Kaua i Relax and Rejuvenate Hawai i s Big Island Adventures of a Lifetime Maui Experience Maui s Magic

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1 FOR IMMEDIATE RELEASE February 25, 2010 HAWAI I WILL EXCITE BAY AREA RESIDENTS FIVE SENSES WITH ISLAND FUN THROUGHOUT MARCH Hawai i s Sights, Sounds, Fragrances, Flavors, and Aloha Spirit Showcased HONOLULU Hardly a day will go by in March without Bay Area residents experiencing a touch of Hawai i s familiar aloha spirit, fascinating culture, charming beauty, and distinctive music right in their own backyard. Under the playful theme, Perfect Moments in the Islands of Hawai i, the Hawai i Visitors and Convention Bureau (HVCB), along with its Island Chapters (Kaua i, O ahu, Maui, and Hawai i s Big Island), and industry partners will charm Bay Area residents with a new month-long Hawai i campaign aimed at awakening their senses with exciting islandstyle experiences and motivating them to book a vacation to Hawai i. The sights, sounds, smells, and tastes of the Hawaiian Islands will be front and center in our promotion throughout the Bay Area with high touch events and activities for everyone to enjoy, said John Monahan, HVCB president and CEO. We re here to remind people of that perfect moment they ve had or dreamed of having in Hawai i and invite them to return on vacation to relax, recharge their batteries, and take advantage of the exceptional travel deals available now. Each week in March will feature a theme specific to an island and reflective of its destination appeal, as follows: February 28 March 6 March 7-13 March March O ahu Town and Country Kaua i Relax and Rejuvenate Hawai i s Big Island Adventures of a Lifetime Maui Experience Maui s Magic A complete listing of Hawai i events happening in the Bay Area throughout March can be found on HVCB website at gohawaii.com/perfectmoments. -more-

2 Hawai iwillexcitebayarearesidentsfivesenseswithislandfunthroughoutmarch Page2 AlohaFridayPauHanaConcertsatGordonBiersch Inthecelebratedisland-styletraditionof workover,hangloose,hawai i smusic, cuisine,andalohaspiritwillbeshowcasedinalohafridaypauhanaconcertsbeingheldat GordonBierschrestaurantsinSanFrancisco(6:00-8:00p.m.),PaloAlto(6:00-8:00p.m.),and SanJose(5:00-9:30p.m.). EachFridayinMarch,someofHawai i stopentertainerswillperformtheirmusical magic,includingamyhänaiali i,keli ikäneali i,brothernoland,taimanegardner, MailaniMakainai,CyrilPahinui,andBrittniPaiva.Patronswillalsoenjoyaspecialmenuof Hawai i-inspiredcuisineandcanwintripstotheislands. ExploreHawai ibookandmusictouratborders TakethefamilyonajourneytotheHawaiianIslandsthroughbooks,musicand culturefeaturingsomeofhawai i smostcelebratedmusicians,authors,illustratorsand culturalpractitioners.hvcbandbananapatchpressofkaua ibringtheexplorehawai i BookandMusicTourtoBorderslocationsintheBayAreaandbeyondeachweekend. EnjoyreadingsbypopularIslandauthors,whilebeingserenadedwiththemusicof Hawai ifromaward-winningrecordingartists.theirbooksandmusicspanawiderangeof subjectsandstyles,includinghawai i srichhistory,surfing,food,culturalvalues,and more.thetourvisitssixborderslocationsasfollows: SandCity March6,2:00p.m. Sunnyvale March7,2:00p.m. Sacramento March13,4:00p.m. PleasantHill March14,3:00p.m. Stonestown March20,1:00p.m. UnionSquare March21,2:00p.m. BrewHawai icoffeesamplingatfida scafé StartthedayoffrighteveryFridayatFida scafé(350californiastreet)withacupof freshlybrewedislandcoffeefromkaua i,o ahu,maui,andhawai i sbigisland.throughout March,customerscanexperiencetheuniqueflavorsofHawai iandalittlealohainyourcup! ThespecialHawai icoffeesleevesonthecupsarealsoredeemableatallgordonbiersch locationsthroughoutthemonthonfridaysforacomplimentaryorderofitssignaturegarlic Fries. -more-

