AGENDA MORNING AFTERNOON WORKSHOP OVERVIEW AND EXPERIENCE BUILDING:

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Prudence Wilkerson
5 years ago
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2 AGENDA MORNING WELCOME / BIENVENUE ROUND TABLE INTRODUCTION ABOUT ROUTE CHAMPLAIN AND SÉO LES AVENTURES DE CHAMPLAIN LUNCH AFTERNOON WORKSHOP OVERVIEW AND EXPERIENCE BUILDING: DEVELOP A NEW EXPERIENCE HOW WOULDYOU MARKET AND PROMOTEYOUR IDEA PRESENTYOUR IDEAS WRAP-UP

3 Established in 2001 as RDÉE. La Société Économique de l Ontario (SÉO) Provincial network with a professional team that takes an innovative approach to economic development, entrepreneurship, employability and immigration SÉO engages all of the Francophone and bilingual community s stakeholders in fostering the prosperity of Ontario and Canada.

4 Contact-us or visit our web site!

The Ontario Champlain Scenic Route is based on Champlain's 1615-1616 great expedition.

5 The Ontario Champlain Scenic Route is based on Champlain's great expedition. It is built around experiences involving French/Bilingual services that reflect the famous explorer s adventures and his legacy. The Champlain route is an itinerary replete with products, experiences and attractions, including services in French for local and foreign francophone tourists.

6 Project Partners Marketing Provincial-Regional Destination Ontario and RTOs Industry (Products/ services) and residents Marketing local OMD, municipalités, chambres de commerce, etc. Partners Committee Other Provincial/sector Partners (ex. Ontario Parks)

8 Phase II: - Refining the Tourism product - Developing promotional tools 35 Certified Products/Services 14 Historic Sites Reference & Support Guide for «Route Champlain» Certification Route Brand Image Strong - Distinguished Video vignettes & Web App Concept Unique Experiences Promotional Tools Taylor-made - Visibility

9 Tourism Web Site (partners) WebApp for consumers (June 2018) Main Video Capsule on You Tube 27 Experience Capsules (Certified Partners)

In The Footsteps of Champlain Explore Like Champlain Celebrate Champlain Museums Historic Sites Plaques Monuments Heritage interpretation Countryside

11 In The Footsteps of Champlain Explore Like Champlain Celebrate Champlain Museums Historic Sites Plaques Monuments Heritage interpretation Countryside explorations: - Paddling - Cycling - Hiking Boat Tours Village Discovery Events Music Theatre Artisans Local Flavours: - Culinary - Wineries - Micro breweries - Agriexperiences

12 In The Footsteps of Champlain Explore Like Champlain Celebrate Champlain Canadian Museum of History Champlain Trail Museum Sturgeon River House Museum Sainte-Marie-among-the- Hurons Martyrs Shrine Huronia Museum & Huron- Wendat Village Nine Mile Portage Heritage Trail The Canadian Canoe Museum Macaulay Heritage Park Ottawa Walking Tours Capital Cruises Ottawa Cruises (Paul s Boat Line Owl Rafting Wilderness Tours Ottawa River Adventures RiverRun Rafting & Wilderness Resort Canada Ecology Centre Samuel de Champlain Provincial Park French River Provincial Park Hartley Bay Marina White Squall Paddling Centre Island Queen Cruises Georgian Bay Airways Bear Claw Tours Scenic Caves Nature Adventures Happy Days Houseboats Peterborough Lift Lock Ferris Provincial Park / Ranney Gorge Suspended Bridge Sager Conservation Area Sandbanks Provincial Park Maison de l'ile (Le Chenail Cultural Centre) St-Albert Cheese Coop Leisure Farms Atocas Festival Johnston's Cranberry Marsh Huff Estates Inn & Vineyards

14 In The Footsteps of Champlain Explore Like Champlain Celebrate Champlain Macaulay Heritage Park Fort Henry (offer French Tours) Upper Canada Village (offer French Tours) McLaughlin Woodworking Museum Sandbanks Provincial Park 1000 Islands National Park Sandbanks Vacations Rideau Tours (Voyageur Canoe program, Rideau Canal paddling experiences and boat tours) Huff Estates Inn & Vineyards Wineries: Sandbanks, Long Dog, Chadsey s andl ighthall

