A WIDE RANGE OF BRANDS WITH A COMPLEMENTARY POSITIONING

Transcription

1 A WIDE RANGE OF BRANDS WITH A COMPLEMENTARY POSITIONING Strong and federating topics NEWS Leading entertainment channels FAMILY CHANNELS SPORT Special interest channels for targeted communication Leading youth channels CHILDREN CHANNELS DISCOVERY

2 A WIDE RANGE OF BRANDS WITH A COMPLEMENTARY POSITIONING STRONG AND FEDERATING TOPICS

3 THE PREMIUM NEWS CHANNEL LCI is the first News TV channel in France, created in 1994 With an editorial staff consisting of 100 journalists, 18 offices in the country and 5 foreign offices, LCI fully covers all the news 24/7 & Since September 2008, LCI has moved closer to the TF1 editorial and benefits from important synergies. This entity constitutes one of the primary audio-visual editorials in France.

4 A STRONG AND DYNAMIC BRAND- A TOUCHSTONE ON THE NEWS CHANNELS MARKET Global Awareness French News Channels All individuals Source: CSA Observatoire Notoriété des chaînes de complément (Câble/Satellite/TNT/ADSL) Target: All Individuals 15+, National universe, April 2012

5 THE CHANNEL OF OPINION LEADERS AND DECISION MAKERS 9,3 millions households receive LCI via cable, satellite, ADSL or Pay DTT* LCI is the3th news channel on the Upper-class target 1st news channel in average viewing time with more than 25 minutes on the Upper-class target** With a constantly progressing ratings on this target : +34% in one year*** ( Upper class viewers on average in 2011) LCI viewers s - more Upperclass than those of its competitors : 58% of Upper class target in LCI s profile ****(vs 47% for BFM TV and 49% for itele) Sources : * TF1 Digital and REM Mediametrie / - ** Mediametrie Mediamat Thematik January June *** Fichiers Mediaplanning 2011 vs **** Médiamétrie France Entière, profil based on ICSP+

6 THE 1ST SPORTS TV BRAND ON THE FRENCH MARKET GLOBAL AWARENESS- SPORTS CHANNELS Source: CSA, April 2012

7 MAJOR SPORTS DURING THE WHOLE YEAR January Australian Open 2013 February W.CH of Alpine skiing 2013 March Coupe de France Season 2012/13 April Swimming French Ch May Roland Garros 2013 June Road to Brezil 2014 July Women Euro 2013 August Athletics W.Ch 2013 September US OPEN 2013 October Pro D2 Season 2012/13 November Moto GP 2013 December Ligue 2 Season 2012/13

8 FIRST 100% SPORTS TV CHANNEL First 100% sports TV channel in France on the all inividuals target but also on the main commercial targets : Men / +25% in one year Men / +18% in one year ICSP+ / +16% in one year Sources : Médiamétrie / Médiamat Thematik Vague 23 January-June 2012 vs. V21 January-June 2011 A strong capacity to gather large audiences Coupe de France Locminé-PSG viewers on average Formula 1 Canada GP viewers on average Australian Open 2012 Men finals viewers on average Source: Médiamétrie, Médiamat

9 THE NEW GENERATION SPORTS CHANNEL 1,9 million of households receive Eurosport 2 in France +90% on the target in 1 year of viewers reached every month Source : Eurosport 2012 Source : Médiamétrie / Mediacmat Thématik September 2011-February 2012 Source : Médiamétrie / Mediacmat Thématik September 2011-February 2012 ENTERTAINMENT DISCOVERY FREESTYLE TEAM SPORTS Catch, Arm wrestling, bowling, Video Games Australian football, Lacrosse, Arena football, Surf, Snowboard, Freestyle skiing, Urban foot, battle hiphop Volley, Hand, Basket, Beach soccer

10 THE PLACE TO BE Prestigious sports rights The launch of bein SPORT in 2012 : the sports media event of the year A new experience Innovation, Immersion Interactivity

11 A STRONG DISTRIBUTION POTENTIAL 18 Millions of potential households Prix : 11 euros per month without commitment

12 A WIDE RANGE OF BRANDS WITH A COMPLEMENTARY POSITIONING Leading entertainment channels FAMILY CHANNELS

13 A POPULAR CHANNEL THAT REACHES KEY DEMOGRAPHICS DISTRIBUTION More than 7,7 million households via cable and satellite and ADSL* AUDIENCE PROFILE 2 nd cable and satellite channel amongst Housewives with children TV Breizh is a feminine channel A powerful channel : 9,3 millions viewers reached each month Women 54% 55% Médiamétrie Fichiers Médiaplanning May-June 2012 TV Breizh Competitive environment Médiamétrie Fichiers Médiaplanning May-June 2012 *TF1 Digital January Competitive environment: W9, TMC, NT1, NRJ 12, France 4, Virgin 17, Paris Première, Direct 8, RTL9, Canal + Décalé, TV Breizh et TF6

14 PROGRAMS FOR THE WHOLE FAMILY COMEDY ACTION MURDER SHE WROTE COLUMBO WALKER TEXAS RANGER MONK LAS VEGAS

15 NEW GENERATION TELEVISION DISTRIBUTION More than 6 million households via cable, satellite and pay DTT* AUDIENCE A dynamic audience over two months and over one year Housewives <50 yo : +10% over 2 months and +4% over one year Housewives with children : +12% over 2 months and +63% over one year 3rd cable and satellite general interest channel amongst Housewives with children 8 million viewers reached each month Médiamétrie Médiaplanning May-June 2012 PROFILE A young channel, which seduces the young people and the women Housewives w/ children Housewives <50 yo TF6 Médiamétrie Médiaplanning May-June yo 45% 26% 14% 25% Competitive environment 34% 52% *TF1 Digital January 2012 // Competitive environment : W9, TMC, NT1, NRJ 12, France 4, Virgin 17, Paris Première, Direct 8, RTL9, Canal + Décalé, TV Breizh et TF6

