TABLE OF CONTENTS. Survey Overview. Results by Audience Segment: General Sea:ng. Results by Audience Segment: Clubs & Suites (Premium Areas)

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Aleesha Turner
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2 TABLE OF CONTENTS Survey Overview Results by Audience Segment: General Sea:ng Results by Audience Segment: Clubs & Suites (Premium Areas) Results by Audience Segment: Students Fan Comments Improvements for

3 SURVEY OVERVIEW In December 2014, an electronic survey was sent via to Ole Miss football season Dcket holders. The survey generated 3,081 total responses. The number of responses was sufficient enough to segment the data by three audiences: Fans that sit in general sea:ng areas Fans that sit in premium areas, such as suites or clubs Student fans that sit in the student sec:on This report is divided into three parts: findings for general sea:ng, findings for premium area sea:ng and findings for student sea:ng. Respondents were asked to rate their sadsfacdon levels (4-point scale) of 62 elements in six categories: First Impressions, Concessions/Catering, Restrooms, Marching Band, Video Board, Ribbon Boards and Audio, and Mobile Connec:vity. In addi:on, respondents were asked to rate the level of importance (4-point scale) to the overall gameday experience that each element has. Throughout this report, the difference between the importance and sadsfacdon scores will be referred to as a posidve gap (meets fan needs) or negadve gap (does NOT meet fan needs). WHAT DO THE SCORES MEAN? 4-Point SaDsfacDon Scores 4-Point Importance Scores 4 Very sa:sfied 4 Cri:cal 3 Sa:sfied 3 Very important 2 Dissa:sfied 2 Important 1 Very dissa:sfied 1 Not important 2

4 AUDIENCE SEGMENT: GENERAL SEATING 3

5 ABOUT THE FANS (GENERAL SEATING) GENDER Female 25% Male 75% AGE 17 or younger 1% 0% % % % I'd rather not say 0% % % % % % 4

TRAVEL DISTANCE TO CAMPUS More than 4 hours 14% Less than

6 ABOUT THE FANS (GENERAL SEATING) NUMBER OF GAMES ATTENDED 0 games 0% 1-3 games 7% 4 or more games 93% APPROXIMATE TRAVEL DISTANCE TO CAMPUS More than 4 hours 14% Less than 30 minutes 17% 2-4 hours 31% 30 minutes - 1 hour 14% 1-2 hours 24% 5

FIRST IMPRESSIONS For this audience, seat location (3.08 Importance) was most important out of the First Impressions elements surveyed but 13 th most important out of all 62 elements surveyed.

FIRST IMPRESSIONS AND Seat loca:on Parking Overall inside appearance of stadium Professionalism of security personnel Seat comfort Overall outside appearance of stadium Speed of :cket takers Traffic

7 FIRST IMPRESSIONS For this audience, seat location (3.08 Importance) was most important out of the First Impressions elements surveyed but 13 th most important out of all 62 elements surveyed. KEY TAKEAWAYS Parking (2.8 Satisfaction) saw a 33-point increase from last year but still has a -27-point gap. All First Impressions elements saw an increase in satisfaction from last season. FIRST IMPRESSIONS AND Seat loca:on Parking Overall inside appearance of stadium Professionalism of security personnel Seat comfort Overall outside appearance of stadium Speed of :cket takers Traffic leaving campus (post-game) Sec:on, row and seat markings Traffic entering campus (pre-game) Friendliness of :cket takers Display of your football team's accomplishments Cleanliness of gate areas Direc:onal signs in and around the stadium

8 CONCESSIONS KEY TAKEAWAYS For this audience, Concessions length of wait time (3.01 Importance) was 19 th -most important out of 62 elements surveyed. Like last year, Concessions length of wait time (-26) was the only Concessions element being under delivered for this audience. CONCESSIONS AND Length of wait :me Concessions area cleanliness Concessions staff performance Concessions staff friendliness Beverage price Beverage quality Food quality Food price Beverage selec:on Food selec:on Condiment selec:on

RESTROOMS Elements in the Restrooms category are critical to the overall gameday experience (and Ole Miss is not meeting fan need) according to this audience. Restrooms length of wait time (3.

