>PRODUCT/LICENSEE UPDATE

Transcription

1 It is my pleasure to introduce the third News from the House of Mouse. including the 2004 winners of the 'compelling product' awards. through the creation of compelling and unique product. personality. enhance our mutual success. We hope you enjoy this issue. Kind regards, Kylie Watson-Wheeler - Director of Home and Stationery >PRODUCT/LICENSEE UPDATE HARDLINES HOME FURNISHINGS The Big Boy Toy Company have achieved strong sales within specialty retail shops all around Australia of Retro Rag dolls. Currently there are 6 characters Mickey, Minnie, Pluto, Goofy, Donald and Daisy, with an RRP of $45. Caprice have designed a Heffalump coordinated product range including quilt cover and towel to tie in with the movie release. STATIONERY Playworks have launched a gorgeous new Lumpy range including tin money bank, tin pencil case and tin carry case. These products are available at most major retailers and also extra distribution through Melbourne Zoo! Hallmark Australia will be releasing an exciting new licensed display to coincide with all major retail toy sales in June. The display will feature four key licensed brands, two of which are Disney Princess and Winnie the Pooh, as well as a refreshed range of cards. The dedicated display showcases a new range of roll wrap, flat wrap, giftbags, giftseals and padded invitations. The licensed display has been sold into Target, K-Mart and Big W and will be in stores for the duration of the toy sales. FMCG Exciting news for FMCG is that Kimberly - Clark Australia have launched Winnie the Pooh across their entire range of Huggies nappies. The product range incorporates all the characters including the new character Lumpy, on the Walker size of course! The launch will be supported by a television commercial featuring everyone s friend Winnie the Pooh. Further support includes POS, an on-pack promotion, outdoor advertising and on-line activity. Look out for them at supermarkets, mass merchants and pharmacies from next month. REGULAR FEATURES Product/Licensee Update Spotlight on... Across the Business Update Competition Admin Assistance Key Dates Issue 3: April 2005

2 >PRODUCT/LICENSEE UPDATE SOFTLINES Muppets Sleepwear and Underwear will be launched at Target for Summer The range will focus on Kermit and Miss Piggy and will execute a vintage feel. A specialty tee program is currently being developed which is planned for Myer Miss Shop. A full range of Baby Pooh and Friends infant toddler apparel launched exclusively into Kmart for the first time in W'05 and has resulted in strong sales. The range of apparel features Baby Pooh, Baby Tigger, Baby Eeyore, and Baby Piglet. >SPOTLIGHT ON Dolce and Gabbana are planning another range of tshirts for global distribution which will feature Disney characters such as Donald. The release of these will continue the momentum for 'retro styled' cartoon characters. He's sweet, loveable and larger than life. He leads the adventure outside of the 100 acre wood. We spent 5 minutes with two of the stars of The Heffalump Movie, Lumpy and Mama Heffalump. Can you tell us what your movie is about? Mama - Roo sets off on a journey to capture a Heffalump. The others set out to save Roo but he and Lumpy make friends. The other characters were scared of you weren't they Lumpy? Lumpy - Yes, but I'm not scary, I am just like Roo. What do you like to do for fun? Lumpy - I like to run and play, to make a mess, splash and snack just like Roo! And what's your most favourite thing to do? Lumpy - I like to sing and dance Lumpy, Lumpy-deedee Heffalumpy like me. Congratulations to: Bridget Speed who had a beautiful baby boy Samuel weighing 8pds on 7th April. Linda Smallcombe who had an adorable baby girl Ella Victoria weighing 7.1pds on 25th March. Lumpy, you talked about your own call in the film, tell us about that. Lumpy - A grown-up has their own call. I haven't found mine yet. My mum said I'll find it when I grow up. TOYS Playgro will launch their range of Heffalump plush into the market in June to support the release of the new Heffalump Movie. We will also see the launch of their new infant Pooh range which includes Rattles, teething toys, pram ties and more. MJM continue the success with their range of The Incredibles puzzles and games with secured replenishment orders for Kmart. TGA will launch their new range of Simba dolls which are planned to be instore soon which will feature characters such as Aladdin and Jasmine. MTA are releasing the new Vsmile and Vtech products that will include Princess, Aladdin, Toy Story and Nemo Vsmile cartridges. Mama, what are your values as a mother? Mama - Caring for my own, I'd do anything to make sure they were brought back to safety. Young ones like to play with their friends, I know the feeling when they want to play and don't want playtime to end. What is a Heffalump's favourite food? Mama - Cookies called rumpledoodles. What area do you live in? Mama - Heffalump Hollow. Those in the 100 acre wood think that those in Heffalump Hollow should be avoided. As in real life, we're all afraid of things we don't know and understand. But of course, once we get, come into contact and learn it all falls into place. Lumpy, what is your name short for? Lumpy - Heffridge Trumpler Brompet Heffalump the Fourth. Heffalump, beffalump. That's what I am alright, a Heffalump. What is the ultimate message of the film? Mama - Not to let hysteria carry you away and rule your life. It's not until Roo sees Lumpy and spends time with him that he is able to turn around and teach the others a thing or two. While Roo and Lumpy become best of friends, the other characters spend most of their time setting traps for the Heffalumps. Lumpy, can you tell us the name game one more time? Lumpy - Lumpy Lumpy dee-lee Lumpy Bumpy dee-dee Lumpy dumpy dee-dee Heffalumpy like me

