Prepared by TCX Boots USA / Phillip A. Cotner September

Transcription

1 TCX Boots Monthly Focus September 2018 ridetcxboot.com Sept. 1 at 4:00 AM PST New boots and colorways for 2019 Product went live. Posted on September 17, 2018 at 5:51 pm by TCX USA / Phillip Cotner Subject: TCX Announces the Appointment of ANDREA NALESSO as CEO. Added to the website: Analytics for the eblast: Mailing List: MediaOnly, Edition: 18sep18 Sent: show - hide Read: 75 (30.8%) This is really good Clicks: 0 (0% of all Sent, 0% of all Read) Send2Friends: 0 (0%) Hot Prospects: 9 (3.7%) Unsubscribed: 1 (0.37%) Bounces: 25 (9.3%) Last Read: 2018 / Sep / 27 at 11:55 Mailing List: TCXDealerList, Edition: 18sep18 This also includes TCX and MTA employees Sent: show - hide Read: 219 (18.9%) Clicks: 2 (0.1% of all Sent, 0.9% of all Read) Send2Friends: 0 (0%) Hot Prospects: 34 (2.9%) Unsubscribed: 4 (0.31%) Bounces: 101 (8%) Last Read: 2018 / Sep / 28 at 02:59 CycleNews Issue 38 - September 25, Great article on the American Flat Track series, past and present and future. Interview with Michael Lock. Dwayne Price, to Phillip, Sep. 21, Subject: Re: New contact submission from Dwayne Price This is the guy who owns the offroad SPACE boots that once completed the order from Italy got us this nice response. On Sep 21, 2018, at 5:39 PM, Dwayne Price <dpz2899@gmail.com> wrote: Okay super. man this by far the best customer service from any company I've ever worked with thanks man Ben Gloddy Racing, to Phillip and Tex, August 30, PHIL Subject: Race Updates Added to the website: Prepared by TCX Boots USA / Phillip A. Cotner September

2 Austin Porter, to Phillip and Tex, Sep. 20, 2018 / NEWLY SIGNED TCX RACER Allow me to start off by saying this first review is completely honest and I do believe you guys are working magic with these boots! I made a quick list of stuff I like and Dislike; PROS: LIGHTWEIGHT: Coming from bigger bulky boots in the past these feel very light on my leg BREATHABLE: TCX vent VERY well and not once did i feel like my sock was soaked with sweat SLIM: I could easily get my feet into a good aggressive position and tucked close to the frame with these boots which was amazing! COMFORT: Very comfortable and snug around my ankle and calf which I loved and it almost made me feel more safe MANEUVERABLE: These boots surprised me with how stiff they were out of the box that I could easily maneuver around the brake pedal and shifter with no delays and thats very important to me, they also had a quick break in period which I liked a lot Now for what I wasn t a fan of CONS: LAYERS UNDER THE STRAP: I m not super excited about all the layers underneath the the straps that you have to pull over and lay on top of each other and I feel it could be made simpler LARGE TOE BOX: In my opinion the TCX has a large toe box and almost feels loose in the toe area which takes away some confidence for me compared to other size 10 boots I ve worn SLIGHTLY STIFF BUCKLES: I m not sure this is even a downfall being that I know my buckles weren t going to unbuckle which I almost like but I have known people to shop for boots based on buckle down smoothness I guess you could call it (haha) with that being said I think a smoother more snappy buckle design could be implemented I will be sending out updates monthly as I break these boots in a little more but honestly I m surprised, I loved my old pair of boots so much that I thought the comfort and fit would be hard to beat but you guys definitely blew them out of the park! Thanks - Austin Porter TCX Current Advertising Web Adverting Ride-CT.com Ride-NewEngland.com supercross.com - added value with Rockwell Race team Bonnier Advertising ROS o Street Ace, Comp Evo 2 Michelin, X-Helium Michelin, RT-Race Pro Air, Baja Gore-Tex, X-Five Evo Gore-Tex Prepared by TCX Boots USA / Phillip A. Cotner September

