OFFICIAL CONFERENCE PROGRAMME

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1 OFFICIAL CONFERENCE PROGRAMME 20+ HOURS OF THOUGHT-LEADING CONTENT 50+ INTERNATIONAL EXPERTS TOPICS TO BE ADDRESSED GOVERNANCE & MANAGEMENT RIGHTSHOLDER COMMERCIAL ACTIVITY FOOTBALL FINANCE & TRANSFER MARKET MAXIMISING FAN EXPERIENCE PERFORMANCE 2015 IMPROVEMENTS IMPROVED FACILITY LAYOUT AND LOCATION SCHEDULING ALIGNED TO ENHANCE NETWORKING OPPORTUNITIES EVENT PARTNERS INSTITUTIONAL PARTNERS

2 SPEAKERS & BRANDS DAVOR SUKER President, Croatian Football Federation SIMON TIMSON Director of Performance, UK Sport JONATHAN BARNETT Owner, The Stellar Group GIJS DE JONG Operations Director, KNVB (Dutch FA) TIM ELLERTON Global Sponsorship Manager, Heineken DON GARBER Commissioner, MLS JOHN GALLUCCI Medical Co-ordinator, MLS IAN RITCHIE CEO, Rugby Football Union DAVE KAVAL President, San Jose Earthquakes KEN MAINARDIS Senior VP for Sport, Getty Images GLENN MILLER Head of Sport & Entertainment Media Partnerships, Facebook RICHARD MOTZKIN Executive Vice-President, Wasserman Media Group TONY ADAMS Co-Founder, Sporting Chance Clinic EAMONN SALMON Chief Executive, Football Medical Associaton ALEX TRICKETT Head of Sport, Twitter UK GIANLUCA VIALLI Co-Founder & Brand Ambassador, Tifosy LUIS VICENTE Chief Commercial & Marketing Officer, Valencia CF SIR HOWARD BERNSTEIN Chief Executive, Manchester Council SHAUN HARVEY CEO, The Football League HOWARD WEBB Former Referee, World Cup, Premier & Champions Leagues JULIEN JALOUZET Digital Manager, Paris Saint-Germain VINCENT PEREIRA Innovation Manager, SoLive JAVIER TEBAS President, La Liga FADI NAOUM SVP Application Innovation Head of Sports & Entertainment, SAP

3 FACILITIES - THE STUDIO & ACADEMY THE STUDIO Home to high level discussions and debate on the key issues affecting the global game, The Studio has hosted some of the most important figures in world football and this year is set to be no different. For 2015 we have moved the Studio closer to the exhibition to improve networking. THE ACADEMY Housing expert presentations, cutting-edge insight and case studies on the industry s core areas of business, the Academy is the learning hub of the Global Convention. Located on the exhibition floor, close to the main networking areas and with sector specific content grouped into blocks, the facility is designed to promote best in class networking as well as business intelligence.

4 FACILITIES - THE SPORTS LOUNGE & CSO ZONE THE SPORTS LOUNGE Aimed at your inner football fan, The Sports Lounge will feature a variety of pure sporting sessions where you can hear the personal stories of some of the biggest names told in an informal, relaxed and intimate setting. THE CSO ZONE The Corporate Social Opportunity (CSO) zone is interactive area within the Convention s exhibition hall that showcases best practice in how football can be used as a tool for social development around the world. Designed to provoke fresh thinking around sustainability in the football industry and innovative marketing solutions for brands, the CSO zone will combine exhibition pods, presentations and physical activations to bring together a mix of rights holders, NGOs and social initiatives that reflect a range of topics and causes from all corners of the globe.

5 GOVERNANCE & MANAGEMENT MONDAY 7TH / / THE STUDIO PRINCE ALI ON THE FUTURE OF FOOTBALL The Soccerex Global Convention will kick off with an exclusive interview with HRH Prince Ali Bin Al Hussein. In one of his first interviews since the FIFA Elections in May where he was the main challenger to President Blatter, Prince Ali will be in conversation with David Davies in what will be a timely and fascinating insight into how he views the standing of the beautiful game and what he feels the future holds. HRH PRINCE ALI BIN AL HUSSEIN, CHAIRMAN & FOUNDER, ASIAN FOOTBALL DEVELOPMENT PROJECT / PRESIDENT, JORDAN FOOTBALL ASSOCIATION DAVID DAVIES, SENIOR CONSULTANT, SOCCEREX MONDAY 7TH / / THE STUDIO CREATING A WINNING SPORTING CULTURE Prolonged success in any sport creates a brand with greatly elevated commercial potential. Central to any such sporting dynasty is a culture within the management and playing set up geared towards being the best. From corporate structure and commercial strategy through to the management of the different teams everything must reflect the ethos of the brand and the aim of winning. Hear from the heads of different succesful sporting organisations as they outline how they strive to engender a winning sporting culture within their wider team and how they capitalise on their successes. IAN RITCHIE, CEO, RUGBY FOOTBALL UNION SIMON TIMSON, DIRECTOR OF PERFORMANCE, UK SPORT TUESDAY 8TH / / THE STUDIO TECHNOLOGY AND THE FUTURE OF REFEREEING With goal line technology firmly embedded across world football and video refereeing waiting in the wings as the next big development following successful trials in Dutch football, technology is shaping the policing of the modern game. However, football is still a long way behind other sports in its reliance on such innovations. A panel of experts will dissect the impact of technology on refereeing and the potential for future development. GIJS DE JONG, OPERATIONS DIRECTOR, KNVB (DUTCH FA) HOWARD WEBB, FORMER PL, CHAMPIONS LEAGUE & WORLD CUP REFEREE ANDREW CROKER, HAWKEYE CONSULTANT

