Road Crashes vs. Youth How can we reach youngsters?

Transcription

1 Hellenic Road Safety Institute R.S.I. Panos Mylonas Road Crashes vs. Youth How can we reach youngsters? Vassiliki Danelli-Mylona, President BoD R.S.I. May 28, 2014 European Road Safety Charter Under the auspices

2 Road Traffic Injuries a Global Problem 1,24 million road users are fatally injured each year Road Traffic Accidents: 1 st cause of death for the ages nd cause of death for the ages rd cause of death for the ages

3 Road Traffic Accidents & Young People EU Road mortality for people EU average 103 Road mortality at all other ages. EU average

4 Young people s road mortality per million young people, in total and by gender EU 400 Males EU average Both Sexes EU average 103 Females EU average

5 The young brain is special The area of the brain associated with problem-solving and decision-making (the prefrontal cortex) is not highly developed in adolescence. The prefrontal cortex of boys matures slower than girls (2 years later) Moreover, the area of the brain which is responsible for emotions and feelings (amygdala) is highly developed The reward system of the brain shows high sensitivity which is associated with the satisfaction and reward The result of these processes are that teenagers tend to seek intense emotional excitement in risky behaviors more often! Gardner M, Steinberg L. Peer Influence on risk taking, risk preference and risky decision-making in adolescence and adulthood. Dev.Psyc 41:

6 Actions for Vulnerable, Elderly, Novice Drivers and Road Users in Europe for Traffic Safety PROJECT Through this project, Road Safety Institutes and experts from 9 countries of Europe work together to design and implement effective actions for citizens, with emphasis on vulnerable road users, novice drivers and the elderly, including trainings, campaigns, interactive programs, events and volunteerism Scope of project : 9 EU member states, targeting 2 million EU citizens Key activities Referral centers for road safety NESTs* - (European, National, Local, Mobile) Awareness, education and engagement actions for citizens Use and development of scientific-based evidence and analysis for traffic behavior Dissemination of best practices on road safety across E.U. countries * NESTs - Networks & Education for Safety in Traffic NESTs further disseminate and implement the best practices from previous EU projects, while being the heart of the interaction for Road Safety.

7 N E S Ts Networks & Education for Safety in Traffic examples of best practices oad Safety Education (IOAS Greece) Bicycle Driving License (Germany) Drink & Drive (Belgium) Driving Simulator (Iceland) Roll over car (Sweden) Youth in action (Greece) Children seat placement Training (Iceland) Collision weight (Iceland)

8 Educational Program For Children's Traffic Behavior In Traffic with Safety Information and prevention tasks in terms of Road Safety to the students of primary school: creating responsible citizens establishing proper behavior respect for life Behaving correctly as pedestrians and passengers

9 In Traffic with Safety

10 Educational Program DO IT RIGHT for high and senior high school students Workshops in High Schools Online questionnaire for young students: road safety & eco-driving

11 Scouting and Road Safety An international pilot programme for action in Road Safety The programme is dedicated to utilising the resources and method of Scouting to improve Road Safety for young people in Scouting and in the broader community in each participant home country and also to build a global alliance for Road Safety through Scouting s international dimension. Under the auspices of UNECE RSI Panos Mylonas is in Consultative Status to the UN (ECOSOC)

12 Scouting and Road Safety An international pilot programme for action in Road Safety Committing to a set of values Learning by doing Working in small groups Peer based learning Increasing self governance and volunteerism

13 Overall actions of students in primary schools, 850 schoolclasses, in 216 Schools have been trained through the program students 225 schoolclasses in 52 Secondary Education Level Schools have been trained through the program Do It Right Organized for the first time at two-day seminar on Motorcycle Safe Riding 214 school teachers of Primary and Secondary Level Education Schools were trained throughout Greece throught the theoretical and experiential learnng using the Institue s simulators (Univ. of Patras, Ministry of Education) Scouts from 160 countries were trained through R.S.I. s international workshops (Canada, India, HongKong, Greece) employees and executives from 15 companies attended theoretical and experiential learning programs regarding driver s behavior