3 Print/Online Advertising Amerivespa Show Magazine - (½ page / HERO WP Ad) BMW Owners Group August - Baja Gore-tex CycleNews issue 34 - RT-Race Pro Air - Zarco Dirt Bike September - COMP Evo 2 Michelin Motocross Action Mag September - Comp Evo 2 Michelin Motocross Action Mag October - Comp Evo 2 Michelin Motocross Action Mag November - Comp Evo 2 Michelin Racer X September - Comp Evo 2 Michelin Prepared by TCX Boots USA / Phillip A. Cotner September

4 Print and Online Publications Cycle News Issue 35, Sept. 4, 2018 IN THE WIND, Pages 50 Sipes Returns For The WIn at Big Buck Sprint Enduro Grant Baylor #2 FLAT TRACK American Flat Track Series - PAGE TWINS: 4 Briar Bauman, 6 Jake Johnson, 7 Chad Cose, 9 Jarod Vanderkooi, 11 Kenny Coolbeth, Jr., 14 Sammy Halbert, 15 Brandon Robinson SINGLES: 3 Ryan Wells, 5 Oliver Brindley, 7 Ben Lowe, 8 Brandon Price, 9 Kolby Carlile, 13 Tanner Dean, 14 Cameron Smith BIKES OF THE STARS: KOlby Carlile - Page Prepared by TCX Boots USA / Phillip A. Cotner September

5 Cycle News Issue 35, Sept. 10, 2018 CONTENTS: Greg Handcock Speedway Racer CAPTURED: O Brothers, Pages Briar Bauman takes the win! #teamtcx S&S WIN AD - Pages Prepared by TCX Boots USA / Phillip A. Cotner September

6 IN THE WIND: Baylor Brothers 1-2 at Loose Moose National Enduro, Pages 32,33 Grant Baylor 2nd ROAD RACE - MotoAmercia FIM North American Road Racing Championship Pages Superbike: Jake Lewis - 8 / 5 Supersport: Nick McFadden - 5 / 5, Daytona Anderson DNF / 17 Junior Cup: Jaime Astudillo - 6 / 6, Dallas Daniels - 14 / 9, Guage Rees 20 / 16, Alex Dumas - DNF / 7 - NOTE Alex won the Championship with this race FLAT TRACK - American Flat Track Series, Pages TWINS: 1 Briar Bauman, 4 Jake Johnson, 5 Jarod Vanderkooi, 10 Brandon Robinson, 11 Sammy Halbert, 12 Chad Cose, 17 Johnny Lewis, 18 Kenny Coolbeth, Jr. SINGLES: 1 Tanner Dean, 5 Kolby Carlile, 6 Brandon Price, 7 Dan Bromley (clinched the championship in TCX), 9 Oliver Brindley, 11 Ben Lowe, 14 Cameron Smith, 15 Ryan Wells Prepared by TCX Boots USA / Phillip A. Cotner September

7 Prepared by TCX Boots USA / Phillip A. Cotner September

8 Cycle News Issue 37, Sep. 18, 2018 KTM WIN AD - Alex Dumas, Page DUNLOP WIN AD - Alex Dumas, Page IN THE WIND: TXC Announces New CEO Andrea Nalesso, Page 42 Prepared by TCX Boots USA / Phillip A. Cotner September

9 IN THE WIND, Page 50 F.C.C. TSR Honda Win Bol D OR OFF-ROAD, AMA ENDUROCROSS SERIES, PAGE Cristobal Guerrero - Overall 5 Prepared by TCX Boots USA / Phillip A. Cotner September

10 ROAD RACING - FIM WORLD SUPERBIKE CHAMPIONSHIP, Pages Alex Lowes call out. Cycle News Issue 38, Sept. 25, 2018 Racer Ad - Grant Baylor - Page Prepared by TCX Boots USA / Phillip A. Cotner September

11 Racer Ad - Chris Parrish - Page Won on a pair TCX Boots IN THE WIND: Page Grant Baylor Wins MUddobbers National Enduro Prepared by TCX Boots USA / Phillip A. Cotner September

12 TCX Ad - Zarco, Page 61 PRO RACING - MotoAmerica AMA / North America Road racing, Page Superbike - Jake Lewis - 5 / 5 STOCK Melissa Paris - 8 Supersport - Valentin Debise - 3 / 3, Nick McFadden - 6 / 6, Daytona Anderson 24 / 12 Twins Cup: Chris Parrish (recent OXTAR to TCX Boots) Junior Cup - Alex Dumas 1 / 1; Guage Rees Race 14 / 9; Jaime Astudillo Race DNF / 12 Prepared by TCX Boots USA / Phillip A. Cotner September

