JERSEY A Wild in Art event delivered in partnership with Durrell Wildlife Conservation Trust.

Transcription

1 sponsorship pack w ild GO gorillas JERSEY 2019 A Wild in Art event delivered in partnership with Durrell Wildlife Conservation Trust

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3 Welcome to our exciting new adventure for 2019 GO wild gorillas brightly coloured, artist imagined, life-size gorilla sculptures will be placed across the island and will lead people on a trail of discovery, not only to see the gorillas themselves, but the nature in which they are placed is the 60th anniversary of the Durrell Wildlife Conservation Trust, and we wanted to mark the year with a large-scale, community project involving subjects close to our hearts, namely our beautiful gorilla family at the zoo and our new strategy to connect people to nature. Durrell has always been at the forefront of conservation and our aim to better connect 1 million people to nature by 2025 continues that tradition. There are several pathways to connection, with beauty being amongst the most important. People who are better connected to nature are healthier, more productive, more engaged, and this event will get people outdoors and help us in our aims of protecting precious wildlife. We also know that art itself is an important way to feel engaged. Art-connectedness can lead to nature-connectedness, whether that be by making art or appreciating the work of the local and international artists that you will see on the trail. We will also, in the near future, be building a new indoor house for our gorillas, expanding it to be more complex, exciting and comfortable for Badongo, our silverback, and his family. This sculpture trail marks the launch of our fundraising efforts to create the best gorilla house to care for our beloved gorillas. Please get involved with thanks from all at Durrell, Badongo, and the whole gorilla family DR LESLEY DICKIE CEO OF DURRELL WILDLIFE CONSERVATION TRUST

4 Why Gorillas? Gorillas are majestic, powerful yet gentle animals, and one of our closest living relatives. But they are in peril. All four subspecies of gorilla are under threat due to habitat loss, hunting, wildlife trade, and the spread of infectious disease. Jersey Zoo has been home to western lowland gorillas for nearly 60 years. We have cared for three silverbacks and their families, and successfully bred over 20 individuals. As part of our commitment to the conservation of the species we bring gorilla rangers from Africa to Jersey each year to train with staff here. The current zoo habitat boasts an extensive outside area where gorillas roam amongst natural vegetation. The indoor area, however, requires redevelopment. We have a bold and exciting plan for a major extension to the existing building, which will create: Two new, large exhibition dens, quadrupling the size of the existing areas. The interiors will feature a biofloor with natural features within. An advanced, translucent roof that allows full natural daylight to flood in. A row of smaller dens where we can manage animals at close quarters. An additional, extensive outside area and bedroom dens, for their health and well being. A stunning visitor interpretation area, where gorillas pass overhead. This development, utilising the latest construction methods, incorporates the best design features taken from modern gorilla builds around the world. It will provide an advanced gorilla home habitat, providing the optimum conditions for their welfare, not just for today but well into the future. Badongo DATE OF BIRTH 27 September 1999 PLACE OF BIRTH Vallée des Singes Park, France Badongo is our resident silverback gorilla, the leader of the group. it s his responsibility to protect the group from perceived threats and maintain order, intervening when there are squabbles. Badongo s mother, Virunga, is one of the last gorillas in any European zoo to have been born in the wild and therefore his offspring will make important contributions to the gorilla gene pool in zoos. Badongo is a patient and attentive father, often seen playing with his son, Indigo. Bahasha DATE OF BIRTH 23 April 1994 PLACE OF BIRTH Melbourne Zoo, Australia Bahasha is our youngest adult female. She arrived in Jersey in 2001 from Melbourne Zoo, and since then her confidence has gradually grown. Today she enjoys a central role within the group. She has been an enthusiastic playmate to younger gorillas here, and we hope that one day she will have offspring of her own.

5 Hlala Kahilli DATE OF BIRTH 23 January 1988 PLACE OF BIRTH Jersey Zoo Hlala Kahilli is the daughter of Jambo, Durrell s first silverback. She grew up surrounded by her many siblings. She has a quiet, self-assured nature and has always charmed and bonded with any new male joining the Durrell gorilla group. In 2012 she gave birth to her fourth offspring, Indigo. Kishka DATE OF BIRTH 9 November 1978 PLACE OF BIRTH Howletts Wild Animal Park, UK Kishka is the oldest gorilla at Durrell. She had a daughter with Durrell s first silverback, Jambo. Despite her gentle, unassuming nature, Kishka is a strong and stable character. Following the death of Jambo in 1992 she took on a matriarchal role, helping the family through the period of transition. Indigo DATE OF BIRTH 27 September 2012 PLACE OF BIRTH Jersey Zoo Indigo shares his birthday with his father, Badongo. Like most young gorillas Indigo has a lively and mischievous nature. He enjoys playing with other members of the group, who are, in general, only too happy to oblige. As he matures, he will become increasingly independent of his mother, Hlala Kahilli.