16 CULT SERIES AND EXCLUSIVE BROADCASTS SERIES BROADCASTS One tree hill Gossip Girl The Closer Nos plus belles images Le plus grand fan Misfits The Walking Dead New Girl Cauet fait le tour de Legend of the Seeker, l épée de vérité Supernatural How I met your mother

17 A WIDE RANGE OF BRANDS WITH A COMPLEMENTARY POSITIONING Special interest channels for targeted communication DISCOVERY

18 MEN, ONE PLANET, TV, USHUAIA 4,5 millions +19% households via cable and satellite and ADSL* On the Upper-class target over Upper-class viewers reached in one 6 months month Source : TF1 Digital, January 2012 Source : Médiamat Thématik January-June 2012 Source : Médiamat Thématik January-June 2012 A UNIQUE CHANNEL HIGH LEVEL THEMATICS COMMITTED MAGAZINES Fundamental Values : JOURNEY, DISCOVERY, BEAUTY AND QUALITY OF THE IMAGES BIODIVERSITY ESCAPE PLANET ISSUES PEOPLE IN THE WORLD EARTH BOUGEZ VERT, Gérald Ariano PASSAGE AU VERT, Arnaud Ardouin GREEN TRIP, Daphné Hézard et Gaël Pollès GARDEN PARTY, Tatiana Legros LEUR MONDE A ELLES, Christine Oberdorff LES SPECIALES D USHUAIA TV, Christine Oberdorff

19 ALL THE KNOWLEDGES ARE ON HISTOIRE 5,4 millions Households via cable and satellite and ADSL* +23% On the Upper-class target in one year Upper-class viewers reached in one month Sources : TF1 Digital, January 2012 Sources : Médiamat Thématik January-June 2012 Sources : Médiamat Thématik January-June 2012 DECIPHER and DEBATE Historiquement Show Every friday, Michel Field, gives us the lastest news about books, shows Once a month, Historiquement Show is inviting Eric Zemmour next to Michel Field to discuss on current affairs BEAR WITNESS Vive le patrimoine Every month, discover with Valérie Expert the historical heritage all over the country DISCOVER Great thematics : spies in war, modern China, the Cold War, Many new documentaries And every thursday night, one historical movie

20 THE FASHION AND LIFESTYLE CHANNEL DISTRIBUTION AUDIENCE 3 millions households via cable and ADSL upper class viewers reached in one month Source : TF1 Digital January 2012 Source : Médiamétrie Médiamat thématik January-June 2012 A WELL-STRUCTURED GRID with many new documentaries around 7 thematics FASHION DECO & DESIGN DESTINATION and 3 magazines about fashion and cooking EXCELLENCE LIFESTYLE STARS & CELEBRITIES HOUSES OVER THE WORLD MIXEUR The new culinary magazine

21 A WIDE RANGE OF BRANDS WITH A COMPLEMENTARY POSITIONING CHILDREN CHANNELS

22 RANKING AUDIENCE SHARE 4-10 Y.O ON YOUTH PAY TV CHANNELS UNIVERSE A LEADING YOUTH OFFER vs 1 year 60% +11% CANAL+ NETWORKS 23% +21% LAGARDERE 9% -19% MTV NETWORKS 8% -32% Source : Mediamat Thématik waves january /June 12 vs september 11/February 12 Extended Universe

23 DISNEY S STRONG OFFER FOR EACH TARGET FOR ALL CHILDREN AND FAMILY FOR BOYS ACTION,HUMOUR,AVENTURE FOR JUNIOR SUBSCRIPTION : 17 MILLIONS HOUSEHOLDS* SUBSCRIPTION : 4,8 MILLIONS HOUSEHOLDS* SUBSCRIPTION : 4,8 MILLIONS HOUSEHOLDS* 1 rst CABLE CHANNEL ON : - 4 y.o and more y.o y.o - Boys 4-14 y.o - Girls 4-14 y.o -And 4 th cable channel on housewives w/ children 5 th CABLE CHANNEL ON : - Boys 4-14 y.o And 2 nd CABLE CHANNEL ON : y.o 4 th CABLE CHANNEL ON : y.o And 3 rd YOUTH CABLE CHANNEL ON : - Housewives w/ children AND ALSO EVERY DAY, THE BEST OF DISNEY MOVIES * via cable and satellite and ADSL Source : Médiamétrie Médiamat Thématik wave january-june *ranking established adding Disney Channel/Disney Channel +1, TéléTOON/TéléTOON+1, Disney Cinemagic/Disney Cinemagic+1

24 TURNER YOUTH CHANNELS FOR TARGETED COMMUNICATION ON ALL CHILDREN S TARGETS FOR BOYS 100% ACTION AND HUMOUR FOR ALL CHILDREN 100% FEDERATIVE FOR ALL CHILDREN 100% HUMOUR SUBSCRIPTION : 6,2 MILLIONS HOUSEHOLDS* SUBSCRIPTION : 4,1 MILLIONS HOUSEHOLDS* SUBSCRIPTION : 4,7 MILLIONS HOUSEHOLDS* 4 th CABLE CHANNEL ON : - Boys 4-14 y.o y.o 3 rd CABLE CHANNEL ON : y.o y.o - Boys 4-14 y.o A WELL-LIKED CHANNEL BY HIS PUBLIC: - More than 1.7 million viewers during an average month - Regular viewers : 46 min watching average by children 4-10 y.o * via cable and satellite and ADSL Source : Médiamétrie Médiamat Thématik wave january-june 2012

25 FOR MORE INFORMATION Emmanuel Maze-Sencier : ems@tf1.fr :