CosmoBike Show 2019 Veronafiere Italy February / 2019 WHY WHEN HOW

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Hillary Green
5 years ago
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1 WHY WHEN HOW 7

2 A new format to create the reference event for the bicycle industry in Italy The moment of branding, to create a brand identity with the general public The megaphone to tell the story of your product and your company 7

3 1. THE DATE February winter is the period in which the market stops, the ideal time to build a fiduciary relationship with customers and consumers. 2. B2C - and B2B: as the product distribution evolves, CosmoBike Show creates a balance between the B2B and B2C requirements. A meeting event with the business and with the consumer in a single showcase. 3. THE EVENT - The exhibition will feature relationship, visibility, communication and show of the bike products to the public and bike enthusiasts. 8

4 A partnership with the most important media about cycling in Italy: Gazzetta dello sport RCS - Giro d'italia Organizing Partner 9

The Gazzetta dello Sport System The entire Gazzetta system - daily, weekly, site and social media - will oversee the big event, organized for the first time in Verona february 16/17 2019.

5 The Gazzetta dello Sport System The entire Gazzetta system - daily, weekly, site and social media - will oversee the big event, organized for the first time in Verona february 16/ Special pages and digital contributions will be dedicated to the exhibition before, during and after. CosmoBike Show will be given a special "editorial" attention. The partnership will also include a strong presence of Gazzetta on field with the organization of events, conversations, interviews and other events attracting and involving the general public. 9

6 The partnership with Gazzetta dello Sport will work on different levels: Strong onfield presence of Gazzetta that will contribute to animate the two days show with a varied and rich program of events Promotion before the exhibition (to recall companies and the public), during and after it (to promote the next edition). 9

7 La Gazzetta dello Sport Gazzetta.it SportWeek Digital Edition Social Network 3,207,000 Readers 1,810,000 Unique users per day 611,000 Readers 11,000 Subscriptions 2,1 mln Likes 175,000 Copies every 7 days (including digital panel) 7,5 mln Pages views a day (including mobile devices) 180,000 Copies (including digital panel) Tablet & smartphones 1,7 mln Followers 9

good season for tourism exhibitors and bike OPENING of the great cycling season for bike enthusiasts and professionals

8 A season with few promotional opportunities for the cycling industry Promotion to the public to launch the sales season STRENGTHS OF CosmoBike Show 2019 The purchase planning period for the end user Educational for bike enthusiasts and e-bikers A good season for tourism exhibitors and bike OPENING of the great cycling season for bike enthusiasts and professionals Involvement of sportsmen, athletes and Professional Teams before the start of major competitions Shows, talk, indoor trials e free style 11

9 THE TURNING POINT: The concrete possibility of involving sportsmen, teams and professional teams before the opening of the competitive season. CosmoBike Show is an event where you can meet the players of the cycling world next to the bike product. At CosmoBike Show, bike enthusiasts have the opportunity to see the product and meet champions of various cycling disciplines, to attend talk shows, and make selfies and autographs with the bike champions. 12

A big SHOW! 1. DATE: February 16/17 2019 1.

10 A big SHOW! 1. DATE: February 16/ VENUE: Italy Veronafiere Exhibition Center Halls 2/3/4/5 10

Smart tariffs: all inclusive Exhibiting area + shell scheme + compulsory technical services Subscription before November 16 2018 125 /m2 up to

11 Smart tariffs: all inclusive Exhibiting area + shell scheme + compulsory technical services Subscription before November /m2 up to 32 m2 123 /m2 up to 64 m2 115 /m2 up to 128 m2 Subscription after November /m2 up to 32 m2 135 /m2 up to 64 m2 125 /m2 up to 128 m2 13

12 Contacts: Exhibitors Service: Denise Muraro Mobile (+39) Tel./Fax. (+39) Press Office: Ivana Ruppi Mobile (+39) Tel./Fax.(+39) Patrizia Piu Mobile (+39) Tel./Fax.(+39)

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