6 RIGHTSHOLDER COMMERCIAL ACTIVITY MONDAY 7TH / / THE STUDIO QATAR MORE THAN 2022 The country may, in football terms, most readily be associated with the 2022 FIFA World CupTM, but Qatar is home to a thriving domestic league, a progressive FA and state of the art facilities dedicated to elite performance, safety and security. Through discussion with a diverse group of regional experts this session will dissect the growing importance of Qatar as a football destination and the business opportunities that it presents. TUESDAY 8TH / / THE STUDIO FOOTBALL LEAGUE IN FOCUS It is the biggest and oldest league in the world, it boasts the richest game in football and last season produced one of the closest and most exciting finishes in history. The Football League is on the up but what are the components that make the league tick and how do they combine to such great success? SHAUN HARVEY, CEO, THE FOOTBALL LEAGUE WEDNESDAY 9TH / / THE STUDIO THE FOOTBALL CLUB SHOW A new concept for 2015 designed to bring the greatest insight out of each of the guests, will see three senior club figures interviewed in a talk show format, allowing each to open up on the specific projects and issues facing their club while bringing in the experiences of the other guests where relevant.

7 RIGHTSHOLDER COMMERCIAL ACTIVITY WEDNESDAY 9TH / / THE ACADEMY WHAT TO SPONSOR PLAYER, CLUB OR COMPETITION? A group of senior figures from top global brands will share their first hand experiences and analyse the benefits and opportunities associated with sponsoring the different properties within sport. TIM ELLERTON, GLOBAL SPONSORSHIP MANAGER, HEINEKEN SPONSORED BY WEDNESDAY 9TH / / THE STUDIO THE LEAGUE DOUBLE HEADER - PART 1: MLS AT 20 Over two sessions back to back on Wednesday 9th September, senior figures will look at the successes and future plans of two of the biggest leagues in the world: With the league attracting more and more high profile stars, a raft of new sponsors and new broadcast deals bringing their matches to bigger global audiences, MLS is a league on the rise. In the year of their 20th Anniversary, MLS Commissioner Don Garber will outline the secrets of the league s success and their plans for future growth. DON GARBER, COMMISSIONER, MAJOR LEAGUE SOCCER WEDNESDAY 9TH / / THE STUDIO THE LEAGUE DOUBLE HEADER - PART 2: LA LIGA ON THE RISE Having long boasted two of the most successful and most popular teams in the world, the new collective broadcasting deal will bring greater commercial strength to the league as a whole, accelerating their ambitious international growth plans. JAVIER TEBAS, PRESIDENT, LA LIGA

8 FOOTBALL FINANCE & TRANSFER MARKET MONDAY 7TH / / THE ACADEMY FUNDING & FINANCIAL BEST PRACTICE WORKSHOP Innovative funding models for football projects and financial education within football will be just two of the topics outlined in a series of expert presentations and discussions from market leaders: SESSION 1 Athena Constantinou, Managing Director, APC Sports Consulting will be discussing Financial Literacy within sport and asking is it an act of social responsibility or an obligation for clubs, leagues and associations? SESSION 2 Fan funding specialists, Tifosy, through their CEO, Fausto Zanetton and brand ambassador Gianluca Vialli, will be discussing how online financing models can revolutionise the way clubs are funded. TUESDAY 8TH / / THE STUDIO THE SUPER AGENTS Responsible for the professional and personal welfare of some of the biggest players in world football, a group of elite Super Agents will lift the lid on the secrets of managing top talent and how they see their industry changing in light of FIFA s decision to scrap their licensing system. JONATHAN BARNETT, OWNER, THE STELLAR GROUP RICHARD MOTZKIN, EXECUTIVE VP, WASSERMAN MEDIA GROUP TUESDAY 8TH / / THE STUDIO SOCCEREX TRANSFER REVIEW A complete guide to the summer s transfer dealings of Europe s biggest clubs will be revealed, providing an important resource for organisations looking to understand the value of each deal and where the market is headed. ESTEVE CALZADA, CEO, PRIME TIME SPORT

