Program. 150 Jahre Erstbesteigung Matterhorn. 150 e anniversaire de la première ascension du Cervin. 150 years first ascent of the Matterhorn.

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1 150 Jahre Erstbesteigung Matterhorn. 150 e anniversaire de la première ascension du Cervin. 150 years first ascent of the Matterhorn. EN 150 Program Robert Boesch, Mammut.

2 PEAK PARTNER OF THE 150 TH ANNIVERSARY OF THE FIRST ASCENT OF THE MATTERHORN POWERED BY SOLAR ENERGY TISSOT T-TOUCH EXPERT SOLAR T-TOUCH.COM

3 150 Years First Ascent of the Matterhorn Contents Matterhorn The Mountain of Mountains 4 Books about the Matterhorn 17 Foreword 5 Base Camp Matterhorn / Hörnlihütte 18 History 7 Base Camp Matterhorn / Hörnlihütte, old and new The Highlight 8 Agenda Freilichtspiele Zermatt, open-air performances «The Matterhorn Story» Packages & offers Festivity week 9 13 All celebratory events Special projects 24 Anniversary projects Regular events to mark the anniversary 14 Thanks to our partners 25 Matterhorn Plaza the meeting place 15 Zermatt and the Matterhorn 26 The focal point of festivities Films and TV documentaries 16 We reserve the right to make changes and additions. Information at

4 150 Years First Ascent of the Matterhorn Matterhorn The Mountain of Mountains The Matterhorn mystical and majestic. The mountain of mountains. Nobody, neither residents nor visitors, can resist its fascinating appeal. A triangular piece of jagged rock that towers into the sky, alone on the horizon. A magnet for Alpinists, an aesthetic emblem, a mountain with the perfect dimensions. With precipitous rock, enchanting light and the effects of clouds and colours, it is impossible to tire of looking at the Matterhorn. Zermatt s trademark measures 4,478m in height and up to 3,000 Alpinists reach its summit every year. By way of an exception, the Matterhorn will be closed to Alpinists on 14 th July. Why? See page 11.

5 5 Foreword In 2015, Zermatt is celebrating its mountain, the Matterhorn. We would like to invite all of you, guests and residents alike, to take part in all of the events. We are looking forward to celebrating with you the mountain of mountains, the Matterhorn. Best wishes, your hosts: Christoph Bürgin (president of the local authority), Andreas Biner (president of the citizens community), Hermann Biner (mountain guide representative), Daniel F. Lauber (president of the Zermatt hoteliers association), Hans-Jörg Walther (president of Zermatt Tourism) and Daniel Luggen (director of Zermatt Tourism). The shelters of the former pop-up hotel on the Hirli will be on the Gornergrat in summer 2015 (image: Marc Kronig)

6 Matterhorn Whymper Pass Anniversary price from CHF 69. * * Price with General Pass or Half-Price Pass; standard price CHF 98. Children up to 16 years with a Junior travelcard travel free on the Gornergrat Bahn (extras not included). Like the mountaineers of 150 years ago, you will be able to experience the first ascent of the Matterhorn from the Gornergrat. Naturally, a photo will also be taken to enable proof of the first ascent of the Matterhorn to be sent and posted online. What s included: Zermatt Gornergrat return travel, first ascent memorial photo against the Matterhorn, an entry in the summit guestbook, a summit drink and mountaineer s platter, a souvenir from Valid from until The highest altitude open-air performances in Europe on the Gornergrat "The Matterhorn Story" until , information: >> More information on Tel. +41 (0) or at counter Zermatt.

7 150 Years First Ascent of the Matterhorn 7 History On 14 th July 1865, the first rope team in history reached the summit of the Matterhorn (4,478m). The team was led by Zermatt mountain guides father and son Taugwalder, as well as mountain guide Michel August Croz from Chamonix. Briton Edward Whymper was there too. Tragedy followed victory at the summit. Four of the seven Alpinists fell to their death on the descent Michel Auguste Croz, British Reverend Charles Hudson, noble Briton Lord Francis Douglas and Douglas Robert Hadow. Zermatt mountain guides father and son Taugwalder and Briton Edward Whymper survived. British monarch Queen Victoria heard about the accident and had a law prepared forbidding her subjects from climbing the Matterhorn. The law never did come into force. However, it was enough to motivate many mountaineers and Alpinists to travel to Zermatt. Tourism in Zermatt was born. 150 years later, Zermatt and its guests are doing Alpinists past and present the honour and celebrating the mountain. The rope team of first mountaineers, top row from the left: Peter Taugwalder (father), Reverend Charles Hudson, Douglas Robert Hadow, Peter Taugwalder (son). Bottom row, from the left: Michel Auguste Croz, Lord Francis Douglas, Edward Whymper.