9 RESTROOMS Elements in the Restrooms category are critical to the overall gameday experience (and Ole Miss is not meeting fan need) according to this audience. Restrooms length of wait time (3.15 Importance) took over the top spot in the three Restrooms elements and was was 8 th -most important out of 62 elements surveyed. KEY TAKEAWAYS All three Restrooms elements saw a decrease in fan satisfaction. Restroom cleanliness (3.12 Importance) was 10 th -most important out of 62 elements surveyed. RESTROOMS AND 2.55 Restroom length of wait :me Restroom cleanliness Overall sa:sfac:on of restrooms

62 elements surveyed. MERCHANDISE AND Apparel/Gear quality 2.

10 MERCHANDISE KEY TAKEAWAYS All of the Merchandise elements have extremely positive gaps. However, the most important element of the category, Apparel/Gear quality, ranks 55 th overall out of 62 elements surveyed. MERCHANDISE AND Apparel/Gear quality 2.34 Professionalism of apparel/gear sales staff Apparel/Gear price Apparel/Gear selec:on Apparel/Gear length of wait :me

BAND, CHEERS & CROWD KEY TAKEAWAYS Organized cheers and crowd participation was consistently at the top of importance scores for all three audience segments: 2 nd for Students, 5 th for General

11 BAND, CHEERS & CROWD KEY TAKEAWAYS Organized cheers and crowd participation was consistently at the top of importance scores for all three audience segments: 2 nd for Students, 5 th for General Seating, 8 th for Premium Areas. School traditional cheers, walks or chants was a new element for 2014 and ranked 6 th overall in importance. Band volume satisfaction scores increased slightly from last year. Band halftime show was 50 th (out of 62) in importance for this audience. BAND, CHEERS & CROWD PARTICIPATION AND Organized cheers and crowd par:cipa:on School tradi:onal cheers, walks or chants Band volume Band music selec:on - right music at pivotal :mes Band overall Band music selec:on - overall songs Band entrance (pre-game show) Band uniforms and appearance Band halbime show

VIDEO BOARD, RIBBON BOARDS & AUDIO This area saw the most significant decline in satisfaction and increase in importance from previous years. Clarity of announcer (3.

12 VIDEO BOARD, RIBBON BOARDS & AUDIO This area saw the most significant decline in satisfaction and increase in importance from previous years. Clarity of announcer (3.3) is 1 st overall (out of 62) in importance for this audience. KEY TAKEAWAYS Overall sound (3.29) was a close 2 nd in overall importance (out of 62). The top four most important elements (out of 62) were sound-related, and all four had negative gaps. VIDEO BOARD, RIBBON BOARDS & AUDIO AND Clarity of announcer Overall sound Volume level of announcer Overall announcer Quality of picture Overall video board content Volume level of music Clarity of music Music selec:on Overall ribbon board content Display of team stats Display of other football scores Highlights from other games

13 CONNECTIVITY & MOBILE KEY TAKEAWAYS For the second straight year, the Connectivity & Mobile category saw the largest difference in how each audience scored importance. For example, text messaging importance out of 62 elements measured 13 th for Students, 32 nd for General Seating and 42 nd for Premium Areas. Satisfaction scores for all connectivity elements increased from last year, and four of the elements had a positive gap. CONNECTIVITY & MOBILE AND Text messaging Access to WIFI Voice calls Mobile web Social media apps Streaming video

OVERALL PAGE 1 OF 2 ALL ELEMENTS AND Overall sound Volume level of announcer Overall announcer Organized cheers and crowd par:cipa:on School tradi:onal cheers, walks or chants Quality of picture

