The Cultural Olympiad Beyond London and 2012

Transcription

1 The Arts, Them and Us Creating a more equitable system of subsidised culture Institute of Cultural Capital, Liverpool 13 May 2014 The Cultural Olympiad Beyond London and 2012 Dr Beatriz Garcia Head of Research, Cultural Policy Institute of Cultural Capital

2 London 2012 Cultural Olympiad Evaluation Introduction What is the Cultural Olympiad Chapter 2 Raising the bar for cultural programming Chapter 3 Engaging audiences and communities Chapter 4 Tourism development Chapter 5 Governance and partnership approach Chapter 6 Culture at the heart of the Games Conclusion Legacies moving forward Appendices Download reports from:

3 What was the London 2012 Cultural Olympiad

4 What was the London 2012 Cultural Olympiad Regional programmes (LTUK) 13 Creative programmers National programmes (LTUK) We Play (NW) Imove (Yorkshire) Relays (South West) Igniting Ambition (EM) Moving Together (WM) Eastern Rising (EE) GENERATION (NE) Accentuate (SE) Big Dance (London) The Scottish Project Power of the Flame (Wales) Connections (N Ireland) Total Budget: 126.6m (LTUK: 35.7m) Total staff: 75 FT roles (11 outside London) Speed of Light, Land of Giants, Tate Movie, Games Time, Tree of Light National Flagships Somewhereto; BT Road to 2012 BP Portrait Award : Next generation Discovering Places Film Nation; Unlimited; Artists taking the lead; Stories of the World; Funders Legacy Trust UK Olympic Lottery Arts Council England British Council, BP, BT, Panasonic Sounds; LOCOG team World Shakespeare Festival;

5 Total activity Close to 118k activities Across performances, exhibition days, sessions for education etc. 33.6k London 2012 Festival 84k Non-Festival

6 Activity per region 20,000 18,000 16,000 Total Non-Festival activity Total Festival activity 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0

7 25% 20% 22% Inspire Mark events 15% 10% 5% 11% 6% 11% 5% 5% 3% 3% 9% 5% 6% 5% 5% 5% 0% Open Weekend events

8 Activity type per region 14,000 12,000 10,000 8,000 Performances Event / exhibition days Sessions for education, training or taking part Other 6,000 4,000 2,000 0

9 Artists per region (in percentage) 60% 50% 40% Non-Festival artists Festival artists Total 30% 20% 10% 0% Source: ICC/DHA Project Survey (N=551)

10 Local press coverage per region London Scotland Northern Ireland Wales South East South West East England East Midlands West Midlands Yorkshire & Humber North West North East 5% 5% 8% 7% 7% 8% 7% 8% 9% 11% 10% 15% 0% 5% 10% 15% 20% Source: ICC/University of Liverpool Media Analysis (N= 4,126)

11 Projects What is new or different

12 Public Engagement Public engagement over the period of the Cultural Olympiad, across audiences, visitors, participants and volunteers, is estimated at 43.4 million. Festival Non-Festival Total Attendances and visits paid 4.7m 0.16m 4.9m Total free public engagement (attendances and visits - free, participants and volunteers) 15.4m 23m 38.4m Total attendances and visits 16m 21.3m 37.4m Total public engagement 20.2m 23.2m 43.4m Plus million in broadcast/online views and hits

13 Engagement across the population Public intent to engage, and actual engagement with Cultural Olympiad, % by region Source: Nielsen/LOCOG State of the Nation (All people 16+), September 2012; DCMS, Taking Part (October 2011-September 2012)

14 Benefits of engaging Proportion of all projects identifying different types of benefits for those engaging Source: ICC/DHA Project Survey (base 551 projects)

15 Emerging legacies

16 Emerging legacies Legacies for the UK UK population were motivated to extend their engagement in culture in the context of the Games Those experiencing the Cultural Olympiad indicate a higher motivation to continue engaging in culture and the arts The Cultural Olympiad raised the profile of the UK s cultural offer, showed new kinds of work to new types of audience and helped re-imagine iconic locations across the country Over half of projects and new partnerships will continue Legacies for other major events Testing a new framework for nation-wide programming Raising the bar for Deaf and disabled artist programming Programming & dissemination innovations: digital technology, use of unusual locations

17 Discussion What contribution do large scale initiatives such as the the Cultural Olympiad or the UK City of Culture make to political ideology and its shaping of national cultural policy? Do such initiatives help to justify and substantiate culture as a rational public investment?

18 Thank you European Capital of Culture 30 year overview available January