8 The Highlight Freilichtspiele Zermatt - Open-Air Performances Zermatt «The Matterhorn Story» 9 th July to 29 th August 2015 The Freilichtspiele Zermatt, Zermatt open-air performances on the Riffelberg (2,600m) tell the exciting, dramatic and exceptional story of the first ascent and lets you immerse yourself in the Zermatt of An absolute «must» in summer Number of spaces: 700, Actors: more than 40 Performances: Wednesdays to Saturdays 7.30 p.m., Sundays 2 p.m. Advance purchase: online

9 Festivity week events 9 Festivity week 10 th July to 18 th July 2015 Friday, 10 th July 2015 Event for regular visitors to Zermatt Tourists have been coming to Zermatt for more than 150 years. The Matterhorn village can count on loyal guests. We want to give you a special experience, at your host s invitation. Saturday, 11 th July Winkelmatten village festival The festivities officially begin during the Winkelmatten festival. The theme is How did the ancestors in Zermatt live and work? Sunday, 12 th July 2015 Day of contemplation An anniversary is also always a reason to pause for thought. Guests and residents hike together to the ecumenical mountain service followed by a «Whymper picnic». The memorial stone of dead and missing Alpinists will be unveiled and blessed in the village during the late afternoon.

10 Festivity week events Festivity week 10 th July to 18 th July 2015 Sunday, 12 th July 2015 Mountaineers cemetery - commemorative stone for unknown Alpinists Unpleasant surprises such as rock falls, avalanches and changes in weather sometimes await Alpinists. The residual risk is every-present and for some, it ends in death. Zermatt has set up a memorial for the Alpinists who were unlucky. In the mountaineers cemetery, the many gravestones of the unlucky make reference to their tragic fate. Now there is a new gravestone here, a commemorative stone for unknown Alpinists. Monday, 13 th July 2015 Illumination of the Matterhorn The star will be lit up. Or rather the route of the first mountaineers to climb the Matterhorn. There will also be a party in the Steinmatte and on the Kirchbrücke, with the best view of the Matterhorn. Tuesday, 14 th July 2015 Opening of the Hörnli hut / Base Camp Matterhorn Ceremonial opening of the starting point of every ascent of the Matterhorn, the «Base Camp Matterhorn» or simply, the new Hörnli hut.

11 11 Tuesday, 14 th July 2015 Gala to celebrate 150 years first ascent of the Matterhorn Celebrations to mark the anniversary will be held in various hotels and restaurants. Tuesday, 14 th July 2015 Inauguration of the «Walk of Climb» A stroll along Zermatt s Bahnhofstrasse is fascinating, with shopping, people-watching and enjoying the sunshine. Now you can discover the «Walk of Climb» on the Bahnhofstrasse. The «Walk of Climb» immortalises Alpinists who achieved special peformance on the Matterhorn. Tuesday, 14 th July 2015, Appeal to Alpinists Silence on the Matterhorn. 14 th July 2015 marks the 150 years first ascent of the Matterhorn in 1865 when four Alpinists tragically fell to their death. The Alpine community remembers and pays respect to the 500 Alpinists who have so far lost their lives on the Matterhorn. For this reason, the Matterhorn will be closed to any Alpine activity on 14 th July This applies to all ridges and routes on the Swiss and Italian sides. The Matterhorn is closed on Tuesday, 14 th July 2015!

12 Festivity week events Festivity week 10 th July to 18 th July 2015 Wednesday, 15 th July 2015 «Be our guest» There are unfortunately still many Swiss who have never seen their national symbol, the Matterhorn, in real life. This is something we want to change and we would like to invite our future guests to test and experience the great offers relating to the Matterhorn. Thursday, 16 th July 2015 Alpine experience Zermatt has a tradition of mountaineering and Alpine skills. Nobody embodies this better than our mountain guides, who are arranging this day. Friday, 17 th July 2015 First ascent «in italiano» The day starts off with an ascent of the Matterhorn from all ridges and an act of friendship at the summit. Zermatt guests and residents will be attending the large festival of the first ascent with their neighbours in Valtournenche in Italy.