14 OVERALL PAGE 1 OF 2 ALL ELEMENTS AND Overall sound Volume level of announcer Overall announcer Organized cheers and crowd par:cipa:on School tradi:onal cheers, walks or chants Quality of picture Restroom length of wait :me Overall video board content Restroom cleanliness Volume level of music Seat loca:on Parking Clarity of music Overall sa:sfac:on of restrooms Overall inside appearance of stadium Band volume Music selec:on Concessions length of wait :me Band music selec:on - right music at pivotal :mes Professionalism of security personnel Seat comfort Overall outside appearance of stadium Overall ribbon board content Concessions/catering area cleanliness Speed of :cket takers Traffic leaving campus (post-game) Band overall Display of team stats Concessions/catering staff performance Sec:on, row and seat markings Text messaging

15 OVERALL PAGE 2 OF 2 ALL ELEMENTS AND Text messaging Band music selec:on - overall songs Traffic entering campus (pre-game) Concessions/catering staff friendliness Friendliness of :cket takers Display of your football team's accomplishments Band entrance (pre-game show) Display of other football scores Beverage price Beverage quality Cleanliness of gate areas Food quality Food price Band uniforms and appearance Beverage selec:on Access to WIFI Food selec:on Voice calls Band halbime show Direc:onal signs in and around the stadium Condiment selec:on Mobile web Highlights from other games Apparel/Gear quality Professionalism of apparel/gear sales staff Apparel/Gear price Apparel/Gear selec:on Social media apps Apparel/Gear length of wait :me Streaming video

16 AUDIENCE SEGMENT: CLUBS & SUITES 15

17 ABOUT THE FANS (CLUBS AND SUITES) GENDER Female 18% Male 82% AGE % % % % % % % % 16

18 ABOUT THE FANS (CLUBS AND SUITES) NUMBER OF GAMES ATTENDED 0 games 0% 1-3 games 3% 4 or more games 97% APPROXIMATE TRAVEL DISTANCE TO CAMPUS More than 4 hours 13% Less than 30 minutes 21% 2-4 hours 31% 30 minutes - 1 hour 13% 1-2 hours 22% 17

19 FIRST IMPRESSIONS KEY TAKEAWAYS Seat location (3.24 importance) was most important out of the First Impressions elements surveyed and 5 th -most important out of all 62 elements surveyed. Parking (3.2 importance) was 9 th -most important out of 62 elements surveyed. While two elements in this category still have a negative gap, all 14 elements saw an increase in satisfaction when compared to last year. This audience s parking satisfaction of 3.14 is significantly higher than the General Seating and Student audiences, due to parking passes. FIRST IMPRESSIONS AND Seat loca:on Parking Seat comfort Overall inside appearance of stadium Professionalism of security personnel Traffic leaving campus (post-game) Overall outside appearance of stadium Speed of :cket takers Traffic entering campus (pre-game) Friendliness of :cket takers Sec:on, row and seat markings Display of your football team's accomplishments Cleanliness of gate areas Direc:onal signs in and around the stadium

20 CATERING Before last season, Catering elements were the most important category for this audience by a significant margin - five of the seven elements measured in this category appeared in the top 10 of last year s survey and accounted for very significant under-delivery on patron need as all but one element had a negative satisfaction-toimportance gap. Many of the improvements leading into last season were aimed at improving scores in this area, and the fans noticed. KEY TAKEAWAYS With double-digit increases in satisfaction for food quality (+44), catering area cleanliness (+30), and food selection (+40), we have finally delivered on customer need in these areas. Improvements for 2015 will help us maintain this satisfaction for future seasons. CATERING AND Catering area cleanliness Length of wait :me Catering staff performance Catering staff friendliness Food quality Beverage quality Food selec:on Beverage selec:on Beverage price Condiment selec:on Food price

21 RESTROOMS KEY TAKEAWAYS Like last year, this audience had much higher satisfaction scores compared to General Seating and Student audiences, primarily due to access to newer restrooms in premium areas. Cleanliness of restroom (3.16 Importance) was 11 th -most important out of 62 elements surveyed. Restroom length of wait time (-43 gap) saw a 22-point decrease in satisfaction when compared to the previous year. RESTROOMS AND Restroom cleanliness Restroom length of wait :me Overall sa:sfac:on of restrooms