15 Georgian Bay Mattawa(Northren Ontario) Ottawa Valley Ottawa & Countryside Midland & Huron Country Kawarthas Lakes Prince Edwards County Kingston / Rideau Canal & Thousand Islands

16 How to improve your level of service in French?

ANALYSIS GRID NAME OF THE ENTERPRISE/ORGANIZATION: National Classification of French-Language Services Marketing At all times On request Documentation Not available Comments Action Plan 1 Website 2

17 ANALYSIS GRID NAME OF THE ENTERPRISE/ORGANIZATION: National Classification of French-Language Services Marketing At all times On request Documentation Not available Comments Action Plan 1 Website 2 Brochure(s) 3 Print/audio tour guide(s) 4 Mobile app 5 Blog/videos 6 Facebook page 7 Instagram / other RS 8 Telephone greeting 9 Telephone answering machine 10 Publicity (guides, magazines, etc.) 11 Relaunch promotion 12 and regular mail 13 Thank you cards 14 Greetings

18 VISITOR EXPERIENCE MARKETING THE 5 KEY STRATEGIC PRIORITY AREAS FOR ROUTE CHAMPLAIN PARTNERSHIPS & COMMUNI- CATION MARKET READINESS PRODUCT DEVELOPMENT

Quebec, Sales Missions - Travel Media TMAC, GoMedia, Fam Tours - OTICs French

19 LET S TALK ABOUT CAPACITY BUILDING How SÉO can assist OTMPC with professional Francophone expertise French Markets (Quebec, France) - Travel Trade RVC, Bienvenue Quebec, Sales Missions - Travel Media TMAC, GoMedia, Fam Tours - OTICs French training, - Niche Markets Vélo, boating, Rving, Camping - Sector organizations Ontario Parks, OTEC,

20 Gaëtane Breton, chanteuse, conteuse et auteure

22 BON APPÉTIT!

23 IT S ALL ABOUT THE EXPERIENCE LET S LEARN HOW TO CREATE MEMORABLE ENRICHING EXPERIENCES

TRAVELLER INTERESTS & EXPECTATIONS Travel today is experience driven looking and seeing is not enough Experiences are critical to meeting & exceeding traveller expectations

24 TRAVELLER INTERESTS & EXPECTATIONS Travel today is experience driven looking and seeing is not enough Experiences are critical to meeting & exceeding traveller expectations Authentic Memorable Enriching Learning Demand for good quality but offer good value Travellers are talking about their experiences on-line High expectations for customer service

25 DEFINING THE 4 E S Entertainment Educational Esthetic Escapist Pine & Gilmore 1999

26 ENTERTAINMENT Entails watching the activities and/or performances of others. The customer is not actively involved in the creation of the entertainment, but the mind is actively engaged during appreciation of the event

27 EDUCATIONAL Increases the customer's skills and enhances their knowledge through active participation in the experience

28 ESTHETIC Entails customer enjoyment of an enriched, unique physical design. The customer enjoys passively appreciating or just being in a setting of the business.

29 ESCAPIST Require that the customer actively participate in the events of a real or virtual environment. The customer shapes or contributes to the experience, which offers the customer a way of taking on a new persona.

30 GROUP ACTIVITY DEVELOP A NEW CHAMPLAIN EXPERIENCE FOR RTO 9 HOW WOULD YOU MARKET AND PROMOTE YOUR IDEA? PRESENT YOUR IDEAS WRAP-UP

Parks Canada + Boating = A Beautiful Thing! Darlene Upton Parks Canada

Parks Canada + Boating = A Beautiful Thing! Darlene Upton Parks Canada 1 5 NATIONAL PARKS 2 37 NATIONAL HISTORIC SITES 1 WORLD HERITAGE SITE NATIONAL URBAN PARK 2 3 The Parks Canada Boating Offer 4 Partners