13 13 Saturday, 18 th July 2015 Closing Day «The past, the present and the future». A programme to conclude the week of festivities and to mark the start of the future. Event for children and adults with live act and laser show. visitvalais.ch/2015

14 150 Years First Ascent of the Matterhorn Regular events for the anniversary Matterhorn Museum Zermatlantis, daily Visit the museum discover Zermatt s past Immerse yourself in the past. Matterhorn Museum Zermatlantis shows the Zermatt of times past. How did farmers live? What records have been set on the Matterhorn? What happened during the first ascent? What did mountaineering equipment look like? Every Wednesday Village walk «First ascent of the Matterhorn 1865» A quite different guided tour of Zermatt. Actors in costume take participants into the wonderful world of the past. Come with us on a journey through time. Every Wednesday No registration necessary Hotel Monte Rosa, guided tours Would you like to know how the ladies and gentlemen, the Alpinists entourage, lived in Zermatt during the summer? Then immerse yourself in the world of the traditional Hotel Monte Rosa. This was where the first mountaineers assembled their rope team around Edward Whymper. And who was Lucy Walker? Multilingual tours in German, French and English. Meet at 4 p.m. in front of the hotel. During peak season.

15 15 The focal point of festivities Matterhorn Plaza the meeting place The focal point of festivities. The «Matterhorn Plaza» has recently been set up in the centre of Zermatt, between the two historic buildings Grand Hotel Zermatterhof and Hotel Monte Rosa. A versatile venue, where activities, exhibitions and events are always taking place. Come by and take a look, meet guests and residents and be inspired.

16 150 Years First Ascent of the Matterhorn Films and TV documentaries «Focus Matterhorn im Banne des Berges» The Matterhorn is in the starring role. The TV documentaries and films are about historical events and present-day ascents. Köbi Julen, local from Zermatt has made a cinematic memorial to the mountain. Film première, Saturday, 28 th March 5.30 p.m., Triftbachhalle. Each screening in Kino Vernissage at 6 p.m. Screenings in German: , , , In English: , Documentary films about «Old Zermatt» Kino Vernissage will be showing documentary films by Zermatt local August Julen from the 1960s. Each screening at 6 p.m. during peak season. Tuesdays: Menschen am Matterhorn (People at the Matterhorn) Thursdays: Whymper s Weg auf s Matterhorn (Whymper s way on the Matterhorn) Documentary films «Tatort Matterhorn» Docu-film by Gieri Venzin and Timan Remme on TV SRF 1. First part broadcast on Thursday, , 8.15 p.m. The second part follows on 2 nd April Movie partially shown in german, english and french.

17 17 Books about the Matterhorn Numerous books about the first ascent are being published for the anniversary. The list is not exhaustive. The list of books on the zermatt.ch/150 website is continually being updated. «Focus Matterhorn im Banne des Berges» Friday, 27 th March 2015, 5.30 p.m. «Focus Matterhorn» book event. The book to accompany the film by Zermatter Köbi Julen. Kino Vernissage. Wolli Book Sunday, 29 th March 2015, 5.30 p.m. Wolli is Zermatt s children s mascot. A number of books about the young, Valais Blacknose sheep have already been published. The story of the first ascent of the Matterhorn is a new publication. Book presentation event Hotel Cervo. In German. «Matterhorn Bergführer erzählen» Saturday, 11 th April 2015 The hut keeper of the Hörnli hut / Base Camp Matterhorn, Kurt Lauber, has written a new book: «Matterhorn Bergführer erzählen» (mountain guides tell their stories). Book presentation event in Zermatterhof. In German. «Das Matterhorn und seine Bergführer» The book by the Zermatt mountain guides association: The Matterhorn and its mountain guides. A history of Alpinism and the background to the first ascent of the Matterhorn. In German, English and French. Author: Hermann Biner. Book presentation event: End of May. «150 Jahre Erstbesteigung Matterhorn» The official anniversary book of the first ascent of the Matterhorn. Written by founder of Air Zermatt Beat H. Perren. With spectacular images from the Matterhorn. In German, English, French and Italy. Published at the end of June. «Matterhorn Berg der Berge» The Mountain of all Mountains. History and stories. Facts, figures and pictures. By Daniel Anker. AS Verlag. Published in June. In German. 150 Jahre Matterhorn illustrated book by Robert Boesch German, English, Russian, Japanese, Italian, French. AS Verlag. Published in autumn.