13 American Flat Track CEO - Michael Lock, Pages Article about the upcoming American Flat Track Dirt Bike Magazine October Issue Page 29 - TCX USA COMP EVO 2 Michelin Ad Prepared by TCX Boots USA / Phillip A. Cotner September

14 MX test: 2019 KTM 450SX-F, Pages Boots: COMP EVO Michelin (White) Motocross Action Magazine October Issue MXA RACE TEST KTM 250SXF, Pages Prepared by TCX Boots USA / Phillip A. Cotner September

15 WE RIDE: MX-TECH S KTM 125SX Project Bike, Pages Prepared by TCX Boots USA / Phillip A. Cotner September

16 MX GEAR GUIDE with Troy Lee Designs, Page 130 RoadRacing Magazine October Issue MotoAmerica AMA / FMF NA Road Racing Series, Pages Prepared by TCX Boots USA / Phillip A. Cotner September

17 Team Hammer took another step in its long and storied history on Sunday at Sonoma Raceway, securing its 199th AMA Pro/MotoAmerica National podium finish. SUPERBIKE Jake Lewis Race 5 / 6 Supersport Valentin Debise 2 / 2; Nick McFadden 7 / 9; Daytona Anderson 12 / 14 TWINS: Chris Parrish 2 (in OXTAR / won championship in TCX thanks to TEX and Phillip) Junior Cup: Alex Dumas DNF / 2, Jaime Astudillo 11 /17, Guage Rees DNF / 12 Monthly articles written by (#teamtcx) Josh Hayes and Melissa Paris, Page Prepared by TCX Boots USA / Phillip A. Cotner September

18 The Adventures of an Ex Racer by Chris Ulrich (#teamtcx), Page 74 View all print articles at Online Articles and Press Releases - Sept. 26, 2018 Subject: TCX Boots is sponsor of the day on Vridetv & social media Good morning Tex & Phillip It's that time again, TCX Boots is today's featured sponsor of the day on Vridetv and has been highlighted at the top of our Sponsor's page Additional posting have been made on: Twitter: (10.3K followers)(tcx Boots tagged) Facebook: (4,991 friends)(with link to TCX Boots FB page) Facebook: (3,929 fans)(with link in the comment box to check out TCX Boots website) Google+ Have a great day & Ride Safe Best regards, Jeff Pennock Founder/Producer VRIDETV Prepared by TCX Boots USA / Phillip A. Cotner September

19 CycleWorld.com, Sept. 9, 2018 Motorcycle Gear Review AGV X3000 Helmet, TCX Drifter Boots, And Salt. Aether Voyage Sunglasses nglasses Prepared by TCX Boots USA / Phillip A. Cotner September

20 American Flat Track, Press Release, Sept. 1, 2018 Subject: Bromley Bags Fourth AFT Singles Win at Springfield Short Track Callouts: Dan Bromley (RECENT SIGNING/ not in boots yet), Wells, Brindley, Carlile, Halbert American Flat Track, Press Release, Sept. 6, 2018 Subject: AFT Singles Championship and Bragging Rights on the Line at Harley-Davidson Williams Grove Half-Mile Callouts: Dan Bromley (RECENT SIGNING), Wells, Carlile, Johnson, Robinson, Lewis American Flat Track, Press Release, Sept. 8, 2018 Subject: Briar Bauman Wins Harley-Davidson Williams Grove Half-Mile; Bromley Crowned AFT Singles Champ TWINS: 1 Briar Bauman, 5 Jarod Vanderkooi, 11 Sammy Halbert, 12 Chad Cose, 17 Johnny Lewis, 18 Kenny Coolbeth, Jr. SINGLES: 1 Tanner Dean, 5 Kolby Carlile, 6 Brandon Price, 7 Dan Bromley (RECENT SIGNING / WON THE CHAMPIONSHIP IN TCX), 9 Oliver Brindley, 11 Ben Lowe, 13 Tristan Avery, 14 Cameron Smith, 15 Ryan Wells American Flat Track, Press Release, Sept. 8, 2018 Subject: Racing at Williams Grove Half-Mile to Start Earlier Than Scheduled Photo Sammy Halbert Prepared by TCX Boots USA / Phillip A. Cotner September