3 >ACROSS THE BUSINESS RSM Target Mid Year Sale There has been some minor changes to Disney's Mid Year Sale at Target in regards to the timing and catalogue format. The program will now commence on 23rd June until 13th July, with the catalogue being distributed on 30th June. The distribution will catalogue will now be 12 pages with the first 6 pages dedicated to Disney's Mid Year Sale, and the remaining 6 pages to feature Target product. Disney will be the prominent feature in this catalogue. There are no changes to the broader in store marketing strategy. If you could please finalise your submissions to Target ASAP as they are currently formatting and designing the catalogue. We look forward to updating you with more information soon. Australia was recognised for best retail execution at the Disney Consumer Products Asia Pacific conference last month for Classic Pooh in Andy Mooney set the goal of establishing a permanent retail destination for Classic Pooh, to which Australia embraced. The Classic Pooh product offering can now be found 365 days a year in all Target stores nationally. Key Account Presentations Big W - 9th March Target- 17th March Kmart - Early April Franchises and properties presented include: Pooh's Heffalump Movie The Chronicles of Narnia - The Lion, the Witch and the Wardrobe Chicken Little Cars (Big W) Toy Story (Big W) Advanced Screenings- Pooh's Heffalump Movie Target - Kmart - Big W - 12th March 3rd April 1st May Publishing From tales of hobbits, trolls and wizards to...fairies. The next big thing to spark the imagination in children will be fairies. At the opening of the Bologna International Children's Book Fair, Disney Publishing Worldwide announced plans to introduce an illustrated children's novel, Fairy Dust and the Quest for the Egg, based around one of the most famous fairies of all time, Tinker Bell. This modern fairy tale is being penned by Newbery-Honor winner and best-selling author of Ella Enchanted, Gail Carson Levine, and has taken inspiration from JM Barrie's Peter Pan. Fairy Dust and the Quest for the Egg will introduce readers to Tinker Bell's home, Fairy Haven, and all of her fairy friends. Disney Publishing Worldwide says that the book will serve as the Disney Publishing s first published by children s publisher, Funtastic. These screenings are valuable in driving momentum and in keeping the Winnie the Pooh franchise top of mind for retailers. >COMPETITION Answer this easy question for your chance to win a Princess prize pack! Which one of these three princesses has a platinum DVD release in October this year? The Little Mermaid Cinderella Sleeping Beauty Submit your answer via with your name, licensee name and contact details to michelle.j.kellett.-nd@disney.com no later than Monday 9th May. The first correct entry drawn will win a Princess prize pack, retail value over $150. The winner will be announced in the next issue of News from The House of Mouse, Winners of our last two competitions are: December Issue - Guess the total box office sales for the Incredibles was Ken McIlwain from Barloworld Coatings who had the closest amount to box office sales at time of print of $26,702,304. February Issue - Lumpy is otherwise known as Heffridge Trumpler Brompet Heffalump the Fourth. The first correct entry drawn was Sarah Freedman from George Weston Foods. Congratulations, your prize packs will be sent to you this week!