18 150 Years First Ascent of the Matterhorn Base Camp Matterhorn Hörnli hut Base Camp Matterhorn - new Hörnli hut The Hörnli hut at the foot of the Matterhorn has provided generations of Alpinists with a roof over their head and a good meal. It is the starting point for Matterhorn ascents over the Hörnligrat ridge. By autumn 2012, it had provided just under 180 people with somewhere to sleep. It was then closed in order to push ahead with its reconstruction. The extensive work is now complete and water and energy supply has been optimised. The building at 3,620 m now meets the needs of modern Alpinism. 53 spaces have been dedicated to comfort. Long gone are the nights when the snoring of Alpinists was part of the background noise. The rooms are more comfortable - quality, not quantity. The Base Camp Matterhorn now has enough space to accommodate 127 Alpinists. For opening ceremony see anniversary week text. Online booking possible. Event see on page 10.

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20 150 Years First Ascent of the Matterhorn Agenda For events surrounding the festivity week from 10 th to 18 th July, please see page 9 «festivity week». Wednesday, 3 rd June 2015 Fireplace reading with Stefanie Ammann «Die Reise der Seele der spirituelle Weg der Bergbäuerin aus Evolène», Tradition in Valais. Journey of the Soul the spiritual path of a mountain farmer s woman from Evolène. Parkhotel Beau-Site p.m. An event by Verein Kultur Zermatt. In German. Friday, 5 th June 2015 Gornergrat festival and mountain guide festival A day with the mountain guides (Cantonal Mountain Guide Festival). Depart on the Gornergrat from 10 a.m. (with Matterhorn Whymper Pass ticket) p.m. 3 p.m. talks and presentations on the Gornergrat, Riffelberg and Riffelalp. 08 p.m. podium discussion about Alpinism with mountain guides in the village. Saturday, 6 th June 2015 Cantonal mountain guide festival Mass at the church (9.30 a.m.), rope blessing at Kirchplatz (10.30 a.m.), mountain guide procession from Kirchplatz to the station (10.45 a.m.). Drinks in the Whymper Bar with Brass Band Music of the Mountain Guides on Bahnhofplatz (from 6 p.m.). Thursday, 18 th June, 2015 Reading at the hamlet Zum See, with Franziskus Abgottspon From the book «Das verlorene Tal» (The lost valley) by Zermatter Hannes Taugwalder. About life and tradition in Zermatt at the beginning of the 20 th century. Restaurant Zum See p.m.. An event by Verein Kultur Zermatt.

21 21 Thursday, 9 th July 2015 Première of «The Matterhorn Story» Freilichtspiele Zermatt. Open-air theatre on the Riffelberg (please see page 8). For events surrounding the festivity week from 10 th to 18 th July, please see from page 9, festivity week. Tuesday, 14 th July 2015 Silence on the Matterhorn The Matterhorn is closed (please see page 11). Weekend 7 th 9 th August 2015 Swiss Food Festival Extendend 1865 With kitchen party, gondola breakfast and much more. A window into the past. Beginning of September Musical reading with Franziskus Abgottspon With selected texts by Edward Whymper and Mark Twain. An event by Verein Kultur Zermatt. 11 th 20 th September 2015 Zermatt Music Festival & Academy, the classical music festival Featuring numerous pieces composed in 1865.

22 150 Years First Ascent of the Matterhorn Packages & offers «The Matterhorn Story» open air performances Zermatter Freilichtspiele. The exciting story about the first ascent of the Matterhorn. Offer with overnight accommodation, train travel, ticket, etc (see page 8). Whymper Pass (all-inclusive tickets) Train journey on Gornergrat, with souvenir photograph, entry in the summit book, summit drink and Bergsteiger-Plättchen (a dried meat speciality) at the Whymper bar. Souvenir from A special offer from Gornergrat railway. From Monday, 6 th July to Friday, 10 th July 2015 Anniversary «hut hike» with four Zermatt hut keepers Hut trekking (Berggausthaus Trift, Schönbiel-Hütte, Hörnlihütte, Gandegghütte). With Hugo Biner, Fredy Biner-Perren, Kurt Lauber and Richi Lehner, who are all also mountain guides. Gondola fondue sunset gondola ride and With fondue, Valais wine and lots more. A special offer from the Swiss Food Festival and Zermatt Bergbahnen AG.

