Press Release for Immediate Release

Transcription

1 Press Release for Immediate Release OUR SANRIO TIMES EXHIBITION PERIOD EXTENDED TO FEBRUARY 2019 A HOLIDAY TO REMEMBER WITH HELLO KITTY AND HER SANRIO FRIENDS FREE CASH VOUCHER AND COOKIES WITH EVERY 4 TICKETS PURCHASED Kuala Lumpur, 19 December 2018 Licensed by SANRIO, organised by ALATA EVENTS and MACEXPO, supported by TOURISM MALAYSIA, Hello Kitty and her friends are now in Malaysia for Our Sanrio Times - Kuala Lumpur at Hall 5, Level 5, Quill City Mall Kuala Lumpur! Due to popular demand and overwhelming response from the public, the organisers are extending the exhibition to 17 February 2019! It is the perfect place to celebrate the holidays that fall between the exhibition period, including Christmas, New Year and Lunar New Year. The exhibition opens daily from 11am to 9pm. Get your tickets online at or at the event hall. Tickets purchased earlier will now have their validity extended until February 17, There will be a special promotion in conjunction with the festive season buy 4 tickets to the exhibition and 1

2 you will be entitled to receive a RM5 Pop-up Store Cash Voucher and 2 pieces of exclusive Sanrio character cookie sticks for FREE! The promotion period is from 21 December 2018 to 1 January Get your hands on the limited edition Nerdunit byyou Custom T-Shirts only at the exhibition. You can customise your own name and favourite numbers covered in Sanrio characters! While you are at it, become the Best Pair in Nerdunit byyou Couple T-Shirt Photo Contest. Take a picture of you and your other half and post it on your personal Facebook page, tag 3 friends and send the link through to sale@oursanriotimes.my on or before 24 February 2019, 6pm. Five (5) couples will be selected and notified by early March of Our Sanrio Times is the largest exhibition of its kind in Malaysia and Southeast Asia. At 1,500 sqm large, the exhibition features 13 Sanrio-themed zones where visitors can view and take photos of the 100 out of 400 adorable Sanrio characters in a variety of colourful settings, offering a visual experience like never before. The exhibition is not just the place to bring your little ones this holiday, but also the place where you get to relive your memories while capturing new ones. 4 Special Highlights In 13 Zones To Recall Childhood Memories With Sanrio Characters There are 4 key highlights in Our Sanrio Times. First, the most delighting part is Sanrio Village whereby 100 selected characters team up at the exhibition in Kuala Lumpur for the first time. Some characters take a ride on the Sanrio train which is made to imitate Sanrio Gift Gate of Gotanda, Tokyo in 1970s. Second, the replica of the first merchandise created by Sanrio, Hello Kitty coin purse, first shown in Malaysia. All loyal fans will definitely be surprised with it! Third, with the full support of Sanrio Japan and Sanrio Hong Kong, over 300 vintage items are on display offering unprecedented visual experience. Designers in charge of Sanrio Japan is especially invited to create exclusive hand sketch for 9 well-known Sanrio characters, teaching us how to draw the lovely Sanrio characters step by step. This drawing tutorial undoubtedly become a great platform for fans to create their beloved characters! In addition to the 4 highlights above, the giant and adorable Hello Kitty plush in 3.5 m tall has her first encounter with fans! Apart from that, the exhibition includes various theme zones. For example, Sanrio Time Tunnel leads us to have a quick review on all Sanrio classic characters over the past decades; Paper Doll Fun recalls our childhood memory of doll dressing up game ; Vintage Stationery House displays the Sanrio classic stationery; Strawberry Newsroom let all super fans read through the previous issues of Strawberry News which is a monthly magazine sharing Sanrio updates; Strawberry Office where you may find many secret of Strawberry King. Sanrio fans could even have a delighting experience of being the cover idol in 'Strawberry Studio! Last but not least, it is a precious time for Sanrio character to visit Malaysia. Don t miss the chance to travel with 2