14 European Night without accidents Project Description The Campaign engages alcohol consumers and all citizens to adopt safe driving attitudes on a night out by involving them personally as ambassadors of the message don t drink and drive The campaign also promotes the idea of the designated driver, as well as the reinforcement of the consideration of alternative transportation means by using the public transport The persons approached are also asked to pass the message don t drink and drive and thus getting personally involved in the procedure and the concept

15 European Night without accidents Why is it a good practise? Involves young volunteers Involves celebrities Promotes interactive participation Intergrades communication strategies List of target groups Primary : consumer male Secondary : government, lifestyle media employees, local communities and partners

16 European Night without accidents

17 SHLOW-Managing Speed Project & HEROES-Health on Road Safety Participation in the Steering Committee for SHLOW-Managing Speed project implemented by ETSC under the support of DG Transport (FP7-TPT-2007-RTD-1) involving 14 Universities in 11 countries Program Health and Road Safety Volunteering Heroes with an aim to adopt proper behavior in terms of road safety and health

18 Road Safety FlashMob

19 Overall Actions of 2013 For the seventh consecutive year R.S.I. organized throughout Greece the Road Safety Week in collaboration with the Hellenic Institute of Transportation Engineers, coordinating 161 agencies nationwide. Overall this year R.S.I. with the participation of volunteers from all over Greece performed 535 informative and raising awareness activities reaching out to thousand of citizens regarding the issue of road safety. The successful project "Night Without Accidents in 45 cities of Greece. In this context, R.S.I. conducted friendly breath tests. Organized the Cycling Athlos (Challenge) II Cycling round of the Peloponnese with the participation of 30 volunteering cyclists / ambassadors for Safety and Culture on the road.

20 Specific Actions for Road Safety 2013 R.S.I. participated with its Mobile Unit in the International Youth Day in Bulgaria Organized a Road Safety Festival in cooperation with the Primary and Secondary Education of Achaia, in the multifunctional area of Politeia at Patras with the participation of 30 schools and 700 students and teachers Participated with experiential activities, informing more than 500 people at the event that took place in the Traffic Education Park "Panos Mylonas, organized by the Deputy Mayor of Education, Transparency and Electronic Consultation and the Primary Education of Patras R.S.I. carried out 5 educational seminars of the program Hermes in collaboration with the Athens and Piraeus Courts. 123 young offenders of the traffic law, with their families, participated in the educational program, after the relevant court decisions, while 2 of them offered social work

21 Yearly Scholarship Award Scholarship award in memoriam of Panos Mylonas Dept of Engineering and Aeronautical Engineering, University of Patras (annually since 2005)

22 Rewarding citizens and institutions Awarded 2 scholarships to distinguished students of the Department of Mechanical and Aeronautical Engineering, University of Patras, to George Stylianos A.Zymvragakis and Efthimios G.Yiannaros. Awarded the Traffic Policeman of the Year prize to Sergeant Chris Papapanos, Ellinikon Traffic Department and to Deputy Sergeant Konstantinos Patentas, Patras Traffic Department & donated 3 breathalyzers to the respected Traffic Departments Volunteer of the Year Award to Major Savvas Kotridis and Niki Manolitsaki Unemployed Scientists & Administrative support staff were employed through a 5 month employment program by the Institute, within the Community Projects Program supported by the European Social Fund (83 in Attica & 107 In Western Greece)

23 Impact and measurement R.S.I. s campaigns on media throughout the year: Data of R.S.I. s presentation of activities online: FACEBOOK: Increased activity on R.S.I. s page (Likes, comments, shares) Page Likes: Sites/blogs: more than 620 mentions on R.S.I. s activitites

24 RSI Publications

25 RSI Panos Mylonas road safety actions, awarded with CIVI EUROPAEO PRAEMIUM

26 Hellenic Road Safety Institute R.S.I. Panos Mylonas Tel.: , Nemesseos Str Athens Like Us On Facebook /ioas.panos.milonas