LAND S END TO JOHN O GROATS REDEFINED. End-to-End - England - Scotland 10th-18th September, 2016
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1 LAND S END TO JOHN O GROATS REDEFINED End-to-End - England - Scotland 10th-18th September, 2016
2 CYCLE FROM END TO END OF THE UK IN JUST 9 DAYS Land s End to John O Groats is the most iconic cycling challenge in the UK and Deloitte RAB is the only way to do it. The event sees 800 riders cover over 969 miles from end to end of the UK in just 9 days taking in the most spectacular riding in the country, from the rugged coast of Cornwall to the mountains and lochs of Scotland. It is the only event that offers a world class experience for riders and companies wanting to take on the timeless challenge of LEJOG.
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4 FULLY SUPPORTED PRO TEAM EXPERIENCE No other cycling event comes close to the Deloitte RAB experience. A crew of 160 takes care of every little detail to ensure riders don t need to worry about a thing apart from enjoying the views and covering the distance each day. Fully signed route and expert chaperones Mechanical and medical support throughout each stage and at the overnight stops Mobile camps each night with accommodation in single tents with inflatable mattresses, power showers and proper toilets Top quality and plentiful food each day Massages, bars, evening speakers and much more
5 ENTER A TEAM AND DRIVE YOUR BUSINESS There is an ocean of research* proving that engaged employees are more productive, more motivated to succeed and make your organisation more appealing to work for versus competitors. A team in Deloitte Ride Across Britain will: Get people fitter & healthier Bond colleagues through shared endeavour Foster better team work Raise money for charity Engage clients in a healthier way Give your people a greater sense of self esteem, optimism and resilience *Drop us a line and we ll gladly take you through it
6 CREATE A TEAM PACKAGE TO SUIT YOU As a corporate team you can choose to complete the full 9 days or break it down into England, Scotland or daily stage/ relay options*. Choose a mix of stages to suit a range of abilities within your company and use the evening base camp as a hospitality opportunity for friends, families or clients. In addition to the extended package options, corporate teams also get a single point of contact for all rider queries, and a private online entry page. Pricing per rider (ex-vat): Full course (9 day): 1,333 England (5 day): 958 Scotland (4 day): 792 Prices for Daily Stage and Relay packages on application *Daily stages are subject to the size of the team entered
7 ENGAGE THE WHOLE COMPANY IN THE EVENT We can work with you to build an activation plan that has an impact beyond just the people taking part in the actual event. Static bike challenges in your offices to mirror the efforts of the people on the road Social media support to track the progress of your riders Fundraising pages linked to live rider tracking Training rides or sportives for non-participants to feel part of the overall cycle challenge
8 IT S BEEN A SUCCESS FOR TEAMS OF ALL SIZES Budget: 10-30k Format: 13 cyclists all completing the full 9 days Fundraised: 100,000 AO.com were looking at cycling after walking and trekking challenges in previous years. Their aim was to promote their employee engagement and raise funds for their charity partner. Activation: AO.com ran a campaign to build excitement about the ride within the company. By the time Deloitte RAB came round, all of their 500 staff were aware of the challenge and 70% had engaged in some way through assisting with training rides, attending charity events or through static bike challenges in their offices. Budget: 30-60k Format: 65 cyclists (8 full route, 50 daily, 9 relay) Fundraised: 70,000 Cisco wanted to promote both their health and wellbeing and employee engagement policies as well as finding a new way of engaging their clients. They also wanted to use this as a platform to raise funds for their charity partner. Activation: Cisco ran a static bike challenge with 250 people taking part in 8 different locations across the UK and Ireland. They are also the Official technology partner of Deloitte RAB and provide wireless internet at the base camps for the riders and crew. Budget: 60k+ Format: 160 cyclists (20 full route and 140 daily) Fundraised: 150,000 Dulux wanted a platform to promote their business, engage employees, entertain clients and raise funds for their chosen charity. They also wanted a way to showcase the UK activation of their international CSR programme: the Let s Colour project. Activation: Each day of Deloitte RAB, a group of Dulux volunteers redecorated a school, hostel or community centre near the finishing line generating great PR in that local area. They also sponsored the base camp colour zones.
9 TESTIMONIALS Aside from generating a fantastic team spirit, it gave the whole business an identifiable boost after the event and an invaluable belief that more is in all of us. Guy Williams, MD Akzo-Nobel The single best thing we ve ever done for bringing our corporate partners together. Nick Blofeld, CEO Bath Rugby Deloitte RAB was an incredible opportunity for us to bond as a team while raising money for a great cause. The 9 days were some of the toughest of my life, but the support from Threshold was simply incredible. Jim Sewell, COO, Alternative Networks DHL DULUX ASTRA ZENECA VODAFONE
10 THRESHOLD SPORTS We believe More Is In You so we think up and deliver breathtaking corporate challenges for people or companies looking to push themselves to greater things. They can be anything from an accessible 5k walk to a gruelling 9-day, 1,000 mile cycling challenge OUR CLIENTS
11 CONTACT US Drop us a line if you want to enter a team for 2016: info@rideacrossbritain.com Or get in touch to find out about what else Threshold can do for your business: #MOREISINYOU
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