22 MERCHANDISE KEY TAKEAWAYS All of the Merchandise elements have extremely positive gaps. However, the most important element of the category, Apparel/Gear quality, ranks 53 rd overall out of 62 elements surveyed. MERCHANDISE AND Apparel/Gear quality Professionalism of apparel/gear sales staff Apparel/Gear selec:on Apparel/Gear price Apparel/Gear length of wait :me

23 BAND, CHEERS AND CROWD KEY TAKEAWAYS Organized cheers and crowd participation was consistently at the top of importance scores for all three audience segments: 2 nd for Students, 5 th for General Seating, 8 th for Premium Areas School traditional cheers, walks or chants was a new element for 2014 and ranked 6 th overall in importance. Band volume satisfaction scores increased slightly from last year. Band halftime show was 51 st (out of 62) in importance for this audience. BAND, CHEERS & CROWD PARTICIPATION AND School tradi:onal cheers, walks or chants Organized cheers and crowd par:cipa:on Band volume Band music selec:on - right music at pivotal :mes Band overall Band music selec:on - overall songs Band entrance (pre-game show) Band uniforms and appearance Band halbime show

24 VIDEO BOARD, RIBBON BOARDS & AUDIO KEY TAKEAWAYS With all three audiences, sound/audio elements saw the most significant decline in satisfaction and increase in importance from previous years. Clarity of announcer (3.37) is 1 st overall (out of 62) in importance for this audience. Overall sound (3.35) was a close 2 nd in overall importance (out of 62). The top four most important elements (out of 62) were sound-related, and all four had negative gaps. VIDEO BOARD, RIBBON BOARDS & AUDIO AND Clarity of announcer Overall sound Volume level of announcer Overall announcer Quality of picture Overall video board content Volume level of music Clarity of music Music selec:on Overall ribbon board content Display of team stats Display of other football scores Highlights from other games

25 CONNECTIVITY & MOBILE KEY TAKEAWAYS For the second straight year, the Connectivity & Mobile category saw the largest difference in how each audience scored importance. For example, text messaging importance out of 62 elements measured: 13 th for Students, 32 nd for General Seating and 42 nd for Premium Areas. Satisfaction scores for all connectivity elements increased from last year, and five of the elements had a positive gap. CONNECTIVITY & MOBILE AND Text messaging Access to WIFI Voice calls Mobile web Social media apps Streaming video

26 OVERALL PAGE 1 OF 2 ALL ELEMENTS AND Clarity of announcer Overall sound Volume level of announcer Overall announcer Seat loca:on Organized cheers and crowd par:cipa:on School tradi:onal cheers, walks or chants Quality of picture Overall video board content Restroom cleanliness Volume level of music Restroom length of wait :me Overall sa:sfac:on of restrooms Seat comfort Overall inside appearance of stadium Clarity of music Professionalism of security personnel Traffic leaving campus (post-game) Music selec:on Overall outside appearance of stadium Catering area cleanliness Catering length of wait :me Overall ribbon board content Speed of :cket takers Traffic entering campus (pre-game) Band volume Band music selec:on - right music at pivotal :mes Catering staff performance Catering staff friendliness Friendliness of :cket takers Parking

OVERALL PAGE 2 OF 2 ALL ELEMENTS AND Display of team stats Food quality Band overall Sec:on, row and seat markings Display of your football team's accomplishments Band music selec:on - overall songs

27 OVERALL PAGE 2 OF 2 ALL ELEMENTS AND Display of team stats Food quality Band overall Sec:on, row and seat markings Display of your football team's accomplishments Band music selec:on - overall songs Cleanliness of gate areas Beverage quality Display of other football scores Food selec:on Text messaging Beverage selec:on Band entrance (pre-game show) Beverage price Band uniforms and appearance Access to WIFI Condiment selec:on Food price Voice calls Band halbime show Direc:onal signs in and around the stadium Apparel/Gear quality Professionalism of apparel/gear sales staff Highlights from other games Apparel/Gear selec:on Mobile web Apparel/Gear price Social media apps Apparel/Gear length of wait :me Streaming video

