CHARITY PACKAGES The Sydney Morning Herald Sun Run Cole Classic

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1 CHARITY PACKAGES 2018 The Sydney Morning Herald Sun Run Cole Classic

EVENT DETAILS The Sydney Morning Herald Sun Run and Cole Classic is an exciting sporting weekend of running and swimming taking place in the Northern Beaches of Sydney.

The 7km and 10km Sun Run courses cater for all running abilities and a great way to get your family and friends involved. The run is now in its seventh year and continues to grow in popularity.

2 EVENT DETAILS The Sydney Morning Herald Sun Run and Cole Classic is an exciting sporting weekend of running and swimming taking place in the Northern Beaches of Sydney. The Sun Run will take place on Saturday, 3 February The Cole Classic will take place on Sunday, 4 February The 7km and 10km Sun Run courses cater for all running abilities and a great way to get your family and friends involved. The run is now in its seventh year and continues to grow in popularity. The Cole Classic caters for all swimming abilities. Swimmers can choose to take part in 1km, 2km and 5km swims. If your participants are adventurous they can also get involved and swim both the 1km and 2km event. For the first time ever, the Sun Run and Cole Classic will hold a biathlon adding an extra element to the weekend festivities. EDM REACH >200K SOCIAL MEDIA FRIENDS >14K

PACKAGE DETAILS BLUE $2000 (+GST) GREEN $4000 (+GST) RED $5000 (+GST) Charity Superstar places in the 2018 Sun Run or Cole Classic 5 15 25 Charity name listing within the 2018 Sun Run & Cole Classic

participants can enter 7km or 10km distances for the 2018 Sun Run or choose to enter 1km, 2km or 5km distances for the 2018 Cole Classic Featured on the Sun Run Cole Classic home page before official

3 PACKAGE DETAILS BLUE $2000 (+GST) GREEN $4000 (+GST) RED $5000 (+GST) Charity Superstar places in the 2018 Sun Run or Cole Classic Charity name listing within the 2018 Sun Run & Cole Classic registration system Access to bespoke charity console Charity details listed on Sun Run Cole Classic Charity Superstar pages for potential enquirers Charity Superstar Running Bibs* Charity Superstar participants can enter 7km or 10km distances for the 2018 Sun Run or choose to enter 1km, 2km or 5km distances for the 2018 Cole Classic Featured on the Sun Run Cole Classic home page before official registrations open Access to the Sun Run Cole Classic Marketing & Communications Strategy Charity featured under Stories of Success on the Sun Run or Cole Classic fundraising page Social media post during the registration campaign** 1 2 MREC page tile on the side of charity pages on Sun Run or Cole Classic website Loyalty discount for finisher marquee at other Fairfax events (except City2Surf) Featured in one Fairfax edm** Included in the announcer notes for the event Potential PR opportunities*** *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on content ***The charity account manager will approach Red Charities initially to seek PR opportunities, which will be dependent on content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

BENEFIT DETAILS Charity Superstar Places For the first time ever, charities can choose where they want to allocate their Charity Superstar places across the two events.

4 BENEFIT DETAILS Charity Superstar Places For the first time ever, charities can choose where they want to allocate their Charity Superstar places across the two events. Charity Superstar places guarantees entries in the Sun Run or Cole Classic. Charity Name Listing in Sun Run & Cole Classic Registration System Your charity will be listed within the event registration system as an option for the participant to fundraise for your cause or to make a donation. Access to bespoke charity console Purchasing a charity superstar package will provide access to our unique charity console, which has been created specifically to easily recruit Charity Superstar fundraisers. Charity details listed on Charity Superstar page for potential enquirers Your charity will be listed on the Charity Superstar page, giving participants the opportunity to make an enquiry to be part of your Sun Run or Cole Classic fundraising team. Charity Superstar Running Bibs* All runners will receive a special Sun Run race bib with their first name printed on the front rather than their race number. Charity Superstar places can choose the distance they would prefer to take part in Your Charity Superstars can enter 7km / 10km for 2018 Sun Run or the 1km, 2km or 5km distances for the 2018 Cole Classic. Featured on the Sun Run Cole Classic home page before official registrations open Be ahead of the game by purchasing a Charity Superstar package. We will feature a link to the Enter for Charity on the home page which will focus on Charity Superstars places. This will be listed on the website before general entries open for the event. continued over page > This can only be offered if charities sign up to Charity Superstars packages and send in their information before 8 November 2017 *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on content ***The charity account manager will approach Red Charities initially to seek PR opportunities, which will be dependent on content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

5 BENEFIT DETAILS Access to Sun Run Cole Classic Marketing & Communications Strategy Loyalty Discount on marquees at other Fairfax Events We will provide an exclusive insight into our participants who sign up to the events. This will give your organisation an understanding of how you can align your charity message to the events. Receive a minimum 5% discount on Charity marquees at our other events (except City2Surf) through participation in the 2018 Sun Run Cole Classic. Charity Featured under Stories of Success on Sun Run Cole Classic charity page Featured in Fairfax edm** Your charity can be featured on the charity pages of the Sun Run Cole Classic website with inspiring content about the work you are doing. Social Media Posts** Work with us to source appropriate content to feature your charity within one of our pre event edm s. Inclusion in Announcer Notes We have over 14,000 Social Media followers. Your charity will have the opportunity to work with us to develop content to be posted on our Facebook, Twitter and LinkedIn channels. On race day, we have announcers at the start and finish lines communicating key information with our runners over the PA system. You have the opportunity to include your charity s key message through our announcer. MREC page tile on the side of charity pages Potential PR Opportunities*** Further your charity s exposure through an MREC tile that will link to your Charity Superstar application form. We will work with your charity and our PR agency on relevant stories that may be used by various media outlets. *Runners details must be submitted by a certain date to have the name on the bib. **Dependent on content ***The charity account manager will approach Red Charities initially to seek PR opportunities, which will be dependent on content, Fairfax Events is owned by Fairfax Media but we do not have editorial control.

6 EXAMPLES WEBSITE NEWS TILE SUCCESS STORIES CHARITY PAGE TILE FAIRFAX EDMS

CHARITY REGISTRATION SYSTEM Charity registration listing ($1,400 + GST) Acquire new fundraisers through the event by listing your charity within Sun Run & Cole Classic official registration

Benefits EXAMPLE OF REGISTRATION SYSTEM Improved and focused charity flow only select one charity Clearer call to action to create fundraising page Participants pay for their place and fundraise

7 CHARITY REGISTRATION SYSTEM Charity registration listing ($1,400 + GST) Acquire new fundraisers through the event by listing your charity within Sun Run & Cole Classic official registration system, which will be viewed by 7,000 runners and 4,000 swimmers. Benefits EXAMPLE OF REGISTRATION SYSTEM Improved and focused charity flow only select one charity Clearer call to action to create fundraising page Participants pay for their place and fundraise for your charity Featured within the registration system donation drop down listing Full integration with Everydayhero. Participants who indicate they wish to fundraise for a charity during the registration process will have a fundraising page created for them, making it easier for participants to start their fundraising journey.

CONTACT DETAILS CHARITY PROGRAM Elizabeth Phu Charity Account Manager Elizabeth.

8 CONTACT DETAILS CHARITY PROGRAM Elizabeth Phu Charity Account Manager SALES Your Everydayhero account manager or

CHARITY PACKAGES Australian Running Festival

CHARITY PACKAGES Australian Running Festival CHARITY PACKAGES 2018 Australian Running Festival EVENT DETAILS Australian Running Festival is a two day running event based in Canberra. The 5k and 10k fun run event will take place on Saturday, 14 April