3 them in Malaysia Zone to commemorate this perfect and enjoyable journey! For the details of exhibition zones, please refer to Appendix 1. Our Sanrio Times Kuala Lumpur Exhibition information: Date : to Time : 11am to 9pm Venue : Hall 5, Level 5, Quill City Mall Kuala Lumpur Official Website : Facebook : Our Sanrio Times Malaysia Instagram : oursanriotimes.malaysia Ticketing Website : Hotline : Ticket Categories : - Malaysian Resident: RM33 - OKU / Senior Citizen / NGO / Student: RM20 - Non-Malaysian: RM60 - Corporate: RM28 * Tickets are also available at event hall. ** Admission is required for child with height of 90cm or above. *** All ticket prices exclude RM2 processing fee. Terms & Conditions Apply. There is a Game Zone in the exhibition area featuring 5 fun games: Finding Ribbon, Feed D Fish, Let Me Roll, Shark Hunting and Rolling Stone, visitors stand a chance to win attractive prizes. Our Sanrio Times Kuala Lumpur Exhibition is licensed by SANRIO, organised by ALATA EVENTS and MACEXPO, supported by TOURISM MALAYSIA, with QUILL CITY MALL KUALA LUMPUR as the Official Venue, REDBERRY MEDIA GROUP and NEWAY & CEO KARAOKE BOX as Promotion Partners. 3

4 About SANRIO The worldwide lifestyle brand Sanrio, founded on the "Small Gift, Big Smile" philosophy, where a small gift can bring a big smile to people of all ages, has been creating smiles for over fifty years with its endearing characters. Sanrio reaches the globe in over 109 countries with Sanrio-branded items, over 50,000 Hello Kitty items alone selling worldwide each year. Sanrio continues to spread big smile with small gift across nations through extensive network of Sanrio boutiques, national chain stores, department stores and many more. For media inquiries, please contact: Goh Yoke Leng gohyokeleng70@gmail.com - END - 4

5 Appendix 1 Our Sanrio Times The entrance features Sanrio s adorable and colorful style, clearly depicting the main theme of the exhibition Our Sanrio Times and officially unveiling the memorable journey. Whatever generation are you from, there's always a Sanrio times for you. Sanrio Time Tunnel An array of 100 Sanrio family members created from 1970s till now are vividly illustrated. Through the Sanrio Time Tunnel, Sanrio lovers can unlock their unique memories treasures. 5

6 The Retro Classic The replica of Hello Kitty coin purse, the first Sanrio's merchandise, is on display in Kuala Lumpur. The Sanrio's first generation fans will surely get the resonation and excitement from this zone. The Plushy World A giant 3.5m tall plush at plush tunnel! Featuring over 2,000 plush of 100 Sanrio friends. 6

7 Paper Doll Fun Vintage Stationery House Drawing Classroom A myriad of giant paper dolls recalls the happy childhood memories of the paper doll with friends. Everybody can mix and match the style of Kiki and Lala with those fantastic paper wardrobes. School days are certainly an important period of our childhood memories and everybody is sure to have Sanrio stationary items during their school life. In this zone, a range of Sanrio classic stationary items from 1970s and 1980s will be shown which will definitely evoke fans' treasury memories with no doubt. Designers in charge of Sanrio are especially invited to engage in this exhibition and they provide hand sketch demonstration for 9 main Sanrio characters. In the classroom, all of us could witness how the cutest Sanrio characters are drawn step by step. Let s learn how to draw your favorite one. 7

8 Small Gift Big Smile Sanrio Village Have you ever got any surprise and satisfaction with the small gift when shopping at Sanrio Gift Gate? To carry out the Sanrio philosophy of Small Gift Big Smile, you can share your happiness with your dearest friends through the small gifts from Sanrio. Here comes to the Sanrio village, the key focus of this exhibition. A classical design of Sanrio Train, which is imitated Sanrio Gift Gate of Gotanda, Tokyo in 1970s. 100 members of Sanrio family will appear in this village, for example, Patty & Jimmy and Minna no Tabo are waiting for your coming on the train. Let s find out all of your favorite Sanrio characters in there! In addition, this unique and nostalgic Sanrio Gift Gate has a lot of treasures. 8

9 Strawberry Newsroom Strawberry News is published by Sanrio Japan since October 1974, which is the global monthly magazine to share the latest update and information of Sanrio. trawberry Office Once we come and visit Strawberry Newsroom, you can read through the previous Strawberry News here! Being the primogenitor and soul of Sanrio, the Strawberry Office hides many Sanrio secrets! How can you miss it? 9

10 Strawberry Studio This enchanting photo booth gives you the chance to grace the cover of Strawberry News! Sanrio Visits Malaysia As Sanrio holds its first exhibition in Malaysia, it is a must to feature the cultural diversity of Malaysia as a setting! Seeing all of the adorable Sanrio characters posing at the popular attractions in Malaysia, how can it be a trip to remember without you? 10