SOME THINGS MONEY JUST CAN T BUY. BUT OTHERS IT CAN.

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2 SOME THINGS MONEY JUST CAN T BUY. BUT OTHERS IT CAN.

3 When Hannes Kinigadner was injured in a motocross accident, his father Heinz co-founded Wings for Life with one mission: to find a cure for spinal cord injury for everyone affected. Imagine having access to Formula One events that the public can t normally attend, and VIP priority at the ones they can. It s every Formula One addicts dream. Made true. If you are passionate about Formula One (and who isn t?), here is a unique opportunity to get VIP access to events money simply can t buy. And, at the same time, to raise money for Wings For Life. Every single penny you raise will go towards research to find a cure for spinal cord injuries. Do you have staff who are passionate about Formula One? Are you a company interested in charity work? Want to get rewards for all your hard work? Do all this in a fun, unique and engaging way by joining the Wings for Life Formula One Challenge. WHAT IS THE CHALLENGE? Whilst competing against other company teams, you ll race to raise funds and in return, receive rewards from Infiniti Red Bull Racing.

4 WINGS FOR LIFE FORMULA ONE CHALLENGE REWARDS Dinner and drinks at the launch of the Wings for Life Formula One Challenge 2015, with guest speaker Christian Horner, Infiniti Red Bull Racing Team Principal 1 2 Tickets to the British Grand Prix Weekend 3 An Infiniti Red Bull Racing full-size static show car for display in your office or at an event of your choice Tour of the Red Bull Racing factory Company promotion through Wings for Life and Infiniti Red Bull Racing s social media and websites Host an inspirational visit from one of the Wings for Life Ambassadors hear their story of living with a spinal cord injury Driving session in the Infiniti Red Bull Racing simulator (normally limited to Red Bull Racing drivers only) A signed and framed race suit to keep Discounted Infiniti Red Bull Racing merchandise

5 2015 FORMULA ONE CHALLENGE: 10 MONTH OVERVIEW FORMULA ONE SEASON STARTS 3RD MARCH SILVERSTONE GRAND PRIX 7TH JULY ABU-DHABI GRAND PRIX 29TH NOVEMBER FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER NOVEMBER 1. PRE-SEASON 2. SEASON LAUNCH 3. MID SEASON 4. HOME STRAIGHT 5. TITLE AWARDS Build your winning team Devise fundraising strategy Spread the word and share your ideas Official Challenge Launch dinner with special guest, Infiniti Red Bull Racing Team Principal Christian Horner Leading team at the end of May will race off to the British Grand Prix, with VIP tickets Get up close and host an Infiniti Red Bull Racing static car The Challenge Champions will be unveiled All participants reaching 10k+ will visit the Infiniti Red Bull Racing Factory ALL TEAMS ALL TEAMS CHALLENGE LEADER CHALLENGE LEADER ALL TEAMS

6 YOUR 10 MONTH CHALLENGE FEBRUARY: TESTING As Formula One teams are out testing their wheels for the season ahead, you will gather your plans for the Challenge. Build yourself a winning team, design the best fundraising strategy and size up your competitors. Wings for Life will make sure you have all the materials and support you need to execute your plans, with scope for re-design along the way so you can maximise your performance. FEBRUARY/MARCH: LAUNCH As the Formula One season kicks off, teams will be invited to the official Challenge Launch. Over dinner and drinks guest speaker Infiniti Red Bull Racing Team Principal Christian Horner will share the recipe of creating a championship winning team. An inspirational Wings for Life Ambassador will also share their story on living with a spinal cord injury highlighting just how important your fundraising is. MAY: MID SEASON Submit your total banked. The team who has raised the most money at this point will receive 5 money can t buy tickets for the British Grand Prix Weekend getting up close to the racing action. AUGUST: FINAL STRETCH Submit your total banked. The leading team at the end of August will have the opportunity to host an Infiniti Red Bull Racing static show car in their office for display to staff and visitors. The most ingenious fundraising teams will use this benefit to their advantage! NOVEMBER: TITLE AWARDED In line with the end of the Formula One season close, the winner of the Wings for Life Formula One Challenge will be announced. The overall winning team which raises the most for spinal cord injury research will have a driving session in the Infiniti Red Bull Racing simulator with guidance from a team expert the final test of their skills and expertise! They ll also take home a race suit, worn and signed by and an Infiniti Red Bull Racing driver and framed to keep. But that s not all. Every team who hits a fundraising total of 10,000+ will be invited to a behind-the-scenes tour of the Red Bull Racing Factory.