4 Zoe Leader Presentations Zoe Leader, Director of Communications, presented on Wednesday 30th in Melbourne and in Sydney on Thursday 31st March to a large and captive audience. Zoe shared the studios exciting line up for The line up presented included: The Chronicles of Narnia - the Lion, the Witch and the Wardrobe Pirates of the Caribbean 2 Cars Chicken Little The Wild Bambi and the Great Prince of the Forest Zoe provided some early insights into the animation, story lines and key characters, which was extremely beneficial. To add further magic to the presentation, BVI arranged an exclusive exhibition of storyboards from the Chronicles of Narnia, the Lion, the Witch and the Wardrobe. Listed below are nominees and winners of Awards for Business conducted in 2004 Product Development Award Softlines Premier Luggage Wildcard Funtastic TMI Winner: Premier Luggage Product Development Award Toys MJM- Incredibles Games TGA- Buzz Lightyear Cruiser Playgro- Infant Developmental Toys for Pooh Winner: MJM Australia Product Development Award HIGC IGC - Infant Bedding Funtastic - Pooh bath plastics range Caprice - Wooden beds Winner: IGC Product Development Award Stationery UR1 - Mickey albums Australia Post - stamp program, collectables Hallmark - The Incredibles cards and wrap range Winner: Australia Post Product Development Award FMCG/Personal Care/CE Nestle Chilled Dairy - Yoghurts and Dairy Desserts (SPC Ardmona) IXL Fruit Bars George Weston Foods - Kid's Cakes PB Foods - Ice creams Winner: PB Foods Product Development Award Publishing Funtastic: Funtastic Storytime Disney Collection Australian Consolidated Press: Disney Princess Magazine Special Otter Press: The Disney Standard Character Comics Hardie Grant Egmont: Lizzie McGuire My Spectacular Friendship Book Winner: Funtastic Licensee of the Year 1. Casco Blu 2. IGC 3. Australia Post 4. Nestle Chilled Dairy 5. Funtastic Publishing Congradultaions to Casco Blu, the winner of Licensee of the Year Casco Blu has consistently demonstrated an outstanding ability to produce innovative products; as well as a keen willingness to incorporate the Disney DTR model within their line of business. Furthermore, Casco Blu has not only exceeded our requirements they have reached their own budgets and have been nominated Kmart supplier of the year. Congratulations to all winners and nominees and we look forward to the awards again next year

5 >ADMIN ASSISTANCE Contractual Samples The number of production samples of each Disney product a licensee is required to send through is indicated in the Contract Schedule of your Disney License. Recently, we have not been receiving samples of some products. It is important that we do for the following reasons: We can send you the approval form back signed off at the production stage which is vital for your records in the case of an audit. Our showroom is updated which gives your product exposure for the number of visitors we have coming through. We can monitor fraudulent products if we are aware of what the finished authorised product looks like. We can ensure products in the same category have a similar look to increase incremental sales of coordinated products. We are very much aware of current products that all of our licensees are focused on. Thus, please ensure that as soon as you receive production samples, you send these through to your Category Coordinator, accompanied with the approval form so we can do a final sign off. Product Approval Contacts Please be aware when submitting online approvals of the relevant contact people to send them to: Softlines: Emily Downs or Vanessa Head FMCG and Toys: Nicole Scotis or Keira Prowd Home and Stationery: Michelle Kellett or Michelle Gilbert When submitting approvals and samples through the mail please send to: Softlines: Emily Downs FMCG and Toys: Nicole Scotis Home and Stationery: Michelle Kellett >KEY DISNEY DATES TO REMEMBER 8th June - Disney Princess Stories Volume 1 DVD release 8th June - Winnie The Pooh ABCs and 123s DVD release 29th June - Pixar Box Set DVD release 18th June onwards - "Disney on Ice" commences as follows: Brisbane Entertainment Centre, June WIN Entertainment Centre, Wollongong, June Rod Laver Arena at Melbourne Park, June 30 July 3 Sydney Entertainment Centre, July 7 10 Sydney SuperDome, July Newcastle Entertainment Centre, July Disney Consumer Products Level 11, 600 St.Kilda Road, Melbourne, Victoria Phone Fax "News from the House of Mouse" Editor: Michelle Kellett. Please any comments about the newsletter to - michelle.j.kellett.-nd@disney.com Disney, Disney/Pixar