21 American Flat Track, Press Release, Sept. 19, 2018 Subject: Brad Baker Named Grand Marshal of Sept. 29 Indian Motorcycle Minnesota Mile American Flat Track, Press Release, Sept. 26, 2018 Subject: American Flat Track Returns to Canterbury Park this Weekend for the Indian Motorcycle Minnesota Mile Callouts: Carver Jr. (newly signed to #teamtcx, Bauman, Bromley, Wells, Carlile, Baker (Grand Marshall) American Flat Track, Press Release, Sept. 29, 2018 Subject: Bryan Smith Victorious in Shocking Minnesota Mile Finish TWINS: 4 Chad Cose, 5 Jeffrey Carver Jr., 6 Jarod Vanderkooi, 8 Brandon Robinson, 12 Jake Johnson, 13 Sammy Halbert, 14 Briar Bauman SINGLES: 1 Kolby Carlile, 2 Dan Bromley, 4 Ryan Wells, 5 Cameron Smith, 6 Brandon Price, 10 Ben Lowe, 13 Oliver Brindley Prepared by TCX Boots USA / Phillip A. Cotner September

22 Bell Helmets, Press Release, Sept. 5, 2018 Subject: Bell Helmets Race Report Bell Helmets, Press Release, Sept. 11, 2018 Subject: Bell Helmets Race Report Prepared by TCX Boots USA / Phillip A. Cotner September

23 Cycle Gear, Press Release Sept. 14, 2018 Subject: MotoBash Super Sale is HERE Cycle Gear, Press Release Sept. 17, 2018 Subject: Last chance for Super Sale Deals... Prepared by TCX Boots USA / Phillip A. Cotner September

24 Estenson Racing, Press Release NOTE: THIS IMAGE OF KOLBY IS USED IN EACH RELEASE. I DID NOT WANT TO CLUTTER UP THE FOCUS WITH A REDUNDANT IMAGE Estenson Racing, Press Release Sept. 3, 2018 Subject: Top-10 Finish For Kolby Carlile At Springfield ST I m not a huge fan of the Springfield Short Track. Looking at the schedule at the beginning of the year, it s probably my least-favorite track to come to, honestly. I went in with a good mindset though, and I did a lot of practice this week so I could do better at it. I think I honestly performed well. It s a short track so you never know what s going to happen. I put myself in a bad spot in my Heat race, and that kind of put me behind all day. Then I was on the second row for the Main event. It took me a while, but I made quite a few passes. I was able to get up to eighth at one point, and then I kind of got knocked around at the end. So, I m happy. There were a lot of riders who crashed and I was able to make it through clean all day. I m looking forward to returning to the bigger tracks for the rest of the season. Estenson Racing, Press Release Sept. 7, 2018 Subject: Kolby Carlile Welcomes Williams Grove Return I m really looking forward to racing in Williams Grove this weekend. I like this track, and it should be even more fun at nighttime. The track should have a bit more bite and allow us to chase the track this year. I am on a bike I know well, and I finished second there last year. I would love to move up one more step on the podium and take the race win. Prepared by TCX Boots USA / Phillip A. Cotner September

25 Estenson Racing, Press Release Sept. 9, 2018 Subject: Kolby Carlile: Step In The Right Direction At Williams Grove We almost had another perfect day. We were fastest in all of practice and qualifying, and I won my Semi with a little gap back to second. Sadly, we just came up a bit short in the Main. We got a bad start and the track changed a lot between the Singles Semi 1 and the Main. I searched throughout the whole Main event, but was never able to find the line that I needed to pass and work my way up. It s unfortunate, but absolutely a step in the right direction for me. Felt amazing riding the bike all day, and I am looking forward to these last two Mile races of the year. Estenson Racing, Press Release Sept. 27, 2018 Subject: Kolby Carlile Looks For More Mile Wins I really love Mile racing on my Estenson Racing Yamaha YZ450F. My team always provides a strong bike for me to ride, and that makes my job a little easier. We went to work these past few weeks, tearing down and rebuilding the bikes from the ground up to give us the best shot at winning. I m looking forward to drafting around and gaining some more Mile experience, and see if I can win these last two Miles. Prepared by TCX Boots USA / Phillip A. Cotner September

