MEDIA INFORMATION 2018

Transcription

1 MEDIA INFORMATION 2018

2 Ten years ago Tatler set off on a long voyage in Russia. We arranged the party for the launch of the first Russian issue of the British brand, which remains forever young with its 300-year history, on a ship located on the Luzhnetskaya Embankment. It was raining heavily; the boat was rocking. Eva Green was getting warm with her champagne; the guests were amused by the witty jokes Tatler had made about their friends, and upset about the fun that had been made of themselves. It was amazing since then we have had no fear of bad weather or challenging financial climate. Been there, done that. A lot has changed since those unforgettable times. Our ladies were getting married, having children, divorcing, changing jobs and residence. They began traveling to Tirol instead of Courchevel, investing in cryptocurrencies (fortunately, not giving up on diamonds), working on themselves outside beauty salons, and wearing sneakers (luckily, they haven t abandoned the heels). Substantial gentlemen have got in our spotlight; until then, they had afforded to make confessions only in business press. It is not only a glossy ivory tower where Tatler is popular the whole country reads it. However, the key thing remains unchanged: Tatler is always a sip, or even a box of champagne. Editor-in-Chief

3 320К 184К 20К 67К 11К 2.3К 70К 7К BRAND REACH PRINT WEBSITE SOCIAL NETWORKS * ipad/iphone Publisher's Statement, Google Analytics 2017 *Mean monthly issue views

4 4 PRINT AUDIENCE SNAPSHOT 14% y.o. 18% y.o. 73% Women Quantitative reader survey, Toluna June % Married 79% High-income 76% Employed 29% 45+ y.o. 39% y.o.

5 5 CIRCULATION 11% SAINT PETERSBURG 55% 6% 2% MOSCOW URALS 7% FAR EAST 7% SIBERIA 6% CENTRAL REGION SOUTHERN RUSSIA FOREIGN (CIS AND NON-CIS) 6% 75% Supermarkets: «Azbuka Vkusa», «Globus Gurme», «Alyie Parusa», «Perekrestok», «Tsvetnoy», «Stockmann» 25% Kiosks, airports, petrol stations, newsstands, bookstores Note: figures on specific issues subject to fluctuation

6 6 SUPPLEMENTS МOST INVITED January BEAUTY February, October TEEN May SCHOOL September PARTY December Editorial Sections Kids March Jewellery July Weddings August

7 7 Editorial SCHEDULE ADVERTISING SALES DEADLINE MATERIALS DEADLINE ON SALE FEBRUARY December December January 2018 MARCH January January February 2018 APRIL February February March 2018 MAY March March April 2018 JUNE April April May 2018 JULY May May June 2018 AUGUST June June July 2018 SEPTEMBER July July August 2018 OCTOBER August August September 2018 NOVEMBER September September October 2018 DECEMBER October October November 2018 JANUARY November November December 2018

8 8 RU AUDIENCE % organic search traffic SESSIONS 5.0 PAGES PER AVG. SESSION 03:04 AVERAGE SESSION DURATION Google Analytics 2017

9 9 RU WEBSITE AUDIENCE SNAPSHOT 72% Women 25% under 24 y.o. 84% Employed 49% Married 23% % y.o. y.o. 61% High-income 12% 45+ y.o. Sources: Web Index; Mediascope 2017

10 AVERAGE VIEWS* ALL THE INFO REGARDING THE TATLER.RU WEBSITE AVAILABLE VIA: *Tatler.ru, Youtube, FB, VK

11 Tatler Smart Club Lectures by the magazine s heroes and columnists on the most important issues. EVENTS Tatler Kids New Year Party Tatler Teen The main high society New Year Party for celebrities and their kids. Tatler Debutantes Ball Party for teenagers who are opinion leaders among young audience. The event is to support Tatler Teen Supplement. Biggest high society event of the season. Media Value over 45,000,000 Historical interiors of the Column Hall of Moscow House of the Unions Twelve heiresses from famous families Dancers from Bolshoi Theatre More than 20 Haute Couture fashion houses Vladimir Spivakov s National Philharmonic of Russia. 11

12 PRINT. KEY ADVERTISING RATES PAGE SPREAD SPREAD BEFORE PARTY SECTION SPREAD IN TWO FIRST SECTIONS GATEFOLD FIRST SPREAD SECOND SPREAD THIRD SPREAD FOURTH SPREAD FIFTH SPREAD FOURTH COVER THIRD COVER CONTENTS EDITOR S LETTER MASTHEAD CONTRIBUTORS TATLER ONLINE PAGE PAGE IN TWO FIRST SECTIONS /2 PAGE /3 PAGE WEBSITE. KEY ADVERTISING RATES All the info regarding the tatler.ru website advertising rates available via Rates for special advertising materials (inserts, pasted inserts, sachets, and supplements) and promotional advertorials are determined on a per case basis. Guaranteed consecutive pages +5% The publisher reserves the right to shift the first spread if a gatefold is contracted. Prices are in Russian rubles VAT excluded. In the event of a significant change in the ruble exchange rate against the euro, Condе Nast reserves the right to unilaterally revise the rates, agreed prices or cancel the deal altogether should the advertiser disagree with the revised prices. Tech specs: condenast.ru/portfolio/magazines/tatler/requirements/

13 13 CONTACTS PUBLISHER Anna Pchelkina ADVERTISING DIRECTOR Elena Rung BRAND MANAGER Anastasia Goncharova SENIOR ADVERTISING SALES MANAGER Kseniya Cuggia SALES MANAGERS Natalia Loginova Diana Malyukova Albina Millibaeva COORDINATOR Alisa Liapina PARIS OFFICE Julia Melkonova 4, Place du Palais Bourbon Paris, France Tел.: (+33) ITALIAN OFFICE Cristina Grubas Maria Grazia Gallo Patrizia Quinzanini Ph /844 CONDE NAST RUSSIA +7 (495) , Fax: +7 (495) , Moscow Bolshaya Dmitrovka str., 11/7