6 What is the GO wild gorillas PROJEct? A celebration of 60 years of Durrell s dedication and long-term commitment to make a difference to the world we leave for future generations. A vital part of Durrell s strategy to rewild species and ecosystems as well as people and places. A mass exhibition of public art to engage communities, raise awareness and funds. A platform that showcases the wealth of creativity on our islands and invites international artists to join. An innovative and exciting art trail around the town centre, parks, open spaces and parishes of our island. An event that will positively contribute to the economic, cultural and social life of our island. Many months of fun events for all ages and activities that will make people smile and build community pride. TIMELINE September 2018 Full project launch October December 2018 Call out to artists, schools and community groups GO WILD GORILLAS will come alive from 27th July to 14th October 2019

7 how it works Go Wild Gorillas will connect corporate, public and community partners around our islands providing a new and uniquely creative avenue for collaboration, united to support conservation. Businesses, individuals and groups are invited to sponsor a blank Go Wild Gorilla sculpture - the canvas. Over 30 individually designed Gorillas will go on display through our town centre, parks, open spaces, parishes of Jersey and our neighbouring Channel Islands, taking people on a journey of discovery whilst connecting them to art and nature. ARTISTS well-known, emerging and as yet, undiscovered artists are invited to submit designs which are presented to sponsors who select their own unique piece of artwork. The successful artists are commissioned to customise each sculpture. SCHOOLS AND COLLEGES will also join the fun, adopting and designing their own smaller young gorillas whilst engaging in a learning programme all about gorillas and the work at Durrell. Go Wild Gorillas will also give COMMUNITY GROUPS the opportunity to work with local artists to create their own young gorilla. These designs will have their own shop window trail before returning to live permanently with their adopted school or community group family. RESIDENTS AND VISITORS will explore the trail using the Go Wild Gorillas app, which will help them navigate around the island, discover new places and unlock exciting sponsor rewards generating phenomenal levels of engagement and interaction. At the end of the trail the troop will come together for a special gorilla gathering, giving people the chance to see the gorillas together, take their final selfies, meet some of the artists who created them and maybe choose one to bid for in the Auction! The Grand Gorilla Auction in the autumn will be a glittering celebration and opportunity to raise vital funds for Durrell and the new home for our gorillas at Jersey Zoo. January 2019 Artist submission deadline April 2019 Painting begins including public pre-view events 29 July 14 October 2019 Go Wild Gorillas Trail live 6 November 2019 Grand Gorilla Auction February 2019 Sponsors preview and choose the design for their Go Wild Gorilla July 2019 Go Wild Gorillas launch event 1 4 November 2019 Go Wild Gorillas Goodbye Get Together

8 Join us Our Go Wild Gorilla project offers a wealth of opportunities for you to get involved and maximise the benefits of the project that spans 12 months and beyond. For 3 months, starting in the height of the summer season of 2019, life-size gorilla sculptures will inhabit our streets and wild spaces showcasing a wealth of artistic talent, whilst encouraging everyone to benefit from feeling connected to nature. The trail will also generate momentum and support to achieve Durrell s aim to create a wilder, healthier and more colourful world for future generations. Your benefits: Great brand exposure, across the Channel Islands and internationally. Association with a project that makes everyone smile. Increase awareness, footfall and ultimately visitor spend in sponsors and host venues. Business to business networking over a 12 month period. Business to consumer marketing and PR opportunities. Staff engagement and team building opportunities. Contributing to Durrells vision for a wilder, healthier more colourful world.

9 Get the most out Of Go Wild Gorillas To encourage island-wide participation and to help us maximise the impact of the project we invite sponsors to share in our success. We have a wide range of sponsorship options to fit every budget, with a choice of benefits to suit your marketing and business objectives. This is a unique opportunity to collaborate and be part of a universally appealing project that makes everyone smile. Presenting Partner IncludES 2 Adult Gorillas Education Partner IncludES 2 Adult Gorillas Community Partner IncludES 1 Adult Gorilla Official Supplier IncludES 1 Adult Gorilla Your brand uniquely associated with Go Wild Gorillas. As our headline sponsor this is a one-off opportunity to be synonymous with the project and feature on all related material including website, events, map, app and gorilla plaques. Align your brand with Go Wild Gorillas in celebration of Durrell s achievements over 60 years; share in the PR and media associated with the project. First choice on design and location for your Go Wild Gorillas and priority invitations to an exclusive launch, community and auction events. An exclusive opportunity to partner with Go Wild Gorillas. Working with schools and thousands of young people across the Channel Islands as they decorate their own young gorilla sculpture. Your brand will be integrated into the learning programme for schools and all related collateral. Invitations to attend school workshops and play a key role in the launch of the learning programme, generate positive and exciting PR opportunities. A unique opportunity to lead our Go Wild Gorillas Community Projects. Working with a variety of community groups, including youth groups, and charities to stimulate multiple opportunities for creative participation. Your brand will feature on community engagement materials and you will receive invitations to be part of workshops as well as launch and auction events. Gain maximum exposure in return for the products and services that you offer in areas including media, construction, hospitality, transport and property. Be integral to the success of Go Wild Gorillas and receive invitations and tickets to events. 40K Investment 20K Investment 15K Investment 10K Investment