7 A THANK YOU TO YOU ALL Every team will be presented with a plaque recognising their participation in the Wings for Life Formula One Challenge and thanking them for their support. This plaque can be displayed in your office for all to see. And there s more Infiniti Red Bull Racing will post messages about the Wings for Life Formula One Challenge on their Facebook page (+3,800,000 likes) and tweet to their followers (+550,000). Wings for Life will also actively promote the campaign through their channels. 2. Infiniti Red Bull Racing will provide a 30% discount off merchandise for staff at participating companies. 3. Wings for Life will post two articles on WingsforLife.com per team, focussing on your fundraising during the challenge. 4. Wings for Life will add a Facebook (+28,000 likes) album dedicated to the Formula One Challenge 2015 this will be regularly updated with your fundraising pictures for all to see.

8 ABOUT WINGS FOR LIFE EVERY 8 HOURS IN THE UK SOMEBODY S LIFE WILL CHANGE BECAUSE OF A SPINAL CORD INJURY. Wings for Life is dedicated to finding a cure for spinal cord injury. We fund world class scientific research and clinical trials around the globe aimed at finding a cure for spinal cord injury. Our research focuses on how to minimise damage, stimulate repair and restore function after an injury to the spinal cord has been sustained. SPINAL CORD INJURY IS MORE THAN JUST BEING UNABLE TO WALK IT CAN HAPPEN TO ANYONE, ANY AGE, ANY TIME. Since 2004, we have funded 110 international research projects. The driving forces behind Wings for Life are the two-time motocross world champion, Heinz Kinigadner and the founder of Red Bull, Dietrich Mateschitz. After Kinigadner s son suffered tragic accident leaving him tetraplegic, Kinigadner and Mateschitz soon realised that research into spinal cord injury was underfunded. This realisation prompted them to set up Wings for Life in MILLIONS OF PEOPLE ARE AFFECTED BY SPINAL CORD INJURY AROUND THE WORLD. Red Bull cover all administration costs; so 100% of donations go straight to Wings for Life s research projects. The question is not if a cure will be found, but when. SCIENTISTS AGREE: INJURED NEURONS CAN REGENERATE. SPINAL CORD INJURY WILL BE CURABLE ONE DAY. 52% ROAD TRAFFIC ACCIDENTS; 24% FALLS; 15% OTHER (ASSAULTS, SHOOTINGS); 6% SPORTS; 3% EXTREAME SPORTS.

9 HOW YOUR COMPANY CAN BENEFIT 81% of consumers are more likely to choose a brand/business if it is linked to a cause. Unite your employees throughout the UK - boost morale and team engagement. Build your network (internally and externally) through fundraising and meeting your rivals! Wings for Life believes in the power of collaborative partnerships and will work with you throughout your fundraising. VOICES OF FORMER CHALLENGERS The Wings for Life relay [one of Cotswold s fundraising activities] has been one of our most exciting challenges, and the staff members taking part have excelled themselves. We ve been overwhelmed by the support we have received, and have raised a fantastic amount of money for Wings for Life. Hans Falkenburg, CEO, Cotswold Outdoor Rexam was delighted to take part in the Wings for Life Corporate Challenge and to support much needed research into spinal cord injuries. On meeting Sean Rose, Wings for Life Ambassador, we were truly inspired to get involved and make a difference. Corina Maeting, Rexam PLC [We] are hugely proud to have the opportunity to help fundraise for this wonderful charity. It has been very humbling to meet some of the Ambassadors and people involved. The Wings for Life team are full of energy and enthusiasm and have been hugely valuable to us in terms of support and ideas. Alexandra Blenkinsop & Aimee Stevens, Collyer Bristow LLP It is fantastic that we have raised this money for such a worthwhile cause and I sincerely hope that our effort to date can help in some small way. Jason Poole, Director, M P Engineering

10 THE RACE IS STARTING To be part of the race and sign up your team or to find out more, please #wflf1challenge Wings for Life is a registered Charity in England & Wales ( ) Terms and conditions: To enter a team you must aim to raise at least 10,000. Company matched donations are allowed. To secure your place on the challenge a 1,000 donation is required upon sign up. To qualify for a static car reward, at least 5,000 must be raised by the end of August. Upon sign up, we will require a signed agreement which you will receive from Wings for Life.

11 SIGN UP NOW - CLICK HERE -

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