9 MAXIMISING FAN EXPERIENCE MONDAY 7TH / / THE ACADEMY MAKING SOCIAL MEDIA WORK FOR YOU AN EXPERT MASTERCLASS FEATURING TWITTER, SOLIVE, PSG AND FACEBOOK Through a series of high level insight presentations and discussions with some of the foremost experts in the field, learn how you can maximise the use of social media to drive meaningful commercial relationships with your fans. SESSION 1 ALEX TRICKETT, HEAD OF SPORT, TWITTER UK SESSION 2 VINCENT PEREIRA, INNOVATION MANAGER, SOLIVE JULIEN JALOUZET, DIGITAL MANAGER, PARIS SAINT-GERMAIN SESSION 3 GLENN MILLER, HEAD OF SPORT & ENT. MEDIA PARTNERSHIPS, FACEBOOK TUESDAY 8TH / / THE ACADEMY MEETING THE NEEDS OF THE MODERN FAN From social media to 2nd and 3rd screens, the media landscape has truly evolved and with it the habits and expectations of football fans. Learn from experts as they discuss the way modern fans consume football content both on match and non match days the requirements of the media involved and the potential impact on rights holder s revenues. KEN MAINARDIS, VICE PRESIDENT, SPORTS IMAGERY & SERVICES, GETTY IMAGES TUESDAY 8TH / / THE ACADEMY DIGITAL STADIA REVENUES WORKSHOP Match day revenues are key to any club or federation and this expert workshop will showcase ways in which technology infrastructure and digital applications can be used to maximise stadia related revenues. Virtual visualization experts, Mobile Media Content will be explaining how their 3D Ticketing platform is used by over 90 clubs worldwide to improve the ticket purchasing process and drive revenues.

10 MAXIMISING FAN EXPERIENCE / PERFORMANCE TUESDAY 8TH / / THE STUDIO THE EVOLUTION OF THE STADIUM EXPERIENCE Technology has changed the way fans expect to experience live sport, putting increased demands on rights holders and stadia owners to adapt the match day experience to meet their expectations. A group of global experts will dissect the requirements of the modern fan and the role technology needs to play in fulfilling them. DAVE KAVAL, PRESIDENT, SAN JOSE EARTHQUAKES SPONSORED BY TUESDAY 8TH / / THE ACADEMY THE SCIENCE OF SUCCESS With performance on the pitch crucial to any club or federations commercial ambitions, this session will deliver market leading insight through a series of expert presentations into how data and technology are used to deliver success. Dutch technology experts, Triple IT will be explaining how their Beyond Sports service allows clubs and federations to gain insights, experience and improve training methods through virtual reality, citing examples of how they have worked with Ajax and KNVB. Fadi Naoum, SVP Application Innovation - Head of Sports and Entertainment from, SAP will be speaking alongside Stefan Ludwig, Managing Director of DFB Consulting & Sales Service, demonstrating how their database and analytics platform was used by the German national team to help them win the 2014 FIFA World CupTM. Pro Soccer Development will be revealing how their revolutionary Player Rating System can be used by clubs, coaches, scouts, analysts and players, from Elite to Youth and Grassroot levels, to enhance development. TUESDAY 8TH / / THE ACADEMY PREVENTING THE IMPACT OF INJURY TO THE PLAYER AND THE TEAM In a special medical workshop delivered in partnership with the Football Medical Association (FMA), MLS Medical Co-ordinator, John Gallucci will speak alongside FMA Chief Executive, Eamonn Salmon to analyse best practice in terms of injury treatment and prevention, focusing on specific issues like concussion, and how clubs and federations can keep their players fit, healthy and playing to the best of their ability. JOHN GALLUCCI, MEDICAL CO-ORDINATOR, MAJOR LEAGUE SOCCER EAMONN SALMON, CHIEF EXECUTIVE, FOOTBALL MEDICAL ASSOCIATION

11 THE SOCCEREX 20 OFFER In celebration of 20 years of Soccerex, we have a special one-off offer for the Soccerex Global Convention For 20 days, we are offering a 20% discount on delegate passes* and a 20% discount on all stands over 20m². Book your place before on Wednesday 15th July to receive your discount. *Discount is based on current delegate rate of vat. Offer ends at 8pm GMT(+1) on 15/07/2015. SELECTION OF ATTENDEES For 20 Years Soccerex has delivered return on investment through the high calibre of attendees our events attract from all corners of the industry. To help you understand the quality of business contact you can engage with at this year s event we will be providing you with a monthly update on the latest decision makers signed up for the Soccerex Global Convention. June saw the likes of Panasonic, Heineken, Paris Saint-Germain and Facebook all commit to be part of the world s leading football business event. To see who else is coming and to get a flavour of the unique networking you will benefit from at this year s Global Convention please click on the link below. For further information about the event and how you can be a part of it please contact us on enquiry@soccerex.com or call us on SELECTION F ATTENDEES ISSUE 2

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