance and showcase heritage assets Develop as a centre for green innovation & testbeds Promote responsible visitor behaviours Create economic benefits to Singapore society and generate returns for long-term sustainability 59
13 CSR Objectives Corporate citizenship: To fulfil our social responsibility by contributing and giving back to the community in which we operate Sustainability: To operate businesses ethically and sustainably to achieve long term economic performance Reputation & Brand Equity: To build brand equity for Sentosa so as to forge better relationships with our various stakeholders Staff Recruitment & Retention: To foster amongst employees a sense of belonging and pride for the organisation 60
14 Our CSR Strategy The Green & Red Care for our Environment Integral to our mission of sustainability In alignment with the Sentosa Green Plan Focus on creating awareness on sustainability issues through partnerships with NGOs, and through engaging employees and Island Partners to adopt green housekeeping practices Care for the Community Integral to our service-oriented value proposition In alignment with our STAR Values Focus on benefitting the local community (particularly disadvantaged families & children) by leveraging on our island offerings 61
15 Sentosa Gives Annual Sentosa CSR Week, started in 2011 Targets the public and disadvantaged children and youth Time-off granted for staff to participate in Sentosa Gives as volunteers Partner Charity Ongoing with APSN Tanglin School since 2010 Offer Sentosa as a living classroom for the students (e.g. work experience, internship opportunities, learning journey) 62
16 Sentosa Gives 2012 (1 to 9 Sept 2012) Overarching Objective Sentosa gives back to the society on our 40 th Birthday Themes: Inclusiveness & Staff Activism Sentosa Parade (3 Sept 2012) Sentosa Experience (3 to 7 Sept 2012) Youth-in-Action (3 to 7 Sept 2012) Sentosa Buskers Charity Dinner (9 Sept 2012) Opening Fun Walk at the Sentosa Boardwalk To depict an all inclusive society where everyone comes to share a walk together. Children beneficiaries from 30 VWO centres To provide underprivileged children the opportunity to Come Play on Sentosa Exposure Programme for youths in the Sentosa working environment To provide secondary school youth with the exposure and opportunity to contribute in a real working environment Charity fundraising dinner with the Sentosa Buskers Festival performers entertaining through the night 63
17 HR policy on staff volunteering In support of employees who are engaged in personal philanthropy Time off, Island Admission waiver and free admission to one of Sentosa-owned attractions are granted for staff to bring their VWO/charity group to the island Corporate Discount Bulk purchase rates for VWO and charity groups Island Partner (IP) Support Island Admission waiver for IPs which conduct their own CSR projects for VWO/charity groups 64
18 Sentosa Recreation Committee (SRC) Community involvement activities for staff Beach Safety Outreach education to schools Sentosa Golf Club Donation to charitable golf tournaments Other Community Contributions Island Admission waiver for VWO/charity groups ad-hoc requests on a caseby-case basis 65
19 Sentosa Green Plan To maintain island charm and environmental sustainability in the midst of increased visitorship and land-use developments To protect and enrich Sentosa s natural resources (flora and fauna) towards preserving our unique proposition to guests and residents To conserve resources and reduce our carbon footprint through leveraging eco-friendly and sustainable business practices/standards and innovations 66
20 Green Plan Components Green Island Design Renewable Energy Green Transport Sentosa Green Plan Green Tourism Products Green & Efficient Infra / Buildings Waste & Water Mgmt 67
21 Sentosa Conservation Strategy Island to remain 60% green and open Green Blue Golden 68
22 Imbiah Hill Serapong Hill 69
23 Natural shoreline, mangroves & coral reef on island - Geologically interesting, good marine, fauna and flora biodiversity Mangrove Siloso Headland (Tanjung Rimau) Coral Reef 70
24 Biodiversity Study By Nature Society (Singapore), Oct 09 Jul 10 Healthy and selfmaintaining forests All 6 butterfly families fully represented Slightly over 50% of Sentosa total vertebrate species recorded 80% of Sentosa s total bird species recorded 71
25 Sentosa s Green Initiatives Community and corporate primary forest restoration programme Nature and conservation education through Learning Journey@ Sentosa Nature Discovery Island and workplace recycling programmes 72
26 Sentosa s Green Initiatives Solar panels fitted on all beach observation towers Electric Vehicles trial tests scooters, bicycles, Renault Kangoo van Sentosa as a location for green testbeds - NTU tidal turbine at Boardwalk -LED streetlights 73
27 Thank You!
28 Storytelling: Museum Traveling Exhibits Thursday, 6 June 11:15 12:15 Speakers: Julie Moskalyk, Senior Manager, Science North Canada Heather Farnworth, Director, Ontario Science Centre Anna Tan, Assistant Director, Science Center Singapore Asian Attractions Expo June 2013 MARINA BAY SANDS, Singapore
29 Corporate Social Responsibility Thursday, 6 June 13:30 14:30 Speakers: Chan Mun Wei, Divisional Director, Sentosa Leisure Group Tom Mehrmann, Chief Executive, Ocean Park Corp Asian Attractions Expo June 2013 MARINA BAY SANDS, Singapore
Corporate Social Responsibility
Corporate Social Responsibility Thursday, 6 June 13:30 14:30 Speakers: Chan Mun Wei, Divisional Director, Sentosa Leisure Group Tom Mehrmann, Chief Executive, Ocean Park Corp Asian Attractions Expo 2013
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