Street Soccer & Football Fitness. From vision to practice

Transcription

1 Street Soccer & Football Fitness From vision to practice 1

2 Bent Clausen Involved as a trainer/leader at a local football club since 1976 Head of DBU Jutland, the largest regional association of the DBU Chairman of the education committee of the DBU Member of the board and the executive committee of the Danish FA, DBU Member of the board of the Danish Sports Association / the National Olympic Committee bent@dbu.dk Mobile:

3 DBU Towards 2015 Strategic status at the end of

4 DBU Towards 2015 The four strategic main focus areas Sport Organisation Commercial Image 4

5 DBU Towards 2015 Sport S1 National team S5 Up to date cups and tournaments S2 Club teams S6 Available for all S3 Player development S7 Attract, develop and maintain S4 Most attractiv teamsport S8 Approach and actions 5

6 DBU Towards 2015 Sport S4 The position as the most attractive team sport with the largest number of organised players (largest market share) should be maintained and extended Population 2010 Active 2006 Active 2010 Market share 2010 Active 2015 a) Boys % % b) Boys % % c) Men % % d) Men % ,1 % e) Men ,7 % % f) Girls % % g) Girls % % h) Women ,7 % ,6 % i) Women ,6 % ,9 % Market share 2015 j) Women ,07 % ,15 % Total ,3 % ,3 % 6

7 DBU Towards 2015 Sport S4 The position as the most attractive team sport with the largest number of organised players (largest market share) should be maintained and extended Age group Goal Activities : : : : : : : : : : Mikrofodboldskoler, Fodboldskoler Fair play børnestævner, Årets Børneklub, Kom ud af pomfritten Fodboldcamps, Ungdomsstævner, Ungdomsråd, Ekstra Bladets Skolefodboldturnering, Beach soccer, Street soccer Beach soccer, Street soccer Fodbold Fitness Fodbold Fitness 7

8 DBU Towards 2015 Sport S4 - The position as the most attractive team sport with the largest number of organised players (largest market share) should be maintained and extended Age group Goal Activities : : : : : : : : : : Pigeraketten, Mikrofodboldskoler, Fodboldskoler, Årets pigeklub, Fair play børnestævner, Årets Børneklub, Fodboldtøzer, Kom ud af pomfritten Fodboldcamps, Ungdomsstævner, Ungdomsråd, Ekstra Bladets Skolefodboldturnering, Beach soccer, Street soccer Beach soccer, Street soccer Fodbold Fitness Fodbold Fitness 8

9 Street Soccer Why? 4 out of 5 organised players quit organised football from the age of 13 to19 Teenagers still play football but mostly in other forms and more for fun than results Experiments with street soccer in Copenhagen have been a success 9

10 Football Fitness Why? Football as sport and exercise has to be strengthened through continuously development of organisation, form and content - flexibility and availability are keywords. Football for all. Experts as IDAN (Danish Institute for Sports Studies) expects that football will grow as an exercise sport in the near future. Research shows that football is an effective and versatile workout for players regardless of age, gender, experience and social background. 427 fitness centres in Denmark 1612 potential Football Fitness Clubs. 10

11 Partners DIF (National Sports Association) Overall technical feedback and co-financing of the products IFI (University of Sport) Guidance and evaluation DBU Group for Health strategy Political selected group - refers to the board of DBU regarding Football and Health. 11

12 General aims of the projects Maintaining and recruiting more players Supporting the clubs in creating more flexible offers for teenagers and adults Building streetsoccer arenas in connection and cooperation with the clubs Branding football as a health promoting activity Improving the brand of DBU and DIF sport for everybody 12

13 Street soccer How? More fun less results No screaming coaches Open for everybody regardless of skills Play with your friends Play boys and girls together Easy to organise Open Friday training 13

14 Football Fitness How? Branding football as a fun, social and healthy activity National concept with local flexibility Online booking Small fields intensity with people like you and me Football as exercise flexible times, fee and organisation Football for mothers football for unemployed - former professionals companies and.? 14

15 Expected results Clubs reflecting the modern society - more flexibility - better use of the facilities - market oriented Stronger connection to the local council Larger number of organised football players teenagers and adults Brand improvement DBU and the clubs taken up the competition 15

16 Sf What a great day for football, all we need is some green grass and a ball. Bill Shankly Liverpool FC 16

17 Football flexibility Play it everywhere 17