28 AUDIENCE SEGMENT: STUDENT SECTION 27

29 ABOUT THE FANS (STUDENTS) GENDER Male 41% Female 59% 17 or younger 0% % AGE % % % % 28

ABOUT THE FANS (STUDENTS) ABOUT THE FANS

30 ABOUT THE FANS (STUDENTS) ABOUT THE FANS (STUDENTS) NUMBER OF GAMES ATTENDED 0 games 0% 1-3 games 6% 4 or more games 94% 30 minutes - 1 hour 2% APPROXIMATE TRAVEL DISTANCE TO CAMPUS More than 4 hours 2% 2-4 hours 2% Less than 30 minutes 94% 29

FIRST IMPRESSIONS KEY TAKEAWAYS Ole Miss is exceeding student expectation on the eight most important First Impressions elements but have significantly large negative gaps in postgame traffic (-67)

31 FIRST IMPRESSIONS KEY TAKEAWAYS Ole Miss is exceeding student expectation on the eight most important First Impressions elements but have significantly large negative gaps in postgame traffic (-67) and parking (-54). While the negative gaps are large, the overall importance of those two elements, post-game traffic (44 th ) and parking (51 st ), is lower than expected. FIRST IMPRESSIONS AND Overall inside appearance of stadium Seat loca:on Display of your football team's accomplishments Overall outside appearance of stadium Professionalism of security personnel Speed of :cket takers Sec:on, row and seat markings Friendliness of :cket takers Traffic leaving campus (post-game) Seat comfort Cleanliness of gate areas Parking Traffic entering campus (pre-game) Direc:onal signs in and around the stadium

CONCESSIONS For this audience last year, beverage price (2.96) barely took over the top spot in the category with concessions length of wait time (2.95) a close second.

32 CONCESSIONS For this audience last year, beverage price (2.96) barely took over the top spot in the category with concessions length of wait time (2.95) a close second. KEY TAKEAWAYS Like last year, students were the only audience to have a large negative gap in food price (-75) and beverage price (-71). CONCESSIONS AND Beverage price Length of wait :me Food price Concessions area cleanliness Beverage quality Concessions staff performance Food quality Concessions staff friendliness Beverage selec:on Food selec:on Condiment selec:on

33 RESTROOMS KEY TAKEAWAYS Elements in the Restrooms category are critical to the overall gameday experience (and Ole Miss is not meeting fan need) according to this audience. Restroom length of wait time (3.18) was 10 th- most important out of 62 elements surveyed and had the largest negative gap (-98) on the entire survey regardless of audience. Restroom length of wait time satisfaction scores declined over 30 points when compared to the previous season. Cleanliness of restrooms (3.07) was 15 th -most important out of 62 elements surveyed. RESTROOMS AND Restroom length of wait :me Restroom cleanliness Overall sa:sfac:on of restrooms

34 MERCHANDISE KEY TAKEAWAYS Four of the Merchandise elements have extremely positive gaps the remaining element, Apparel/ Gear price, was still positive. However, the most important element of the category, Apparel/Gear quality, ranks 53 rd overall out of 62 elements surveyed. MERCHANDISE AND Apparel/Gear price Apparel/Gear quality Apparel/Gear selec:on Professionalism of apparel/gear sales staff Apparel/Gear length of wait :me

35 BAND, CHEERS AND CROWD KEY TAKEAWAYS Not only was School traditional cheers, walks or chants (3.6) 1 st in overall importance out of 62 elements for students, the 3.6 score was the highest importance score for any audience on any element. Organized cheers and crowd participation was 2 nd overall out of 62 elements measured and has a 45-point negative gap. Band volume () was 14 th (out of 62) in overall importance. BAND, CHEERS & CROWD PARTICIPATION AND School tradi:onal cheers, walks or chants Organized cheers and crowd par:cipa:on Band volume Band music selec:on - right music at pivotal :mes Band music selec:on - overall songs Band overall Band entrance (pre-game show) Band halbime show Band uniforms and appearance

