RAB's Nontraditional Revenue Proposal Collection: Volume #7. Proposal #27: Race for the Cure. Contributor: WJXA

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1 RAB's Nontraditional Revenue Proposal Collection: Volume #7 Proposal #27: Race for the Cure Contributor: WJXA

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3 Submitted by GiGi Haban The Komen Race for the Cure has become the largest series of 5K runs and fitness walks in the world. Races will be held in more than 100 U.S. cities and 3 foreign countries in 2002, with over 1.3 million participants expected. Since the Komen Race for the Cure series began in 1982, the foundation and its affiliates have raised more than $240 million and it is credited as the nation*s leading catalyst in the fight against breast cancer. 75% of the proceeds remain in the local community where the race is held, helping to support breast health education and breast cancer screening and treatment programs. An estimated 203,500 new cases of breast cancer are expected to occur among women in the United States during An estimated 39,600 women will die from breast cancer in An estimated1,500 men will be diagnosed & 400 men will die of breast cancer during Breast cancer is the leading form of cancer among American women and is second only to lung cancer in cancer deaths. Breast cancer is the leading cause of cancer deaths among women ages Every 3 minutes a woman is diagnosed with breast cancer, and every 13 minutes a woman loses her life to the disease.

4 Logo on 45,000 Race entry forms Logo on 1,500 Race Posters Logo on Race for the Cure Website Name or Logo on 8,000 T-shirts Stage Presentation Signage on stage (supplied by Sponsor) Table and 2 chairs under tent on Race day TotalInvestment: $10,000 WILL RECEIVE 20 :60-second commercials on MIX 92.9 (Monday-Sunday 6AM-12MID) Recognized as a Sponsor in a minimum of 15 rotating promotional mentions on MIX 92.9 (Monday-Sunday 6AM-7PM) 5 Race day passes 5 Race T-shirts Recognition at Grant Awards Breast Health Education workshop for your employees Komen Greater Nashville Affiliate Membership MIX 92.9 On-site coordination Copy writing and commercial production Banner Logo/copy points Manpower for booth during race and product for 10,000 racers Accepted By (Sponsor) Date

5 TotalInvestment:$5,000 WILL RECEIVE Logo on 45,000 Race entry forms Logo on 1,500 Race Posters Logo on Race for the Cure Website Name or Logo on 8,000 T-shirts positioned under Bronze Sponsor Stage Presentation Signage on stage (supplied by Sponsor) Table and 2 chairs under tent on Race day 12 :60-second commercials on Mix 92.9 (Monday-Sunday 6AM-12MID) Recognized as a Sponsor in a minimum of 15 rotating promotional mentions on MIX 92.9 (Monday-Sunday 6AM-7PM) 3 Race day passes 3 Race T-shirts Recognition at Grant Awards Breast Health Education workshop for your employees Komen Greater Nashville Affiliate Membership MIX 92.9 On-site coordination Copy writing and commercial production Banner Logo/copy points Manpower for booth during Race and product for 10,000 racers Accepted By (Sponsor) Date

6 TotalInvestment:$2,500 WILL RECEIVE Logo on 45,000 Race entry forms Logo on 1,500 Race Posters Logo on Website Name or Logo on 8,000 T-shirts Stage Presentation Signage on stage (supplied by Sponsor) Table and 2 chairs under tent on Race day Recognized as a Sponsor in a minimum of 15 rotating promotional mentions on MIX 92.9 (Monday-Sunday 6AM-7PM) 1 Race day pass 1 Race T-shirt Recognition at Grant Awards Breast Health Education workshop for your employees Komen Greater Nashville Affiliate Membership MIX 92.9 On-site coordination Copy writing and commercial production Banner Logo/copy points Manpower for booth during race and supply product for 10,000 racers Accepted By (Sponsor) Date Deadlines: July 11 - Camera Ready art/logo for registration forms Aug 5 - Camera ready art/logo for T-Shirt Oct 1 - Race packet insertions Sponsors included Bakery products, Department stores, Insurance agents, and the Yellow pages.