10 GO wild with involved get gorillas This is a unique and innovative opportunity to promote your business; drive customers to your door and support a much loved local charity. Sponsorship of Go Wild Gorillas is an unprecedented business development opportunity. All our sponsorship packages offer an excellent return on investment and can help you deliver tangible results which can include raised profile, access to new customers and new key stakeholders relationships whilst realising your corporate responsibility objectives and raising funds for Durrell. Sponsors and Partner benefits All the sponsors and partners who get involved in the Go Wild Gorillas project have much to gain throughout the life of the project including: Gorilla sculpture sponsorship - your logo on the plaque of your sculpture on trail for 11 weeks. Link to your website from the Go Wild Gorilla website and the Trail App. Right to use the Go Wild brand in your marketing & PR. Product and service integration through the trail app and events. Acknowledgment in membership communications, social media channels and news releases. Exclusive event invitations including tickets to the Grand Gorilla Auction. There will be other benefits such as engendering employee loyalty; helping to promote health and wellbeing; being part of something that creates family friendly fun and community cohesion whilst showcasing the creativity of our Channel Islands.

11 Gorilla Sponsor Sponsor an individually designed gorilla in a destination location, and benefit from a wide range of marketing and PR opportunities. Choose your design and feature your brand on your gorilla. Gorilla Sponsor + Young Gorilla Gain the benefits of being a Gorilla Sponsor whilst supporting a young gorilla for a local school, youth or community group. or TEAM UP 5K Investment 6K Investment If you feel sponsoring a gorilla exceeds your budget why not partner up? Up to three businesses can get together to sponsor a sculpture.

12 60th Anniversary Celebrations In 2019, Go Wild Gorillas brings together Durrell s positive and bold strategy for conservation with the celebration of our 60th Anniversary. We aim to deliver a world-class sculpture trail and creative learning programme which can be enjoyed by islanders and visitors to Jersey, as well as our neighbouring Channel Islands. This is a celebration of the remarkable work achieved at Jersey Zoo and in the wild to protect species from extinction. This vital mission has only been possible due to the dedication and passion of Durrell supporters. As well as an exhibition of public art spanning three months at the height of summer, there will be opportunities for schools, community groups, and businesses to join in, be creative, and attend a range of special events. The finale will be a spectacular auction of the sculptures with all funds raised contributing to a new state-of-the-art home for the gorillas at Jersey Zoo. Rewild Our World Durrell s new strategy focuses on rewilding and we have set ourselves bold and ambitious targets to achieve by 2025 when our founder, Gerald Durrell, would have celebrated his 100th birthday. Our aim is for more diverse, beautiful and resilient natural landscapes in which species can thrive and people can enjoy a deeper connection with nature. Our new strategy concentrates on the rewilding of animals, the rewilding of ecosystems and the rewilding of people. It is important that we engage with our local community in Jersey to help us create a wilder, healthier, more colourful world. Go Wild Gorillas offers opportunities for our community and visitors to discover and explore our islands in a fun and engaging trail, encouraging people to spend time enjoying the outdoor spaces with their friends and family. Educating the next generation and inspiring them to be better connected to nature is pivotal to Durrell s mission to significantly improve the fortunes of threatened wildlife around the world.