36 VIDEO BOARD, RIBBON BOARDS & AUDIO KEY TAKEAWAYS With all three audiences, sound/audio elements saw the most significant decline in satisfaction and increase in importance from previous years. Overall sound (3.33) is 3 rd (out of 62) in importance for this audience. Clarity of announcer (3.32) is 4 th overall (out of 62) in importance for this audience. Six of the top 10 most important elements (out of 62) were sound or video board-related and nine of the top 12 were from this category. VIDEO BOARD, RIBBON BOARDS & AUDIO AND Overall sound Clarity of announcer Volume level of announcer Overall announcer Volume level of music Overall video board content Clarity of music Quality of picture Music selec:on Overall ribbon board content Display of other football scores Display of team stats Highlights from other games

CONNECTIVITY & MOBILE KEY TAKEAWAYS For the second straight year, the Connectivity & Mobile category saw the largest difference in how each audience scored importance.

37 CONNECTIVITY & MOBILE KEY TAKEAWAYS For the second straight year, the Connectivity & Mobile category saw the largest difference in how each audience scored importance. For example, text messaging importance out of 62 elements measured: 13 th for Students, 32 nd for General Seating and 42 nd for Premium Areas. Like last year, students are looking for the connected experience in several areas and are the least satisfied with current connectivity. Access to WIFI is closest to meeting customer needs in this area, while text messaging has the largest positive gap. CONNECTIVITY & MOBILE AND Text messaging Voice calls Access to WIFI Social media apps Mobile web Streaming video

OVERALL PAGE 1 OF 2 ALL ELEMENTS AND School tradi:onal cheers, walks or chants Organized cheers and crowd par:cipa:on Overall sound Clarity of announcer Volume level of announcer Overall announcer

38 OVERALL PAGE 1 OF 2 ALL ELEMENTS AND School tradi:onal cheers, walks or chants Organized cheers and crowd par:cipa:on Overall sound Clarity of announcer Volume level of announcer Overall announcer Volume level of music Overall video board content Clarity of music Restroom length of wait :me Quality of picture Music selec:on Text messaging Band volume Restroom cleanliness Overall sa:sfac:on of restrooms Overall inside appearance of stadium Band music selec:on - right music at pivotal :mes Seat loca:on Overall ribbon board content Display of your football team's accomplishments Beverage price Concessions length of wait :me Overall outside appearance of stadium Food price Band music selec:on - overall songs Band overall Professionalism of security personnel Display of other football scores Speed of :cket takers Display of team stats

OVERALL PAGE 2 OF 2 ALL ELEMENTS AND Concessions area cleanliness Band entrance (pre-game show) Beverage quality Voice calls Concessions staff performance Sec:on, row and seat markings Access to WIFI

39 OVERALL PAGE 2 OF 2 ALL ELEMENTS AND Concessions area cleanliness Band entrance (pre-game show) Beverage quality Voice calls Concessions staff performance Sec:on, row and seat markings Access to WIFI Food quality Concessions staff friendliness Beverage selec:on Band halbime show Friendliness of :cket takers Traffic leaving campus (post-game) Seat comfort Highlights from other games Band uniforms and appearance Social media apps Food selec:on Cleanliness of gate areas Parking Traffic entering campus (pre-game) Apparel/Gear price Apparel/Gear quality Mobile web Direc:onal signs in and around the stadium Apparel/Gear selec:on Condiment selec:on Professionalism of apparel/gear sales staff Apparel/Gear length of wait :me Streaming video