23 23 Sunset Dinner anno 1865 / Gastro Theatre On Saturdays 4.30 p.m. ( ). With special sunset dinner at 3,883m on Matterhorn glacier paradise. Three-course menu and surprises all about the first ascent of the Matterhorn and the year At «Gastro Theatre», the mountains, the scenery and the guest are steeped in the history of the first ascent. An unforgettable experience on the Matterhorn glacier paradise ( ). JETZT MITMACHEN UNTER PARTICIPATE NOW AT PARTICIPEZ MAINTENANT SUR CALANDA.COM/ZERMATT ERSTBESTEIGUNG, 14. JULI 1865 FIRST ASCENT / PREMIÈRE ASCENSION MATTERHORN-RUNDFLUG GEWINNEN! UND WEITERE PREISE WIN A SIGHTSEEING FLIGHT OVER THE MATTERHORN! AND FURTHER PRIZES GAGNEZ UN SURVOL DU CERVIN! ET D AUTRES PRIX Verantwortungsvoll geniessen / Enjoy responsibly / Savourer de manière responsable

24 150 Years First Ascent of the Matterhorn Special projects The official song for the anniversary «1865» the anniversary CD. Zermatt singer Dan Daniell recorded the hymn for the Matterhorn together with Zermatter-by-adoption Frida (from ABBA), as well as young people from Zermatt. Proceeds from sale go to a foundation. Available at Zermatt Tourism office, Zermatt, over the counter. Mammut Anniversary Collection Swiss clothing brand Mammut is launching an entire collection for Alpinists and outdoor activities enthusiasts for the 150 years first ascent of the Matterhorn. The collection includes the Whymper Jacket, mountaineering boots, rucksacks and much more. Available in Mammut shops and speciality outdoor equipment shops in Switzerland and abroad. Tissot Jubilee Watch Tissot is honoured by its exciting partnership with the village of Zermatt, which underlines the brand s strong Swiss identity and emphasis its warm support for mountain climbers. Tissot is delighted to mark the 150 th anniversary of the Matterhorn and is celebrating in style by releasing special edition watches inspired by the mountain itself. Zermatt Tourism Bahnhofplatz Zermatt Tel. +41 (0)

25 25 Thanks to the partners Summit-Partner: Valais Heineken Foundation Partner Sandoz Familienstiftung Peak-Partner Top-Partner: Doppelmayer/Garaventa Gruppe APG SGA, Allgemeine Plakatgesellschaft AG Weisshorn Partner: Stadler Bussnang AG Constantin Group Monte Rosa Partner: Leitner AG Weindorf Salgesch Grand Dixence SA Alpiq Siemens Schweiz AG Liskamm Partner: AA s AG (Mit AA s Cash & Carry Zermatt AG) Arnold Walker AG CSS Versicherung Guber Natursteine AG Jura-Cement-Fabriken AG Ryser Ingenieure AG SikaBau AG Pollux Partner: Valora Holding AG Schindler Aufzüge AG HOTELA AHV Ausgleichskasse Die Mobiliar Versicherung & Vorsorge Valaiscom AG Breithorn Partner: Quickline AG, Imwinkelried Lüftung + Klima AG, Reconline AG, Blumenthal - Taugwalder, Getränke und Transporte, Aufdenblatten & Co., Bäckerei- Konditorei Biner, Kern & Sammet AG, Schmocker AG, Alphubel Taxi & Parking, Unilever Schweiz GmbH, Reinhold Julen, atelierruppen_ grafik & konzept, Rittmeyer AG, Importexa S.A., SPI Schmidhalter & Pfammatter Ingenieure AG Kässbohrer Geländefahrzeuge AG, Fatzer AG Taxi Christophe, Allianz, Forbo-Giubiasco SA

26 150 Years First Ascent of the Matterhorn Zermatt and the Matterhorn Zermatt, the Alpine destination with the mountain of mountains - Car-free village - 3 mountain railway areas: Matterhorn glacier paradise (3,883m); Gornergrat (3,089m), Rothorn (3,103m) - Snowsports 365 days a year. 360 km pistes in winter, 21 km pistes in summer - International skiing area with direct link to Italy (Cervina/Valtournenche) - Stronghold of Alpinism with mountaineering tradition, as well as many other different sports - Many summer events - More than 100 restaurants in the village and over 50 restaurants on the hiking trails/pistes - Legendary hotels with public spas - Holiday apartments for every budget - Rich fauna and flora with edelweiss, Alpine rose, gentian, ibex, chamois and eagles We reserve the right to make changes and additions. Information, all-inclusive offers and the latest events at

27 37 I see a Switzerland in which we excel ourselves in winter sports. We are passionately committed to anyone who shares our enthusiasm for incredible experiences. In elite and grass-roots sport. Swisscom has been the main sponsor of Swiss-Ski since More at swisscom.ch/snow Welcome to the country of possibilities.

28 erdmannpeisker / Robert Bösch Matterhorn calling. 150 years ago, Edward Whymper and his team made alpinism history by summiting the Matterhorn for the fi rst time. To honor this incredible feat, Mammut and the Zermatt Mountain Guides illuminated the Hörnli Ridge to highlight the route of the historic fi rst ascent.