13 wild in art Durrell will be working in partnership with Wild in Art to produce this highquality, meaningful, and innovative event that makes a difference. Their global brand and events have enabled more than 10million to be raised for charitable causes to date and helped millions of people of all ages to experience art by making it a part of everyday life. Wild in Art events are hugely popular wherever they take place, offering an excellent return on your investment whether that be staff engagement, supporting local initiatives or driving sales and footfall. Since 2008 Wild in Art has animated cities across the world including Sydney, Melbourne, Cape Town and Sao Paulo, and created trails for the London Olympics, the 2014 Commonwealth Games in Glasgow, Historic Royal Palaces and Penguin Random House. FOR FURTHER INFORMATION ABOUT WILD IN ART, VISIT WILDINART.CO.UK

14 wild in ART TRAILS A Proven Success Stimulate the local economy, attract thousands of visitors and encourage residents to re-discover and re-connect with their city 60% 71% of increase, on average, visitor spend on food, drink, travel during a visit to GoGoGorillas! Norwich. visitors to Norwich stayed longer in the city because of the GoGoGorillas! event and dwell time increased by 46% Media exposure Similar events have generated massive media interest. Benefit from an association with your own feel good stories in the media, internal communications and trade publications. Wow! Gorillas, Bristol (2011) attracted over 4.5 million of positive print and broadcast media coverage and engaged 1.7 million people via social media activity. 56% Increased business engagement of visitors to GoGoGorillas! Norwich had a more favourable attitude to businesses because of their involvement with the event. Showcase and bring mass footfall to your business or local community. 53% of visitors to GoGoGorillas! Norwich visited specific trail venues because of the event. Engage your staff and customers Use this exciting opportunity to showcase your own corporate creativity and engage your staff, customers and associates with your uniquely designed sculpture. You will be able to set up exciting and creative events and challenges to tie in with the trail and Go Wild Gorillas.

15 it Don t just take our word for The Big Hoot has surpassed our expectations. It has engaged so many people across the City on so many different levels and deserves to raise record funds for the hospital to In the eight weeks of the gorilla being here, we have seen an 18% increase in the number of people in the Visitor Centre compared to the same time last year. There was rarely a moment in the day when someone wasn t out having a photo taken with the gorilla. Mike Rowland - Visitor Services Manager, Clifton Suspension Bridge put the icing on the cake Jane Bryan, Lloyds Bank THE BIG HOOT, BIRMINGHAM 2015 Estimated 800,000 visitors to The Big Hoot. An estimated 8m was spent as a direct result of The Big Hoot. Average visitor spend 53, 56% of spend a direct result of The Big Hoot. GoGoGorillas! helped make the summer of 2013 a real winner for the city. It was great to see families out on the trail, snapping photos and sharing their images and memories with friends all over the world. The business community really got involved in the spirit of the event and benefited from increased footfall, dwell time and some tremendous positive PR. We would welcome and be happy to support similar initiatives in future. Stefan Gurney - Executive Director Norwich Business Improvement District It has been a fantastic experience and we are very pleased to have been involved as a sponsor. We were delighted with our owl s design, which we chose because it had synergy with our business type and brand values. The quality of the finished piece surpassed our expectations. Nick Trueman - PR Manager The West Brom

16 Get in Touch There is a team of experienced and passionate professionals at Durrell who look forward to discussing your involvement ALEX SHEARS ALEXANDRA.SHEARS@DURRELL.ORG BETH GALLICHAN OR BETH.GALLICHAN@DURRELL.ORG ZOE HOTTON ZOE.HOTTON@DURRELL.ORG gowildgorillas DURRELL WILDLIFE CONSERVATION TRUST is a member of the Association of Jersey Charities, membership number 69. PATRON HRH The Princess Royal FOUNDER Gerald Durrell, OBE, LHD HONORARY DIRECTOR Lee Durrell, MBE, PhD DURRELL WILDLIFE CONSERVATION TRUST - UK is registered in England and Wales. A charitable company limited by guarantee. REGISTERED CHARITY NUMBER REGISTERED COMPANY NUMBER REGISTERED OFFICE c/o Intertrust Corporate Services (UK) Limited, 35 Great St Helen s, London EC3A 6AP supporting partners Durrell is a truly unique part of our island benefiting both residents and our visitors throughout the seasons; it s part of Jersey s DNA will be a special 60th birthday year for Durrell and Visit Jersey is honoured to be associated with the exciting Go Wild Gorillas initiative. This project recognises vital conservation work and celebrates all that Jersey Zoo accomplishes for our community and visitors. We should all get behind this imaginative series of events. KEITH BEECHAM CEO Visit Jersey As an arts organisation, we re delighted to offer our support to Durrell for Go Wild Gorillas. ArtHouse Jersey, previously known as the Jersey Arts Trust, supports artists from Jersey and across the world to create ambitious work that has a positive impact on our Island community and international audiences. Go Wild Gorillas provides artists with commissioned opportunities and establishes an ongoing relationship with patrons and the corporate community. To be able to reap all of the benefits that art can offer our community we must find ways to support the people behind the art, and this initiative does just that. TOM DINGLE Director, ArtHouse Jersey