3 Hawai iwillexcitebayarearesidentsfivesenseswithislandfunthroughoutmarch Page3 DiscoverKaua i EscapetoalunchtimegetawaytothebeautifulGardenIsleofKaua ionmarch12 andmarch13(locationsbelow).relaxtohawaiianmusicperformedbykaua i sownnick Castilloandthegracefulhulaofoneoftheisland stoptalents,noelanikau i.enjoy deliciouskauaicoffee,kaua ikookies,andthekaua imadeproductsondisplay.bestof all,enteradrawingforprizegiveawayshighlightedbyfreetripsfortwotokaua i, includingairfareandaccommodations.presentedbythekaua ivisitorsbureau,hawaiian Airlines,AstonWaimeaPlantationCottages,andAstonKauaiBeachatMakaïwa,Grand HyattKaua iresort&spa,andprincevilleranchadventures. Friday,March12,11:00a.m. 1:00p.m. OneMarketPlaza(1MarketStreet) Saturday,March13,11:00a.m. 1:00p.m. StoneridgeMall(Pleasanton) Also,ontheeveningofMarch12,relaxandrejuvenatewiththemusicandhulaof Kaua iatgordonbiersch(2harrisonstreet)from5:00-6:00p.m.beoneofthefirst50 gueststosay DiscoverKaua i andreceiveafreedrink.enjoythefalsettosingingofnick CastilloandthegracefulhulaofNoelaniKau i,whilesamplingkaua imadeproducts,and havingfunwiththeprizegiveaways. Hawai i sbigisland:earth,seaandsky OnMarch14from11:00a.m.to2:00p.m.,Hawai ivolcanoesnationalparkandthe ImiloaAstronomyCenterbringtheconceptsandvaluesoftheahupua asystem (anancienthawaiianlanddivisionsystemcontainingstripsoflandthatextendfromthe mountaintothesea)tothetechmuseum(201southmarketstreet,sanjose). UtilizingelementsofHawaiianculture,languageandhistory,theprogramwill activelyengagevisitorsinunderstandingtheconnectionsbetweenearth,seaandsky,our placeinthecosmos,andourinfluenceupontheenvironment.visitorswillalsobeableto enjoy FromEarthtoUniverse, anexhibitprovidedbynasa.hawai ivolcanoes NationalParkisHawai i sonlyworldheritagesiteandhometothestate sactive volcanoes.the ImiloaAstronomyCenterconnectstherichtraditionsofHawaiianculture withthegroundbreakingastronomicalresearchconductedatthesummitofmaunakea. -more-

4 Hawai iwillexcitebayarearesidentsfivesenseswithislandfunthroughoutmarch Page4 ExperienceMaui smagic Chocolateaficionados,fanatics,buyersandjournalistscanexperiencethefinestin artisan,gourmet&premiumchocolateinoneoftheworld sgreatculinarymetropolitan areasatthe4 th AnnualSanFranciscoInternationalChocolateSalononMarch20from 10:00a.m.to4:00p.m. CometotheMauiVisitorsBureauboothandentertowinatripfortwototheMagic IsleofMaui.Enjoyafive-nightstayatafabulousDestinationResortsHawai ipropertywith airfareprovidedbyhawaiianairlines.stopbytoenjoyhawaiianmusicandhula,along withfreshflowerleiandsamplesofchocolatedelicaciesfromali ikulalavender, includinglavendertruffles,fudgesauce,chocolatebars,chocolatebrownies, andchocolategelato. ThenonMarch22and25,comeexperienceMaui smagicatfourembarcadero Center(OneMaritimePlaza)from10:00a.m.to2:00p.m.Enjoythe sights,smellsand soundsofmaui withhawaiianmusic,hula,andlei.mauiinformationwillalsobehanded out. PerfectMomentsintheIslandsofHawai icampaign Inadditiontotheconsumerevents,BayArearesidentsarelikelytoseeandhear Hawai ieverywherethroughoutmarch.thehvcbcampaignwillbeseeninprint, broadcast,andonlineadvertising;busshelters,towerkiosks,andonadwallsonprominent buildingsinthefinancialdistrict;oncoffeesleevesatindependentcoffeeshopsinthecity; onthetrivisionbillboardatoaklandairport;andinbayareatelevisionshows,including TheViewFromtheBay. TraveltradeactivitiesinthemarketwillalsobringfurtherHawai ivisibilitytotravel agentsandwholesalersinthebayareaviaincentivepromotions,e-marketinginitiatives, agenttrainingseminarswithkeysuppliers,salescalls,andwebinars. BayArearesidentsareencouragedtovisitgohawaii.com/perfectmoments, anewhvcbmicrositethatwillengagethemwithinteractivepromotions,offerinformation abouthawai ieventsinthebayarea,andhelpthemplantheirvacation. FormoreinformationaboutHawai i,theislandsofaloha,visitgohawaii.com. -pau-

5 Hawai iwillexcitebayarearesidentsfivesenseswithislandfunthroughoutmarch Page5 ForHawai iphotos,pleasevisitthehvcbimagelibraryathvcb.org. Specialnotetomedia:TheHawai ivisitorsandconventionbureau(hvcb)recognizesthe useofthe okina[ ]orglottalstop,oneoftheeightconsonantsofthe(modern)hawaiian language;andthekahakö[ä]ormacron(e.g.,inplacenamesofhawai isuchasläna i). However,HVCBrespectstheindividualuseofthesemarkingsfornamesoforganizations andbusinesses. TheHawai ivisitorsandconventionbureauiscontractedbythehawai itourism Authority(HTA),thestateofHawai i stourismagency,formarketingmanagement servicesinnorthamerica.thehtawasestablishedin1998toensureasuccessfulvisitor industrywellintothefuture.itsmissionistostrategicallymanagehawai itourismina sustainablemannerconsistentwiththestateofhawai i seconomicgoals,culturalvalues, preservationofnaturalresources,communitydesires,andvisitorindustryneeds. MediaContacts: DarleneMorikawa NathanKam Director,PublicRelations/Communications VicePresident Hawai ivisitorsandconventionbureau McNeilWilsonCommunications dmorikawa@hvcb.org Nathan.Kam@MWC-Anthology.com