26 RevZilla, Press Release Sept. 3, 2018 Subject: Get an adrenaline rush for less RevZilla, Press Release Sept. 10, 2018 Subject: The Results Are In Prepared by TCX Boots USA / Phillip A. Cotner September

27 RevZilla, Press Release Sept. 3, 2018 Subject: The Most Ridiculous Deals RevZilla has to Offer Prepared by TCX Boots USA / Phillip A. Cotner September

28 RevZilla, Press Release Sept. 11, 2018 Subject: Competition-crushing parts & gear for Harley RevZilla, Press Release Sept. 17, 2018 Subject: The RevZilla Juggernauts Prepared by TCX Boots USA / Phillip A. Cotner September

29 RevZilla, Press Release Sept. 17, 2018 Subject: The RevZilla Juggernauts Prepared by TCX Boots USA / Phillip A. Cotner September

30 RevZilla, Press Release Sept. 27, 2018 Subject: Recommended Products for You Prepared by TCX Boots USA / Phillip A. Cotner September

31 Team Hammer, Press Release SEPT. 8, 2018 Subject: TOP FIVE FOR TEAM HAMMER'S MCFADDEN IN NEW JERSEY The performance of M4 medage Suzuki's Nick McFadden proved to be the lone bright spot for Team Hammer on a wet and gloomy day of racing on Saturday at New Jersey Motorsports Park. SUPERBIKE Jake Lewis DNF Supersport Valentin Debise DECLARED UNFIT; Nick McFadden 5; Daytona Anderson DNF Team Hammer, Press Release Sept. 8, 2018 Subject: DEBISE DECLARED UNFIT AT NEW JERSEY MOTORSPORTS PARK Prepared by TCX Boots USA / Phillip A. Cotner September

32 Team Hammer, Press Release Sept. 12, 2018 Subject: LEWIS AND MCFADDEN EARN TOP FIVE RESULTS IN NEW JERSEY Superbike: Jake Lewis - 8 / 5 Supersport: Nick McFadden - 5 / 5, Daytona Anderson DNF / 17 Team Hammer, Press Release Sept. 22, 2018 Subject: DEBISE RETURNS TO THE PODIUM IN ALABAMA Superbike: Jake Lewis - 5 Supersport: Nick McFadden - 6, Daytona Anderson DNF, Valentin Debis 3 Prepared by TCX Boots USA / Phillip A. Cotner September

33 Team Hammer, Press Release Sept. 26, 2018 Subject: DEBISE AND TEAM HAMMER CLOSE THE SEASON IN STYLE Superbike: Jake Lewis - 5 NOTE: Lewis finished 6th overall in points Supersport: Nick McFadden - 6, Daytona Anderson - 12, Valentin Debis - 3 NOTE: Debise ended up 3rd overall in points, McFadden 5th, Anderson 15th Prepared by TCX Boots USA / Phillip A. Cotner September

34 Social Media Facebook Fan Page TCX Boots USA Total Likes 11,231 Total Reach 2.6k Post Engagement 956 Videos: 74 views Page Views: 452 Largest Audience Male (44%) Audience Engaged (like, click, comment or shred posts) Male and (22%) (It was a tie) Best Post New Colorway Tuesday - 1.2K REACH / 36 Post CLick / 52 Reactions Prepared by TCX Boots USA / Phillip A. Cotner September

35 Twitter TCXBootsUSA Followers 357 Impressions: 906 Prepared by TCX Boots USA / Phillip A. Cotner September

36 Total Followers 6,320 thru Sept. 30, 2018 Average 1 post a day - continued trend of daily posts Average 1187 likes per post, top post 359 likes Most Engagement: COMP EVO Michelin (Off-road boots) Top Hashtag: #compevo Top performing posts: Prepared by TCX Boots USA / Phillip A. Cotner September

37 Posts of note: Prepared by TCX Boots USA / Phillip A. Cotner September