40 FAN COMMENTS Add more parking, fix traffic flow problems leaving campus after games, and renovate and expand the stadium so that it's better looking and a better home field advantage. FIRST IMPRESSIONS The folks scanning tickets were totally unprepared. They were very nice and polite, but they did not act as if they had a clue what to do and how they were going to handle the crowd. More consistent equipment for ticket takers would ease crowds at gates. Could be problem at times. The South End Zone entry looks great. Please do something with the North End Zone entry We need an expansion on the stadium on the end zone across from from the student section so that we can make the whole stadium connected. Hotty Toddy! The students should be able to enter a closer gate from the grove instead of the farthest one. CONCESSIONS & CATERING Most of the people who work there, whether they are security or concession workers or whoever, seem very happy and make the stadium experience very enjoyable! I also think our great fan base makes for a great experience. Drink prices are great. We buy the $8 refillable drink and use it often. Possibly try to offer more food options for people that don't eat in the Grove. Prices for food and drinks are high, especially for water during hot weather games when it is very important to remain hydrated. Need name brand food. Concessions were upgraded at Ole Miss this year and are much better. The concessions are too pricey and their is nothing special about the food. BBQ nachos are mediocre, other choices are just standard ballgame fare. 39

41 FAN COMMENTS RESTROOMS The problem with restrooms is no water to wash hands. We sit in south end zone and there is not enough water to fool with. THANK YOU for placing attendants in the restrooms! The restrooms need a full time attendant for replenishment of supplies, cleanliness and to stop students from shortcutting in line by coming in the out door. Restrooms, restrooms, restrooms. Especially at Ole Miss Vaught Hemingway stadium, the West side restrooms need to be upgraded and added to. This is the first year I have had a complaint. The restrooms for section H was just horrible. Workers were not available as in previous years. The cleanliness or supplies were inadequate. I want the previous ladies back!! More restrooms please. The minimum wait for the men's restrooms was 15 minutes. People kept going in the exit door and skipping everyone BAND, CHEERS & CROWD PARTICIPATION You really should do more promotion or focus with the cheerleaders. I think they get overlooked. Turn up the volume of the band during the game. The video, music and/or band MUST do a better job of keying in on critical moments of the on field game. As one example, there were a few big times during the Egg Bowl where the rap music was blaring, and the crowd responded by amping up its intensity. Other critical moments were upcoming after a stop in play, and we were playing commercials. You could hear a pin drop. I understand the need for revenue from the video board, but the timing and execution of its use for crowd participation MUST be its primary use. A better understanding of when it should be utilized for crowd participation should be goal number 1 for the content and operators in the coming years. Fan participation is a must! We have GOT to have some cheers or chants the crowd can participate in. Visiting teams seem to have more unity in the stands with their cheers and chants than we do. The only thing we have is Hotty Toddy and things haven't been as exciting with the music/video/ crowd participation since Feed Moncrief. Band pregame entrance is greatly improved. Kudos to the band. It can be better though. Band needs to be setting tone in the stadium, not the video board. 40 The band's music selection was much improved over the past few years. Thank you for listening to feedback and Hotty Toddy!

42 FAN COMMENTS Difficulty understanding and hearing referee. Team and opponent stats on the ribbon boards should last 4 or 5 seconds longer before changing to the next page. VIDEO BOARD, RIBBON BOARDS & AUDIO You can never hear the Referee's when they are using their microphone. This is very critical for fans to know when plays are overturned, why flags have been thrown, and whether or not plays are under further review. Right now, I can barely hear and sometimes can never hear what the referee's are saying on the field. Love the flashback from previous games, chip off the old block, NFL rebels, etc. More publicity for the Men's Basketball team would be nice. More clips of the players talking about various topics. I think Ole Miss uses its Jumbotron more effectively than anyone else. Keep up the good work. A-list celebs "asking the question" is a genius idea and we should exploit our entertainment industry connections in this way. Although it appears the sound quality has gotten better is still needs some work. the choice of music could be better. Not everybody connects with rap music. The pre-game on the video board gets better each season Love the C Spire Wi-Fi! CONNECTIVITY & MOBILE I do not even attempt voiced calls, , or streaming from the stadium. I'm OK as long as texting and my scores app works. I understand the challenges of 4g services on gameday, but my phone has zero service on the Grove and in the stadium on gameday. Internet connectivity is a big deal, not so much for us as adults, but is critical as parents of young children. They will lose interest in the game from time to time and need to be entertained via ipad or iphone, so we can stay and enjoy the game. Way to go with improving the WiFi in the stadium! Love the feature. As far as mobile devices, just figure out a way to get text messaging improved. Helps coordinate with others in stadium/on campus when leaving games. Overall, Ole Miss game day experience has come LONG ways in last few years and gets better every year. 41

