THE SECRET TO WINNING PORT OF THE YEAR PRESENTED BY THE TALL SHIPS CHALLENGE RACE TEAM

Transcription

1 THE SECRET TO WINNING PORT OF THE YEAR PRESENTED BY THE TALL SHIPS CHALLENGE RACE TEAM

2 Youth Sail Training & Education Best New Port Operations & Logistics Port of the Year Ship & Crew Vote Marketing & Promotions Economic Impact

3 Youth Sail Training & Education Assesses the port s efforts and success in facilitating youth participation on board TALL SHIPS CHALLENGE participating vessels in the TALL SHIPS CHALLENGE Races/Cruises in Company, educational programs offered during the event, and educational outreach to the port community. Educational Signage Nautical Activities Hands-on Learning Historical Reenactment Camps

4 Operations & Logistics EDIT REDEFINITION Based on a review of how efficiently the event was executed. This may include, among other factors, the dissemination of information leading up to and throughout the festival, the level of organization as it impacts the event, and how well predetermined goals were met. Creativity alongside tried and true practices is always encouraged. Signage Communication is Key Photo Credit: Tall Ship Celebration: Bay City Volunteers Daily Meetings

5 Marketing & Promotions EDIT REDEFINITION Assesses the port s efforts and success in promoting and marketing the event. The port s compliance with our Trademark guidelines contributes to one third of the total score. New programs, innovations, expansions of access, etc. are also considered. Befriend the Media Unique Ideas Build Hype on Social Media

6 Marketing & Promotions EDIT REDEFINITION TRADEMARK COMPLIANCE - Every contract requires compliance with our Trademark Guidelines - Comprises 1/3 of your marketing and promotions score WHAT DOES THAT ENTAIL? - Use our Logo & Trademarks correctly (specified by contract; detailed in guidelines) Tall Ships America TALL SHIPS CHALLENGE Adventure and Education Under Sail Tall Ships Tall Ships Are Coming - Cite our involvement in coordinating the festival (specified by contract) - Submit printed materials to our office prior to publication (recommended)

7 Marketing & Promotions WHY DOES IT MATTER? EDIT REDEFINITION TRADEMARK COMPLIANCE - Every contract requires compliance with our Trademark Guidelines - Comprises 1/3 of your marketing and promotions score - Our Trademarks are our intellectual property and brand - Non-compliance is effectively stealing from Tall Ships America (which is illegal) - We will protect our Trademarks to the extent the law permits so please comply - Our Trademarks are the basis of our marketing initiative - Protecting out Trademarks helps you! WHO TO ASK? Lori Aguiar lori@tallshipsamerica.org WHERE TO LOOK? Port Manual Trademark Usage & Dual Logo Guidelines

8 Economic Impact Mathematical calculations based on a ratio of reported total expenses/economic impact. HOW CAN YOU INCREASE TICKET SALES? HOW CAN YOU BUDGET EFFICIENTLY? HOW CAN YOU OBTAIN RESOURCES THROUGH PARTNERSHIPS? HOW CAN YOU BOOST THE LOCAL ECONOMY? HOW CAN YOUR EVENT SITE LAYOUT BENEFIT YOU?

9 Ship & Crew Vote Based on reports from participating vessels and crew, per a standardized questionnaire. Deck Tour Schedule Payments Pre-event Negotiations Pre-event Port Information Young Trainee Friendly Port Port Entry & Berthing Fun Port Vessel Services from Port Extra Volunteers Ship Liaison Officers Crowd Handling Showers, Toilets and Laundry Entertainment/ Sport Activities Crew/Trainee Events Cultural/Educational Opportunities Captains Events

10 Categories Youth Sail Training & Education BEST NEW PORT Percentage Towards Total Score 20% Best New Port Youth Sail Training & Education Operations & Logistics Operations & Logistics 20% Marketing & Promotions (1/3 is Trademark Usage) 20% Economic Impact 20% Ship & Crew Vote Port of the Year Marketing & Promotions Ship & Crew Vote 20% TOTAL 100% Economic Impact

11 Best New Port Ports or port organizers which are new to the TALL SHIPS CHALLENGE are evaluated by Tall Ships America according to their scores in the above categories. CREATIVE IDEAS FROM NEW PORTS Local Legion offered a parking lot barbeque Port installed shore power pedestals at every berth Photo Credits: Crazy Website & Northern Neck Technical Center

12 PORT OF THE YEAR Categories Youth Sail Training & Education Percentage Towards Total Score 20% Best New Port Youth Sail Training & Education Operations & Logistics Operations & Logistics 20% Marketing & Promotions (1/3 is Trademark Usage) 20% Economic Impact 20% Ship & Crew Vote Port of the Year Marketing & Promotions Ship & Crew Vote 20% TOTAL 100% Economic Impact

13 Port of the Year Awarded to the port which obtains the highest average in the categories above, demonstrating significant support of Tall Ships America and furthering public recognition of sail training Mystic Seaport, CT Los Angeles, CA South Haven, MI Lunenburg, NS Charleston, SC Bay City, MI Richmond, BC Chicago, IL Halifax, NS Tacoma, WA Bay City, MI Norfolk, VA Tacoma, WA ? Boston, MA Chicago, IL Oxnard, CA Halifax, NS Bay City, MI Who Will It Be?

14 Port of the Year Who Will It Be?