43 IMPROVEMENTS FOR 2015 GENERAL New, premium season :cket books Implemented a free :cket transfer service New student-:cket transfer op:on Constructed new TV broadcast compound for satellite trucks Installed comprehensive security camera system Launched new mobile-friendly OleMissFB.com with interac:ve parking maps, rosters and more Created new Assistant Director of Guest Services posi:on Created Emergency Opera:ons Center FIRST IMPRESSIONS Added NWCC lot to city shuile service Contracted new gameday staff company Whelan Security Opened new parking garage adjacent to stadium Pom pom distribu:on at shuile lots Elimina:ng cart traffic 1 hour prior to kickoff ROTC partnership to aid in reserved stall parking lots Brought in leading hospitality training consultant to train all gameday staff Created a mobile phone :cket express lane on northeast side of stadium Completely renovated press box and west side skyboxes All new design for displaying program accomplishments in the south end zone Created a new Assistant Director of Event Management Opera:ons posi:on Created (2) Coordinator of Game Opera:ons posi:ons Added new visi:ng team gate entrance Improved landscaping around Manning Center and east parking lots Stadium signage added to improve communica:on and direc:on on premium areas gameday policies Par:al opening of Pavilion courtyard to assist in gate traffic pregame & post-game Addi:on of 4 cool down sta:ons for fans to assist with hot temperatures Drink rails added in South Club and Rebel Club 1,000 chairback seats added for field level club sea:ng Cup holders added in Rebel Club New premium :cke:ng process Expanded stairwells from premium areas to ground-level to increase foot traffic flow pre-game & post-game CONCESSIONS & CATERING Concessions Improvements Added a Pig-Mento s stand featuring homemade grilled pimento cheese and bacon sandwiches to the south end zone Added three new concessions stands to south end zone A new Rebel Fry loca:on being added to the west side Hebrew Na:onal Footlong dogs and Johnny Snacks Polish sausage being added to the Rebel Grill concession stands Fountain units for boiomless soda added to the West Club Healthy op:ons of wraps and salads added to the east side at the grilled cheese stand and at the west side at the Soda Express stand Catering Improvements Implemented online suite menu ordering system Addi:onal John Currence inspired menu items Candy bar added to suite level Added a premium but recyclable cup to all premium areas RESTROOMS Added 2 new restrooms to the south end zone Increased number of restroom staff and improved training Added shelving above men s restroom toilets BAND, CHEERS & CROWD Increased the squad size of cheerleaders Strategic synergy with band, spirit squads and videoboard elements to sync cheers Addi:onal cheer prompt signs New band intro video Redesigned and created several addi:onal crowd prompts VIDEO BOARD, RIBBON BOARDS & AUDIO South end zone ribbon board added Closed cap:oning will be visible in the stadium Adding a professional DJ to the game experience New, wireless fan cameras added to gameday produc:on New referee wireless microphone system All new pre-game history, hype videos and in-game features Designed brand new sound system to be installed in 2016 CONNECTIVITY & MOBILE Tuned and op:mized Rebel Wi-Fi by C Spire Season-long Wi-Fi op:on available 42

Survey Information. The survey was divided into eight categories

Survey Information. The survey was divided into eight categories Survey Information The North Texas Game Day Survey 216 was distributed to fans at the home football game on Saturday, September 3, 216. Ten thousand business cards were handed out to people entering and